Europe Feminine Hygiene Products Market Forecast to 2030 - Regional Analysis - by Product Type ; and Distribution Channel (Supermarkets and Hypermarkets, Drug Stores and Pharmacies, Health and Beauty Stores, Online Retail, and Others)

List of Tables

The Europe feminine hygiene products market is expected to grow from US$ 6,679.18 million in 2022 to US$ 8,757.73 million by 2030. It is estimated to grow at a CAGR of 3.4% from 2022 to 2030.

Strategic Initiatives by Key Market Players Fuels Europe Feminine Hygiene Products Market

The feminine hygiene products market is rising steadily. Manufacturers are heavily investing in research and development projects, partnerships, expansion plans, and collaborations to launch innovative products to attract a large consumer base. For instance, in June 2020, Pee Safe launched a new range of intimate hygiene products, including undergarment sanitizer spray, reusable sanitary pads, oxo-biodegradable disposable bags, and an intimate hygiene powder. Key market players are adopting strategic initiatives such as mergers and acquisitions to expand its product portfolio and their geographical presence. For instance, in November 2022, Edgewell Personal Care company announced the acquisition of Billie Inc. The acquisition was aimed at expanding its product portfolio of premier feminine shave and body care brands.

Additionally, natural and clean hair removal products are gaining popularity in the region due to the greater awareness of the harmful effects of chemicals and the rising inclination toward using green and clean personal care products. This trend has prompted manufacturers to develop natural products based on customer requirements. The product range includes natural cucumber extracts, aloe vera, and grapeseed oil. Thus, such product launches and other strategies to cater to the increasing consumer demand aids the market growth.

Europe Feminine Hygiene Products Market Overview

The Europe feminine hygiene products market is rapidly surging as there has been a significant increase in awareness and education about feminine hygiene- and health-related issues. Organizations, campaigns, and initiatives have focused on spreading knowledge about maintaining good menstrual hygiene practices. This heightened awareness has led to a growing demand for feminine hygiene products. Additionally, societal attitudes toward menstruation and feminine hygiene have evolved. There is now a greater acceptance and openness about discussing these topics. This cultural shift has reduced the stigma associated with menstruation, leading to more women seeking and using feminine hygiene products.

Additionally, with government support, the market is bolstering. For instance, in January 2020, the German government passed a law that reclassifies tampons and sanitary pads as necessary instead of luxury products. The tax on sanitary products fell from 19% to 7%. The law aims to make menstrual hygiene products affordable and accessible to women and girls of all classes. Also, in February 2023, the Spain government passed a law that allows women to take official paid leave from work during painful periods. Such laws support the well-being of women at workplaces without affecting their overall productivity. Such supportive government policies in the region significantly drive the growth of the feminine hygiene products market.

The feminine hygiene industry has witnessed significant product innovation, offering a more comprehensive range of options to cater to different preferences and needs. Manufacturers have introduced organic and biodegradable tampons and pads, menstrual cups, period panties, and reusable cloth pads. These innovative products have attracted new consumers, contributing to market growth. Also, with increasing concerns about environmental sustainability and personal health, many women opt for eco-friendly and chemical-free feminine hygiene products. Consumers are becoming more conscious about the materials used in menstrual products and their potential environmental impact. All these factors have led to a rise in the demand for sustainable and organic alternatives, ultimately bolstering market growth.

Europe Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)

Europe Feminine Hygiene Products Market Segmentation

The Europe feminine hygiene products market is segmented into product type, distribution channel, and country.

In terms of product type, the Europe feminine hygiene products market is segmented into menstrual care products, cleaning and deodorizing products, and feminine hygiene underwear. The menstrual care products segment registered the largest Europe feminine hygiene products market share in 2022.

By distribution channel, the Europe feminine hygiene products market is segmented into supermarkets and hypermarkets, drug stores and pharmacies, health and beauty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2022.

Based on country, the Europe feminine hygiene products market has been categorized into the Germany, UK, France, Spain, Italy, Russia, Poland, Sweden, Norway, Switzerland, Belgium, the Netherlands, and the Rest of Europe. The Rest of Europe dominated Europe feminine hygiene products market in 2022.

Edgewell Personal Care Co, Kimberly-Clark Corp, Lune Group Oy Ltd, Me Luna GmbH, Mooncup Ltd, Ontex BV, Essity AB, Wuka Ltd, Cotton High Tech SL, and The Procter & Gamble Co are some of the leading companies operating in the feminine hygiene products market in the region.

Product Code: BMIRE00029201

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. Europe Feminine Hygiene Products Market Landscape

4.1 Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
- 4.3.1 Raw Material Suppliers
- 4.3.2 Manufacturers
- 4.3.3 Distributors/Suppliers
- 4.3.4 End Consumers

5. Europe Feminine Hygiene Products Market - Key Industry Dynamics

5.1 Market Drivers
- 5.1.1 Rising Awareness of Menstrual Hygiene
- 5.1.2 Strategic Initiatives by Key Market Players
5.2 Market Restraints
- 5.2.1 Period Poverty and Social Stigma Associated with Menstruation
5.3 Market Opportunities
- 5.3.1 Initiatives by Governments and Organizations
5.4 Future Trends
- 5.4.1 Rising Adoption of Reusable and Eco-friendly Products
5.5 Impact of Drivers and Restraints:

6. Feminine Hygiene Products Market - Europe Market Analysis

6.1 Europe Feminine Hygiene Products Market Revenue (US$ Million), 2022 - 2030
6.2 Europe Feminine Hygiene Products Market Forecast and Analysis

7. Europe Feminine Hygiene Products Market Analysis - Product Type

7.1 Menstrual Care Products
- 7.1.1 Overview
- 7.1.2 Menstrual Care Products Europe Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
- 7.1.3 Sanitary Napkins
  - 7.1.3.1 Sanitary Napkins Europe Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
- 7.1.4 Tampons
  - 7.1.4.1 Tampons Europe Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
- 7.1.5 Menstrual Cups
  - 7.1.5.1 Menstrual Cups Europe Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
- 7.1.6 Other Menstrual Care Products
  - 7.1.6.1 Other Menstrual Care Products Europe Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.2 Cleaning and Deodorizing Products
- 7.2.1 Overview
- 7.2.2 Cleaning and Deodorizing Products Europe Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
- 7.2.3 Hair Removal Products
  - 7.2.3.1 Hair Removal Products Europe Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
- 7.2.4 Hygiene Wash
  - 7.2.4.1 Hygiene Wash Europe Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
- 7.2.5 Intimate Spray
  - 7.2.5.1 Intimate Spray : Europe Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
- 7.2.6 Others Cleaning and Deodorizing Products
  - 7.2.6.1 Others Cleaning and Deodorizing Products Europe Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.3 Feminine Hygiene Underwear
- 7.3.1 Overview
- 7.3.2 Feminine Hygiene Underwear Europe Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
- 7.3.3 Reusable Period Underwear
  - 7.3.3.1 Reusable Period Underwear Europe Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
- 7.3.4 Reusable Incontinence Underwear
  - 7.3.4.1 Reusable Incontinence Underwear Europe Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
- 7.3.5 Others Feminine Hygiene Underwear
  - 7.3.5.1 Others Feminine Hygiene Underwear Europe Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)

8. Europe Feminine Hygiene Products Market Analysis - Distribution Channel

8.1 Supermarkets and Hypermarkets
- 8.1.1 Overview
- 8.1.2 Supermarkets and Hypermarkets Europe Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Drug Stores and Pharmacies
- 8.2.1 Overview
- 8.2.2 Drug Stores and Pharmacies Europe Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
8.3 Health and Beauty Stores
- 8.3.1 Overview
- 8.3.2 Health and Beauty Stores: Europe Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
8.4 Online Retail
- 8.4.1 Overview
- 8.4.2 Online Retail: Europe Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
8.5 Others
- 8.5.1 Overview
- 8.5.2 Others: Europe Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)

9. Europe Feminine Hygiene Products Market - Country Analysis

9.1 Europe
- 9.1.1 Europe Feminine Hygiene Products Market Overview
- 9.1.2 Europe Feminine Hygiene Products Market Revenue and Forecasts and Analysis - By Countries
  - 9.1.2.1 Feminine Hygiene Products Market Breakdown by Country
  - 9.1.2.2 Germany Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
    - 9.1.2.2.1 Germany Feminine Hygiene Products Market Breakdown by Product Type
    - 9.1.2.2.2 Germany Feminine Hygiene Products Market Breakdown by Distribution Channel
  - 9.1.2.3 France Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
    - 9.1.2.3.1 France Feminine Hygiene Products Market Breakdown by Product Type
    - 9.1.2.3.2 France Feminine Hygiene Products Market Breakdown by Distribution Channel
  - 9.1.2.4 Italy Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
    - 9.1.2.4.1 Italy Feminine Hygiene Products Market Breakdown by Product Type
    - 9.1.2.4.2 Italy Feminine Hygiene Products Market Breakdown by Distribution Channel
  - 9.1.2.5 Spain Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
    - 9.1.2.5.1 Spain Feminine Hygiene Products Market Breakdown by Product Type
    - 9.1.2.5.2 Spain Feminine Hygiene Products Market Breakdown by Distribution Channel
  - 9.1.2.6 UK Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
    - 9.1.2.6.1 UK Feminine Hygiene Products Market Breakdown by Product Type
    - 9.1.2.6.2 UK Feminine Hygiene Products Market Breakdown by Distribution Channel
  - 9.1.2.7 Russia Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
    - 9.1.2.7.1 Russia Feminine Hygiene Products Market Breakdown by Product Type
    - 9.1.2.7.2 Russia Feminine Hygiene Products Market Breakdown by Distribution Channel
  - 9.1.2.8 Poland Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
    - 9.1.2.8.1 Poland Feminine Hygiene Products Market Breakdown by Product Type
    - 9.1.2.8.2 Poland Feminine Hygiene Products Market Breakdown by Distribution Channel
  - 9.1.2.9 Sweden Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
    - 9.1.2.9.1 Sweden Feminine Hygiene Products Market Breakdown by Product Type
    - 9.1.2.9.2 Sweden Feminine Hygiene Products Market Breakdown by Distribution Channel
  - 9.1.2.10 Norway Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
    - 9.1.2.10.1 Norway Feminine Hygiene Products Market Breakdown by Product Type
    - 9.1.2.10.2 Norway Feminine Hygiene Products Market Breakdown by Distribution Channel
  - 9.1.2.11 Switzerland Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
    - 9.1.2.11.1 Switzerland Feminine Hygiene Products Market Breakdown by Product Type
    - 9.1.2.11.2 Switzerland Feminine Hygiene Products Market Breakdown by Distribution Channel
  - 9.1.2.12 Belgium Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
    - 9.1.2.12.1 Belgium Feminine Hygiene Products Market Breakdown by Product Type
    - 9.1.2.12.2 Belgium Feminine Hygiene Products Market Breakdown by Distribution Channel
  - 9.1.2.13 Netherlands Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
    - 9.1.2.13.1 Netherlands Feminine Hygiene Products Market Breakdown by Product Type
    - 9.1.2.13.2 Netherlands Feminine Hygiene Products Market Breakdown by Distribution Channel
  - 9.1.2.14 Rest of Europe Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
    - 9.1.2.14.1 Rest of Europe Feminine Hygiene Products Market Breakdown by Product Type
    - 9.1.2.14.2 Rest of Europe Feminine Hygiene Products Market Breakdown by Distribution Channel

10. Competitive Landscape

10.1 Heat Map Analysis By Key Players

11. Company Profiles

11.1 Edgewell Personal Care Co
- 11.1.1 Key Facts
- 11.1.2 Business Description
- 11.1.3 Products and Services
- 11.1.4 Financial Overview
- 11.1.5 SWOT Analysis
- 11.1.6 Key Developments
11.2 Kimberly-Clark Corp
- 11.2.1 Key Facts
- 11.2.2 Business Description
- 11.2.3 Products and Services
- 11.2.4 Financial Overview
- 11.2.5 SWOT Analysis
- 11.2.6 Key Developments
11.3 Lune Group Oy Ltd
- 11.3.1 Key Facts
- 11.3.2 Business Description
- 11.3.3 Products and Services
- 11.3.4 Financial Overview
- 11.3.5 SWOT Analysis
- 11.3.6 Key Developments
11.4 Me Luna GmbH
- 11.4.1 Key Facts
- 11.4.2 Business Description
- 11.4.3 Products and Services
- 11.4.4 Financial Overview
- 11.4.5 SWOT Analysis
- 11.4.6 Key Developments
11.5 Mooncup Ltd
- 11.5.1 Key Facts
- 11.5.2 Business Description
- 11.5.3 Products and Services
- 11.5.4 Financial Overview
- 11.5.5 SWOT Analysis
- 11.5.6 Key Developments
11.6 Ontex BV
- 11.6.1 Key Facts
- 11.6.2 Business Description
- 11.6.3 Products and Services
- 11.6.4 Financial Overview
- 11.6.5 SWOT Analysis
- 11.6.6 Key Developments
11.7 Essity AB
- 11.7.1 Key Facts
- 11.7.2 Business Description
- 11.7.3 Products and Services
- 11.7.4 Financial Overview
- 11.7.5 SWOT Analysis
- 11.7.6 Key Developments
11.8 Wuka Ltd
- 11.8.1 Key Facts
- 11.8.2 Business Description
- 11.8.3 Products and Services
- 11.8.4 Financial Overview
- 11.8.5 SWOT Analysis
- 11.8.6 Key Developments
11.9 Cotton High Tech SL
- 11.9.1 Key Facts
- 11.9.2 Business Description
- 11.9.3 Products and Services
- 11.9.4 Financial Overview
- 11.9.5 SWOT Analysis
- 11.9.6 Key Developments
11.10 The Procter & Gamble Co
- 11.10.1 Key Facts
- 11.10.2 Business Description
- 11.10.3 Products and Services
- 11.10.4 Financial Overview
- 11.10.5 SWOT Analysis
- 11.10.6 Key Developments

12. Appendix