India Manual Toothbrush Market By Product Type (Ultra-soft, Medium Soft, Hard), By Distribution Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

India's manual toothbrush market was valued at USD 285.22 million in 2024 and is projected to reach USD 492.42 million by 2030, growing at a CAGR of 9.53% during the forecast period. The market is expanding steadily, supported by increasing oral hygiene awareness, affordability, and widespread adoption in rural and semi-urban regions. Manual toothbrushes remain a preferred choice due to their accessibility, low cost, and compatibility with mass health campaigns. The market is dominated by key players such as Colgate-Palmolive, Hindustan Unilever, and Dabur, which offer diverse products tailored to varied consumer needs. Innovations in brush design, comfort, and the use of sustainable materials are gaining popularity, especially among urban consumers concerned with environmental impact. Government health drives, coupled with the rise of preventive healthcare habits, continue to reinforce manual toothbrushes as a staple item across households.

Key Market Drivers

Growing Oral Health Awareness and Government Initiatives

The manual toothbrush market in India is significantly driven by increased oral health awareness, fostered by government programs, health NGOs, and educational initiatives. With around 51% of the population reportedly affected by periodontal disease in 2024, oral hygiene has become a key public health concern. Programs like the National Oral Health Programme (NOHP) have been instrumental in encouraging better dental care habits, particularly in rural and underserved areas. Regular awareness campaigns held at schools, clinics, and community centers emphasize daily brushing routines, directly boosting toothbrush consumption. The affordability and ease of use of manual toothbrushes make them ideal for widespread use in public health kits and low-income demographics. These efforts have significantly increased product penetration, particularly in non-metro and rural markets, reinforcing the manual toothbrush's essential role in daily personal care.

Key Market Challenges

Rising Competition from Electric Toothbrushes and Technological Alternatives

The rise of electric toothbrushes presents a notable challenge to the growth of the manual toothbrush segment, particularly in urban and affluent areas. With the younger generation showing a preference for tech-enhanced personal care tools, electric toothbrushes are gaining ground due to features like timers, pressure sensors, and connectivity to mobile apps. Influencer promotions and dental endorsements have further contributed to their rising popularity in metros and Tier I cities. Though still more expensive and less widespread than manual options, these innovations are slowly shifting consumer perceptions about oral care efficacy. Manual toothbrush manufacturers must respond by innovating in design, comfort, and targeted messaging to retain relevance and appeal, especially as hygiene-conscious and tech-savvy users explore smarter alternatives for daily routines.

Key Market Trends

Increasing Demand for Eco-Friendly and Sustainable Toothbrushes

An emerging trend in India's manual toothbrush market is the rising preference for eco-conscious and biodegradable options. Consumers, particularly younger generations in urban regions, are increasingly concerned about the environmental impact of plastic waste. This has led to growing interest in sustainable toothbrushes made from bamboo, biodegradable plastics, and other environmentally safe materials. Start-ups and niche brands such as TerraBrush and Bamboo India are capitalizing on this shift, promoting products that align with green living and sustainability values. Though priced higher than traditional options, these toothbrushes are gaining traction thanks to support from social media influencers, public awareness campaigns, and government measures against single-use plastics. The trend is reflective of broader changes in consumer behavior toward responsible consumption and is expected to grow further as eco-labeling and waste management systems become more widespread in the country.

Key Market Players

• Procter & Gamble
• Colgate-Palmolive (India) Limited
• Hindustan Unilever Limited
• Patanjali Ayurved Limited
• GlaxoSmithKline plc
• Ajanta Pharma Limited
• Nimbus Dental
• Perfect Group Corp.
• Dr. Collins
• Kaneda Keitei

Report Scope:

In this report, the India Manual Toothbrush Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

India Manual Toothbrush Market, By Product Type:

• Ultra-soft
• Medium Soft
• Hard

India Manual Toothbrush Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Departmental Stores
• Online
• Others

India Manual Toothbrush Market, By Region:

• North
• South
• East
• West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India Manual Toothbrush Market.

Available Customizations:

India Manual Toothbrush Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).