Middle East and Africa Breakfast Cereals Market Forecast to 2028 - COVID-19 Impact and Regional Analysis - By Product Type, Category, Type, and Distribution Channel

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The Middle East and Africa breakfast cereals market is expected to grow from US$ 6,115.32 million in 2022 to US$ 8,127.50 million by 2028; it is estimated to grow at a CAGR of 4.9% from 2022 to 2028.

The market growth in this region is attributed to the rising consumption of low-sugar breakfast cereals and increased knowledge of the health benefits of such breakfast cereals. Cereal manufacturers are developing products with greater nutritional value by adding ingredients such as dried fruits with no added sugar. Ready-to-eat cold cereals containing dried fruits can be chosen as a healthier breakfast option by health-conscious and time-pressed consumers. Moreover, such cereals can be sweetened using sweeteners such as honey, dried fruit, or coconut sugar. Many businesses are concentrating on new ways to combine sugar and sweetening chemicals, often known as flavor modulators, to retain customer taste expectations and product functionality while decreasing sugar consumption. Some products have been improved by lowering their sugar content. Aldi's Harvest Morn Crunchy Honey Nut Corn Flakes comes with 19% lower sugar content, which was reduced from 34.4 g to 28.0 g per 100 g; moreover, Honey Monster Puffs (previously Sugar Puffs) are offered with a 17% reduction in sugar, from 35.0 g to 29.0 g per 100 g. Further, there have been notable achievements among food manufacturers in reducing salt content. For example, Lidl's Crown field Corn Flakes come with 60% lower salt content (1.02 g per 100 g), and Simply M&S Cornflakes are offered with 36% low salt content (0.45 g per 100 g).

With new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Middle East and Africa Breakfast Cereals market growth at a notable CAGR during the forecast period.

Middle East and Africa Breakfast Cereals Market Revenue and Forecast to 2028 (US$ Million)

Middle East and Africa Breakfast Cereals Market Segmentation

The Middle East and Africa breakfast cereals market is segmented on the basis of product type, category, type, distribution channel, and country. Based on product type, the market is bifurcated into ready to eat and ready to cook. Based on category, the Middle East and Africa breakfast cereals market is divided into organic and conventional. By type, the market is segmented into low sugar and regular. Based on distribution channel, the Middle East and Africa breakfast cereals market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. Based on country, the Middle East and Africa Breakfast Cereals market is segmented into South Africa, Saudi Arabia, the UAE, and Rest of the Middle East and Africa.

Middle East and Africa Breakfast Cereals Market Companies Mentioned

The Kellogg Company ; Bob's Red Mill Natural Foods; General Mills Inc.; Nestle SA; The Quaker Oats Company; and Carman's Fine Foods Pty Ltd. are a few major companies operating in the Middle East and Africa Breakfast Cereals market.

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Product Code: BMIRE00025809

1. Introduction

1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Scope of the Study
3.2 Research Methodology
- 3.2.1 Data Collection
- 3.2.2 Primary Interviews
- 3.2.3 Hypothesis Formulation
- 3.2.4 Macro-economic Factor Analysis
- 3.2.5 Developing Base Number
- 3.2.6 Data Triangulation
- 3.2.7 Country Level Data

4. Middle East and Africa Breakfast Cereals Market Landscape

4.1 Market Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Expert Opinion
4.4 Ecosystem Analysis

5. Middle East and Africa Breakfast Cereals Market - Key Market Dynamics

5.1 Key Market Drivers
- 5.1.1 Growing consumption of RTE products
- 5.1.2 Increased Penetration of Retail Chains
5.2 Key Market Restraints
- 5.2.1 Availability of Alternative Products
5.3 Key Market Opportunities
- 5.3.1 Growing Demand for Fortified Breakfast Items
5.4 Future Trends
- 5.4.1 Growing Product Launches of Low-Sugar Breakfast Cereals
5.5 Impact Analysis of Drivers and Restraint

6. Middle East and Africa Breakfast Cereals Market -Market Analysis

6.1 Middle East and Africa Breakfast Cereals Market -Revenue and Forecast to 2028

7. Middle East and Africa Breakfast Cereals Market Analysis - By Product Type

7.1 Overview
- 7.1.1 Middle East and Africa: Middle East and Africa Breakfast Cereals Market, by Product Type
7.2 Ready to Eat
- 7.2.1 Overview
- 7.2.2 Ready to Eat: Middle East and Africa Breakfast Cereals Market - Revenue and Forecast to 2028 (US$ Million)
7.3 Ready to Cook
- 7.3.1 Overview
- 7.3.2 Ready to Cook: Middle East and Africa Breakfast Cereals Market - Revenue and Forecast to 2028 (US$ Million)

8. Middle East and Africa Breakfast Cereals Market Analysis - By Category

8.1 Overview
- 8.1.1 Middle East and Africa: Middle East and Africa Breakfast Cereals Market, by Category
8.2 Organic
- 8.2.1 Overview
- 8.2.2 Organic: Middle East and Africa Breakfast Cereals Market - Revenue and Forecast to 2028 (US$ Million)
8.3 Conventional
- 8.3.1 Overview
- 8.3.2 Conventional: Middle East and Africa Breakfast Cereals Market - Revenue and Forecast to 2028 (US$ Million)

9. Middle East and Africa Breakfast Cereals Market Analysis - By Type

9.1 Overview
- 9.1.1 Middle East and Africa: Middle East and Africa Breakfast Cereals Market, by Type
9.2 Low Sugar
- 9.2.1 Overview
- 9.2.2 Low Sugar: Middle East and Africa Breakfast Cereals Market - Revenue and Forecast to 2028 (US$ Million)
9.3 Regular
- 9.3.1 Overview
- 9.3.2 Regular: Middle East and Africa Breakfast Cereals Market - Revenue and Forecast to 2028 (US$ Million)

10. Middle East and Africa Breakfast Cereals Market Analysis - By Distribution Channel

10.1 Overview
- 10.1.1 Middle East and Africa: Middle East and Africa Breakfast Cereals Market, by Distribution Channel
10.2 Supermarkets and Hypermarkets
- 10.2.1 Overview
- 10.2.2 Supermarkets and Hypermarkets: Middle East and Africa Breakfast Cereals Market - Revenue and Forecast to 2028 (US$ Million)
10.3 Convenience Stores
- 10.3.1 Overview
- 10.3.2 Convenience Stores: Middle East and Africa Breakfast Cereals Market - Revenue and Forecast to 2028 (US$ Million)
10.4 Online Retail
- 10.4.1 Overview
- 10.4.2 Online Retail: Middle East and Africa Breakfast Cereals Market - Revenue and Forecast to 2028 (US$ Million)
10.5 Others
- 10.5.1 Overview
- 10.5.2 Others: Middle East and Africa Breakfast Cereals Market - Revenue and Forecast to 2028 (US$ Million)

11. Middle East and Africa Breakfast Cereals Market - Country Analysis

11.1 Middle East and Africa: Middle East and Africa Breakfast Cereals Market
- 11.1.1 Middle East and Africa: Middle East and Africa Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
- 11.1.2 Middle East and Africa: Middle East and Africa Breakfast Cereals Market, by Key Country
  - 11.1.2.1 South Africa: Middle East and Africa Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
    - 11.1.2.1.1 South Africa: Middle East and Africa Breakfast Cereals Market, by Product Type
    - 11.1.2.1.2 South Africa: Middle East and Africa Breakfast Cereals Market, by Category
    - 11.1.2.1.3 South Africa: Middle East and Africa Breakfast Cereals Market, by Type
    - 11.1.2.1.4 South Africa: Middle East and Africa Breakfast Cereals Market, by Distribution Channel
  - 11.1.2.2 Saudi Arabia: Middle East and Africa Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
    - 11.1.2.2.1 Saudi Arabia: Middle East and Africa Breakfast Cereals Market, by Product Type
    - 11.1.2.2.2 Saudi Arabia: Middle East and Africa Breakfast Cereals Market, by Category
    - 11.1.2.2.3 Saudi Arabia: Middle East and Africa Breakfast Cereals Market, by Type
    - 11.1.2.2.4 Saudi Arabia: Middle East and Africa Breakfast Cereals Market, by Distribution Channel
  - 11.1.2.3 UAE: Middle East and Africa Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
    - 11.1.2.3.1 UAE: Middle East and Africa Breakfast Cereals Market, by Product Type
    - 11.1.2.3.2 UAE: Middle East and Africa Breakfast Cereals Market, by Category
    - 11.1.2.3.3 UAE: Middle East and Africa Breakfast Cereals Market, by Type
    - 11.1.2.3.4 UAE: Middle East and Africa Breakfast Cereals Market, by Distribution Channel
  - 11.1.2.4 Rest of Middle East and Africa: Middle East and Africa Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
    - 11.1.2.4.1 Rest of Middle East and Africa: Middle East and Africa Breakfast Cereals Market, by Product Type
    - 11.1.2.4.2 Rest of Middle East and Africa: Middle East and Africa Breakfast Cereals Market, by Category
    - 11.1.2.4.3 Rest of Middle East and Africa: Middle East and Africa Breakfast Cereals Market, by Type
    - 11.1.2.4.4 Rest of Middle East and Africa: Middle East and Africa Breakfast Cereals Market, by Distribution Channel

12. Industry Landscape

12.1 Overview
12.2 Business Planning and Strategy
12.3 Merger and Acquisition
12.4 Expansion & Collaboration
12.5 Product News

13. Company Profiles

13.1 The Kellogg Company
- 13.1.1 Key Facts
- 13.1.2 Business Description
- 13.1.3 Products and Services
- 13.1.4 Financial Overview
- 13.1.5 SWOT Analysis
- 13.1.6 Key Developments
13.2 Bob's Red Mill Natural Foods
- 13.2.1 Key Facts
- 13.2.2 Business Description
- 13.2.3 Products and Services
- 13.2.4 Financial Overview
- 13.2.5 SWOT Analysis
- 13.2.6 Key Developments
13.3 General Mills Inc.
- 13.3.1 Key Facts
- 13.3.2 Business Description
- 13.3.3 Products and Services
- 13.3.4 Financial Overview
- 13.3.5 SWOT Analysis
- 13.3.6 Key Developments
13.4 Nestle SA
- 13.4.1 Key Facts
- 13.4.2 Business Description
- 13.4.3 Products and Services
- 13.4.4 Financial Overview
- 13.4.5 SWOT Analysis
- 13.4.6 Key Developments
13.5 The Quaker Oats Company
- 13.5.1 Key Facts
- 13.5.2 Business Description
- 13.5.3 Products and Services
- 13.5.4 Financial Overview
- 13.5.5 SWOT Analysis
- 13.5.6 Key Developments
13.6 Carman's Fine Foods Pty Ltd.
- 13.6.1 Key Facts
- 13.6.2 Business Description
- 13.6.3 Products and Services
- 13.6.4 Financial Overview
- 13.6.5 SWOT Analysis
- 13.6.6 Key Developments

14. Appendix

14.1 About The Insight Partners
14.2 Glossary of Terms