Hair Gel Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Tubes, Jars), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Store, Online, Others), By Region & Competition, 2020-2030F

Description

The Global Hair Gel Market was valued at USD 4.80 billion in 2024 and is projected to reach USD 6.10 billion by 2030, growing at a CAGR of 4.13% during the forecast period. The market is influenced by evolving consumer behavior and innovations in formulation. Increasing demand for natural, clean-label hair styling products free from harsh chemicals is propelling manufacturers to incorporate ingredients such as aloe vera, flaxseed, and essential oils. Social media and influencer-driven marketing across platforms like TikTok, Instagram, and YouTube are significantly enhancing product visibility and consumer engagement. Additionally, the surge in male grooming and lifestyle shifts among urban professionals are bolstering the demand for versatile hair styling solutions, thereby fueling overall market expansion.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 4.80 Billion
Market Size 2030	USD 6.10 Billion
CAGR 2025-2030	4.13%
Fastest Growing Segment	Online
Largest Market	North America

Key Market Drivers

Growing Demand for Personal Grooming and Self-Expression

A key driver for the global hair gel market is the heightened focus on personal grooming and self-expression across all consumer demographics. Individuals view personal care as an extension of their personality, with hair gels offering flexible styling options to suit various looks-ranging from professional to casual and everything in between. Platforms such as TikTok, Instagram, and YouTube are further amplifying this trend, particularly among millennials and Gen Z. Influencer endorsements and viral styling tutorials inspire consumers to explore and adopt trending hairstyles. According to a 2024 survey, 78% of Gen Z and millennial users have purchased beauty or haircare products based on social media influencer recommendations, highlighting the powerful role digital platforms play in shaping purchasing decisions and driving market growth.

Key Market Challenges

Growing Consumer Concerns Over Chemical Ingredients

A major challenge facing the global hair gel market is the increasing awareness among consumers regarding the health risks posed by synthetic ingredients in conventional hair gels. Ingredients like alcohols, parabens, sulfates, and synthetic fragrances are often linked to scalp irritation, hair dryness, and long-term damage with continuous use. As consumers become more educated through digital content, product reviews, and health-conscious influencers, many are turning away from products perceived as harmful. This shift is particularly notable among younger consumers who prefer clean, natural alternatives, pressuring manufacturers to reformulate and adopt transparent labeling practices.

Key Market Trends

Growth of Gender-Neutral and Inclusive Hair Styling Products

An emerging trend reshaping the hair gel industry is the transition toward gender-neutral and inclusive product offerings. Traditionally, hair gels were marketed along rigid gender lines, but evolving societal views on gender identity have encouraged a move toward more universal formulations. Brands are now introducing products that cater to all hair types and styling needs, regardless of gender. Packaging is becoming more minimal and neutral, and marketing strategies increasingly highlight diversity in age, gender, and ethnicity. This inclusive approach resonates strongly with Gen Z and millennial consumers, fostering greater brand loyalty and expanding the market reach.

Key Market Players

Mandom Corporation
Unilever plc
The Estee Lauder Companies Inc.
Coty Inc.
L'Oreal S.A.
Henkel AG & Co. KGaA
Cassisevan, Inc. (Johnny B. Hair Care)
Aveda Corporation
Revlon Inc.
The Procter & Gamble Company

Report Scope:

In this report, the Global Hair Gel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair Gel Market, By Type:

Tubes
Jars

Hair Gel Market, By Distribution Channel:

Supermarket/Hypermarket
Convenience Stores
Specialty Store
Online
Others

Hair Gel Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia-Pacific
- China
- Japan
- India
- South Korea
- Indonesia
South America
- Argentina
- Colombia
- Brazil
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Hair Gel Market.

Available Customizations:

Global Hair Gel Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

4.1. Brand Awareness
4.2. Factors Influence Purchase Decision

5. Global Hair Gel Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Type (Tubes, Jars)
- 5.2.2. By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Store, Online, Others)
- 5.2.3. By Region
- 5.2.4. By Company (2024)
5.3. Market Map

6. North America Hair Gel Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Type
- 6.2.2. By Distribution Channel
- 6.2.3. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Hair Gel Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Type
    - 6.3.1.2.2. By Distribution Channel
- 6.3.2. Canada Hair Gel Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Type
    - 6.3.2.2.2. By Distribution Channel
- 6.3.3. Mexico Hair Gel Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Type
    - 6.3.3.2.2. By Distribution Channel

7. Europe Hair Gel Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Type
- 7.2.2. By Distribution Channel
- 7.2.3. By Country
7.3. Europe: Country Analysis
- 7.3.1. France Hair Gel Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Type
    - 7.3.1.2.2. By Distribution Channel
- 7.3.2. Germany Hair Gel Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Type
    - 7.3.2.2.2. By Distribution Channel
- 7.3.3. Spain Hair Gel Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Type
    - 7.3.3.2.2. By Distribution Channel
- 7.3.4. Italy Hair Gel Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Type
    - 7.3.4.2.2. By Distribution Channel
- 7.3.5. United Kingdom Hair Gel Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Type
    - 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Hair Gel Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Type
- 8.2.2. By Distribution Channel
- 8.2.3. By Country
8.3. Asia-Pacific: Country Analysis
- 8.3.1. China Hair Gel Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Type
    - 8.3.1.2.2. By Distribution Channel
- 8.3.2.Japan Hair Gel Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Type
    - 8.3.2.2.2. By Distribution Channel
- 8.3.3. India Hair Gel Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Type
    - 8.3.3.2.2. By Distribution Channel
- 8.3.4. South Korea Hair Gel Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Type
    - 8.3.4.2.2. By Distribution Channel
- 8.3.5. Indonesia Hair Gel Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Type
    - 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Hair Gel Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Type
- 9.2.2. By Distribution Channel
- 9.2.3. By Country
9.3. MEA: Country Analysis
- 9.3.1. South Africa Hair Gel Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Type
    - 9.3.1.2.2. By Distribution Channel
- 9.3.2. Saudi Arabia Hair Gel Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Type
    - 9.3.2.2.2. By Distribution Channel
- 9.3.3. UAE Hair Gel Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Type
    - 9.3.3.2.2. By Distribution Channel
- 9.3.4. Turkey Hair Gel Market Outlook
  - 9.3.4.1. Market Size & Forecast
    - 9.3.4.1.1. By Value
  - 9.3.4.2. Market Share & Forecast
    - 9.3.4.2.1. By Type
    - 9.3.4.2.2. By Distribution Channel

10. South America Hair Gel Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Type
- 10.2.2. By Distribution Channel
- 10.2.3. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Hair Gel Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Type
    - 10.3.1.2.2. By Distribution Channel
- 10.3.2. Argentina Hair Gel Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Type
    - 10.3.2.2.2. By Distribution Channel
- 10.3.3. Colombia Hair Gel Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Type
    - 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Company Profiles
- 15.1.1. Mandom Corporation
  - 15.1.1.1. Business Overview
  - 15.1.1.2. Company Snapshot
  - 15.1.1.3. Products & Services
  - 15.1.1.4. Financials (As Per Availability)
  - 15.1.1.5. Key Market Focus & Geographical Presence
  - 15.1.1.6. Recent Developments
  - 15.1.1.7. Key Management Personnel
- 15.1.2. Unilever plc
- 15.1.3. The Estee Lauder Companies Inc.
- 15.1.4. Coty Inc.
- 15.1.5. L'Oreal S.A.
- 15.1.6. Henkel AG & Co. KGaA
- 15.1.7. Cassisevan, Inc. (Johnny B. Hair Care)
- 15.1.8. Aveda Corporation
- 15.1.9. Revlon Inc.
- 15.1.10. The Procter & Gamble Company