Women Activewear Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Top, Bottom, Others), By Distribution Channel (Offline, Online), By Region & Competition, 2020-2030F

Description

The Global Women Activewear Market was valued at USD 199.31 billion in 2024 and is projected to reach USD 272.86 billion by 2030, growing at a CAGR of 5.42% during the forecast period. This market is witnessing consistent growth, driven by increased awareness around health and fitness, rising female participation in sports, and the widespread appeal of athleisure wear. Consumers now demand activewear that offers a blend of style, functionality, and comfort, pushing brands to innovate in fabric technology and garment construction. Sustainability has become a major focus, with brands incorporating eco-friendly materials and ethical manufacturing practices. The market is further fueled by the influence of social media, celebrity endorsements, and shifting fashion preferences. Online retail channels have expanded access to a broader consumer base, making activewear a regular part of modern wardrobes. Notably, online conversations around women's sports grew by 18.5% in 2022, indicating growing digital engagement and reinforcing the market's upward momentum.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 199.31 Billion
Market Size 2030	USD 272.86 Billion
CAGR 2025-2030	5.42%
Fastest Growing Segment	Online
Largest Market	Asia Pacific

Key Market Drivers

Increasing Health and Fitness Awareness

The rise in global health consciousness is a primary factor driving growth in the women's activewear market. A growing number of women are embracing active lifestyles, incorporating exercises like yoga, running, and gym workouts into their routines. According to the World Health Organization (WHO), about 25% of adults worldwide are not sufficiently active, prompting initiatives aimed at promoting physical activity. In response, demand has increased for activewear that enhances movement, wicks moisture, and provides long-lasting comfort. This shift has led manufacturers to develop advanced fabrics and ergonomic designs tailored to the needs of active women. As fitness becomes a lifestyle choice beyond just sports performance, consumers seek versatile apparel suitable for both exercise and everyday wear. Data from the CDC indicates that the percentage of women meeting aerobic and muscle-strengthening guidelines rose from 47.5% in 2011 to 53.5% in 2020, reflecting broader engagement in health-focused activities.

Key Market Challenges

Intense Market Competition and Brand Saturation

The global women's activewear market faces significant challenges due to high levels of competition and brand saturation. A broad range of players, from major sportswear companies like Nike and Adidas to fast-fashion retailers and emerging DTC brands like Lululemon and Gymshark, compete for market share. This crowded landscape has made it increasingly difficult for brands to differentiate themselves and maintain consumer loyalty. Continuous investment in design innovation, customer experience, and marketing is necessary to stand out. Additionally, smaller brands face hurdles related to limited budgets and distribution capabilities, making it challenging to compete with larger, more established firms. Balancing product quality, price, and brand identity in a saturated market remains a persistent obstacle.

Key Market Trends

Growing Emphasis on Sustainability and Ethical Production

Sustainability is a defining trend shaping the future of the women's activewear market. Consumers, particularly from younger generations, are demanding greater transparency and environmentally responsible practices. In response, leading brands are adopting recycled materials like post-consumer polyester and natural fibers such as organic cotton and bamboo. Innovations in biodegradable and bio-based fabrics are also gaining momentum. Beyond materials, efforts are being made to reduce environmental footprints through improved water and energy efficiency and waste minimization. These sustainable practices are not only helping brands meet regulatory and ethical standards but also enhancing their value proposition to environmentally conscious consumers.

Key Market Players

Adidas AG
Nike, Inc.
PUMA SE
Columbia Sportswear Company
VF Corporation
PVH Corp.
ASICS Corporation
SKECHERS USA, Inc.
Under Armour, Inc.
Fila Holdings Corp.

Report Scope:

In this report, the Global Women Activewear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Women Activewear Market, By Product Type:

Top
Bottom
Others

Women Activewear Market, By Distribution Channel:

Offline
Online

Women Activewear Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia-Pacific
- China
- Japan
- India
- South Korea
- Indonesia
South America
- Argentina
- Colombia
- Brazil
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Women Activewear Market.

Available Customizations:

Global Women Activewear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

4.1. Brand Awareness
4.2. Factors Influence Purchase Decision

5. Global Women Activewear Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product Type (Top, Bottom, Others),
- 5.2.2. By Distribution Channel (Offline, Online)
- 5.2.3. By Region
- 5.2.4. By Company (2024)
5.3. Market Map

6. North America Women Activewear Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product Type
- 6.2.2. By Distribution Channel
- 6.2.3. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Women Activewear Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Product Type
    - 6.3.1.2.2. By Distribution Channel
- 6.3.2. Canada Women Activewear Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Product Type
    - 6.3.2.2.2. By Distribution Channel
- 6.3.3. Mexico Women Activewear Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Product Type
    - 6.3.3.2.2. By Distribution Channel

7. Europe Women Activewear Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product Type
- 7.2.2. By Distribution Channel
- 7.2.3. By Country
7.3. Europe: Country Analysis
- 7.3.1. France Women Activewear Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Product Type
    - 7.3.1.2.2. By Distribution Channel
- 7.3.2. Germany Women Activewear Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Product Type
    - 7.3.2.2.2. By Distribution Channel
- 7.3.3. Spain Women Activewear Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Product Type
    - 7.3.3.2.2. By Distribution Channel
- 7.3.4. Italy Women Activewear Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Product Type
    - 7.3.4.2.2. By Distribution Channel
- 7.3.5. United Kingdom Women Activewear Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Product Type
    - 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Women Activewear Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product Type
- 8.2.2. By Distribution Channel
- 8.2.3. By Country
8.3. Asia-Pacific: Country Analysis
- 8.3.1. China Women Activewear Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Product Type
    - 8.3.1.2.2. By Distribution Channel
- 8.3.2.Japan Women Activewear Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Product Type
    - 8.3.2.2.2. By Distribution Channel
- 8.3.3. India Women Activewear Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Product Type
    - 8.3.3.2.2. By Distribution Channel
- 8.3.4. South Korea Women Activewear Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Product Type
    - 8.3.4.2.2. By Distribution Channel
- 8.3.5. Indonesia Women Activewear Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Product Type
    - 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Women Activewear Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product Type
- 9.2.2. By Distribution Channel
- 9.2.3. By Country
9.3. MEA: Country Analysis
- 9.3.1. South Africa Women Activewear Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Product Type
    - 9.3.1.2.2. By Distribution Channel
- 9.3.2. Saudi Arabia Women Activewear Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Product Type
    - 9.3.2.2.2. By Distribution Channel
- 9.3.3. UAE Women Activewear Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Product Type
    - 9.3.3.2.2. By Distribution Channel
- 9.3.4. Turkey Women Activewear Market Outlook
  - 9.3.4.1. Market Size & Forecast
    - 9.3.4.1.1. By Value
  - 9.3.4.2. Market Share & Forecast
    - 9.3.4.2.1. By Product Type
    - 9.3.4.2.2. By Distribution Channel

10. South America Women Activewear Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Product Type
- 10.2.2. By Distribution Channel
- 10.2.3. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Women Activewear Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Product Type
    - 10.3.1.2.2. By Distribution Channel
- 10.3.2. Argentina Women Activewear Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Product Type
    - 10.3.2.2.2. By Distribution Channel
- 10.3.3. Colombia Women Activewear Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Product Type
    - 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Company Profiles
- 15.1.1. Adidas AG
  - 15.1.1.1. Business Overview
  - 15.1.1.2. Company Snapshot
  - 15.1.1.3. Products & Services
  - 15.1.1.4. Financials (As Per Availability)
  - 15.1.1.5. Key Market Focus & Geographical Presence
  - 15.1.1.6. Recent Developments
  - 15.1.1.7. Key Management Personnel
- 15.1.2. Nike, Inc.
- 15.1.3. PUMA SE
- 15.1.4. Columbia Sportswear Company
- 15.1.5. VF Corporation
- 15.1.6. PVH Corp.
- 15.1.7. ASICS Corporation
- 15.1.8. SKECHERS USA, Inc.
- 15.1.9. Under Armour, Inc.
- 15.1.10. Fila Holdings Corp.