Fitness Equipment Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By End User, By Region & Competition, 2020-2030F

Description

The Global Fitness Equipment Market was valued at USD 35.70 billion in 2024 and is projected to reach USD 45.56 billion by 2030, growing at a CAGR of 4.20% during the forecast period. The market is undergoing a transformation fueled by shifting consumer habits, rising health consciousness, and growing demand for connected, personalized workout solutions. The post-pandemic era has accelerated adoption of home fitness equipment, particularly compact and smart devices that integrate technologies like AI, IoT, and virtual reality. Demand for strength and functional training gear is also rising, aligning with broader trends in fitness routines. The global fitness community is expanding, with IHRSA reporting that more than 230 million people are health club members as of 2024, a 15% increase over pre-pandemic figures. This upward momentum in both residential and commercial fitness markets is driving innovation and sustained industry growth.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 35.70 Billion
Market Size 2030	USD 45.56 Billion
CAGR 2025-2030	4.20%
Fastest Growing Segment	Residential
Largest Market	Asia Pacific

Key Market Drivers

Growing Health Awareness and Lifestyle Changes

A major factor driving growth in the fitness equipment market is the global shift toward healthier lifestyles. Rising rates of obesity, heart disease, and diabetes are motivating people to become more active. Public health campaigns and government initiatives, such as the CDC's "Move Your Way" program, are encouraging physical activity to counter sedentary habits. In the U.S., obesity rates reached 42.4% in 2023, underscoring the need for proactive health interventions. The trend is particularly strong among Gen Z and millennials, who are increasingly investing in fitness tools and services. Meanwhile, the global aging population-projected to reach 1.6 billion people aged 65 and over by 2050-is also adopting fitness routines focused on mobility and strength. This demographic shift is contributing to demand for low-impact, customizable exercise equipment designed for senior wellness.

Key Market Challenges

High Costs and Affordability Barriers

High costs remain a significant obstacle in the fitness equipment market. Advanced equipment with integrated smart features and high-end specifications often carries a premium price, limiting accessibility in price-sensitive regions. This poses a barrier for home users and commercial operators alike. For commercial gyms, the financial burden includes not just equipment procurement but also the overhead costs of operations, space rental, and staff. These high upfront investments may deter new market entrants or delay expansion plans for existing businesses. In emerging markets, affordability constraints slow down broader adoption, despite growing interest in health and fitness.

Key Market Trends

Immersive Virtual and Augmented Reality Workouts

Virtual and augmented reality technologies are reshaping the fitness experience, turning traditional workouts into engaging, interactive sessions. VR-enabled programs immerse users in simulated environments-such as virtual races or scenic bike rides-making exercise more enjoyable and motivational. AR solutions overlay real-time performance feedback during workouts, aiding proper technique and form correction. These technologies are becoming increasingly popular among both home users and fitness centers looking to differentiate their offerings. By enhancing user experience and minimizing injury risk, VR and AR are influencing new product development and gym service models across the market.

Key Market Players

Amer Sports Corporation
Nautilus Inc.
Brunswick Corporation
Johnson HealthTech Ltd.
Cybex International Inc.
Impulse Health Tech Ltd. Co.
ICON Health & Fitness Ltd.
Technogym SpA
Konami Kabushiki Kaisha (Konami Corporation)
Shuhua Co. Ltd.

Report Scope:

In this report, the Global Fitness Equipment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Fitness Equipment Market, By Product Type:

Cardiovascular Training Equipment
Strength Training Equipment
Others

Fitness Equipment Market, By End User:

Residential
Commercial

Fitness Equipment Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia-Pacific
- China
- Japan
- India
- South Korea
- Indonesia
South America
- Argentina
- Colombia
- Brazil
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Fitness Equipment Market.

Available Customizations:

Global Fitness Equipment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

4.1. Brand Awareness
4.2. Factors Influence Purchase Decision

5. Global Fitness Equipment Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product Type (Cardiovascular Training Equipment, Strength Training Equipment, Others)
- 5.2.2. By End User (Residential, Commercial)
- 5.2.3. By Region
- 5.2.4. By Company (2024)
5.3. Market Map

6. North America Fitness Equipment Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product Type
- 6.2.2. By End User
- 6.2.3. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Fitness Equipment Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Product Type
    - 6.3.1.2.2. By End User
- 6.3.2. Canada Fitness Equipment Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Product Type
    - 6.3.2.2.2. By End User
- 6.3.3. Mexico Fitness Equipment Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Product Type
    - 6.3.3.2.2. By End User

7. Europe Fitness Equipment Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product Type
- 7.2.2. By End User
- 7.2.3. By Country
7.3. Europe: Country Analysis
- 7.3.1. France Fitness Equipment Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Product Type
    - 7.3.1.2.2. By End User
- 7.3.2. Germany Fitness Equipment Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Product Type
    - 7.3.2.2.2. By End User
- 7.3.3. Spain Fitness Equipment Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Product Type
    - 7.3.3.2.2. By End User
- 7.3.4. Italy Fitness Equipment Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Product Type
    - 7.3.4.2.2. By End User
- 7.3.5. United Kingdom Fitness Equipment Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Product Type
    - 7.3.5.2.2. By End User

8. Asia-Pacific Fitness Equipment Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product Type
- 8.2.2. By End User
- 8.2.3. By Country
8.3. Asia-Pacific: Country Analysis
- 8.3.1. China Fitness Equipment Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Product Type
    - 8.3.1.2.2. By End User
- 8.3.2.Japan Fitness Equipment Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Product Type
    - 8.3.2.2.2. By End User
- 8.3.3. India Fitness Equipment Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Product Type
    - 8.3.3.2.2. By End User
- 8.3.4. South Korea Fitness Equipment Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Product Type
    - 8.3.4.2.2. By End User
- 8.3.5. Indonesia Fitness Equipment Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Product Type
    - 8.3.5.2.2. By End User

9. Middle East & Africa Fitness Equipment Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product Type
- 9.2.2. By End User
- 9.2.3. By Country
9.3. MEA: Country Analysis
- 9.3.1. South Africa Fitness Equipment Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Product Type
    - 9.3.1.2.2. By End User
- 9.3.2. Saudi Arabia Fitness Equipment Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Product Type
    - 9.3.2.2.2. By End User
- 9.3.3. UAE Fitness Equipment Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Product Type
    - 9.3.3.2.2. By End User
- 9.3.4. Turkey Fitness Equipment Market Outlook
  - 9.3.4.1. Market Size & Forecast
    - 9.3.4.1.1. By Value
  - 9.3.4.2. Market Share & Forecast
    - 9.3.4.2.1. By Product Type
    - 9.3.4.2.2. By End User

10. South America Fitness Equipment Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Product Type
- 10.2.2. By End User
- 10.2.3. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Fitness Equipment Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Product Type
    - 10.3.1.2.2. By End User
- 10.3.2. Argentina Fitness Equipment Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Product Type
    - 10.3.2.2.2. By End User
- 10.3.3. Colombia Fitness Equipment Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Product Type
    - 10.3.3.2.2. By End User

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Company Profiles
- 15.1.1. Amer Sports Corporation
  - 15.1.1.1. Business Overview
  - 15.1.1.2. Company Snapshot
  - 15.1.1.3. Products & Services
  - 15.1.1.4. Financials (As Per Availability)
  - 15.1.1.5. Key Market Focus & Geographical Presence
  - 15.1.1.6. Recent Developments
  - 15.1.1.7. Key Management Personnel
- 15.1.2. Nautilus Inc.
- 15.1.3. Brunswick Corporation
- 15.1.4. Johnson HealthTech Ltd.
- 15.1.5. Cybex International Inc.
- 15.1.6. Impulse Health Tech Ltd. Co.
- 15.1.7. ICON Health & Fitness Ltd.
- 15.1.8. Technogym SpA
- 15.1.9. Konami Kabushiki Kaisha (Konami Corporation)
- 15.1.10. Shuhua Co. Ltd.