2026 Cloud AI Outlook: NA Hyperscalers Target GPU & ASICs

North American cloud giants are substantially increasing Capex, signaling an investment peak in AI infrastructure over the next two years. Shifting to large-scale, long-term strategies, they are focusing on high-end GPU Racks and accelerating in-house AI ASIC development to secure market leadership and drive rapid AI server growth.

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Key Highlights:

• Accelerated AI Investment: Major North American CSPs are significantly raising Capex, shifting to large-scale, long-cycle AI infrastructure strategies with strong momentum expected to continue for years.
• Focus on GPU Racks: Investment is heavily concentrated on high-end NVIDIA GPU rack solutions (GB/VR series), with NA providers taking a dominant share; AMD is also introducing competing solutions.
• Rise of Custom ASICs: To reduce reliance and improve cost efficiency, giants like Google, AWS, and Meta are accelerating in-house AI ASIC development, enhancing their technological autonomy.
• Strong Market Outlook: AI server shipment growth is projected to continue its upward revision, driven by the dual investment tracks (GPU + ASIC) and emerging sovereign AI projects.