Europe Hair Towel Wrap Market Forecast to 2028 - COVID-19 Impact and Regional Analysis - by Material Type (Natural Fiber and Synthetic Fiber), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

List of Tables

The hair towel wrap in Europe is expected to grow from US$ 85.86 million in 2022 to US$ 124.00 million by 2028. It is estimated to grow at a CAGR of 6.3% from 2022 to 2028.

Multiple Benefits of Hair Towel Wrap

Hair towel wraps offer various benefits and help consumers maintain healthy hair as it helps retain moisture overnight, prevents frizz, and also absorbs water quickly. Regular towels are quite thick and fluffy, making them ideal for use after showering. However, using them for hair can cause excess stress on the hair, leading to the breakage of hair. Wet hairs are at their most elastic state and are more prone to breakage. The use of hair towel wrap reduces the stress applied to the wet hair and reduces hair damage. The microfiber materials used in hair towel wrap are more absorbent than regular cotton towels and help dry the hair in a much shorter amount of time. Further, the use of regular towels can be extremely rough on hair cuticles, which may make the hair tangled and fizzy once they dry. While the soft, lightweight material of hair towel wrap is gentle on hair, leaving them smooth and tangle-free. The use of hair towel wrap also protects the curly hair structure of consumers as microfiber material provides less friction and less weight on curls during the drying process, leaving hair smooth and giving bouncy curls when completely dry. Therefore, the various benefits offered by hair towel wraps compared to regular towels are fuelling the market growth.

Market Overview

The European hair towel wrap market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The market growth in this region can be attributed to a considerable demand for hair care and personal care products with their growing popularity. People in European countries are more concerned about the aesthetics of the hair and scalp nourishment. According to June 2022 data by Cosmetics Europe, a personal care association, ~72% of consumers across all age brackets use beauty and personal care products as they strongly believe it is a key to leading a healthy and hygienic life. However, the rising awareness about the harmful effects of chemicals and synthetic materials is one of the factors hampering the growth of the hair towel market. The demand for towel wraps produced using organic and natural fiber has increased in the region.

Europe Hair Towel Wrap Market Revenue and Forecast to 2028 (US$ Million)

Europe Hair Towel Wrap Market Segmentation

The Europe hair towel wrap is segmented into material type, distribution channel, and country.

Based on material type, the market is segmented into natural fiber and synthetic fiber. The synthetic fiber segment registered the larger market share in 2022. Based on distribution channel , the market is segmented into supermarkets and hypermarkets ,specialty stores , online retail and others. The supermarkets and hypermarkets segment held the largest market share in 2022. Based on country, the market is segmented into Germany , France , Italy , UK , Russia and Rest of Europe. UK dominated the market share in 2022. Kitsch LLC ; The Natural Sea Sponge Company Ltd; Supernova Pte. Ltd; Silke London; Boucleme Ltd.; The Perfect Haircare Holdings Corporation; and Evolatree are the leading companies operating in the hair towel wrap in the region.

Reasons to Buy:

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe Hair Towel Wrap Market.
Highlights key business priorities in order to assist companies to realign their business strategies.
The key findings and recommendations highlight crucial progressive industry trends in Europe Hair Towel Wrap Market, thereby allowing players across the value chain to develop effective long-term strategies.
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the market, as well as those hindering it.
Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing and distribution.

Product Code: BMIRE00027381

1. Introduction

1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
- 1.3.1 Europe Hair Towel Wrap Market, by Material Type
- 1.3.2 Europe Hair Towel Wrap Market, by Distribution Channel

2. Key Takeaways

3. Research Methodology

3.1 Scope of the Study
3.2 Research Methodology
- 3.2.1 Data Collection:
- 3.2.2 Primary Interviews:
- 3.2.3 Hypothesis formulation:
- 3.2.4 Macro-economic factor analysis:
- 3.2.5 Developing base number:
- 3.2.6 Data Triangulation:
- 3.2.7 Country level data:

4. Europe Hair Towel Wrap Market Landscape

4.1 Market Overview
4.2 PEST Analysis: Hair Towel Wrap Market
- 4.2.1 Europe: PEST Analysis
4.3 Expert Opinion

5. Europe Hair Towel Wrap Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 High Hair Health Consciousness Among Consumers
- 5.1.2 Multiple Benefits of Hair Towel Wrap
5.2 Market Restraints
- 5.2.1 Growing Demand for Regular Towels
5.3 Market Opportunities
- 5.3.1 Product Innovations
5.4 Future Trends
- 5.4.1 Increasing Demand for Synthetic Fiber Hair Towel Wrap
5.5 Impact Analysis of Drivers and Restraints

6. Europe Hair Towel Wrap - Market Analysis

6.1 Europe Hair Towel Wrap Market Overview
6.2 Europe Hair Towel Wrap Market -Revenue and Forecast to 2028 (USD Million)

7. Europe Hair Towel Wrap Market Analysis - By Material Type

7.1 Overview
7.2 Europe Hair Towel Wrap Market Breakdown, by Material Type, 2021 & 2028
7.3 Natural Fiber
- 7.3.1 Overview
- 7.3.2 Europe Natural Fiber: Hair Towel Wrap Market - Revenue and Forecast to 2028 (US$ Million)
7.4 Synthetic Fiber
- 7.4.1 Overview
- 7.4.2 Europe Synthetic Fiber: Hair Towel Wrap Market - Revenue and Forecast to 2028 (US$ Million)

8. Europe Hair Towel Wrap Market Analysis - By Distribution Channel

8.1 Overview
8.2 Europe Hair Towel Wrap Market Breakdown, by Distribution Channel, 2021 & 2028
8.3 Supermarkets and Hypermarkets
- 8.3.1 Overview
- 8.3.2 Europe Supermarkets and Hypermarkets: Hair Towel Wrap Market - Revenue and Forecast to 2028 (US$ Million)
8.4 Specialty Stores
- 8.4.1 Overview
- 8.4.2 Europe Specialty Stores: Hair Towel Wrap Market - Revenue and Forecast to 2028 (US$ Million)
8.5 Online Retail
- 8.5.1 Overview
- 8.5.2 Europe Online Retail: Hair Towel Wrap Market - Revenue and Forecast to 2028 (US$ Million)
8.6 Others
- 8.6.1 Overview
- 8.6.2 Europe Others: Hair Towel Wrap Market - Revenue and Forecast to 2028 (US$ Million)

9. Europe Hair Towel Wrap Market - Country Analysis

9.1 Europe
- 9.1.1 Europe: Hair Towel Wrap Market -Revenue and Forecast to 2028 (US$ Million)
- 9.1.3 Europe: Hair Towel Wrap Market, by Key Country
  - 9.1.3.1 Germany: Hair Towel Wrap Market - Revenue and Forecast to 2028 (US$ Million)
    - 9.1.3.1.1 Germany: Hair Towel Wrap Market, by Material Type
    - 9.1.3.1.2 Germany: Hair Towel Wrap Market, by Distribution Channel
  - 9.1.3.2 France: Hair Towel Wrap Market - Revenue and Forecast to 2028 (US$ Million)
    - 9.1.3.2.1 France: Hair Towel Wrap Market, by Material Type
    - 9.1.3.2.2 France: Hair Towel Wrap Market, by Distribution Channel
  - 9.1.3.3 Italy: Hair Towel Wrap Market - Revenue and Forecast to 2028 (US$ Million)
    - 9.1.3.3.1 Italy: Hair Towel Wrap Market, by Material Type
    - 9.1.3.3.2 Italy: Hair Towel Wrap Market, by Distribution Channel
  - 9.1.3.4 UK: Hair Towel Wrap Market - Revenue and Forecast to 2028 (US$ Million)
    - 9.1.3.4.1 UK: Hair Towel Wrap Market, by Material Type
    - 9.1.3.4.2 UK: Hair Towel Wrap Market, by Distribution Channel
  - 9.1.3.5 Russia: Hair Towel Wrap Market - Revenue and Forecast to 2028 (US$ Million)
    - 9.1.3.5.1 Russia: Hair Towel Wrap Market, by Material Type
    - 9.1.3.5.2 Russia: Hair Towel Wrap Market, by Distribution Channel
  - 9.1.3.6 Rest of Europe: Hair Towel Wrap Market - Revenue and Forecast to 2028 (US$ Million)
    - 9.1.3.6.1 Rest of Europe: Hair Towel Wrap Market, by Material Type
    - 9.1.3.6.2 Rest of Europe: Hair Towel Wrap Market, by Distribution Channel

10. Company Profiles

10.1 Kitsch LLC
- 10.1.1 Key Facts
- 10.1.2 Business Description
- 10.1.3 Products and Services
- 10.1.4 Financial Overview
- 10.1.5 SWOT Analysis
- 10.1.6 Key Developments
10.2 The Natural Sea Sponge Company Ltd.
- 10.2.1 Key Facts
- 10.2.2 Business Description
- 10.2.3 Products and Services
- 10.2.4 Financial Overview
- 10.2.5 SWOT Analysis
- 10.2.6 Key Developments
10.3 Supernova Pte. Ltd.
- 10.3.1 Key Facts
- 10.3.2 Business Description
- 10.3.3 Products and Services
- 10.3.4 Financial Overview
- 10.3.5 SWOT Analysis
- 10.3.6 Key Developments
10.4 Silke London
- 10.4.1 Key Facts
- 10.4.2 Business Description
- 10.4.3 Products and Services
- 10.4.4 Financial Overview
- 10.4.5 SWOT Analysis
- 10.4.6 Key Developments
10.5 Boucleme Ltd.
- 10.5.1 Key Facts
- 10.5.2 Business Description
- 10.5.3 Products and Services
- 10.5.4 Financial Overview
- 10.5.5 SWOT Analysis
- 10.5.6 Key Developments
10.6 The Perfect Haircare Holdings Corporation
- 10.6.1 Key Facts
- 10.6.2 Business Description
- 10.6.3 Products and Services
- 10.6.4 Financial Overview
- 10.6.5 SWOT Analysis
- 10.6.6 Key Developments
10.7 Evolatree
- 10.7.1 Key Facts
- 10.7.2 Business Description
- 10.7.3 Products and Services
- 10.7.4 Financial Overview
- 10.7.5 SWOT Analysis
- 10.7.6 Key Developments

11. Appendix

11.1 About The Insight Partners
11.2 Word Index