Vegan Cosmetics Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Distribution Channel, By Region & Competition, 2020-2030F

Description

The Global Vegan Cosmetics Market was valued at USD 18.55 billion in 2024 and is projected to reach USD 27.35 billion by 2030, growing at a CAGR of 6.68% during the forecast period. The market is expanding rapidly due to heightened awareness around ethical beauty, environmental sustainability, and animal welfare. Consumers are increasingly seeking products made with plant-based ingredients and free from animal-derived components, leading major cosmetics companies to diversify their offerings with vegan alternatives. Social media influence and endorsements from celebrities have amplified interest, particularly among younger, socially conscious consumers. Additionally, advancements in cruelty-free testing and eco-friendly packaging, along with supportive regulations, are spurring innovation and driving broader market adoption.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 18.55 Billion
Market Size 2030	USD 27.35 Billion
CAGR 2025-2030	6.68%
Fastest Growing Segment	Online
Largest Market	Europe

Key Market Drivers

Rising Awareness About Animal Welfare and Ethical Consumerism

Growing consumer concern about animal welfare is a major driver of the global vegan cosmetics market. As more individuals become informed about animal testing and the use of animal-derived ingredients in conventional beauty products, there is a clear shift toward cruelty-free and vegan choices. Vegan cosmetics, which exclude all animal-based components such as lanolin, beeswax, collagen, and carmine, are increasingly viewed as ethical and sustainable alternatives. This movement is gaining strong traction among Millennials and Gen Z, who prioritize values like compassion and environmental responsibility in their purchasing decisions. Influential campaigns by animal rights groups and the growing impact of social media content highlighting cruelty-free practices have accelerated this shift. As a result, demand for vegan cosmetics continues to rise across multiple segments, including skincare, makeup, haircare, and personal care products.

Key Market Challenges

High Cost of Production and Limited Price Accessibility

A key challenge facing the global vegan cosmetics market is the high cost associated with developing and producing these products. Vegan formulations often rely on plant-based or synthetic substitutes for animal-derived ingredients, many of which are more costly due to complex sourcing and processing requirements. In addition, expenses tied to cruelty-free testing methods, sustainable packaging, and third-party certifications add to overall production costs. These factors typically lead to higher retail prices, limiting access in cost-sensitive markets such as parts of Asia, Africa, and Latin America. While consumers in developed regions may accept a premium for ethical products, mainstream adoption globally is hindered by affordability concerns. Smaller brands also struggle to achieve scale while maintaining ethical standards. Addressing these cost challenges is critical to expanding market reach and ensuring inclusive access to vegan cosmetics.

Key Market Trends

Mainstream Adoption by Established Beauty Brands

A major trend reshaping the global vegan cosmetics landscape is the increased participation of established beauty companies in the vegan segment. Renowned brands such as L'Oreal, Estee Lauder, Unilever, and Procter & Gamble are launching dedicated vegan lines and reformulating existing products to meet growing consumer demand for cruelty-free and plant-based alternatives. For instance, Garnier now offers certified vegan skincare products, and Unilever's Love Beauty and Planet emphasizes clean, vegan-friendly formulations. These companies leverage their global distribution networks and R&D capabilities to bring vegan products into the mainstream, enhancing accessibility and credibility. The move by large corporations to embrace vegan cosmetics signifies a broader shift, positioning ethical beauty as a standard in modern personal care rather than a niche. This trend is accelerating market growth and establishing vegan offerings as a permanent fixture in the global beauty industry.

Key Market Players

MuLondon
Loreal SA
Beauty Without Cruelty
Levlad Inc (Nature's Gate)
MO MI BEAUTY
e.l.f. Beauty, Inc.
Cottage Holdco B.V. (COTY Company)
Gabriel Cosmetics Inc.
Groupe Rocher
Pacifica Beauty

Report Scope:

In this report, the Global Vegan Cosmetics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Vegan Cosmetics Market, By Product Type:

Skin Care
Hair Care
Makeup
Others

Vegan Cosmetics Market, By Distribution Channel:

Supermarkets/Hypermarkets
Departmental Stores
Online
Others

Vegan Cosmetics Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia-Pacific
- China
- Japan
- India
- South Korea
- Vietnam
South America
- Argentina
- Colombia
- Brazil
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Vegan Cosmetics Market.

Available Customizations:

Global Vegan Cosmetics Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Market Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends

4. Global Vegan Cosmetics Market Outlook

4.1. Market Size & Forecast
- 4.1.1. By Value
4.2. Market Share & Forecast
- 4.2.1. By Product Type (Skin Care, Hair Care, Makeup, Others)
- 4.2.2. By Distribution Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others)
- 4.2.3. By Region
- 4.2.4. By Company (2024)
4.3. Market Map

5. North America Vegan Cosmetics Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product Type
- 5.2.2. By Distribution Channel
- 5.2.3. By Country
5.3. North America: Country Analysis
- 5.3.1. United States Vegan Cosmetics Market Outlook
  - 5.3.1.1. Market Size & Forecast
    - 5.3.1.1.1. By Value
  - 5.3.1.2. Market Share & Forecast
    - 5.3.1.2.1. By Product Type
    - 5.3.1.2.2. By Distribution Channel
- 5.3.2. Canada Vegan Cosmetics Market Outlook
  - 5.3.2.1. Market Size & Forecast
    - 5.3.2.1.1. By Value
  - 5.3.2.2. Market Share & Forecast
    - 5.3.2.2.1. By Product Type
    - 5.3.2.2.2. By Distribution Channel
- 5.3.3. Mexico Vegan Cosmetics Market Outlook
  - 5.3.3.1. Market Size & Forecast
    - 5.3.3.1.1. By Value
  - 5.3.3.2. Market Share & Forecast
    - 5.3.3.2.1. By Product Type
    - 5.3.3.2.2. By Distribution Channel

6. Europe Vegan Cosmetics Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product Type
- 6.2.2. By Distribution Channel
- 6.2.3. By Country
6.3. Europe: Country Analysis
- 6.3.1. France Vegan Cosmetics Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Product Type
    - 6.3.1.2.2. By Distribution Channel
- 6.3.2. Germany Vegan Cosmetics Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Product Type
    - 6.3.2.2.2. By Distribution Channel
- 6.3.3. Spain Vegan Cosmetics Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Product Type
    - 6.3.3.2.2. By Distribution Channel
- 6.3.4. Italy Vegan Cosmetics Market Outlook
  - 6.3.4.1. Market Size & Forecast
    - 6.3.4.1.1. By Value
  - 6.3.4.2. Market Share & Forecast
    - 6.3.4.2.1. By Product Type
    - 6.3.4.2.2. By Distribution Channel
- 6.3.5. United Kingdom Vegan Cosmetics Market Outlook
  - 6.3.5.1. Market Size & Forecast
    - 6.3.5.1.1. By Value
  - 6.3.5.2. Market Share & Forecast
    - 6.3.5.2.1. By Product Type
    - 6.3.5.2.2. By Distribution Channel

7. Asia-Pacific Vegan Cosmetics Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product Type
- 7.2.2. By Distribution Channel
- 7.2.3. By Country
7.3. Asia-Pacific: Country Analysis
- 7.3.1.China Vegan Cosmetics Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Product Type
    - 7.3.1.2.2. By Distribution Channel
- 7.3.2.Japan Vegan Cosmetics Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Product Type
    - 7.3.2.2.2. By Distribution Channel
- 7.3.3. India Vegan Cosmetics Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Product Type
    - 7.3.3.2.2. By Distribution Channel
- 7.3.4. Vietnam Vegan Cosmetics Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Product Type
    - 7.3.4.2.2. By Distribution Channel
- 7.3.5. South Korea Vegan Cosmetics Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Product Type
    - 7.3.5.2.2. By Distribution Channel

8. Middle East & Africa Vegan Cosmetics Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product Type
- 8.2.2. By Distribution Channel
- 8.2.3. By Country
8.3. MEA: Country Analysis
- 8.3.1. South Africa Vegan Cosmetics Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Product Type
    - 8.3.1.2.2. By Distribution Channel
- 8.3.2. Saudi Arabia Vegan Cosmetics Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Product Type
    - 8.3.2.2.2. By Distribution Channel
- 8.3.3. UAE Vegan Cosmetics Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Product Type
    - 8.3.3.2.2. By Distribution Channel
- 8.3.4. Turkey Vegan Cosmetics Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Product Type
    - 8.3.4.2.2. By Distribution Channel

9. South America Vegan Cosmetics Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product Type
- 9.2.2. By Distribution Channel
- 9.2.3. By Country
9.3. South America: Country Analysis
- 9.3.1. Brazil Vegan Cosmetics Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Product Type
    - 9.3.1.2.2. By Distribution Channel
- 9.3.2. Argentina Vegan Cosmetics Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Product Type
    - 9.3.2.2.2. By Distribution Channel
- 9.3.3. Colombia Vegan Cosmetics Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Product Type
    - 9.3.3.2.2. By Distribution Channel

10. Market Dynamics

10.1. Drivers
10.2. Challenges

11. Market Trends & Developments

11.1. Merger & Acquisition (If Any)
11.2. Product Launches (If Any)
11.3. Recent Developments

12. Porters Five Forces Analysis

12.1. Competition in the Industry
12.2. Potential of New Entrants
12.3. Power of Suppliers
12.4. Power of Customers
12.5. Threat of Substitute Products

13. Competitive Landscape

13.1. Company Profiles
- 13.1.1. MuLondon
  - 13.1.1.1. Business Overview
  - 13.1.1.2. Company Snapshot
  - 13.1.1.3. Products & Services
  - 13.1.1.4. Financials (As Per Availability)
  - 13.1.1.5. Key Market Focus & Geographical Presence
  - 13.1.1.6. Recent Developments
  - 13.1.1.7. Key Management Personnel
- 13.1.2. Loreal SA
- 13.1.3. Beauty Without Cruelty
- 13.1.4. Levlad Inc (Nature's Gat)
- 13.1.5. MO MI BEAUTY
- 13.1.6. e.l.f. Beauty, Inc.
- 13.1.7. Cottage Holdco B.V. (COTY Company)
- 13.1.8. Gabriel Cosmetics Inc.
- 13.1.9. Groupe Rocher
- 13.1.10. Pacifica Beauty