Skin Toner Market Forecast to 2028 - Global Analysis By Type, Category, and Distribution Channel

List of Tables

The global skin toner market is expected to grow from US$ 1,180.80 million in 2022 to US$ 1,596.75 million by 2028. It is expected to register a CAGR of 5.2% from 2022 to 2028.

Skin toner is an aqueous solution containing ingredients such as alpha hydroxy acids, beta hydroxy acids, and polyhydroxy acids that are gentle for regular use. Exfoliant types of toner aim to smooth skin texture and brighten skin tone. In the past decade, consumers have become more conscious about their appearance. This factor indirectly propels the demand for exfoliating toners as it dissolves dead skin cells, balances pH levels, preps skin for the rest of the skincare routine, and regulates oil production. Additionally, exfoliating toners are usually applied after cleansing, preferably at night, since exfoliating can make the skin sun sensitive. The primary purpose of an exfoliating toner is to restore the skin's acidity level.

Based on category, the global skin toner market is segmented into organic and conventional. In 2021, the conventional segment held a larger market share, and the organic segment is expected to grow at a faster rate during the forecast period. Organic toners are natural products that contain aqua, organic Brassica oleraceaitalica (broccoli) extract, organic Aloe barbadensis leaf extract, Daucuscarota sativa (carrot) root extract, NV retinol (vitamin A), organic glycerin, betaine, chamomillarecutita flower extract, certified preservatives, and fragrance, among others. Consumers are increasingly inclined toward organic toner as most of its content is active ingredients; however, in synthetic skincare products, active ingredients only make up 5-10% of the content. Thus, consumer preference for natural and chemical-free products is driving the demand for organic skin toners.

The global skin toner market is segmented into Asia Pacific, Europe, Middle East & Africa, North America, and South & Central America. In 2021, Asia Pacific held the largest share of the global skin toner market and is expected to register the highest CAGR during the forecast period. The development of artificial intelligence (AI), IoT-based devices that offer personalized skin nourishment solutions to individuals and other technological advancements in the beauty & personal care industry are expected to boost the demand for skin care products such as skin toners in the coming years. For instance, in July 2019, Shiseido, a Japanese cosmetic company, launched an IoT-based service called "Optune," which tells skincare requirements according to the individual's skin type.

The COVID-19 pandemic affected economies and industries in various countries across all continents with lockdowns, travel restrictions, and business shutdowns. These shutdowns disturbed global supply chains, manufacturing activities, delivery schedules, and essential and non-essential product sales. Various companies announced possible delays in product deliveries and a slump in future sales of their products in 2020. Further, the bans imposed by governments of various countries, including the US, China, India, Germany, and Italy, on international travel forced several companies to discontinue their collaboration and partnership plans. All these factors hampered the consumer goods industry in 2020 and early 2021, thereby restraining the growth of various markets related to this industry, including the skin toner market.

However, in Asia Pacific, China emerged as the first country to show signs of recovery due to the introduction of rapid vaccination drives and effective government regulations. In 2021, countries in Asia Pacific removed various restrictions and permitted manufacturers in cosmetic and personal care industries to operate at full capacities. This helped skin toner manufacturers overcome the demand and supply gaps and recover from the losses incurred due to the impact of the pandemic. They launched innovative products such as natural and organic skin toners to cater to the changing buying preferences of customers amid the global crisis. This has been favoring the growth of the skin toner market in Asia Pacific.

Dickinson Brands, La Mer Technology Inc, Mario Badescu Skin Care Inc., Loreal Paris, Shiseido Co Ltd., Procter & Gamble, Burt's Bees, Lush Retail Ltd, The Bodyshop International Ltd, and Johnson & Johnson are among the leading players in the global skin toner market. These companies are adopting strategies such as mergers & acquisitions and product launches to expand their geographic presence and consumer bases.

The overall global skin toner market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights. Participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants, including valuation experts, research analysts, and key opinion leaders-specializing in the global skin toner market.

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Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the global skin toner market
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The key findings and recommendations highlight crucial progressive industry trends in the global skin toner market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth global market trends and outlook coupled with the factors driving the skin toner market as well as those hindering it.
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

Product Code: TIPRE00027893

1. Introduction

1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Scope of the Study
3.2 Research Methodology
- 3.2.1 Data Collection:
- 3.2.2 Primary Interviews:
- 3.2.3 Hypothesis Formulation:
- 3.2.4 Macro-economic Factor Analysis:
- 3.2.5 Developing Base Number:
- 3.2.6 Data Triangulation:
- 3.2.7 Country Level Data:

4. Skin Toner Market Overview

4.1 Market Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Expert Opinion

5. Skin Toner Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Benefits of Using Skin Toner
- 5.1.2 Innovative Product Launches and Advertising Expenditure by Key Market Players
5.2 Market Restraints
- 5.2.1 Increasing Cases of Counterfeit Products
5.3 Market Opportunities
- 5.3.1 Flourishment of E-Commerce and Direct-to-Consumer Channel
5.4 Future Trends
- 5.4.1 Rising Adoption of Organic Personal Care Products
5.5 Impact Analysis of Drivers and Restraints

6. Skin Toner - Global Market Analysis

6.1 Skin Toner Market Overview
6.2 Skin Toner Market -Revenue and Forecast to 2028 (US$ Million)
6.3 Competitive Positioning - Key Market Players

7. Skin Toner Market Analysis - By Type

7.1 Overview
7.2 Skin Toner Market, By Type (2021 and 2028)
7.3 Hydrating Toners
- 7.3.1 Overview
- 7.3.2 Hydrating Toners: Skin Toner Market - Revenue and Forecast to 2028 (US$ Million)
7.4 Exfoliating Toners
- 7.4.1 Overview
- 7.4.2 Exfoliating Toners: Skin Toner Market - Revenue and Forecast to 2028 (US$ Million)
7.5 Treatment Toners
- 7.5.1 Overview
- 7.5.2 Treatment Toners Skin Toner Market - Revenue and Forecast to 2028 (US$ Million)

8. Skin Toner Market Analysis - By Category

8.1 Overview
8.2 Skin Toner Market, By Category (2021 and 2028)
8.3 Organic
- 8.3.1 Overview
- 8.3.2 Organic: Skin Toner Market - Revenue and Forecast to 2028 (US$ Million)
8.4 Conventional
- 8.4.1 Overview
- 8.4.2 Conventional: Skin Toner Market - Revenue and Forecast to 2028 (US$ Million)

9. Skin Toner Market Analysis - By Distribution Channel

9.1 Overview
9.2 Skin Toner Market, By Distribution Channel (2021 and 2028)
9.3 Supermarkets and Hypermarkets
- 9.3.1 Overview
- 9.3.2 Supermarkets and Hypermarkets: Skin Toner Market - Revenue and Forecast to 2028 (US$ Million)
9.4 Drugstores and Pharmacies
- 9.4.1 Overview
- 9.4.2 Drugstores and Pharmacies: Skin Toner Market - Revenue and Forecast to 2028 (US$ Million)
9.5 Health and Beauty Stores
- 9.5.1 Overview
- 9.5.2 Health and Beauty Stores: Skin Toner Market - Revenue and Forecast to 2028 (US$ Million)
9.6 Online Retail
- 9.6.1 Overview
- 9.6.2 Online Retail: Skin Toner Market - Revenue and Forecast to 2028 (US$ Million)
9.7 Others
- 9.7.1 Overview
- 9.7.2 Others: Skin Toner Market - Revenue and Forecast to 2028 (US$ Million)

10. Skin Toner Market - Geographic Analysis

10.1 Overview
10.2 North America: Skin Toner Market
- 10.2.1 North America: Skin Toner Market -Revenue and Forecast to 2028 (US$ Million)
- 10.2.2 North America: Skin Toner Market, By Type
- 10.2.3 North America: Skin Toner Market, by Category
- 10.2.4 North America: Skin Toner Market, by Distribution Channel
- 10.2.5 North America: Skin Toner Market, by Key Country
  - 10.2.5.1 US: Skin Toner Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.2.5.1.1 US: Skin Toner Market, By Type
    - 10.2.5.1.2 US: Skin Toner Market, by Category
    - 10.2.5.1.3 US: Skin Toner Market, by Distribution Channel
  - 10.2.5.2 Canada: Skin Toner Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.2.5.2.1 Canada: Skin Toner Market, By Type
    - 10.2.5.2.2 Canada: Skin Toner Market, by Category
    - 10.2.5.2.3 Canada: Skin Toner Market, by Distribution Channel
  - 10.2.5.3 Mexico: Skin Toner Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.2.5.3.1 Mexico: Skin Toner Market, By Type
    - 10.2.5.3.2 Mexico: Skin Toner Market, by Category
    - 10.2.5.3.3 Mexico: Skin Toner Market, by Distribution Channel
10.3 Europe: Skin Toner Market
- 10.3.1 Europe: Skin Toner Market -Revenue and Forecast to 2028 (US$ Million)
- 10.3.2 Europe: Skin Toner Market, By Type
- 10.3.3 Europe: Skin Toner Market, by Category
- 10.3.4 Europe: Skin Toner Market, by Distribution Channel
- 10.3.5 Europe: Skin Toner Market, by Key Country
  - 10.3.5.1 Germany: Skin Toner Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.3.5.1.1 Germany: Skin Toner Market, By Type
    - 10.3.5.1.2 Germany: Skin Toner Market, by Category
    - 10.3.5.1.3 Germany: Skin Toner Market, by Distribution Channel
  - 10.3.5.2 France: Skin Toner Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.3.5.2.1 France: Skin Toner Market, By Type
    - 10.3.5.2.2 France: Skin Toner Market, by Category
    - 10.3.5.2.3 France: Skin Toner Market, by Distribution Channel
  - 10.3.5.3 Italy: Skin Toner Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.3.5.3.1 Italy: Skin Toner Market, By Type
    - 10.3.5.3.2 Italy: Skin Toner Market, by Category
    - 10.3.5.3.3 Italy: Skin Toner Market, by Distribution Channel
  - 10.3.5.4 UK: Skin Toner Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.3.5.4.1 UK: Skin Toner Market, By Type
    - 10.3.5.4.2 UK: Skin Toner Market, by Category
    - 10.3.5.4.3 UK: Skin Toner Market, by Distribution Channel
  - 10.3.5.5 Russia: Skin Toner Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.3.5.5.1 Russia: Skin Toner Market, By Type
    - 10.3.5.5.2 Russia: Skin Toner Market, by Category
    - 10.3.5.5.3 Russia: Skin Toner Market, by Distribution Channel
  - 10.3.5.6 Rest of Europe: Skin Toner Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.3.5.6.1 Rest of Europe: Skin Toner Market, By Type
    - 10.3.5.6.2 Rest of Europe: Skin Toner Market, by Category
    - 10.3.5.6.3 Rest of Europe: Skin Toner Market, by Distribution Channel
10.4 Asia Pacific: Skin Toner Market
- 10.4.1 Asia Pacific: Skin Toner Market -Revenue and Forecast to 2028 (US$ Million)
- 10.4.2 Asia Pacific: Skin Toner Market, By Type
- 10.4.3 Asia Pacific: Skin Toner Market, by Category
- 10.4.4 Asia Pacific: Skin Toner Market, by Distribution Channel
- 10.4.5 Asia Pacific: Skin Toner Market, by Key Country
  - 10.4.5.1 China: Skin Toner Market -Revenue and Forecast to 2028 (US$ Million)
    - 10.4.5.1.1 China: Skin Toner Market, By Type
    - 10.4.5.1.2 China: Skin Toner Market, by Category
    - 10.4.5.1.3 China: Skin Toner Market, by Distribution Channel
  - 10.4.5.2 Japan: Skin Toner Market -Revenue and Forecast to 2028 (US$ Million)
    - 10.4.5.2.1 Japan: Skin Toner Market, By Type
    - 10.4.5.2.2 Japan: Skin Toner Market, by Category
    - 10.4.5.2.3 Japan: Skin Toner Market, by Distribution Channel
  - 10.4.5.3 India: Skin Toner Market -Revenue and Forecast to 2028 (US$ Million)
    - 10.4.5.3.1 India: Skin Toner Market, by Type
    - 10.4.5.3.2 India: Skin Toner Market, by Category
    - 10.4.5.3.3 India: Skin Toner Market, by Distribution Channel
  - 10.4.5.4 Australia: Skin Toner Market -Revenue and Forecast to 2028 (US$ Million)
    - 10.4.5.4.1 Australia: Skin Toner Market, By Type
    - 10.4.5.4.2 Australia: Skin Toner Market, by Category
    - 10.4.5.4.3 Australia: Skin Toner Market, by Distribution Channel
  - 10.4.5.5 South Korea: Skin Toner Market -Revenue and Forecast to 2028 (US$ Million)
    - 10.4.5.5.1 South Korea: Skin Toner Market, By Type
    - 10.4.5.5.2 South Korea: Skin Toner Market, by Category
    - 10.4.5.5.3 South Korea: Skin Toner Market, by Distribution Channel
  - 10.4.5.6 Rest of Asia Pacific: Skin Toner Market -Revenue and Forecast to 2028 (US$ Million)
    - 10.4.5.6.1 Rest of Asia Pacific: Skin Toner Market, By Type
    - 10.4.5.6.2 Rest of Asia Pacific: Skin Toner Market, by Category
    - 10.4.5.6.3 Rest of Asia Pacific: Skin Toner Market, by Distribution Channel
10.5 South and Central America: Skin Toner Market
- 10.5.1 South and Central America: Skin Toner Market -Revenue and Forecast to 2028 (US$ Million)
- 10.5.2 South and Central America: Skin Toner Market, By Type
- 10.5.3 South and Central America: Skin Toner Market, by Category
- 10.5.4 South and Central America: Skin Toner Market, by Distribution Channel
- 10.5.5 South and Central America: Skin Toner Market, by Key Country
  - 10.5.5.1 Brazil: Skin Toner Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.5.5.1.1 Brazil: Skin Toner Market, By Type
    - 10.5.5.1.2 Brazil: Skin Toner Market, by Category
    - 10.5.5.1.3 Brazil: Skin Toner Market, by Distribution Channel
  - 10.5.5.2 Argentina: Skin Toner Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.5.5.2.1 Argentina: Skin Toner Market, By Type
    - 10.5.5.2.2 Argentina: Skin Toner Market, by Category
    - 10.5.5.2.3 Argentina: Skin Toner Market, by Distribution Channel
  - 10.5.5.3 Rest of South and Central America: Skin Toner Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.5.5.3.1 Rest of South and Central America: Skin Toner Market, By Type
    - 10.5.5.3.2 Rest of South and Central America: Skin Toner Market, by Category
    - 10.5.5.3.3 Rest of South and Central America: Skin Toner Market, by Distribution Channel
10.6 Middle East and Africa: Skin Toner Market
- 10.6.1 Middle East and Africa: Skin Toner Market -Revenue and Forecast to 2028 (US$ Million)
- 10.6.2 Middle East and Africa: Skin Toner Market, By Type
- 10.6.3 Middle East and Africa: Skin Toner Market, by Category
- 10.6.4 Middle East and Africa: Skin Toner Market, by Distribution Channel
- 10.6.5 Middle East and Africa: Skin Toner Market, by Key Country
  - 10.6.5.1 South Africa: Skin Toner Market -Revenue and Forecast to 2028 (US$ Million)
    - 10.6.5.1.1 South Africa: Skin Toner Market, By Type
    - 10.6.5.1.2 South Africa: Skin Toner Market, by Category
    - 10.6.5.1.3 South Africa: Skin Toner Market, by Distribution Channel
  - 10.6.5.2 Saudi Arabia: Skin Toner Market -Revenue and Forecast to 2028 (US$ Million)
    - 10.6.5.2.1 Saudi Arabia: Skin Toner Market, By Type
    - 10.6.5.2.2 Saudi Arabia: Skin Toner Market, by Category
    - 10.6.5.2.3 Saudi Arabia: Skin Toner Market, by Distribution Channel
  - 10.6.5.3 UAE: Skin Toner Market -Revenue and Forecast to 2028 (US$ Million)
    - 10.6.5.3.1 UAE: Skin Toner Market, By Type
    - 10.6.5.3.2 UAE: Skin Toner Market, by Category
    - 10.6.5.3.3 UAE: Skin Toner Market, by Distribution Channel
  - 10.6.5.4 Rest of Middle East and Africa: Skin Toner Market -Revenue and Forecast to 2028 (US$ Million)
    - 10.6.5.4.1 Rest of Middle East and Africa: Skin Toner Market, by Type
    - 10.6.5.4.2 Rest of Middle East and Africa: Skin Toner Market, by Category
    - 10.6.5.4.3 Rest of Middle East and Africa: Skin Toner Market, by Distribution Channel

11. Impact of COVID-19 Pandemic on Skin Toner Market

11.1 Impact of COVID-19 on Skin Toner Market
11.2 North America: Impact Assessment of COVID-19 Pandemic
11.3 Europe Impact Assessment of COVID-19 Pandemic
11.4 Asia Pacific: Impact Assessment of COVID-19 Pandemic
11.5 Middle East & Africa: Impact Assessment of COVID-19 Pandemic
11.6 South & Central America: Impact Assessment of COVID-19 Pandemic

12. Industry Landscape

12.1 Overview
12.2 New Product Development

13. Company Profiles

13.1 Dickinson Brands Inc
- 13.1.1 Key Facts
- 13.1.2 Business Description
- 13.1.3 Products and Services
- 13.1.4 Financial Overview
- 13.1.5 SWOT Analysis
- 13.1.6 Key Developments
13.2 Johnson & Johnson Consumer Inc
- 13.2.1 Key Facts
- 13.2.2 Business Description
- 13.2.3 Products and Services
- 13.2.4 Financial Overview
- 13.2.5 SWOT Analysis
- 13.2.6 Key Developments
13.3 La Mer Technology Inc
- 13.3.1 Key Facts
- 13.3.2 Business Description
- 13.3.3 Products and Services
- 13.3.4 Financial Overview
- 13.3.5 SWOT Analysis
- 13.3.6 Key Developments
13.4 Mario Badescu Skin Care Inc
- 13.4.1 Key Facts
- 13.4.2 Business Description
- 13.4.3 Products and Services
- 13.4.4 Financial Overview
- 13.4.5 SWOT Analysis
- 13.4.6 Key Developments
13.5 L'Oreal SA
- 13.5.1 Key Facts
- 13.5.2 Business Description
- 13.5.3 Products and Services
- 13.5.4 Financial Overview
- 13.5.5 SWOT Analysis
- 13.5.6 Key Developments
13.6 Shiseido Co Ltd
- 13.6.1 Key Facts
- 13.6.2 Business Description
- 13.6.3 Products and Services
- 13.6.4 Financial Overview
- 13.6.5 SWOT Analysis
- 13.6.6 Key Developments
13.7 The Procter & Gamble Co
- 13.7.1 Key Facts
- 13.7.2 Business Description
- 13.7.3 Products and Services
- 13.7.4 Financial Overview
- 13.7.5 SWOT Analysis
- 13.7.6 Key Developments
13.8 Burt's Bees Inc
- 13.8.1 Key Facts
- 13.8.2 Business Description
- 13.8.3 Products and Services
- 13.8.4 Financial Overview
- 13.8.5 SWOT Analysis
- 13.8.6 Key Developments
13.9 Lush Retail Ltd
- 13.9.1 Key Facts
- 13.9.2 Business Description
- 13.9.3 Products and Services
- 13.9.4 Financial Overview
- 13.9.5 SWOT Analysis
- 13.9.6 Key Developments
13.10 The Bodyshop International Ltd
- 13.10.1 Key Facts
- 13.10.2 Business Description
- 13.10.3 Products and Services
- 13.10.4 Financial Overview
- 13.10.5 SWOT Analysis
- 13.10.6 Key Developments

14. Appendix

14.1 About The Insight Partners
14.2 Word Index