Europe Equine Supplements Market Size and Forecast 2021-2031, Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type, Health Benefits, and Distribution Channel, and Country

List of Tables

The Europe equine supplements market size was valued at US$ 556.59 million in 2024 and is projected to reach US$ 755.47 million by 2031; it is expected to register a CAGR of 4.5% from 2025 to 2031.

The Europe equine supplements market is thriving due to growing awareness of equine health and nutrition, the rise of equestrian sports, and increasing emphasis on horse performance and welfare. Horse owners and professionals are increasingly educated about equine nutritional needs, driven by initiatives from government bodies, animal welfare organizations, and equestrian federations like the German Equestrian Federation, which promote supplementation to address deficiencies and enhance well-being. The surge in equestrian activities, particularly in countries like the UK-where horse racing ranks as the second most popular sport after football-Germany, France, and Spain, has heightened demand for supplements that improve performance, energy, and recovery. With a significant equine population used for sports, labor, tourism, and travel-evidenced by around 170,000 horses transported annually across EU states-supplements are vital to counter stresses from laborious work and long-distance transport. Health issues like joint problems in aging and working horses boost the use of joint health supplements containing glucosamine and hyaluronic acid, while digestive aids like probiotics address common conditions such as colic and ulcers. The high prevalence of diseases, including musculoskeletal disorders like osteoarthritis and parasitic infections, further drives supplement adoption as part of preventive and therapeutic strategies.

Emerging trends toward herbal and organic products reflect consumer demand for natural, sustainable options, especially amid regulatory changes like the EU's ban on antibiotic growth promoters in feed. Additionally, growing female participation in equestrian sports and a focus on aesthetic enhancements, such as coat and skin health through fatty acids and vitamins, fuel market growth. Government initiatives promoting equine welfare, alongside advancements in healthcare technologies, support the market's expansion, though stringent regulations may pose challenges. These factors collectively position the Europe equine supplements market for continued growth, aligning with evolving priorities in animal husbandry and recreational equine activities.

The Europe equine supplements market offers substantial growth opportunities fueled by the rising popularity of equestrian sports and heightened focus on equine health and welfare. Increasing consumer preference for natural and organic supplements, driven by EU regulations promoting sustainable and eco-friendly products, creates a fertile ground for innovation in formulations like joint health and digestive aids. The rapid expansion of online retail provides a scalable platform to reach a broad audience, with subscription models and competitive pricing enhancing accessibility for horse owners in key markets like the UK, Germany, and France. Growing female participation in equestrian activities, coupled with demand for performance-enhancing and aesthetic supplements, such as those improving coat and skin health, opens new product niches. Advanced veterinary technologies and supportive government initiatives promoting equine welfare further encourage product development and market penetration. By targeting high-demand regions and addressing prevalent health issues like joint disorders and colic, companies can capitalize on the evolving consumer trends and robust equestrian culture to drive sustained market growth across Europe.

Some of the key players operating in the Europe equine supplements market are Greencoat Ltd, Foran Healthcare Ltd, Sectolin BV, Horse First Ltd, Pferdegold Vertriebs GmbH, Hoveler & Equinova Benelux, Good Goods Germany GmbH, Alltech Inc, DBS Equestrian BV, and Nutriquine NV. These players offer innovative products at affordable prices that attract a large number of consumers, opening new opportunities for them in the coming years.

The overall Europe equine supplements market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information about the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights into the topic. Participants in this process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants, such as valuation experts, research analysts, and key opinion leaders, specializing in the Europe equine supplements market.

Product Code: TIPRE00038982

1. Introduction

1.1 Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Analyst Market Outlook
2.2 Market Attractiveness

3. Research Methodology

3.1 Secondary Research
3.2 Primary Research
- 3.2.1 Hypothesis formulation:
- 3.2.2 Macro-economic factor analysis:
- 3.2.3 Developing base number:
- 3.2.4 Data Triangulation:
- 3.2.5 Country level data:
3.3 Assumptions and Limitations

4. Europe Equine Supplements Market Landscape

4.1 Overview
4.2 Ecosystem Analysis
- 4.2.1 Raw Material Suppliers
- 4.2.2 Manufacturing Process
- 4.2.3 Distributors/Suppliers
- 4.2.4 Distribution Channel
- 4.2.5 Level of Integration
4.3 Supply Chain Analysis
- 4.3.1 List of Manufacturers/Suppliers
- 4.3.2 List of Potential Customers
4.4 Porter's Five Forces Analysis
- 4.4.1 Bargaining Power of Suppliers
- 4.4.2 Bargaining Power of Buyers
- 4.4.3 Threat of New Entrants
- 4.4.4 Competitive Rivalry
- 4.4.5 Threat of Substitutes
4.5 PEST Analysis
- 4.5.1 PEST Analysis - Europe
- 4.5.2 Impact of US Trade Tariff on Europe Equine Supplements Market
  - 4.5.2.1 Trade between the US and China:
  - 4.5.2.2 Impact on US Import-Export Trends:
    - 4.5.2.2.1 Import Trends -
    - 4.5.2.2.2 Export Trends -
  - 4.5.2.3 Impact on the US Consumers:
  - 4.5.2.4 Impact on the Stock Market:
  - 4.5.2.5 Impact on Other Countries:
  - 4.5.2.6 Impact on Europe Equine Supplements Market:
  - 4.5.2.7 Impact on US Manufacturers -
  - 4.5.2.8 Impact on International Manufacturers -
  - 4.5.2.9 Conclusion
4.6 Import-Export Analysis for Key Countries
- 4.6.1 Import Analysis for Key Countries (HS Code: 230990: Preparations of a kind used in animal feeding [excl. dog or cat food put up for retail sale])
- 4.6.2 Export Analysis for Key Countries (HS Code: 230990: Preparations of a kind used in animal feeding [excl. dog or cat food put up for retail sale])
4.7 Impact of AI/Gen AI
4.8 Product/Technology Roadmap
4.9 Sustainability and ESG Trends
4.10 Patent Analysis
4.11 Regulatory Framework
- 4.11.1 List of Regulatory Bodies and Other Organizations
- 4.11.2 Ease of Doing Business in Key Countries

5. Europe Equine Supplements Market - Key Market Dynamics

5.1 Europe Equine Supplements Market - Key Market Dynamics
5.2 Market Drivers
- 5.2.1 Increasing Focus on Equine Performance and Productivity
- 5.2.2 Popularity of Equestrian Sports in Europe
- 5.2.3 Increasing Awareness of Equine Health and Nutrition
5.3 Market Restraints
- 5.3.1 Stringent Regulatory Framework
- 5.3.2 Presence of Counterfeit and Low-Quality Products
- 5.3.3 Complex Nutritional Needs & Risk of Over-supplementation
5.4 Market Opportunities
- 5.4.1 Rising Preference for E-Commerce Platform
- 5.4.2 Personalized Nutrition and Customized Supplement Plans
- 5.4.3 Innovative Delivery Formats
5.5 Future Trends
- 5.5.1 Growing Demand for Natural Equine Supplements
- 5.5.2 Integration of Technology in Equine Care
- 5.5.3 Increased Demand for Sustainable and Ethically Sourced Equine Supplements
5.6 Impact of Drivers and Restraints:

6. Europe Equine Supplements Market Analysis

6.1 Europe Equine Supplements Market Volume and Forecast (Kilo Tons), 2021-2031
6.2 Europe Equine Supplements Market Volume Forecast and Analysis (Kilo Tons)
6.3 Europe Equine Supplements Market Revenue and Forecast (US$ Million), 2021-2031
6.4 Europe Equine Supplements Market Revenue Forecast and Analysis (US$ Million)
6.5 Average Selling Price, 2024, by Type

7. Europe Equine Supplements Market Volume and Revenue Analysis - by Type

7.1 Powder
- 7.1.1 Overview
- 7.1.2 Powder: Europe Equine Supplements Market - Volume and Forecast, 2021-2031 (Kilo Tons)
- 7.1.3 Powder: Europe Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.2 Liquid
- 7.2.1 Overview
- 7.2.2 Liquid: Europe Equine Supplements Market - Volume and Forecast, 2021-2031 (Kilo Tons)
- 7.2.3 Liquid: Europe Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.3 Pellets and Granules
- 7.3.1 Overview
- 7.3.2 Pellets and Granules: Europe Equine Supplements Market - Volume and Forecast, 2021-2031 (Kilo Tons)
- 7.3.3 Pellets and Granules: Europe Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.4 Others
- 7.4.1 Overview
- 7.4.2 Others: Europe Equine Supplements Market - Volume and Forecast, 2021-2031 (Kilo Tons)
- 7.4.3 Others: Europe Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)

8. Europe Equine Supplements Market Volume and Revenue Analysis - by Health Benefits

8.1 Digestive Health
- 8.1.1 Overview
- 8.1.2 Digestive Health: Europe Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
8.2 Joint and Bone Health
- 8.2.1 Overview
- 8.2.2 Joint and Bone Health: Europe Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
8.3 Hoof and Laminitis
- 8.3.1 Overview
- 8.3.2 Hoof and Laminitis: Europe Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
8.4 General Health and Immunity
- 8.4.1 Overview
- 8.4.2 General Health and Immunity: Europe Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
8.5 Respiratory
- 8.5.1 Overview
- 8.5.2 Respiratory: Europe Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
8.6 Muscle Support
- 8.6.1 Overview
- 8.6.2 Muscle Support: Europe Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
8.7 Skin and Coat
- 8.7.1 Overview
- 8.7.2 Skin and Coat: Europe Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
8.8 Calming and Nervous System
- 8.8.1 Overview
- 8.8.2 Calming and Nervous System: Europe Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
8.9 Vitamins and Minerals
- 8.9.1 Overview
- 8.9.2 Vitamins and Minerals: Europe Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
8.10 Kidney or Renal
- 8.10.1 Overview
- 8.10.2 Kidney or Renal: Europe Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
8.11 Liver or Hepatic
- 8.11.1 Overview
- 8.11.2 Liver or Hepatic: Europe Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
8.12 Others
- 8.12.1 Overview
- 8.12.2 Others: Europe Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)

9. Europe Equine Supplements Market Volume and Revenue Analysis - by Distribution Channel

9.1 Supermarkets and Hypermarkets
- 9.1.1 Overview
- 9.1.2 Supermarkets and Hypermarkets: Europe Equine Supplements Market - Volume and Forecast, 2021-2031 (Kilo Tons)
- 9.1.3 Supermarkets and Hypermarkets: Europe Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
9.2 Pharmacies and Drugstores
- 9.2.1 Overview
- 9.2.2 Pharmacies and Drugstores: Europe Equine Supplements Market - Volume and Forecast, 2021-2031 (Kilo Tons)
- 9.2.3 Pharmacies and Drugstores: Europe Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
9.3 Pet Stores
- 9.3.1 Overview
- 9.3.2 Pet Stores: Europe Equine Supplements Market - Volume and Forecast, 2021-2031 (Kilo Tons)
- 9.3.3 Pet Stores: Europe Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
9.4 Online Retail
- 9.4.1 Overview
- 9.4.2 Online Retail: Europe Equine Supplements Market - Volume and Forecast, 2021-2031 (Kilo Tons)
- 9.4.3 Online Retail: Europe Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
9.5 Others
- 9.5.1 Overview
- 9.5.2 Others: Europe Equine Supplements Market - Volume and Forecast, 2021-2031 (Kilo Tons)
- 9.5.3 Others: Europe Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)

10. Europe Equine Supplements Market - Country Analysis

10.1 Europe
- 10.1.1 Europe Equine Supplements Market Breakdown, by Countries
- 10.1.2 Europe Equine Supplements Market - Revenue and Forecast Analysis - by Country
  - 10.1.2.1 Europe Equine Supplements Market - Volume and Forecast Analysis - by Country
  - 10.1.2.2 Europe Equine Supplements Market - Revenue and Forecast Analysis - by Country
  - 10.1.2.3 Germany: Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.1.2.3.1 Germany: Equine Supplements Market Breakdown, by Type
    - 10.1.2.3.2 Germany: Equine Supplements Market Breakdown, by Health Benefits
    - 10.1.2.3.3 Germany: Equine Supplements Market Breakdown, by Distribution Channel
  - 10.1.2.4 France: Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.1.2.4.1 France: Equine Supplements Market Breakdown, by Type
    - 10.1.2.4.2 France: Equine Supplements Market Breakdown, by Health Benefits
    - 10.1.2.4.3 France: Equine Supplements Market Breakdown, by Distribution Channel
  - 10.1.2.5 Italy: Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.1.2.5.1 Italy: Equine Supplements Market Breakdown, by Type
    - 10.1.2.5.2 Italy: Equine Supplements Market Breakdown, by Health Benefits
    - 10.1.2.5.3 Italy: Equine Supplements Market Breakdown, by Distribution Channel
  - 10.1.2.6 Spain: Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.1.2.6.1 Spain: Equine Supplements Market Breakdown, by Type
    - 10.1.2.6.2 Spain: Equine Supplements Market Breakdown, by Health Benefits
    - 10.1.2.6.3 Spain: Equine Supplements Market Breakdown, by Distribution Channel
  - 10.1.2.7 United Kingdom: Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.1.2.7.1 United Kingdom: Equine Supplements Market Breakdown, by Type
    - 10.1.2.7.2 United Kingdom: Equine Supplements Market Breakdown, by Health Benefits
    - 10.1.2.7.3 United Kingdom: Equine Supplements Market Breakdown, by Distribution Channel
  - 10.1.2.8 Austria: Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.1.2.8.1 Austria: Equine Supplements Market Breakdown, by Type
    - 10.1.2.8.2 Austria: Equine Supplements Market Breakdown, by Health Benefits
    - 10.1.2.8.3 Austria: Equine Supplements Market Breakdown, by Distribution Channel
  - 10.1.2.9 Switzerland: Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.1.2.9.1 Switzerland: Equine Supplements Market Breakdown, by Type
    - 10.1.2.9.2 Switzerland: Equine Supplements Market Breakdown, by Health Benefits
    - 10.1.2.9.3 Switzerland: Equine Supplements Market Breakdown, by Distribution Channel
  - 10.1.2.10 Denmark: Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.1.2.10.1 Denmark: Equine Supplements Market Breakdown, by Type
    - 10.1.2.10.2 Denmark: Equine Supplements Market Breakdown, by Health Benefits
    - 10.1.2.10.3 Denmark: Equine Supplements Market Breakdown, by Distribution Channel
  - 10.1.2.11 Belgium: Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.1.2.11.1 Belgium: Equine Supplements Market Breakdown, by Type
    - 10.1.2.11.2 Belgium: Equine Supplements Market Breakdown, by Health Benefits
    - 10.1.2.11.3 Belgium: Equine Supplements Market Breakdown, by Distribution Channel
  - 10.1.2.12 Netherlands: Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.1.2.12.1 Netherlands: Equine Supplements Market Breakdown, by Type
    - 10.1.2.12.2 Netherlands: Equine Supplements Market Breakdown, by Health Benefits
    - 10.1.2.12.3 Netherlands: Equine Supplements Market Breakdown, by Distribution Channel
  - 10.1.2.13 Rest of Europe: Equine Supplements Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 10.1.2.13.1 Rest of Europe: Equine Supplements Market Breakdown, by Type
    - 10.1.2.13.2 Rest of Europe: Equine Supplements Market Breakdown, by Health Benefits
    - 10.1.2.13.3 Rest of Europe: Equine Supplements Market Breakdown, by Distribution Channel

11. Competitive Landscape

11.1 Company Benchmarking of Key Players
- 11.1.1 By Type
- 11.1.2 By Health Benefits
- 11.1.3 By Distribution Channel
11.2 Estimated Company Market Share Analysis, 2024
11.3 Market Concentration

12. Europe Equine Supplements Industry Landscape

12.1 Overview
12.2 Agreements, Collaborations, And Joint Ventures

13. Company Profiles

13.1 Greencoat Ltd
- 13.1.1 Key Facts
- 13.1.2 Business Description
- 13.1.3 Products and Services
- 13.1.4 Financial Overview
- 13.1.5 SWOT Analysis
- 13.1.6 Key Developments
13.2 Foran Healthcare Ltd
- 13.2.1 Key Facts
- 13.2.2 Business Description
- 13.2.3 Products and Services
- 13.2.4 Financial Overview
- 13.2.5 SWOT Analysis
- 13.2.6 Key Developments
13.3 Sectolin BV
- 13.3.1 Key Facts
- 13.3.2 Business Description
- 13.3.3 Products and Services
- 13.3.4 Financial Overview
- 13.3.5 SWOT Analysis
- 13.3.6 Key Developments
13.4 Horse First Ltd
- 13.4.1 Key Facts
- 13.4.2 Business Description
- 13.4.3 Products and Services
- 13.4.4 Financial Overview
- 13.4.5 SWOT Analysis
- 13.4.6 Key Developments
13.5 Pferdegold Vertriebs GmbH
- 13.5.1 Key Facts
- 13.5.2 Business Description
- 13.5.3 Products and Services
- 13.5.4 Financial Overview
- 13.5.5 SWOT Analysis
- 13.5.6 Key Developments
13.6 Hoveler & Equinova Benelux
- 13.6.1 Key Facts
- 13.6.2 Business Description
- 13.6.3 Products and Services
- 13.6.4 Financial Overview
- 13.6.5 SWOT Analysis
- 13.6.6 Key Developments
13.7 Good Goods Germany GmbH
- 13.7.1 Key Facts
- 13.7.2 Business Description
- 13.7.3 Products and Services
- 13.7.4 Financial Overview
- 13.7.5 SWOT Analysis
- 13.7.6 Key Developments
13.8 Alltech Inc
- 13.8.1 Key Facts
- 13.8.2 Business Description
- 13.8.3 Products and Services
- 13.8.4 Financial Overview
- 13.8.5 SWOT Analysis
- 13.8.6 Key Developments
13.9 DBS Equestrian BV
- 13.9.1 Key Facts
- 13.9.2 Business Description
- 13.9.3 Products and Services
- 13.9.4 Financial Overview
- 13.9.5 SWOT Analysis
- 13.9.6 Key Developments
13.10 Nutriquine NV
- 13.10.1 Key Facts
- 13.10.2 Business Description
- 13.10.3 Products and Services
- 13.10.4 Financial Overview
- 13.10.5 SWOT Analysis
- 13.10.6 Key Developments

14. Appendix

14.1 About The Insight Partners