Rice Shampoo Bar Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Nature, By Hair Type, By Distribution Channel, By Region & Competition, 2020-2030F

Description

The Global Rice Shampoo Bar Market was valued at USD 1.02 billion in 2024 and is projected to reach USD 1.76 billion by 2030, growing at a CAGR of 7.76% during the forecast period. This growth is primarily driven by increasing consumer interest in sustainable and eco-conscious beauty solutions. As environmental concerns intensify, more individuals are moving away from plastic-packaged liquid shampoos and turning toward solid alternatives like rice shampoo bars, which help minimize waste. Rice-derived ingredients, such as rice water and rice bran oil, are gaining popularity for their ability to nourish, strengthen, and enhance the appearance of hair. These products appeal to consumers seeking chemical-free, natural hair care options. In addition, rising demand for compact, travel-friendly, and multi-functional products is further supporting market expansion. As awareness of rice's hair benefits grows, the market continues to gain momentum across both developed and emerging regions.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 1.02 Billion
Market Size 2030	USD 1.76 Billion
CAGR 2025-2030	7.76%
Fastest Growing Segment	Online
Largest Market	Asia-Pacific

Key Market Drivers

Innovation in Hair Care Solution

Innovation in hair care solutions is a major factor driving the growth of the global rice shampoo bar market. As consumers seek effective natural alternatives to conventional liquid shampoos, brands are responding with advanced formulations utilizing rice-based components like rice water and rice bran oil. These ingredients are known for their benefits in improving hair texture, reducing frizz, promoting strength, and enhancing shine. Innovative offerings are increasingly designed to cater to specific hair types and concerns such as dryness, oiliness, or damage, broadening their appeal. In addition, advancements in production processes have led to improved shampoo bar texture, usability, and longevity. Multi-functional variants that combine cleansing, moisturizing, and scalp care are also gaining traction. These continuous innovations in formulation and application not only meet evolving consumer expectations but also help strengthen the positioning of rice shampoo bars as a reliable, sustainable, and versatile hair care option.

Key Market Challenges

Lack of Awareness Among Consumers

Limited consumer awareness remains a significant barrier in the growth of the global rice shampoo bar market. Despite offering eco-friendly, nutrient-rich, and chemical-free benefits, rice shampoo bars are still relatively unfamiliar to many potential users. Conventional liquid shampoos continue to dominate retail shelves, and consumers may hesitate to adopt solid shampoos due to uncertainty around usage, storage, and efficacy. Additionally, concerns over lather production, product residue, and compatibility with different hair types can deter adoption. In some markets, limited brand visibility and insufficient product education further restrict market penetration. Misconceptions and knowledge gaps highlight the need for targeted awareness efforts by manufacturers. To address this challenge, companies are focusing on educational campaigns, tutorials, and influencer partnerships to better inform and engage consumers. Building trust and understanding around product functionality is essential to encouraging trial and fostering long-term customer adoption.

Key Market Trends

Growing Demand for Sustainable & Eco-Friendly Packaging

A prominent trend shaping the global rice shampoo bar market is the rising consumer demand for sustainable and eco-friendly packaging solutions. According to recent studies, as of 2024, nearly 60-70% of consumers are willing to pay more for sustainably packaged products. As environmental consciousness grows, shampoo bars are gaining favor for their plastic-free, minimal packaging-typically using biodegradable, recyclable, or compostable materials. This aligns with broader zero-waste movements and consumer preferences for reducing single-use plastic. The solid form of rice shampoo bars also allows for lower packaging requirements and more efficient shipping, further reducing environmental impact. In parallel, these bars often contain organic and non-toxic ingredients, enhancing their appeal among consumers seeking safe and ethical hair care solutions. As sustainability continues to influence purchasing behavior, the emphasis on eco-conscious packaging and product design is expected to significantly contribute to the ongoing growth of the rice shampoo bar market.

Key Market Players

Viori Beauty LLC
Kitsch
Yao Secret
TERRA MISTICA
Seek Bamboo
Airnex
KinKind Limited
Clean Earth Soap Company
Sunday's Company
Okoboji Soap Company

Report Scope:

In this report, the Global Rice Shampoo Bar Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Rice Shampoo Bar Market, By Nature:

Organic
Regular

Rice Shampoo Bar Market, By Hair Type:

Dry
Oily
Curly
Color-Treated
Normal

Rice Shampoo Bar Market, By Distribution Channel:

Supermarket & Hypermarket
Specialty Stores
Online
Others

Rice Shampoo Bar Market, By Region:

North America
- United States
- Canada
- Mexico
Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
South America
- Argentina
- Colombia
- Brazil
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Rice Shampoo Bar Market.

Available Customizations:

Global Rice Shampoo Bar Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

4.1. Brand Awareness
4.2. Factor Influencing Purchasing Decision

5. Global Rice Shampoo Bar Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Nature (Organic, Regular)
- 5.2.2. By Hair Type (Dry, Oily, Curly, Color-Treated, Normal)
- 5.2.3. By Distribution Channel (Supermarket & Hypermarket, Specialty Stores, Online, Others)
- 5.2.4. By Region
- 5.2.5. By Company (2024)
5.3. Market Map

6. North America Rice Shampoo Bar Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Nature
- 6.2.2. By Hair Type
- 6.2.3. By Distribution Channel
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Rice Shampoo Bar Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Nature
    - 6.3.1.2.2. By Hair Type
    - 6.3.1.2.3. By Distribution Channel
- 6.3.2. Canada Rice Shampoo Bar Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Nature
    - 6.3.2.2.2. By Hair Type
    - 6.3.2.2.3. By Distribution Channel
- 6.3.3. Mexico Rice Shampoo Bar Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Nature
    - 6.3.3.2.2. By Hair Type
    - 6.3.3.2.3. By Distribution Channel

7. Europe Rice Shampoo Bar Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Nature
- 7.2.2. By Hair Type
- 7.2.3. By Distribution Channel
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. France Rice Shampoo Bar Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Nature
    - 7.3.1.2.2. By Hair Type
    - 7.3.1.2.3. By Distribution Channel
- 7.3.2. Germany Rice Shampoo Bar Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Nature
    - 7.3.2.2.2. By Hair Type
    - 7.3.2.2.3. By Distribution Channel
- 7.3.3. Spain Rice Shampoo Bar Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Nature
    - 7.3.3.2.2. By Hair Type
    - 7.3.3.2.3. By Distribution Channel
- 7.3.4. Italy Rice Shampoo Bar Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Nature
    - 7.3.4.2.2. By Hair Type
    - 7.3.4.2.3. By Distribution Channel
- 7.3.5. United Kingdom Rice Shampoo Bar Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Nature
    - 7.3.5.2.2. By Hair Type
    - 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Rice Shampoo Bar Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Nature
- 8.2.2. By Hair Type
- 8.2.3. By Distribution Channel
- 8.2.4. By Country
8.3. Asia-Pacific: Country Analysis
- 8.3.1. China Rice Shampoo Bar Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Nature
    - 8.3.1.2.2. By Hair Type
    - 8.3.1.2.3. By Distribution Channel
- 8.3.2. Japan Rice Shampoo Bar Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Nature
    - 8.3.2.2.2. By Hair Type
    - 8.3.2.2.3. By Distribution Channel
- 8.3.3. India Rice Shampoo Bar Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Nature
    - 8.3.3.2.2. By Hair Type
    - 8.3.3.2.3. By Distribution Channel
- 8.3.4. Australia Rice Shampoo Bar Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Nature
    - 8.3.4.2.2. By Hair Type
    - 8.3.4.2.3. By Distribution Channel
- 8.3.5. South Korea Rice Shampoo Bar Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Nature
    - 8.3.5.2.2. By Hair Type
    - 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Rice Shampoo Bar Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Nature
- 9.2.2. By Hair Type
- 9.2.3. By Distribution Channel
- 9.2.4. By Country
9.3. MEA: Country Analysis
- 9.3.1. South Africa Rice Shampoo Bar Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Nature
    - 9.3.1.2.2. By Hair Type
    - 9.3.1.2.3. By Distribution Channel
- 9.3.2. Saudi Arabia Rice Shampoo Bar Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Nature
    - 9.3.2.2.2. By Hair Type
    - 9.3.2.2.3. By Distribution Channel
- 9.3.3. UAE Rice Shampoo Bar Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Nature
    - 9.3.3.2.2. By Hair Type
    - 9.3.3.2.3. By Distribution Channel
- 9.3.4. Turkey Rice Shampoo Bar Market Outlook
  - 9.3.4.1. Market Size & Forecast
    - 9.3.4.1.1. By Value
  - 9.3.4.2. Market Share & Forecast
    - 9.3.4.2.1. By Nature
    - 9.3.4.2.2. By Hair Type
    - 9.3.4.2.3. By Distribution Channel

10. South America Rice Shampoo Bar Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Nature
- 10.2.2. By Hair Type
- 10.2.3. By Distribution Channel
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Rice Shampoo Bar Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Nature
    - 10.3.1.2.2. By Hair Type
    - 10.3.1.2.3. By Distribution Channel
- 10.3.2. Argentina Rice Shampoo Bar Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Nature
    - 10.3.2.2.2. By Hair Type
    - 10.3.2.2.3. By Distribution Channel
- 10.3.3. Colombia Rice Shampoo Bar Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Nature
    - 10.3.3.2.2. By Hair Type
    - 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Porters Five Forces Analysis

13.1. Competition in the Industry
13.2. Potential of New Entrants
13.3. Power of Suppliers
13.4. Power of Customers
13.5. Threat of Substitute Products

14. Competitive Landscape

14.1. Company Profiles
- 14.1.1. Viori Beauty LLC
  - 14.1.1.1. Business Overview
  - 14.1.1.2. Company Snapshot
  - 14.1.1.3. Products & Services
  - 14.1.1.4. Financials (As Per Availability)
  - 14.1.1.5. Key Market Focus & Geographical Presence
  - 14.1.1.6. Recent Developments
  - 14.1.1.7. Key Management Personnel
- 14.1.2. Kitsch
- 14.1.3. Yao Secret
- 14.1.4. Terra Mistica
- 14.1.5. Seek Bamboo
- 14.1.6. Airnex
- 14.1.7. KinKind Limited
- 14.1.8. Clean Earth Soap Company
- 14.1.9. Sunday's Company
- 14.1.10. Okoboji Soap Company