Japan Pet Grooming Products Market Segmented, By Pet Type, By Product Type, By End User, By Distribution Channel, By Region, Competition, Forecast & Opportunities, 2020-2030F

The Japan Pet Grooming Products Market was valued at USD 523.56 Million in 2024 and is projected to reach USD 816.78 Million by 2030, growing at a CAGR of 7.65% during the forecast period. This growth is largely driven by the increasing trend of pet humanization and a steady rise in pet ownership across the country. As more households view pets as family members, demand for high-quality grooming products-including shampoos, conditioners, and skincare items tailored for specific breeds-continues to expand. Older demographics are also contributing to growth, with senior pet owners seeking easy-to-use and convenient grooming solutions. The market is further propelled by a shift towards eco-conscious consumer behavior, encouraging the adoption of cruelty-free, sustainable, and naturally formulated products. The proliferation of e-commerce platforms is also enhancing product accessibility, enabling both mainstream and niche brands to cater to a wider audience across Japan.

Key Market Drivers

Rising Pet Ownership Across the Region

The growth of pet ownership across Japan plays a pivotal role in the expansion of the pet grooming products market. According to the Government of Canada, Japan's pet population reached 55.8 million in 2023, increasing at a CAGR of 0.6% between 2019 and 2023. This steady rise in dog and cat adoption has significantly fueled demand for grooming essentials such as shampoos, conditioners, brushes, and trimming tools. The trend is further accelerated by the growing tendency to treat pets as family members, leading owners to prioritize their pets' hygiene and wellness. E-commerce growth has also played a crucial role by expanding access to a variety of grooming products, including specialized and organic options that align with modern consumer preferences. These developments underscore a cultural and market-wide shift towards enhanced pet care, driving robust market growth across Japan.

Key Market Challenges

Limited Awareness in Rural Areas

Despite strong growth in urban centers, limited awareness of grooming practices in rural Japan remains a challenge. Many rural pet owners rely on basic grooming routines and are less exposed to the benefits of specialized grooming products and services. Lower disposable income, traditional attitudes toward pet care, and limited access to modern grooming items hinder market penetration in these areas. Additionally, rural consumers often lack exposure to emerging grooming trends and innovations due to fewer retail outlets and limited digital engagement. Addressing this gap requires focused educational efforts, targeted marketing campaigns, and the development of efficient distribution networks to boost adoption and awareness of grooming products across less urbanized regions.

Key Market Trends

Rise of Organic and Natural Products

There is a growing preference for organic and natural pet grooming products in Japan, driven by heightened consumer awareness around ingredient safety and sustainability. Pet owners are increasingly choosing formulations free from synthetic chemicals, parabens, and artificial fragrances. This shift is reflected in the popularity of products like My Organic's dog shampoo, which incorporates a blend of eight organic plant oils for natural cleansing and odor control. The inclusion of ingredients such as CBD oil is also gaining popularity, offering added health benefits for pets. These innovations appeal to pet owners seeking holistic grooming solutions that support both animal wellness and environmental responsibility. E-commerce is playing a key role in this trend, making it easier for consumers to discover and access premium, organic grooming products aligned with evolving values.

Key Market Players

• Kitagawa Co., Ltd
• Synthol Pharmaceutical Co., Ltd
• Kamicka Organics
• Orchid Lifesciences
• Zoic Cosmetics
• Zenobia Aromatics
• Pure Source LLC
• Health Focus Manufacturers
• SIA "PURUS.PET
• Glowel Cosmetics

Report Scope:

In this report, the Japan Pet Grooming Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Japan Pet Grooming Products Market, By Pet Type:

• Dog
• Cat
• Horse
• Others

Japan Pet Grooming Products Market, By Product Type:

• Shampoo & Conditioner
• Comb & Brushes
• Shear & Trimming Tools

Japan Pet Grooming Products Market, By End User:

• Pet Owner
• Pet Care Facilities
• Grooming Salons

Japan Pet Grooming Products Market, By Distribution Channel:

• Online
• Offline

Japan Pet Grooming Products Market, By Region:

• Hokkaido & Tohoku
• Chubu
• Chugoku
• Kyushu
• Rest of Japan

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Japan Pet Grooming Products Market.

Available Customizations:

Japan Pet Grooming Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).