PUBLISHER: The Insight Partners | PRODUCT CODE: 1871498
PUBLISHER: The Insight Partners | PRODUCT CODE: 1871498
The leather market for automotive seats in South and Central America is projected to grow significantly, reaching approximately US$ 3,257.38 million by 2031, up from US$ 2,583.34 million in 2024. This growth represents a compound annual growth rate (CAGR) of 3.6% from 2025 to 2031.
Executive Summary and Market Analysis
The automotive sector in Brazil, Argentina, and Chile is a major driver of leather sales for automotive seats in the region. According to Fastener World Inc., vehicle sales in Central and South America are expected to rise by 2.8% year-on-year, reaching between 3.8 million and 4.1 million units in 2024. Brazil leads the market, accounting for over half of the sales, followed by Argentina and Chile, each contributing around 300,000 to 400,000 units. The automotive industry in this region heavily relies on import and export revenues, creating substantial opportunities for leather applications in automotive seating. The growth in passenger car sales is a key factor fueling the demand for leather in automotive seats.
Major automotive manufacturers are expanding their operations in South and Central America to capitalize on this lucrative market. For instance, Audi AG invested US$ 19.2 million in 2022 to resume production at its plant in Parana, Brazil, with a capacity of 4,000 vehicles annually. Additionally, Kavak invested US$ 500 million in Brazil's used car market, enhancing its logistics and reconditioning capabilities. Such investments are expected to boost maintenance and reconditioning operations, further driving the demand for leather in automotive seats.
Market Segmentation
The South and Central America leather for automotive seats market can be segmented by type and vehicle type.
Market Outlook
The demand for vegan leather is on the rise as consumers and industries increasingly seek sustainable and cruelty-free alternatives to traditional leather. Vegan leather, made from plant-based materials like pineapple leaves, mushrooms, and apple peels, is gaining traction in automotive applications. This type of leather not only provides a cruelty-free option but also aims to minimize the environmental impact associated with animal agriculture. The growing number of vegan consumers, estimated at 25.8 million as of January 2025, is driving the production and adoption of vegan products across various sectors, including automotive.
Automakers are now producing vegan leather seats from these sustainable materials, which are processed into durable and breathable fabrics. Vegan leather seats are resistant to stains and scratches, ensuring longevity and ease of maintenance. Major automotive brands such as Tesla, BMW, Audi, and Mercedes-Benz are incorporating vegan leather into their vehicle interiors. For example, BMW launched an all-electric 5 Series in February 2024 featuring a fully vegan interior, showcasing the increasing trend towards sustainable materials in the automotive industry.
Country Insights
The South and Central America leather for automotive seats market is primarily composed of Brazil, Argentina, and other countries in the region, with Brazil holding the largest market share in 2024. As the largest automotive producer in South and Central America, Brazil has seen a surge in passenger vehicle sales due to economic growth, favorable credit policies, and government incentives. According to the OICA Correspondents Survey, Brazil's passenger car production reached 1,895,020 units in Year-to-Date (YTD) 2024, an increase from 1,782,079 units in the previous year. The production of light commercial vehicles also rose significantly, indicating a robust automotive sector that is driving demand for leather seat applications.
Company Profiles
Key players in the leather for automotive seats market include San Fang Chemical Industrial Co Ltd, Mayur Uniquoters Limited, Nan Ya Plastics Corp, FILWEL Co., Ltd., Kolon Industries Inc, BASF SE, Kuraray Co Ltd, Teijin Ltd, Toray Industries Inc, Covestro AG, Wollsdorf Leder Schmidt & Co Ges.m.b.H., Curtidos Trevino S.A. de C.V., Wickett-Craig, Super Tannery Ltd., and Elmo Sweden AB. These companies are pursuing various strategies such as expansion, product innovation, and mergers and acquisitions to enhance their market presence and offer innovative products to consumers.