PUBLISHER: TechSci Research | PRODUCT CODE: 1348861
PUBLISHER: TechSci Research | PRODUCT CODE: 1348861
Smart Toothbrush Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Product Type, By Price Range, By Distribution Channel, By Region, Competition
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The global smart toothbrush market is experiencing substantial growth due to various factors. These include the rising quality of living standards among urban populations, the negative impact of poor eating habits and high sugar consumption on oral health, and increasing consumer awareness of the benefits of dental hygiene.
Smart toothbrushes are equipped with a motor that detects brush speed and position, provides feedback, and offers suggestions to enhance dental hygiene. The brush head is equipped with a sonic motor and various sensors that vibrate to thoroughly clean teeth, making it a key feature of smart toothbrushes. Additionally, an app connected to the toothbrush provides information such as recommended pressure and brushing time. Visual pressure sensors aid in effective teeth cleaning through automatic rapid bristle movements. These smart toothbrushes are rechargeable and deliver whiter teeth from the first use by removing surface stains and reducing plaque compared to manual toothbrushes, resulting in healthier gums. They also track various information, including brushing frequency, pressure applied, and brush angle.
Data from the Oral Health Foundation in 2020 reveals that around 12 million people in the UK have switched to electric toothbrushes over the past five years. The number of adults using electronic toothbrushes has increased to approximately two-thirds (67%), totaling around 34 million. Furthermore, a 2022 WHO research report indicates that three out of every four people suffering from oral diseases reside in low and middle-income countries, accounting for around 3.5 billion individuals worldwide. This drives the demand for toothbrushes, including smart toothbrushes, and fuels market growth globally.
| Market Overview | |
|---|---|
| Forecast Period | 2024-2028 |
| Market Size 2022 | USD450 Million |
| Market Size 2028 | USD800 Million |
| CAGR (2023-2028) | 8% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
The growing awareness of oral hygiene is a significant factor driving the demand for smart toothbrushes worldwide. Specific features of smart toothbrushes, such as pressure guidance and timers, contribute to this demand. Personalized apps that provide real-time feedback to improve brushing effectiveness further enhance awareness. Additionally, the younger generation's increasing awareness of oral hygiene and continuous technological advancements, such as toothbrushes connected to smartphones via Wi-Fi or Bluetooth, present lucrative opportunities for the smart toothbrush market's growth during the forecast period on a global scale.
The increasing adoption of smart products is driving market growth.
Smartphone applications for toothbrushes enable individuals to examine the oral cavity and improve brushing habits effectively. The addition of more features to dental care mobile applications is expected to further fuel market expansion. Mobile app connectivity offers several advantages such as tracking brushing habits and providing recommendations for improving oral hygiene. Coupled with AI-enabled toothbrushes, these technologies can assist users and dentists in identifying issues and enhancing oral hygiene. Consequently, the rising adoption of smartphones and smart appliances is projected to substantially boost market growth worldwide in the coming years.
However, the high price of smart toothbrushes poses a challenge to market growth. Compared to manual toothbrushes, smart toothbrushes are more expensive due to the incorporation of advanced technologies. The cost of a smart electric toothbrush typically ranges from USD 70 to USD 80, and in some cases, it can even reach USD 300. This higher price point may negatively impact market expansion, particularly in price-sensitive countries. Thus, during the forecast period, the significantly higher price of smart toothbrushes compared to manual alternatives is expected to restrain the market's growth globally.
Market Segmentation
The global smart toothbrush market is segmented based on product type, price range, distribution channel, region and competitive landscape. The market is divided into battery power, and rechargeable based on product type. Based on the price range, the market is segmented into less than USD100, USD100-USD200, more than USD 200. Based on distribution channel, the market is fragmented into supermarkets/hypermarkets, pharmacy/ drug stores, online, others (electronic stores, departmental stores, etc.)). The market analysis also studies the regional segmentation divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
Company Profiles
Colgate-Palmolive Company, Philips N.V., The Procter & Gamble Company (Oral-B), Ionic BLU LLC, Xiaomi Corporation, Bitvae, Grush Inc, Shenzhen Evowera Technology Co., Ltd. (Evowera), Yunding Hongkong Company Limited (Oclean), KOLIBREE (SAS) are among the major market players in the global smart toothbrush market.
Report Scope:
In this report, the Global Smart Toothbrush Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Global Smart Toothbrush Market, By Product Type:
- Battery Power
- Rechargeable
Global Smart Toothbrush Market, By Price Range:
- Less than USD100
- USD100-USD200
- More than USD200
Global Smart Toothbrush Market, By Distribution Channel:
- Supermarkets/Hypermarkets
- Pharmacy/ Drug Stores,
- Online
- Others
Global Smart Toothbrush Market, By Region:
- North America
- United States
- Canada
- Mexico
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Turkey
- South America
- Brazil
- Argentina
- Colombia
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Smart Toothbrush market.
Available Customizations
With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Introduction
- 1.1. Product Overview
- 1.2. Key Highlights of the Report
- 1.3. Market Coverage
- 1.4. Market Segments Covered
- 1.5. Research Tenure Considered
2. Research Methodology
- 2.1. Objective of the Study
- 2.2. Baseline Methodology
- 2.3. Key Industry Partners
- 2.4. Major Association and Secondary Sources
- 2.5. Forecasting Methodology
- 2.6. Data Triangulation & Validation
- 2.7. Assumptions and Limitations
3. Executive Summary
- 3.1. Market Overview
- 3.2. Market Forecast
- 3.3. Key Regions
- 3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
- 4.1. Sample Size Determination
- 4.2. Respondent Demographics
- 4.2.1. By Gender
- 4.2.2. By Age
- 4.2.3. By Occupation
- 4.3. Brand Awareness
- 4.4. Factors Influencing Purchase Decision
- 4.5. Customer Satisfaction
- 4.6. Challenges Faced After Purchase
5. Global Smart Toothbrush Market Outlook
- 5.1. Market Size & Forecast
- 5.1.1. By Value
- 5.1.2. By Volume
- 5.2. Market Share & Forecast
- 5.2.1. By Product Type Market Share Analysis (Battery Power, Rechargeable)
- 5.2.2. By Price Range Market Share Analysis (Less than USD100, USD100-USD200, More than USD200)
- 5.2.3. By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Pharmacy/Drug Stores, Online, Others (Electronic Stores, Departmental Stores, etc.))
- 5.2.4. By Regional Market Share Analysis
- 5.2.4.1. North America Market Share Analysis
- 5.2.4.2. South America Market Share Analysis
- 5.2.4.3. Middle East & Africa Market Share Analysis
- 5.2.4.4. Europe Market Share Analysis
- 5.2.4.5. Asia-Pacific Market Share Analysis
- 5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
- 5.3. Global Smart Toothbrush Market Mapping & Opportunity Assessment
- 5.3.1. By Product Type Market Mapping & Opportunity Assessment
- 5.3.2. By Price Range Market Mapping & Opportunity Assessment
- 5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
- 5.3.4. By Regional Market Mapping & Opportunity Assessment
6. North America Smart Toothbrush Market Outlook
- 6.1. Market Size & Forecast
- 6.1.1. By Value
- 6.1.2. By Volume
- 6.2. Market Share & Forecast
- 6.2.1. By Product Type Market Share Analysis
- 6.2.2. By Price Range Market Share Analysis
- 6.2.3. By Distribution Channel Market Share Analysis
- 6.2.4. By Country Market Share Analysis
- 6.2.4.1. United States Smart Toothbrush Market Outlook
- 6.2.4.1.1. Market Size & Forecast
- 6.2.4.1.1.1. By Value
- 6.2.4.1.1.2. By Volume
- 6.2.4.1.2. Market Share & Forecast
- 6.2.4.1.2.1. By Product Type Market Share Analysis
- 6.2.4.1.2.2. By Price Range Market Share Analysis
- 6.2.4.1.2.3. By Distribution Channel Market Share Analysis
- 6.2.4.2. Canada Smart Toothbrush Market Outlook
- 6.2.4.2.1. Market Size & Forecast
- 6.2.4.2.1.1. By Value
- 6.2.4.2.1.2. By Volume
- 6.2.4.2.2. Market Share & Forecast
- 6.2.4.2.2.1. By Product Type Market Share Analysis
- 6.2.4.2.2.2. By Price Range Market Share Analysis
- 6.2.4.2.2.3. By Distribution Channel Market Share Analysis
- 6.2.4.3. Mexico Smart Toothbrush Market Outlook
- 6.2.4.3.1. Market Size & Forecast
- 6.2.4.3.1.1. By Value
- 6.2.4.3.1.2. By Volume
- 6.2.4.3.2. Market Share & Forecast
- 6.2.4.3.2.1. By Product Type Market Share Analysis
- 6.2.4.3.2.2. By Price Range Market Share Analysis
- 6.2.4.3.2.3. By Distribution Channel Market Share Analysis
- 6.2.4.1. United States Smart Toothbrush Market Outlook
7. Europe Smart Toothbrush Market Outlook
- 7.1. Market Size & Forecast
- 7.1.1. By Value
- 7.1.2. By Volume
- 7.2. Market Share & Forecast
- 7.2.1. By Product Type Market Share Analysis
- 7.2.2. By Price Range Market Share Analysis
- 7.2.3. By Distribution Channel Market Share Analysis
- 7.2.4. By Country Market Share Analysis
- 7.2.4.1. Germany Smart Toothbrush Market Outlook
- 7.2.4.1.1. Market Size & Forecast
- 7.2.4.1.1.1. By Value
- 7.2.4.1.1.2. By Volume
- 7.2.4.1.2. Market Share & Forecast
- 7.2.4.1.2.1. By Product Type Market Share Analysis
- 7.2.4.1.2.2. By Price Range Market Share Analysis
- 7.2.4.1.2.3. By Distribution Channel Market Share Analysis
- 7.2.4.2. France Smart Toothbrush Market Outlook
- 7.2.4.2.1. Market Size & Forecast
- 7.2.4.2.1.1. By Value
- 7.2.4.2.1.2. By Volume
- 7.2.4.2.2. Market Share & Forecast
- 7.2.4.2.2.1. By Product Type Market Share Analysis
- 7.2.4.2.2.2. By Price Range Market Share Analysis
- 7.2.4.2.2.3. By Distribution Channel Market Share Analysis
- 7.2.4.3. United Kingdom Smart Toothbrush Market Outlook
- 7.2.4.3.1. Market Size & Forecast
- 7.2.4.3.1.1. By Value
- 7.2.4.3.1.2. By Volume
- 7.2.4.3.2. Market Share & Forecast
- 7.2.4.3.2.1. By Product Type Market Share Analysis
- 7.2.4.3.2.2. By Price Range Market Share Analysis
- 7.2.4.3.2.3. By Distribution Channel Market Share Analysis
- 7.2.4.4. Italy Smart Toothbrush Market Outlook
- 7.2.4.4.1. Market Size & Forecast
- 7.2.4.4.1.1. By Value
- 7.2.4.4.1.2. By Volume
- 7.2.4.4.2. Market Share & Forecast
- 7.2.4.4.2.1. By Product Type Market Share Analysis
- 7.2.4.4.2.2. By Price Range Market Share Analysis
- 7.2.4.4.2.3. By Distribution Channel Market Share Analysis
- 7.2.4.5. Spain Smart Toothbrush Market Outlook
- 7.2.4.5.1. Market Size & Forecast
- 7.2.4.5.1.1. By Value
- 7.2.4.5.1.2. By Volume
- 7.2.4.5.2. Market Share & Forecast
- 7.2.4.5.2.1. By Product Type Market Share Analysis
- 7.2.4.5.2.2. By Price Range Market Share Analysis
- 7.2.4.5.2.3. By Distribution Channel Market Share Analysis
- 7.2.4.1. Germany Smart Toothbrush Market Outlook
8. Asia-Pacific Smart Toothbrush Market Outlook
- 8.1. Market Size & Forecast
- 8.1.1. By Value
- 8.1.2. By Volume
- 8.2. Market Share & Forecast
- 8.2.1. By Product Type Market Share Analysis
- 8.2.2. By Price Range Market Share Analysis
- 8.2.3. By Distribution Channel Market Share Analysis
- 8.2.4. By Country Market Share Analysis
- 8.2.4.1. China Smart Toothbrush Market Outlook
- 8.2.4.1.1. Market Size & Forecast
- 8.2.4.1.1.1. By Value
- 8.2.4.1.1.2. By Volume
- 8.2.4.1.2. Market Share & Forecast
- 8.2.4.1.2.1. By Product Type Market Share Analysis
- 8.2.4.1.2.2. By Price Range Market Share Analysis
- 8.2.4.1.2.3. By Distribution Channel Market Share Analysis
- 8.2.4.2. India Smart Toothbrush Market Outlook
- 8.2.4.2.1. Market Size & Forecast
- 8.2.4.2.1.1. By Value
- 8.2.4.2.1.2. By Volume
- 8.2.4.2.2. Market Share & Forecast
- 8.2.4.2.2.1. By Product Type Market Share Analysis
- 8.2.4.2.2.2. By Price Range Market Share Analysis
- 8.2.4.2.2.3. By Distribution Channel Market Share Analysis
- 8.2.4.3. Japan Smart Toothbrush Market Outlook
- 8.2.4.3.1. Market Size & Forecast
- 8.2.4.3.1.1. By Value
- 8.2.4.3.1.2. By Volume
- 8.2.4.3.2. Market Share & Forecast
- 8.2.4.3.2.1. By Product Type Market Share Analysis
- 8.2.4.3.2.2. By Price Range Market Share Analysis
- 8.2.4.3.2.3. By Distribution Channel Market Share Analysis
- 8.2.4.4. South Korea Smart Toothbrush Market Outlook
- 8.2.4.4.1. Market Size & Forecast
- 8.2.4.4.1.1. By Value
- 8.2.4.4.1.2. By Volume
- 8.2.4.4.2. Market Share & Forecast
- 8.2.4.4.2.1. By Product Type Market Share Analysis
- 8.2.4.4.2.2. By Price Range Market Share Analysis
- 8.2.4.4.2.3. By Distribution Channel Market Share Analysis
- 8.2.4.5. Australia Smart Toothbrush Market Outlook
- 8.2.4.5.1. Market Size & Forecast
- 8.2.4.5.1.1. By Value
- 8.2.4.5.1.2. By Volume
- 8.2.4.5.2. Market Share & Forecast
- 8.2.4.5.2.1. By Product Type Market Share Analysis
- 8.2.4.5.2.2. By Price Range Market Share Analysis
- 8.2.4.5.2.3. By Distribution Channel Market Share Analysis
- 8.2.4.1. China Smart Toothbrush Market Outlook
9. Middle East & Africa Smart Toothbrush Market Outlook
- 9.1. Market Size & Forecast
- 9.1.1. By Value
- 9.1.2. By Volume
- 9.2. Market Share & Forecast
- 9.2.1. By Product Type Market Share Analysis
- 9.2.2. By Price Range Market Share Analysis
- 9.2.3. By Distribution Channel Market Share Analysis
- 9.2.4. By Country Market Share Analysis
- 9.2.4.1. Saudi Arabia Smart Toothbrush Market Outlook
- 9.2.4.1.1. Market Size & Forecast
- 9.2.4.1.1.1. By Value
- 9.2.4.1.1.2. By Volume
- 9.2.4.1.2. Market Share & Forecast
- 9.2.4.1.2.1. By Product Type Market Share Analysis
- 9.2.4.1.2.2. By Price Range Market Share Analysis
- 9.2.4.1.2.3. By Distribution Channel Market Share Analysis
- 9.2.4.2. UAE Smart Toothbrush Market Outlook
- 9.2.4.2.1. Market Size & Forecast
- 9.2.4.2.1.1. By Value
- 9.2.4.2.1.2. By Volume
- 9.2.4.2.2. Market Share & Forecast
- 9.2.4.2.2.1. By Product Type Market Share Analysis
- 9.2.4.2.2.2. By Price Range Market Share Analysis
- 9.2.4.2.2.3. By Distribution Channel Market Share Analysis
- 9.2.4.3. South Africa Smart Toothbrush Market Outlook
- 9.2.4.3.1. Market Size & Forecast
- 9.2.4.3.1.1. By Value
- 9.2.4.3.1.2. By Volume
- 9.2.4.3.2. Market Share & Forecast
- 9.2.4.3.2.1. By Product Type Market Share Analysis
- 9.2.4.3.2.2. By Price Range Market Share Analysis
- 9.2.4.3.2.3. By Distribution Channel Market Share Analysis
- 9.2.4.4. Turkey Smart Toothbrush Market Outlook
- 9.2.4.4.1. Market Size & Forecast
- 9.2.4.4.1.1. By Value
- 9.2.4.4.1.2. By Volume
- 9.2.4.4.2. Market Share & Forecast
- 9.2.4.4.2.1. By Product Type Market Share Analysis
- 9.2.4.4.2.2. By Price Range Market Share Analysis
- 9.2.4.4.2.3. By Distribution Channel Market Share Analysis
- 9.2.4.1. Saudi Arabia Smart Toothbrush Market Outlook
10. South America Smart Toothbrush Market Outlook
- 10.1. Market Size & Forecast
- 10.1.1. By Value
- 10.1.2. By Volume
- 10.2. Market Share & Forecast
- 10.2.1. By Product Type Market Share Analysis
- 10.2.2. By Price Range Market Share Analysis
- 10.2.3. By Distribution Channel Market Share Analysis
- 10.2.4. By Country Market Share Analysis
10.2.4.1.Brazil Smart Toothbrush Market Outlook
- 10.2.4.1.1. Market Size & Forecast
- 10.2.4.1.1.1. By Value
- 10.2.4.1.1.2. By Volume
- 10.2.4.1.2. Market Share & Forecast
- 10.2.4.1.2.1. By Product Type Market Share Analysis
- 10.2.4.1.2.2. By Price Range Market Share Analysis
- 10.2.4.1.2.3. By Distribution Channel Market Share Analysis
10.2.4.2.Colombia Smart Toothbrush Market Outlook
- 10.2.4.2.1. Market Size & Forecast
- 10.2.4.2.1.1. By Value
- 10.2.4.2.1.2. By Volume
- 10.2.4.2.2. Market Share & Forecast
- 10.2.4.2.2.1. By Product Type Market Share Analysis
- 10.2.4.2.2.2. By Price Range Market Share Analysis
- 10.2.4.2.2.3. By Distribution Channel Market Share Analysis
10.2.4.3.Argentina Smart Toothbrush Market Outlook
- 10.2.4.3.1. Market Size & Forecast
- 10.2.4.3.1.1. By Value
- 10.2.4.3.1.2. By Volume
- 10.2.4.3.2. Market Share & Forecast
- 10.2.4.3.2.1. By Product Type Market Share Analysis
- 10.2.4.3.2.2. By Price Range Market Share Analysis
- 10.2.4.3.2.3. By Distribution Channel Market Share Analysis
11. Market Dynamics
- 11.1. Drivers
- 11.1.1. Rising Awareness of Oral Hygiene
- 11.1.2. Increasing Adoption of Smart Products
- 11.1.3. Regular Track of Brushing History
- 11.2. Challenges
- 11.2.1. Higher Cost of Smart Toothbrush
- 11.2.2. Requires Recharge and Battery
12. Impact of COVID-19 on Global Smart Toothbrush Market
- 12.1. Impact Assessment Model
- 12.1.1. Key Segments Impacted
- 12.1.2. Key Regions Impacted
- 12.1.3. Key Countries Impacted
- 12.1.4. Key Distribution Channel Impacted
13. Market Trends & Developments
- 13.1. App is Featured with Multiple Features
- 13.2. Rising Presence of Skilled Dentists
- 13.3. Increasing Adoption of Smart Products
- 13.4. Rising Purchasing Power
- 13.5. Highly Advanced and Innovative Features
14. Porter's Five Forces Model
- 14.1. Competitive Rivalry
- 14.2. Bargaining Power of Buyers
- 14.3. Bargaining Power of Suppliers
- 14.4. Threat of New Entrants
- 14.5. Threat of Substitutes
15. SWOT Analysis
- 15.1. Strengths
- 15.2. Weaknesses
- 15.3. Opportunities
- 15.4. Threats
16. Competitive Landscape
- 16.1. Company Profiles
- 16.1.1. Colgate-Palmolive Company
- 16.1.1.1. Company Details
- 16.1.1.2. Products
- 16.1.1.3. Financials (As Per Availability)
- 16.1.1.4. Key Market Focus & Geographical Presence
- 16.1.1.5. Recent Developments
- 16.1.1.6. Key Management Personnel
- 16.1.2. Philips N.V.
- 16.1.2.1. Company Details
- 16.1.2.2. Products
- 16.1.2.3. Financials (As Per Availability)
- 16.1.2.4. Key Market Focus & Geographical Presence
- 16.1.2.5. Recent Developments
- 16.1.2.6. Key Management Personnel
- 16.1.3. The Procter & Gamble Company (Oral-B)
- 16.1.3.1. Company Details
- 16.1.3.2. Products
- 16.1.3.3. Financials (As Per Availability)
- 16.1.3.4. Key Market Focus & Geographical Presence
- 16.1.3.5. Recent Developments
- 16.1.3.6. Key Management Personnel
- 16.1.4. Ionic BLU LLC
- 16.1.4.1. Company Details
- 16.1.4.2. Products
- 16.1.4.3. Financials (As Per Availability)
- 16.1.4.4. Key Market Focus & Geographical Presence
- 16.1.4.5. Recent Developments
- 16.1.4.6. Key Management Personnel
- 16.1.5. Xiaomi Corporation
- 16.1.5.1. Company Details
- 16.1.5.2. Products
- 16.1.5.3. Financials (As Per Availability)
- 16.1.5.4. Key Market Focus & Geographical Presence
- 16.1.5.5. Recent Developments
- 16.1.5.6. Key Management Personnel
- 16.1.6. Bitvae
- 16.1.6.1. Company Details
- 16.1.6.2. Products
- 16.1.6.3. Financials (As Per Availability)
- 16.1.6.4. Key Market Focus & Geographical Presence
- 16.1.6.5. Recent Developments
- 16.1.6.6. Key Management Personnel
- 16.1.7. Grush Inc
- 16.1.7.1. Company Details
- 16.1.7.2. Products
- 16.1.7.3. Financials (As Per Availability)
- 16.1.7.4. Key Market Focus & Geographical Presence
- 16.1.7.5. Recent Developments
- 16.1.7.6. Key Management Personnel
- 16.1.8. Shenzhen evowera Technology Co., Ltd. (Evowera)
- 16.1.8.1. Company Details
- 16.1.8.2. Products
- 16.1.8.3. Financials (As Per Availability)
- 16.1.8.4. Key Market Focus & Geographical Presence
- 16.1.8.5. Recent Developments
- 16.1.8.6. Key Management Personnel
- 16.1.9. Yunding Hongkong Company Limited (Oclean)
- 16.1.9.1. Company Details
- 16.1.9.2. Products
- 16.1.9.3. Financials (As Per Availability)
- 16.1.9.4. Key Market Focus & Geographical Presence
- 16.1.9.5. Recent Developments
- 16.1.9.6. Key Management Personnel
- 16.1.10. KOLIBREE (SAS)
- 16.1.10.1. Company Details
- 16.1.10.2. Products
- 16.1.10.3. Financials (As Per Availability)
- 16.1.10.4. Key Market Focus & Geographical Presence
- 16.1.10.5. Recent Developments
- 16.1.10.6. Key Management Personnel
- 16.1.1. Colgate-Palmolive Company
17. Strategic Recommendations/Action Plan
- 17.1. Key Focus Areas
- 17.2. Target Product Type
- 17.3. Target Distribution Channel
18. About Us & Disclaimer
(Note: The companies list can be customized based on the client requirements.)
