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PUBLISHER: The Insight Partners | PRODUCT CODE: 1562327

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PUBLISHER: The Insight Partners | PRODUCT CODE: 1562327

South & Central America High-End Rum Market Forecast to 2030 - Regional Analysis - by Product Type, Category, Nature, and Distribution Channel

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The South & Central America high-end rum market was valued at US$ 336.63 million in 2022 and is expected to reach US$ 468.57 million by 2030; it is estimated to record a CAGR of 4.2% from 2022 to 2030.

Growing Consumption of Flavored and Spiced Rum Fuels South & Central America High-End Rum Market

The population worldwide is more inclined toward consuming crafted flavored spirits and blends than traditional mass-produced spirits. Nowadays, consumers are looking for high-quality products with distinct flavors. Above all, the popularity of spiced rum and flavored spirits is increasing among young adults. Flavored rum offers a unique flavor to cocktails and rum cakes. Moreover, spiced rum is commonly consumed with Coca-Cola. Companies including Bacardi, Captain Morgan, and Altitude Spirits have introduced mix-flavored spirits in their product portfolio, which are popular brands of flavored rum globally. Spiced and flavored rum, such as Diageo's Captain Morgan spiced rum, which has a unique caramel and vanilla flavor is one of the most popular spiced rums globally.

In March 2023, the Kraken Rum-the renowned black spiced rum brand-expanded its product portfolio by venturing into the gold spiced rum category with the launch of a new product called "The Kraken Gold Spiced Rum." This product is aged for two years in oak barrels and has cinnamon, vanilla, and caramel notes. It is bottled at 40% ABV. Such product launches fuel the consumption of flavored and spiced rum, creating a huge opportunity for the growth of the high-end rum market.

South & Central America High-End Rum Market Overview

According to WHO, in Latin America and the Caribbean, total alcohol consumption per capita was 6.3 liters in 2018. The urban population has contributed significantly to alcohol consumption. The growing urban population in South & Central America has shifted consumer preferences toward premium spirits, including high-end rum owing to rising trend of premiumization. The trend of socializing and entertaining at home has risen from COVID-19 pandemic. To maintain their standards high, consumers stock luxury spirits such as high-end rum in their houses for celebrations and social gatherings. Thus, the demand for high-end rum is increasing across the region.

Moreover, according to the Organization for Economic Co-operation and Development (OECD), Brazil consumes almost 33% more spirits than other alcoholic beverages. The changes in taste and the growing demand for small-batch, handmade beverages with unique flavor profiles contribute to the growing demand for high-end craft rum across the region. Thus, riding premiumization and preference for flavored craft rum in the region expected to boost the market share for high-end rum.

South & Central America High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

South & Central America High-End Rum Market Segmentation

The South & Central America high-end rum market is categorized into product type, category, nature, distribution channel, and country.

Based on product type, the South & Central America high-end rum market is categorized into white, dark, and gold. The gold segment held the largest market share in 2022.

In terms of category, the South & Central America high-end rum market is segmented into super premium, ultra-premium, and prestige & prestige plus. The super premium segment held the largest market share in 2022.

By nature, the South & Central America high-end rum market is bifurcated into plain and flavored. The plain segment held a larger market share in 2022.

In terms of distribution channel, the South & Central America high-end rum market is categorized into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.

By country, the South & Central America high-end rum market is segmented into Argentina, Brazil, Colombia, and the Rest of South & Central America. The Rest of South & Central America dominated the South & Central America high-end rum market share in 2022.

Pernod Ricard SA, Davide Campari Milano NV, Brown Forman Corp, and Diageo Plc are some of the leading companies operating in the South & Central America high-end rum market.

Product Code: BMIRE00030542

Table Of Contents

1. Introduction

  • 1.1 The Insight Partners Research Report Guidance
  • 1.2 Market Segmentation

2. Executive Summary

  • 2.1 Key Market Insights
  • 2.2 Market Attractiveness

3. Research Methodology

  • 3.1 Coverage
  • 3.2 Secondary Research
  • 3.3 Primary Research
  • 3.4 Limitations and Assumptions

4. South & Central America High-End Rum Market Landscape

  • 4.1 Overview
  • 4.2 Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Ecosystem Analysis
    • 4.3.1 Raw Material Suppliers
    • 4.3.2 Manufacturing Processes
      • 4.3.2.1 Fermentation
      • 4.3.2.2 Distillation
      • 4.3.2.3 Aging/Maturation
      • 4.3.2.4 Blending
      • 4.3.2.5 Bottling
    • 4.3.3 Distribution Channels
  • 4.4 List of Vendors

5. South & Central America High-End Rum Market - Key Market Dynamics

  • 5.1 High-End Rum Market - Key Market Dynamics
  • 5.2 Market Drivers
    • 5.2.1 Rum Premiumization
    • 5.2.2 Strategic Initiatives by Key Players
  • 5.3 Market Restraints
    • 5.3.1 Increasing Demand for Low-alcoholic Beverages
  • 5.4 Market Opportunities
    • 5.4.1 Growing Consumption of Flavored and Spiced Rum
    • 5.4.2 Rising Sales through E-commerce Platforms
  • 5.5 Future Trends
    • 5.5.1 Rising Trend of Homemade Cocktail Among Consumers
  • 5.6 Impact of Drivers and Restraints:

6. High-End Rum Market - South & Central America Market Analysis

  • 6.1 High-End Rum Market Revenue (US$ Million), 2020-2030
  • 6.2 High-End Rum Market Forecast Analysis

7. South & Central America High-End Rum Market Analysis - By Product Type

  • 7.1 Overview
  • 7.2 White
    • 7.2.1 Overview
    • 7.2.2 White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
  • 7.3 Dark
    • 7.3.1 Overview
    • 7.3.2 Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
  • 7.4 Gold
    • 7.4.1 Overview
    • 7.4.2 Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

8. South & Central America High-End Rum Market Revenue Analysis - By Category

  • 8.1 Overview
  • 8.2 Super Premium
    • 8.2.1 Overview
    • 8.2.2 Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
  • 8.3 Ultra Premium
    • 8.3.1 Overview
    • 8.3.2 Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
  • 8.4 Prestige & Prestige Plus
    • 8.4.1 Overview
    • 8.4.2 Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

9. South & Central America High-End Rum Market Revenue Analysis - By Nature

  • 9.1 Overview
  • 9.2 Plain
    • 9.2.1 Overview
    • 9.2.2 Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
  • 9.3 Flavored
    • 9.3.1 Overview
    • 9.3.2 Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

10. South & Central America High-End Rum Market Revenue Analysis - By Distribution Channel

  • 10.1 Overview
  • 10.2 Supermarkets and Hypermarkets
    • 10.2.1 Overview
    • 10.2.2 Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
  • 10.3 Specialty Stores
    • 10.3.1 Overview
    • 10.3.2 Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
  • 10.4 Online Retail
    • 10.4.1 Overview
    • 10.4.2 Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
  • 10.5 Others
    • 10.5.1 Overview
    • 10.5.2 Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

11. South & Central America High-End Rum Market - Country Analysis

  • 11.1 South & Central America
    • 11.1.1 South & Central America High-End Rum Market Overview
    • 11.1.2 South & Central America High-End Rum Market Revenue and Forecasts and Analysis - By Countries
      • 11.1.2.1 South & Central America High-End Rum Market Breakdown by Country
      • 11.1.2.2 South and Central America: High-End Rum Market - Revenue and Forecast Analysis - by Country
      • 11.1.2.3 Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
        • 11.1.2.3.1 Brazil High-End Rum Market Breakdown by Product Type
        • 11.1.2.3.2 Brazil High-End Rum Market Breakdown by Category
        • 11.1.2.3.3 Brazil High-End Rum Market Breakdown by Nature
        • 11.1.2.3.4 Brazil High-End Rum Market Breakdown by Distribution Channel
      • 11.1.2.4 Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
        • 11.1.2.4.1 Argentina High-End Rum Market Breakdown by Product Type
        • 11.1.2.4.2 Argentina High-End Rum Market Breakdown by Category
        • 11.1.2.4.3 Argentina High-End Rum Market Breakdown by Nature
        • 11.1.2.4.4 Argentina High-End Rum Market Breakdown by Distribution Channel
      • 11.1.2.5 Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
        • 11.1.2.5.1 Colombia High-End Rum Market Breakdown by Product Type
        • 11.1.2.5.2 Colombia High-End Rum Market Breakdown by Category
        • 11.1.2.5.3 Colombia High-End Rum Market Breakdown by Nature
        • 11.1.2.5.4 Colombia High-End Rum Market Breakdown by Distribution Channel
      • 11.1.2.6 Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
        • 11.1.2.6.1 Rest of South & Central America High-End Rum Market Breakdown by Product Type
        • 11.1.2.6.2 Rest of South & Central America High-End Rum Market Breakdown by Category
        • 11.1.2.6.3 Rest of South & Central America High-End Rum Market Breakdown by Nature
        • 11.1.2.6.4 Rest of South & Central America High-End Rum Market Breakdown by Distribution Channel

12. Industry Landscape: High-End Rum Market

  • 12.1 Overview
  • 12.2 Partnership
  • 12.3 Product News
  • 12.4 Collaboration
  • 12.5 Joint Venture
  • 12.6 Merger and Acquisitions

13. Company Profiles

  • 13.1 Pernod Ricard SA
    • 13.1.1 Key Facts
    • 13.1.2 Business Description
    • 13.1.3 Products and Services
    • 13.1.4 Financial Overview
    • 13.1.5 SWOT Analysis
    • 13.1.6 Key Developments
  • 13.2 Diageo Plc
    • 13.2.1 Key Facts
    • 13.2.2 Business Description
    • 13.2.3 Products and Services
    • 13.2.4 Financial Overview
    • 13.2.5 SWOT Analysis
    • 13.2.6 Key Developments
  • 13.3 Davide Campari Milano NV
    • 13.3.1 Key Facts
    • 13.3.2 Business Description
    • 13.3.3 Products and Services
    • 13.3.4 Financial Overview
    • 13.3.5 SWOT Analysis
    • 13.3.6 Key Developments
  • 13.4 Brown-Forman Corp
    • 13.4.1 Key Facts
    • 13.4.2 Business Description
    • 13.4.3 Products and Services
    • 13.4.4 Financial Overview
    • 13.4.5 SWOT Analysis
    • 13.4.6 Key Developments

14. Appendix

Product Code: BMIRE00030542

List Of Tables

  • Table 1. High-End Rum Market Segmentation
  • Table 2. List of Vendors in Value Chain
  • Table 3. High-End Rum Market - Revenue and Forecast to 2030 (US$ Million)
  • Table 4. South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
  • Table 5. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
  • Table 6. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
  • Table 7. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
  • Table 8. South & Central America: High-End Rum Market - Revenue and Forecast to 2030(US$ Million) - by Country
  • Table 9. Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
  • Table 10. Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
  • Table 11. Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
  • Table 12. Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
  • Table 13. Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
  • Table 14. Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
  • Table 15. Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
  • Table 16. Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
  • Table 17. Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
  • Table 18. Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
  • Table 19. Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
  • Table 20. Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
  • Table 21. Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
  • Table 22. Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
  • Table 23. Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
  • Table 24. Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel

List Of Figures

  • Figure 1. High-End Rum Market Segmentation, by Country
  • Figure 2. Porter's Five Forces Analysis: High-End Rum Market
  • Figure 3. Ecosystem: High-End Rum Market
  • Figure 4. Impact Analysis of Drivers and Restraints
  • Figure 5. High-End Rum Market Revenue (US$ Million), 2020-2030
  • Figure 6. High-End Rum Market Share (%) - By Product Type, 2022 and 2030
  • Figure 7. White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
  • Figure 8. Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
  • Figure 9. Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
  • Figure 10. High-End Rum Market Revenue Share, By Category (2022 and 2030)
  • Figure 11. Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
  • Figure 12. Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
  • Figure 13. Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
  • Figure 14. High-End Rum Market Revenue Share, By Nature (2022 and 2030)
  • Figure 15. Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
  • Figure 16. Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
  • Figure 17. High-End Rum Market Revenue Share, By Distribution Channel (2022 and 2030)
  • Figure 18. Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
  • Figure 19. Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
  • Figure 20. Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
  • Figure 21. Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
  • Figure 22. South & Central America High-End Rum Market, by Key Countries - Revenue (2022) (US$ Million)
  • Figure 23. South & Central America High-End Rum Market Breakdown by Key Countries, 2022 and 2030 (%)
  • Figure 24. Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 25. Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 26. Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 27. Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
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