The global Root Beer Market was valued at USD 983.54 Million in 2024 and is projected to reach USD 1311.07 Million by 2030, registering a CAGR of 4.97% during the forecast period. Root beer, a sweet, carbonated soft drink traditionally derived from sassafras and other natural ingredients, is now often flavored with extracts like wintergreen, anise, and vanilla. Its appeal is growing in tandem with rising global consumption of carbonated beverages. Increased demand for flavorful, low-alcoholic drinks, a rising interest among millennials, and the growth of the international foodservice industry are major contributors to this market's growth. Despite a 5% decline in overall U.S. beer production and imports in 2023, the share of small and independent brewers rose to 13.3%, highlighting a shift in consumer preferences toward niche and craft beverages, including root beer.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 983.54 Million
Market Size 2030	USD 1311.07 Million
CAGR 2025-2030	4.97%
Fastest Growing Segment	Online
Largest Market	North America

Key Market Drivers

Rising Consumer Preference for Craft Sodas

The surge in interest for artisanal and craft beverages is playing a pivotal role in boosting the root beer market. Consumers are gravitating toward more unique, high-quality drink experiences, prompting root beer brands to offer handcrafted, premium products made with natural ingredients and inventive flavor combinations. This movement away from mass-produced soft drinks resonates particularly well with health-conscious and exploratory consumers. Craft root beer manufacturers often emphasize small-batch production, locally sourced ingredients, and sustainable practices-attributes that appeal to younger demographics seeking authenticity and ethical consumption. These characteristics have positioned craft root beer as a standout in the broader beverage market, driving its rising popularity and opening opportunities for new market entrants.

Key Market Challenges

Competition from Other Soft Drinks and Beverages

The root beer market faces strong competition from a wide range of beverage categories including mainstream sodas, energy drinks, flavored waters, teas, and sports beverages. Major global players like Coca-Cola and PepsiCo dominate shelf space and marketing, making it challenging for niche beverages such as root beer to stand out. Additionally, shifting consumer preferences toward healthier drink options-such as low-sugar, plant-based, or functional beverages-are diverting attention from traditional sodas. While root beer retains a loyal customer base, particularly among those who enjoy its distinct flavor, expanding that base is challenging amidst a saturated and health-focused beverage landscape. Root beer brands must focus on innovation, unique flavor profiles, and targeted branding strategies to remain competitive.

Key Market Trends

Craft and Premium Root Beer

The growing popularity of craft and premium root beer represents a significant trend shaping the market. These offerings cater to consumer preferences for high-quality, authentic beverages and are typically crafted with all-natural ingredients and minimal processing. They often feature unique and enhanced flavor profiles such as vanilla, spice, or cherry. This trend is particularly popular among millennials and Gen Z, who are drawn to artisanal and small-batch products with a story behind them. The premium positioning of these beverages is further supported by broader interest in the craft beverage movement across sodas, beers, and spirits. As a result, craft root beer is seeing increased shelf space and consumer attention, contributing to ongoing market expansion.

Key Market Players

Keurig Dr. Pepper Inc.
Anheuser-Busch Companies, LLC
Blitz-Weinhard Brewing Co.
Dad's Root Beer
Sprecher Brewing Co. Inc.
The Berghoff
Bundaberg Brewed Drinks
Boylan Bottling Co.
Henry Weinhard's Root Beer
Jones Soda Co.

Report Scope:

In this report, the global Root Beer Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Root Beer Market, By Type:

Alcoholic Root Beer
Non-Alcoholic Root Beer

Root Beer Market, By Form:

Carbonated
Non-carbonated

Root Beer Market, By Distribution Channel:

Supermarket/ Hypermarket
Specialty Stores
Online
Departmental Stores
Others

Root Beer Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- Germany
- Spain
- Italy
- United Kingdom
Asia-Pacific
- China
- Japan
- India
- Vietnam
- South Korea
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey
South America
- Brazil
- Argentina
- Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Root Beer Market.

Available Customizations:

Global Root Beer Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

4.1. Brand Awareness
4.2. Factor Influencing Purchasing Decision

5. Global Root Beer Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Type (Alcoholic Root Beer, Non-Alcoholic Root Beer)
- 5.2.2. By Form (Carbonated, Non-carbonated)
- 5.2.3. By Distribution Channel (Supermarket/ Hypermarket, Specialty Stores, Online, Departmental Stores Others)
- 5.2.4. By Region
- 5.2.5. By Company (2024)
5.3. Market Map

6. North America Root Beer Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Type
- 6.2.2. By Form
- 6.2.3. By Distribution Channel
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Root Beer Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Type
    - 6.3.1.2.2. By Form
    - 6.3.1.2.3. By Distribution Channel
- 6.3.2. Canada Root Beer Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Type
    - 6.3.2.2.2. By Form
    - 6.3.2.2.3. By Distribution Channel
- 6.3.3. Mexico Root Beer Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Type
    - 6.3.3.2.2. By Form
    - 6.3.3.2.3. By Distribution Channel

7. Europe Root Beer Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Type
- 7.2.2. By Form
- 7.2.3. By Distribution Channel
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. France Root Beer Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Type
    - 7.3.1.2.2. By Form
    - 7.3.1.2.3. By Distribution Channel
- 7.3.2. Germany Root Beer Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Type
    - 7.3.2.2.2. By Form
    - 7.3.2.2.3. By Distribution Channel
- 7.3.3. Spain Root Beer Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Type
    - 7.3.3.2.2. By Form
    - 7.3.3.2.3. By Distribution Channel
- 7.3.4. Italy Root Beer Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Type
    - 7.3.4.2.2. By Form
    - 7.3.4.2.3. By Distribution Channel
- 7.3.5. United Kingdom Root Beer Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Type
    - 7.3.5.2.2. By Form
    - 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Root Beer Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Type
- 8.2.2. By Form
- 8.2.3. By Distribution Channel
- 8.2.4. By Country
8.3. Asia-Pacific: Country Analysis
- 8.3.1. China Root Beer Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Type
    - 8.3.1.2.2. By Form
    - 8.3.1.2.3. By Distribution Channel
- 8.3.2. Japan Root Beer Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Type
    - 8.3.2.2.2. By Form
    - 8.3.2.2.3. By Distribution Channel
- 8.3.3. India Root Beer Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Type
    - 8.3.3.2.2. By Form
    - 8.3.3.2.3. By Distribution Channel
- 8.3.4. Vietnam Root Beer Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Type
    - 8.3.4.2.2. By Form
    - 8.3.4.2.3. By Distribution Channel
- 8.3.5. South Korea Root Beer Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Type
    - 8.3.5.2.2. By Form
    - 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Root Beer Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Type
- 9.2.2. By Form
- 9.2.3. By Distribution Channel
- 9.2.4. By Country
9.3. MEA: Country Analysis
- 9.3.1. South Africa Root Beer Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Type
    - 9.3.1.2.2. By Form
    - 9.3.1.2.3. By Distribution Channel
- 9.3.2. Saudi Arabia Root Beer Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Type
    - 9.3.2.2.2. By Form
    - 9.3.2.2.3. By Distribution Channel
- 9.3.3. UAE Root Beer Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Type
    - 9.3.3.2.2. By Form
    - 9.3.3.2.3. By Distribution Channel
- 9.3.4. Turkey Root Beer Market Outlook
  - 9.3.4.1. Market Size & Forecast
    - 9.3.4.1.1. By Value
  - 9.3.4.2. Market Share & Forecast
    - 9.3.4.2.1. By Type
    - 9.3.4.2.2. By Form
    - 9.3.4.2.3. By Distribution Channel

10. South America Root Beer Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Type
- 10.2.2. By Form
- 10.2.3. By Distribution Channel
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Root Beer Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Type
    - 10.3.1.2.2. By Form
    - 10.3.1.2.3. By Distribution Channel
- 10.3.2. Argentina Root Beer Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Type
    - 10.3.2.2.2. By Form
    - 10.3.2.2.3. By Distribution Channel
- 10.3.3. Colombia Root Beer Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Type
    - 10.3.3.2.2. By Form
    - 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Porters Five Forces Analysis

13.1. Competition in the Industry
13.2. Potential of New Entrants
13.3. Power of Suppliers
13.4. Power of Customers
13.5. Threat of Substitute Products

14. Competitive Landscape

14.1. Company Profiles
- 14.1.1. Keurig Dr. Pepper Inc.
  - 14.1.1.1. Business Overview
  - 14.1.1.2. Company Snapshot
  - 14.1.1.3. Products & Services
  - 14.1.1.4. Financials (As Per Availability)
  - 14.1.1.5. Key Market Focus & Geographical Presence
  - 14.1.1.6. Recent Developments
  - 14.1.1.7. Key Management Personnel
- 14.1.2. Anheuser-Busch Companies, LLC
- 14.1.3. Blitz-Weinhard Brewing Co.
- 14.1.4. Dad's Root Beer
- 14.1.5. Sprecher Brewing Co. Inc.
- 14.1.6. The Berghoff
- 14.1.7. Bundaberg Brewed Drinks
- 14.1.8. Boylan Bottling Co.
- 14.1.9. Henry Weinhard's Root Beer
- 14.1.10. Jones Soda Co.

15. Strategic Recommendations

16. About Us & Disclaimer

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