Social Media Analytics Market Forecast to 2028 - COVID-19 Impact and Global Analysis - by Component, Application, Deployment, Organization Size, and Vertical

List of Tables

The social media analytics market is projected to reach US$ 26,295.33 million by 2028 from US$ 7,007.84 million in 2021, growing at a CAGR of 21.5% from 2022 to 2028.

Businesses are rapidly embracing advanced predictive maintenance solutions and services to reduce unforeseen production delays and gain a competitive advantage. Several macroeconomic factors globally created a severely hostile environment for businesses. The COVID-19 pandemic caused severe disruptions, which led to huge losses for several industry verticals. Political factors in Europe, the Middle East, and South America negatively affected different industry verticals in various ways. Severe economic downturns in several countries decreased consumer spending on discretionary or optional goods.

Concerning such factors, enterprises are taking up different measures to remain competitive by reducing capital expenditure. Hence, enterprises are adopting technologies that can reduce production downtime and support continuous manufacturing activities. Availing predictive maintenance can aid organizations in reducing costs while maintaining a competitive edge. Studies claim that an offshore oil and gas company can use predictive maintenance solutions to reduce downtime by 20%, leading to a production increase of more than 500,000 oil barrels annually. Such advantages are expected to boost the social media analytics market growth during the forecast period.

Impact of COVID-19 Pandemic on Social Media Analytics Market Growth

The limitations imposed by governments to control the spread of COVID-19 during the initial time frame of the outbreak in most countries affected the day-to-day functioning of most enterprises. Stringent restrictions and supply chain disruptions put most companies in jeopardy. Similar situations were witnessed across most countries across all regions. The COVID-19 pandemic affected the economy, transportation, infrastructure, and electronics & semiconductor industries. Due to travel restrictions and business shutdowns, it disrupted the operations of electronics & semiconductor firms, clients, and partners for an indefinite period, severely influencing revenue generation and reducing technological spending. There is speculation that the work-at-home modality is expected to become the new normal for many people in the near future. Such factors strongly promoted the usage of social media platforms, as people used the same to spend additional time on hand. This led to a sudden spike in social media users and increased data generation. Such factors provided great opportunities for businesses to leverage such data for gathering business intelligence, gaining competitive edge and enhancing customer experience. Thus, there was a sudden rise in demand for social media analytics market players worldwide. Large enterprises and SMEs alike utilized social media analytic solutions and services. The outlook post-COVID 19 for the social media analytics market growth, thus, seems favorable for most market players.

China accounts for the largest share in the social media analytics market in Asia Pacific, followed by India and Japan. China's social media analytics market is growing at one of the fastest globally. The key factors expected to drive the growth of Chinese social media analytics market during the forecast period are the rising number of social media users and the increasing importance of social media platforms. Furthermore, the growing competitiveness amongst businesses is expected to drive the growth of the social media analytics market in the region. There has been an increase in the big data and AI ecosystem, with many large and small players entering the region in the past few years. As a result, India is expected to become one of the world's largest social media analytics markets with better use cases and significant opportunities for data scientists in the future. The country's rising social media user base is anticipated to further positively impact the market growth.

The social media analytics market revenue was predominantly generated through the solutions segment. Modern-day social media analytic solutions easily gather data from various sources, analyze the same and provide actionable insights. Integration of AI, ML, and NLP has further increased the demand for these solutions. Another reason for market expansion is the enterprise's demand for solutions that measure, monitor and analyze social media data to understand customer attitudes without requiring a heavy IT setup. Further, small and medium businesses' increasing usage of social media analytic solutions has been driving the market's expansion.

The services are a mix of professional and managed support services vendors provide to businesses to implement and maintain social media analytics solutions. Services segment revenue is expected to register a steady growth rate during the forecast period. With social media's growing popularity, businesses would inevitably incorporate social media analytics into their marketing strategies. Networking, content promotion, search engine optimization (SEO), research, and recruitment are five key functions social media can serve in modern organizations. Service providers can aid businesses in devising a social media advertising plan, a record describing how social media will be used for business growth. It may also include logo promotion, lead generation, or skills acquisition. Professional and managed services are projected to rise in popularity as social media analytics becomes more widely used. Such factors promote the growth of both the segments and the social media analytics market size.

Cision Ltd.; Hootsuite Inc.; IBM Corporation; Meltwater NV; Oracle Corporation; Qualtrics International Inc.; Salesforce.com, Inc.; Sprout Social, Inc.; Talkwalker S.a.r.l.; and Zoho Corporation Pvt. Ltd. are a few key social media analytics market players.

The overall growth size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast of the social media analytics market size with respect to all market segments. Also, industry participants and commentators have conducted multiple primary interviews to validate the data and gain more analytical insights. Participants in this process include VPs, business development managers, market intelligence managers, national sales managers, external consultants, such as valuation experts, research analysts, and key opinion leaders, specializing in the social media analytics market.

Reasons to Buy:

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the social media analytics market
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations highlight crucial progressive industry trends in the Social media analytics market, thereby allowing players across the value chain to develop effective long-term strategies.
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution.

Product Code: TIPTE100000194

1. Introduction

1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
- 1.3.1 Social Media Analytics Market - By Component
- 1.3.2 Social Media Analytics Market - By Application
- 1.3.3 Social Media Analytics Market - By Deployment
- 1.3.4 Social Media Analytics Market - By Organization Size
- 1.3.5 Social Media Analytics Market - By End-Use Vertical
- 1.3.6 Social Media Analytics Market- By Region

2. Key Takeaways

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. Social Media Analytics Market Landscape

4.1 Market Overview
4.2 PEST Analysis
- 4.2.1 North America
- 4.2.2 Europe
- 4.2.3 APAC
- 4.2.4 MEA
- 4.2.5 SAM
4.3 Ecosystem Analysis
4.4 Expert Opinion

5. Social Media Analytics Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Growing Importance of Social Media Platforms
- 5.1.2 Increasing Demand for Business Intelligence (BI)
5.2 Market Restraints
- 5.2.1 Data Privacy and Security Concerns
5.3 Market Opportunities
- 5.3.1 Rising Number of Social Media Users in Developing Nations
- 5.3.2 Increasing Usage of Social Media Analytics by Law Enforcement Agencies (LEA)
5.4 Future Trends
- 5.4.1 Increasing Integration of AI in Social Media Analytics
- 5.4.2 Growing Importance of Customer Experience Management
5.5 Impact Analysis of Drivers and Restraints

6. Social Media Analytics Market - Global Analysis

6.1 Global Social Media Analytics Market Overview
6.2 Social Media Analytics Market - Revenue and Forecast to 2028 (US$ Million)
6.3 Market Positioning - Five Key Players

7. Social Media Analytics Market Analysis - By Component

7.1 Overview
7.2 Social Media Analytics Market, By Component (2021 and 2028)
7.3 Solutions
- 7.3.1 Overview
- 7.3.2 Solutions: Social Media Analytics Market - Revenue, and Forecast to 2028 (US$ Million)
7.4 Services
- 7.4.1 Overview
- 7.4.2 Services: Social Media Analytics Market - Revenue, and Forecast to 2028 (US$ Million)
  - 7.4.2.1 Professional Services
    - 7.4.2.1.1 Overview
    - 7.4.2.1.2 Professional Services Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)
  - 7.4.2.2 Managed Services
    - 7.4.2.2.1 Overview
    - 7.4.2.2.2 Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

8. Social Media Analytics Market Analysis - By Application

8.1 Overview
8.2 Social Media Analytics Market Breakdown, By Application, 2021 & 2028
8.3 Customer Experience Management
- 8.3.1 Overview
- 8.3.2 Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)
8.4 Competitive Intelligence
- 8.4.1 Overview
- 8.4.2 Competitive Intelligence Market Revenue and Forecast to 2028 (US$ Million)
8.5 Sales and Marketing Management
- 8.5.1 Overview
- 8.5.2 Sales and Marketing Management Market Revenue and Forecast to 2028 (US$ Million)
8.7 Others
- 8.7.1 Overview
- 8.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)

9. Social Media Analytics Market Analysis - By Deployment

9.1 Overview
9.2 Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028
9.3 Cloud
- 9.3.1 Overview
- 9.3.2 Cloud Market Revenue and Forecast to 2028 (US$ Million)
9.4 On-Premise
- 9.4.1 Overview
- 9.4.2 On-Premise Market Revenue and Forecast to 2028 (US$ Million)

10. Social Media Analytics Market Analysis - By Organization Size

10.1 Overview
10.2 Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028
10.3 Large Enterprises
- 10.3.1 Overview
- 10.3.2 Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)
10.4 SMEs
- 10.4.1 Overview
- 10.4.2 SMEs Market Revenue and Forecast to 2028 (US$ Million)

11. Social Media Analytics Market Analysis - By Vertical

11.1 Overview
11.2 Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028
11.3 BFSI
- 11.3.1 Overview
- 11.3.2 BFSI Market Revenue and Forecast to 2028 (US$ Million)
11.4 IT & Telecom
- 11.4.1 Overview
- 11.4.2 IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)
11.5 Media & Entertainment
- 11.5.1 Overview
- 11.5.2 Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)
11.6 Retail & e-Commerce
- 11.6.1 Overview
- 11.6.2 Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)
11.7 Others
- 11.7.1 Overview
- 11.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)

12. Social Media Analytics Market - Geographic Analysis

12.1 Overview
12.2 North America: Social Media Analytics Market
- 12.2.1 Overview
- 12.2.2 North America Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
- 12.2.3 North America Social Media Analytics Market Breakdown, By Component
  - 12.2.3.1 North America Social Media Analytics Market Breakdown, By Services
- 12.2.4 North America Social Media Analytics Market Breakdown, By Application
- 12.2.5 North America Social Media Analytics Market Breakdown, By Deployment
- 12.2.6 North America Social Media Analytics Market Breakdown, By Organization Size
- 12.2.7 North America Social Media Analytics Market Breakdown, By Vertical
- 12.2.8 North America Social Media Analytics Market Breakdown, by Country
  - 12.2.8.1 US Social Media Analytics Market, Revenue and Forecast to 2028
    - 12.2.8.1.1 US Social Media Analytics Market Breakdown, By Component
    - 12.2.8.1.1.1 US Social Media Analytics Market Breakdown, By Services
    - 12.2.8.1.2 US Social Media Analytics Market Breakdown, By Application
    - 12.2.8.1.3 US Social Media Analytics Market Breakdown, By Deployment
    - 12.2.8.1.4 US Social Media Analytics Market Breakdown, By Organization Size
    - 12.2.8.1.5 US Social Media Analytics Market Breakdown, By Vertical
  - 12.2.8.2 Canada Social Media Analytics Market, Revenue and Forecast to 2028
    - 12.2.8.2.1 Canada Social Media Analytics Market Breakdown, By Component
    - 12.2.8.2.1.1 Canada Social Media Analytics Market Breakdown, By Services
    - 12.2.8.2.2 Canada Social Media Analytics Market Breakdown, By Application
    - 12.2.8.2.3 Canada Social Media Analytics Market Breakdown, By Deployment
    - 12.2.8.2.4 Canada Social Media Analytics Market Breakdown, By Organization Size
    - 12.2.8.2.5 Canada Social Media Analytics Market Breakdown, By Vertical
  - 12.2.8.3 Mexico Social Media Analytics Market, Revenue and Forecast to 2028
    - 12.2.8.3.1 Mexico Social Media Analytics Market Breakdown, By Component
    - 12.2.8.3.1.1 Mexico Social Media Analytics Market Breakdown, By Services
    - 12.2.8.3.2 Mexico Social Media Analytics Market Breakdown, By Application
    - 12.2.8.3.3 Mexico Social Media Analytics Market Breakdown, By Deployment
    - 12.2.8.3.4 Mexico Social Media Analytics Market Breakdown, By Organization Size
    - 12.2.8.3.5 Mexico Social Media Analytics Market Breakdown, By Vertical
12.3 Europe: Social Media Analytics Market
- 12.3.1 Overview
- 12.3.2 Europe Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
- 12.3.3 Europe Social Media Analytics Market Breakdown, By Component
  - 12.3.3.1 Europe Social Media Analytics Market Breakdown, By Services
- 12.3.4 Europe Social Media Analytics Market Breakdown, By Application
- 12.3.5 Europe Social Media Analytics Market Breakdown, By Deployment
- 12.3.6 Europe Social Media Analytics Market Breakdown, By Organization Size
- 12.3.7 Europe Social Media Analytics Market Breakdown, By Vertical
- 12.3.8 Europe Social Media Analytics Market Breakdown, by Country
  - 12.3.8.1 Germany Social Media Analytics Market, Revenue and Forecast to 2028
    - 12.3.8.1.1 Germany Social Media Analytics Market Breakdown, By Component
    - 12.3.8.1.1.1 Germany Social Media Analytics Market Breakdown, By Services
    - 12.3.8.1.2 Germany Social Media Analytics Market Breakdown, By Application
    - 12.3.8.1.3 Germany Social Media Analytics Market Breakdown, By Deployment
    - 12.3.8.1.4 Germany Social Media Analytics Market Breakdown, By Organization Size
    - 12.3.8.1.5 Germany Social Media Analytics Market Breakdown, By Vertical
  - 12.3.8.2 France Social Media Analytics Market, Revenue and Forecast to 2028
    - 12.3.8.2.1 France Social Media Analytics Market Breakdown, By Component
    - 12.3.8.2.1.1 France Social Media Analytics Market Breakdown, By Services
    - 12.3.8.2.2 France Social Media Analytics Market Breakdown, By Application
    - 12.3.8.2.3 France Social Media Analytics Market Breakdown, By Deployment
    - 12.3.8.2.4 France Social Media Analytics Market Breakdown, By Organization Size
    - 12.3.8.2.5 France Social Media Analytics Market Breakdown, By Vertical
  - 12.3.8.3 Italy Social Media Analytics Market, Revenue and Forecast to 2028
    - 12.3.8.3.1 Italy Social Media Analytics Market Breakdown, By Component
    - 12.3.8.3.1.1 Italy Social Media Analytics Market Breakdown, By Services
    - 12.3.8.3.2 Italy Social Media Analytics Market Breakdown, By Application
    - 12.3.8.3.3 Italy Social Media Analytics Market Breakdown, By Deployment
    - 12.3.8.3.4 Italy Social Media Analytics Market Breakdown, By Organization Size
    - 12.3.8.3.5 Italy Social Media Analytics Market Breakdown, By Vertical
  - 12.3.8.4 UK Social Media Analytics Market, Revenue and Forecast to 2028
    - 12.3.8.4.1 UK Social Media Analytics Market Breakdown, By Component
    - 12.3.8.4.1.1 UK Social Media Analytics Market Breakdown, By Services
    - 12.3.8.4.2 UK Social Media Analytics Market Breakdown, By Application
    - 12.3.8.4.3 UK Social Media Analytics Market Breakdown, By Deployment
    - 12.3.8.4.4 UK Social Media Analytics Market Breakdown, By Organization Size
    - 12.3.8.4.5 UK Social Media Analytics Market Breakdown, By Vertical
  - 12.3.8.5 Russia Social Media Analytics Market, Revenue and Forecast to 2028
    - 12.3.8.5.1 Russia Social Media Analytics Market Breakdown, By Component
    - 12.3.8.5.1.1 Russia Social Media Analytics Market Breakdown, By Services
    - 12.3.8.5.2 Russia Social Media Analytics Market Breakdown, By Application
    - 12.3.8.5.3 Russia Social Media Analytics Market Breakdown, By Deployment
    - 12.3.8.5.4 Russia Social Media Analytics Market Breakdown, By Organization Size
    - 12.3.8.5.5 Russia Social Media Analytics Market Breakdown, By Vertical
  - 12.3.8.6 Rest of Europe Social Media Analytics Market, Revenue and Forecast to 2028
    - 12.3.8.6.1 Rest of Europe Social Media Analytics Market Breakdown, By Component
    - 12.3.8.6.1.1 Rest of Europe Social Media Analytics Market Breakdown, By Services
    - 12.3.8.6.2 Rest of Europe Social Media Analytics Market Breakdown, By Application
    - 12.3.8.6.3 Rest of Europe Social Media Analytics Market Breakdown, By Deployment
    - 12.3.8.6.4 Rest of Europe Social Media Analytics Market Breakdown, By Organization Size
    - 12.3.8.6.5 Rest of Europe Social Media Analytics Market Breakdown, By Vertical
12.4 Asia Pacific: Social Media Analytics Market
- 12.4.1 Overview
- 12.4.2 Asia Pacific Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
- 12.4.3 Asia Pacific Social Media Analytics Market Breakdown, By Component
  - 12.4.3.1 Asia Pacific Social Media Analytics Market Breakdown, By Services
- 12.4.4 Asia Pacific Social Media Analytics Market Breakdown, By Application
- 12.4.5 Asia Pacific Social Media Analytics Market Breakdown, By Deployment
- 12.4.6 Asia Pacific Social Media Analytics Market Breakdown, By Organization Size
- 12.4.7 Asia Pacific Social Media Analytics Market Breakdown, By Vertical
- 12.4.8 Asia Pacific Social Media Analytics Market Breakdown, by Country
  - 12.4.8.1 Australia Social Media Analytics Market, Revenue and Forecast to 2028
    - 12.4.8.1.1 Australia Social Media Analytics Market Breakdown, By Component
    - 12.4.8.1.1.1 Australia Social Media Analytics Market Breakdown, By Services
    - 12.4.8.1.2 Australia Social Media Analytics Market Breakdown, By Application
    - 12.4.8.1.3 Australia Social Media Analytics Market Breakdown, By Deployment
    - 12.4.8.1.4 Australia Social Media Analytics Market Breakdown, By Organization Size
    - 12.4.8.1.5 Australia Social Media Analytics Market Breakdown, By Vertical
  - 12.4.8.2 China Social Media Analytics Market, Revenue and Forecast to 2028
    - 12.4.8.2.1 China Social Media Analytics Market Breakdown, By Component
    - 12.4.8.2.1.1 China Social Media Analytics Market Breakdown, By Services
    - 12.4.8.2.2 China Social Media Analytics Market Breakdown, By Application
    - 12.4.8.2.3 China Social Media Analytics Market Breakdown, By Deployment
    - 12.4.8.2.4 China Social Media Analytics Market Breakdown, By Organization Size
    - 12.4.8.2.5 China Social Media Analytics Market Breakdown, By Vertical
  - 12.4.8.3 India Social Media Analytics Market, Revenue and Forecast to 2028
    - 12.4.8.3.1 India Social Media Analytics Market Breakdown, By Component
    - 12.4.8.3.1.1 India Social Media Analytics Market Breakdown, By Services
    - 12.4.8.3.2 India Social Media Analytics Market Breakdown, By Application
    - 12.4.8.3.3 India Social Media Analytics Market Breakdown, By Deployment
    - 12.4.8.3.4 India Social Media Analytics Market Breakdown, By Organization Size
    - 12.4.8.3.5 India Social Media Analytics Market Breakdown, By Vertical
  - 12.4.8.4 Japan Social Media Analytics Market, Revenue and Forecast to 2028
    - 12.4.8.4.1 Japan Social Media Analytics Market Breakdown, By Component
    - 12.4.8.4.1.1 Japan Social Media Analytics Market Breakdown, By Services
    - 12.4.8.4.2 Japan Social Media Analytics Market Breakdown, By Application
    - 12.4.8.4.3 Japan Social Media Analytics Market Breakdown, By Deployment
    - 12.4.8.4.4 Japan Social Media Analytics Market Breakdown, By Organization Size
    - 12.4.8.4.5 Japan Social Media Analytics Market Breakdown, By Vertical
  - 12.4.8.5 South Korea Social Media Analytics Market, Revenue and Forecast to 2028
    - 12.4.8.5.1 South Korea Social Media Analytics Market Breakdown, By Component
    - 12.4.8.5.1.1 South Korea Social Media Analytics Market Breakdown, By Services
    - 12.4.8.5.2 South Korea Social Media Analytics Market Breakdown, By Application
    - 12.4.8.5.3 South Korea Social Media Analytics Market Breakdown, By Deployment
    - 12.4.8.5.4 South Korea Social Media Analytics Market Breakdown, By Organization Size
    - 12.4.8.5.5 South Korea Social Media Analytics Market Breakdown, By Vertical
  - 12.4.8.6 Rest of APAC Social Media Analytics Market, Revenue and Forecast to 2028
    - 12.4.8.6.1 Rest of APAC Social Media Analytics Market Breakdown, By Component
    - 12.4.8.6.1.1 Rest of APAC Social Media Analytics Market Breakdown, By Services
    - 12.4.8.6.2 Rest of APAC Social Media Analytics Market Breakdown, By Application
    - 12.4.8.6.3 Rest of APAC Social Media Analytics Market Breakdown, By Deployment
    - 12.4.8.6.4 Rest of APAC Social Media Analytics Market Breakdown, By Organization Size
    - 12.4.8.6.5 Rest of APAC Social Media Analytics Market Breakdown, By Vertical
12.5 MEA: Social Media Analytics Market
- 12.5.1 Overview
- 12.5.2 MEA Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
- 12.5.3 MEA Social Media Analytics Market Breakdown, By Component
  - 12.5.3.1 MEA Social Media Analytics Market Breakdown, By Services
- 12.5.4 MEA Social Media Analytics Market Breakdown, By Application
- 12.5.5 MEA Social Media Analytics Market Breakdown, By Deployment
- 12.5.6 MEA Social Media Analytics Market Breakdown, By Organization Size
- 12.5.7 MEA Social Media Analytics Market Breakdown, By Vertical
- 12.5.8 MEA Social Media Analytics Market Breakdown, by Country
  - 12.5.8.1 South Africa Social Media Analytics Market, Revenue and Forecast to 2028
    - 12.5.8.1.1 South Africa Social Media Analytics Market Breakdown, By Component
    - 12.5.8.1.1.1 South Africa Social Media Analytics Market Breakdown, By Services
    - 12.5.8.1.2 South Africa Social Media Analytics Market Breakdown, By Application
    - 12.5.8.1.3 South Africa Social Media Analytics Market Breakdown, By Deployment
    - 12.5.8.1.4 South Africa Social Media Analytics Market Breakdown, By Organization Size
    - 12.5.8.1.5 South Africa Social Media Analytics Market Breakdown, By Vertical
  - 12.5.8.2 Saudi Arabia Social Media Analytics Market, Revenue and Forecast to 2028
    - 12.5.8.2.1 Saudi Arabia Social Media Analytics Market Breakdown, By Component
    - 12.5.8.2.1.1 Saudi Arabia Social Media Analytics Market Breakdown, By Services
    - 12.5.8.2.2 Saudi Arabia Social Media Analytics Market Breakdown, By Application
    - 12.5.8.2.3 Saudi Arabia Social Media Analytics Market Breakdown, By Deployment
    - 12.5.8.2.4 Saudi Arabia Social Media Analytics Market Breakdown, By Organization Size
    - 12.5.8.2.5 Saudi Arabia Social Media Analytics Market Breakdown, By Vertical
  - 12.5.8.3 UAE Social Media Analytics Market, Revenue and Forecast to 2028
    - 12.5.8.3.1 UAE Social Media Analytics Market Breakdown, By Component
    - 12.5.8.3.1.1 UAE Social Media Analytics Market Breakdown, By Services
    - 12.5.8.3.2 UAE Social Media Analytics Market Breakdown, By Application
    - 12.5.8.3.3 UAE Social Media Analytics Market Breakdown, By Deployment
    - 12.5.8.3.4 UAE Social Media Analytics Market Breakdown, By Organization Size
    - 12.5.8.3.5 UAE Social Media Analytics Market Breakdown, By Vertical
  - 12.5.8.4 Rest of MEA Social Media Analytics Market, Revenue and Forecast to 2028
    - 12.5.8.4.1 Rest of MEA Social Media Analytics Market Breakdown, By Component
    - 12.5.8.4.1.1 Rest of MEA Social Media Analytics Market Breakdown, By Services
    - 12.5.8.4.2 Rest of MEA Social Media Analytics Market Breakdown, By Application
    - 12.5.8.4.3 Rest of MEA Social Media Analytics Market Breakdown, By Deployment
    - 12.5.8.4.4 Rest of MEA Social Media Analytics Market Breakdown, By Organization Size
    - 12.5.8.4.5 Rest of MEA Social Media Analytics Market Breakdown, By Vertical
12.6 SAM: Social Media Analytics Market
- 12.6.1 Overview
- 12.6.2 SAM Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
- 12.6.3 SAM Social Media Analytics Market Breakdown, By Component
  - 12.6.3.1 SAM Social Media Analytics Market Breakdown, By Services
- 12.6.4 SAM Social Media Analytics Market Breakdown, By Application
- 12.6.5 SAM Social Media Analytics Market Breakdown, By Deployment
- 12.6.6 SAM Social Media Analytics Market Breakdown, By Organization Size
- 12.6.7 SAM Social Media Analytics Market Breakdown, By Vertical
- 12.6.8 SAM Social Media Analytics Market Breakdown, by Country
  - 12.6.8.1 Brazil Social Media Analytics Market, Revenue and Forecast to 2028
    - 12.6.8.1.1 Brazil Social Media Analytics Market Breakdown, By Component
    - 12.6.8.1.1.1 Brazil Social Media Analytics Market Breakdown, By Services
    - 12.6.8.1.2 Brazil Social Media Analytics Market Breakdown, By Application
    - 12.6.8.1.3 Brazil Social Media Analytics Market Breakdown, By Deployment
    - 12.6.8.1.4 Brazil Social Media Analytics Market Breakdown, By Organization Size
    - 12.6.8.1.5 Brazil Social Media Analytics Market Breakdown, By Vertical
  - 12.6.8.2 Argentina Social Media Analytics Market, Revenue and Forecast to 2028
    - 12.6.8.2.1 Argentina Social Media Analytics Market Breakdown, By Component
    - 12.6.8.2.1.1 Argentina Social Media Analytics Market Breakdown, By Services
    - 12.6.8.2.2 Argentina Social Media Analytics Market Breakdown, By Application
    - 12.6.8.2.3 Argentina Social Media Analytics Market Breakdown, By Deployment
    - 12.6.8.2.4 Argentina Social Media Analytics Market Breakdown, By Organization Size
    - 12.6.8.2.5 Argentina Social Media Analytics Market Breakdown, By Vertical
  - 12.6.8.3 Rest of SAM Social Media Analytics Market, Revenue and Forecast to 2028
    - 12.6.8.3.1 Rest of SAM Social Media Analytics Market Breakdown, By Component
    - 12.6.8.3.1.1 Rest of SAM Social Media Analytics Market Breakdown, By Services
    - 12.6.8.3.2 Rest of SAM Social Media Analytics Market Breakdown, By Application
    - 12.6.8.3.3 Rest of SAM Social Media Analytics Market Breakdown, By Deployment
    - 12.6.8.3.4 Rest of SAM Social Media Analytics Market Breakdown, By Organization Size
    - 12.6.8.3.5 Rest of SAM Social Media Analytics Market Breakdown, By Vertical

13. Impact of COVID-19 Pandemic on Global Social Media Analytics Market

13.1 Overview
13.2 North America: Impact Assessment of COVID-19 Pandemic
13.3 Europe: Impact Assessment of COVID-19 Pandemic
13.4 APAC: Impact Assessment of COVID-19 Pandemic
13.5 MEA: Impact Assessment of COVID-19 Pandemic
13.6 SAM Impact Assessment of COVID-19 Pandemic

14. Industry Landscape

14.1 Overview
14.2 Market Initiative
14.3 Merger and Acquisition

15. Company Profiles

15.1 Cision Ltd.
- 15.1.1 Key Facts
- 15.1.2 Business Description
- 15.1.3 Products and Services
- 15.1.4 Financial Overview
- 15.1.5 SWOT Analysis
- 15.1.6 Key Developments
15.2 Hootsuite Inc.
- 15.2.1 Key Facts
- 15.2.2 Business Description
- 15.2.3 Products and Services
- 15.2.4 Financial Overview
- 15.2.5 SWOT Analysis
- 15.2.6 Key Developments
15.3 IBM Corporation
- 15.3.1 Key Facts
- 15.3.2 Business Description
- 15.3.3 Products and Services
- 15.3.4 Financial Overview
- 15.3.5 SWOT Analysis
- 15.3.6 Key Developments
15.4 Meltwater N. V
- 15.4.1 Key Facts
- 15.4.2 Business Description
- 15.4.3 Products and Services
- 15.4.4 Financial Overview
- 15.4.5 SWOT Analysis
- 15.4.6 Key Developments
15.5 Oracle Corporation
- 15.5.1 Key Facts
- 15.5.2 Business Description
- 15.5.3 Products and Services
- 15.5.4 Financial Overview
- 15.5.5 SWOT Analysis
- 15.5.6 Key Developments
15.6 Qualtrics International Inc.
- 15.6.1 Key Facts
- 15.6.2 Business Description
- 15.6.3 Products and Services
- 15.6.4 Financial Overview
- 15.6.5 SWOT Analysis
- 15.6.6 Key Developments
15.7 Salesforce, Inc.
- 15.7.1 Key Facts
- 15.7.2 Business Description
- 15.7.3 Products and Services
- 15.7.4 Financial Overview
- 15.7.5 SWOT Analysis
- 15.7.6 Key Developments
15.8 Sprout Social, Inc.
- 15.8.1 Key Facts
- 15.8.2 Business Description
- 15.8.3 Products and Services
- 15.8.4 Financial Overview
- 15.8.5 SWOT Analysis
- 15.8.6 Key Developments
15.9 Talkwalker S.a.r.l.
- 15.9.1 Key Facts
- 15.9.2 Business Description
- 15.9.3 Products and Services
- 15.9.4 Financial Overview
- 15.9.5 SWOT Analysis
- 15.9.6 Key Developments
15.10 Zoho Corporation Pvt. Ltd.
- 15.10.1 Key Facts
- 15.10.2 Business Description
- 15.10.3 Products and Services
- 15.10.4 Financial Overview
- 15.10.5 SWOT Analysis
- 15.10.6 Key Developments

16. Appendix

16.1 About The Insight Partners
16.2 Word Index