Chicken Sausages Market

The chicken sausages market was valued at approximately US$ 4.66 billion in 2024 and is anticipated to grow to US$ 6.59 billion by 2031, reflecting a compound annual growth rate (CAGR) of 5.0% from 2031 to 2031.

Market Insights and Analyst Perspective:Chicken sausages are produced using ground chicken, which is encased in a cylindrical, edible casing and seasoned with herbs such as parsley and sage. They are a rich source of protein and generally contain less fat compared to pork sausages. The increasing demand for high-protein snacks that are lower in fat and calories is propelling the growth of the chicken sausages market. Additionally, the rising consumption of convenient food products that offer significant health benefits is expected to further enhance the demand for chicken sausages throughout the forecast period.

Growth Drivers and Challenges:The trend of consuming high-quality convenience foods is on the rise, particularly among working individuals and teenagers. Convenience foods, including ready-to-eat items, save time and effort in shopping for ingredients, meal preparation, and cooking. The growing preference for convenience foods, such as packaged meat products like sausages, is driven by busy lifestyles, an increasing need for on-the-go food options, and rapid urbanization. The demand for protein-rich foods and shifts in eating habits and meal patterns are also contributing to the growth of convenience foods. According to the US Department of Agriculture, the demand for convenience foods has surged, making them a staple in American diets.

The increasing trend of eating on the go, whether during commutes or at work, has heightened the need for portable and easy-to-consume food options. With busy lifestyles, the reduced time available for cooking has led to a greater demand for convenience and on-the-go food products, such as chicken sausages. The availability of diverse sausage-related food options that cater to a wide array of tastes and dietary preferences has further fueled this demand. Consequently, the growing inclination towards convenience food products is a key driver of the chicken sausages market's expansion.

Moreover, the rising interest in high-protein snacks, driven by a growing focus on health, is boosting the chicken sausages market. Protein snacks are becoming increasingly popular among consumers due to the essential role of protein in health, weight management, and fitness. The Hartman Group's Snacking 2020 Report indicates that one in four US consumers considers high protein to be a crucial factor when selecting snacks. Therefore, the increasing preference for high-protein snack foods is expected to create significant growth opportunities for the chicken sausages market in the coming years.

Strategic Insights

Report Segmentation and Scope:The global chicken sausages market is categorized based on type, distribution channel, and region. In terms of type, the market is divided into organic and conventional categories. Distribution channels include supermarkets & hypermarkets, convenience stores, online retail, and others. Geographically, the chicken sausages market is segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. North America is further divided into the US, Canada, and Mexico, while Europe includes Germany, France, the UK, Italy, Russia, and the Rest of Europe. The Asia Pacific market is segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The MEA market includes South Africa, Saudi Arabia, the UAE, and the Rest of MEA, while South & Central America is categorized into Brazil, Argentina, and the Rest of South & Central America.

Segmental Analysis

In terms of distribution channel, the supermarkets & hypermarkets segment accounted for the largest share of the chicken sausages market, while the online retail segment is expected to experience the highest CAGR from 2031 to 2031. Consumers are increasingly opting for online shopping platforms to purchase a variety of products from different brands conveniently. E-commerce platforms offer a seamless shopping experience, along with significant discounts and special promotions, attracting a large consumer base. Additionally, customer reviews and detailed product descriptions available on online shopping sites assist consumers in making informed choices. The availability of multiple payment options further enhances the online shopping experience, driving the sales of chicken sausages through these channels and contributing to market growth.

Regarding type, the conventional segment held a larger share of the chicken sausages market in 2024, while the organic segment is projected to grow at a higher CAGR from 2031 to 2031. Organic products are gaining popularity among consumers due to their health benefits and increasing health consciousness. Organic chicken sausages are made from chicken raised on organic-certified farms, and other ingredients are sourced from organic farming practices that avoid chemical fertilizers, pesticides, antibiotics, and GMOs. This trend is driving the growth of the organic segment within the chicken sausages market.

Regional Analysis:Europe led the chicken sausages market in 2024. The Asia Pacific region is expected to achieve the highest CAGR. Countries in the Asia Pacific, such as China, Japan, and India, represent significant markets for chicken sausages due to the increasing demand for convenience foods, fast-paced lifestyles, and the convenience offered by packaged food and beverages for cooking and on-the-go consumption. Chicken sausages are particularly popular among younger demographics and working professionals due to their ease of preparation, high protein content, and suitability for busy lifestyles. Thus, the growing consumption of convenience food products is a major factor driving the chicken sausages market growth in the Asia Pacific region.

Industry Developments and Future Opportunities:Key players in the chicken sausages market have undertaken various initiatives, including:In May 2021, Tyson Foods introduced a new line of Italian chicken sausages made from 100% natural, no-antibiotic chicken, containing 60% less fat and 45% fewer calories than pork sausages, catering to calorie-conscious consumers.

In July 2021, Johnsonville LLC, a US-based manufacturer, launched sausage strips, which are now available nationwide at various US retailers, including Kroger, Meijer, Albertsons-Safeway, HEB, Food Lion, and many Walmart locations.

COVID-19 Impact:The COVID-19 pandemic has impacted nearly all industries across North America, Europe, Asia Pacific (APAC), South & Central America (SAM), and the Middle East & Africa (MEA). Lockdowns, travel restrictions, and business closures in these regions hindered the growth of the food & beverages and pharmaceuticals & nutraceuticals sectors. The shutdown of manufacturing facilities disrupted global supply chains, manufacturing operations, delivery schedules, and sales of both essential and non-essential products. Many companies reported delays in product deliveries and anticipated a decline in sales in 2020, negatively affecting the global chicken sausages market.

During the pandemic, there was a significant increase in demand for natural and clean-label products, as consumers perceived these as healthier alternatives to conventional options. This trend boosted the demand for chicken sausages in the food & beverages sector. Additionally, the demand for personal care products with vegan, cruelty-free, natural, and herbal claims surged during the pandemic due to heightened sustainability concerns, indicating strong growth potential for the chicken sausages market in the personal care and cosmetics sectors. In 2021, various governments announced relaxations of restrictions such as lockdowns and trade barriers, leading to a recovery in the market. Manufacturers were also allowed to operate at full capacity, helping to bridge the demand-supply gap.

Chicken Sausages Market Report Scope

Competitive Landscape and Key Companies:The leading companies in the global chicken sausages market include Tyson Foods Inc, Applegate Farms LLC, Boar's Head Brand, Gilbert's Craft Sausages, Kayem Foods Inc, Premio Foods, Bilinski's Sausage Co, Jones Dairy Farm, JOHNSONVILLE LLC, and Amylu Foods. These companies are focusing on developing natural, organic, and clean-label chicken sausages, which is expected to create new growth opportunities in the future.