Waterborne Polyurethane Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By End User, By Region and Competition, 2020-2030F

Description

The Global Waterborne Polyurethane Market was valued at USD 1.85 billion in 2024 and is projected to reach USD 2.36 billion by 2030, growing at a CAGR of 4.32%. Waterborne polyurethane (WPU), known for its versatility and eco-friendly nature, is manufactured by dispersing polyurethane resins in water. It typically includes compounds like hexamethylene diisocyanate, carbamate, and polystyrene, and is noted for its low volatile organic compound (VOC) emissions. These attributes make WPU ideal for use in coatings, adhesives, ink binders, and paints. The building and construction sector continues to fuel market growth, although the COVID-19 pandemic in 2020 temporarily disrupted operations due to raw material shortages and labor constraints. Recovery began in 2021 with the easing of restrictions and renewed activity in the transportation sector, setting a strong foundation for future expansion of the waterborne polyurethane market.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 1.85 Billion
Market Size 2030	USD 2.36 Billion
CAGR 2025-2030	4.32%
Fastest Growing Segment	Building & Construction
Largest Market	Asia Pacific

Key Market Drivers

Growing Demand of Waterborne Polyurethane from Automotive Industry

Waterborne polyurethane (WPU) is increasingly vital to the automotive sector because of its superior performance characteristics. These include excellent abrasion resistance, strong flexibility, high adhesion, and effective low-temperature durability. WPU is widely utilized in automotive applications such as sealants, coatings, adhesives, and elastomers, with automotive coatings being a particularly significant segment. Rising per capita income and changing consumer preferences toward personal mobility are propelling industry growth. This anticipated increase in passenger car sales is expected to significantly elevate demand for automotive paints and coatings, which serve both aesthetic and protective functions by safeguarding vehicles from environmental factors, corrosion, and daily wear.

Key Market Challenges

Volatility in Prices of Raw Materials

Waterborne polyurethane production depends heavily on raw materials derived from crude oil, especially isocyanates and polyols, including ethylene carbonate, which are prone to significant price fluctuations. These costs are tightly linked to the volatile nature of crude oil prices, influenced by global events such as geopolitical tensions, natural calamities, economic disturbances, and supply changes by oil-producing countries. When oil prices surge, production costs for WPU also rise, thereby increasing overall manufacturing expenses. Conversely, during periods of price decline, manufacturers may face delays in adjusting their pricing due to existing stock levels or contractual obligations, leading to reduced competitiveness and squeezed profit margins.

Key Market Trends

Increased Advancements in Formulations

Despite its established advantages like flexibility, adhesion, and abrasion resistance, continuous innovation is enhancing the capabilities of waterborne polyurethane (WPU). Researchers and producers are striving to improve these properties to broaden the scope of WPU applications. The trend is shifting from traditional 1K solventborne polyurethane coatings used in wood flooring to 2K waterborne polyurethane formulations, driven by stricter VOC regulations and growing preference for low-odor products. These newer formulations offer benefits such as greater durability, stain resistance, maintenance ease, gloss customization, and improved adhesion to reactive surfaces, ultimately boosting their visual appeal and performance across diverse industries.

Key Market Players

The 3M Company
Henkel AG & Co. KGaA
The Dow Chemical Company
Bayer Material Science Pvt Ltd
PPG Industries Inc.
BASF SE
The Sherwin-Williams Company
RPM International Inc.
Lamberti SpA
Covestro AG

Report Scope:

In this report, the Global Waterborne Polyurethane Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Waterborne Polyurethane Market, By Product Type:

Anionic PUDs
Cationic PUDs
Non-Ionic PUDs
Single-Component Polyurethane
Two-Component Polyurethane
Others

Waterborne Polyurethane Market, By End User:

Building & Construction
Automotive
Electronics & Electricals
Textile
Packaging
Others

Waterborne Polyurethane Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Waterborne Polyurethane Market.

Available Customizations:

Global Waterborne Polyurethane Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Global Waterborne Polyurethane Market Outlook

4.1. Market Size & Forecast
- 4.1.1. By Value
4.2. Market Share & Forecast
- 4.2.1. By Product Type (Anionic PUDs, Cationic PUDs, Non-Ionic PUDs, Single-Component Polyurethane, Two-Component Polyurethane, Others)
- 4.2.2. By End User (Building & Construction, Automotive, Electronics & Electricals, Textile, Packaging, Others)
- 4.2.3. By Region
- 4.2.4. By Company (2024)
4.3. Market Map
- 4.3.1. By Product Type
- 4.3.2. By End User
- 4.3.3. By Region

5. Asia Pacific Waterborne Polyurethane Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product Type
- 5.2.2. By End User
- 5.2.3. By Country
5.3. Asia Pacific: Country Analysis
- 5.3.1. China Waterborne Polyurethane Market Outlook
  - 5.3.1.1. Market Size & Forecast
    - 5.3.1.1.1. By Value
  - 5.3.1.2. Market Share & Forecast
    - 5.3.1.2.1. By Product Type
    - 5.3.1.2.2. By End User
- 5.3.2. India Waterborne Polyurethane Market Outlook
  - 5.3.2.1. Market Size & Forecast
    - 5.3.2.1.1. By Value
  - 5.3.2.2. Market Share & Forecast
    - 5.3.2.2.1. By Product Type
    - 5.3.2.2.2. By End User
- 5.3.3. Australia Waterborne Polyurethane Market Outlook
  - 5.3.3.1. Market Size & Forecast
    - 5.3.3.1.1. By Value
  - 5.3.3.2. Market Share & Forecast
    - 5.3.3.2.1. By Product Type
    - 5.3.3.2.2. By End User
- 5.3.4. Japan Waterborne Polyurethane Market Outlook
  - 5.3.4.1. Market Size & Forecast
    - 5.3.4.1.1. By Value
  - 5.3.4.2. Market Share & Forecast
    - 5.3.4.2.1. By Product Type
    - 5.3.4.2.2. By End User
- 5.3.5. South Korea Waterborne Polyurethane Market Outlook
  - 5.3.5.1. Market Size & Forecast
    - 5.3.5.1.1. By Value
  - 5.3.5.2. Market Share & Forecast
    - 5.3.5.2.1. By Product Type
    - 5.3.5.2.2. By End User

6. Europe Waterborne Polyurethane Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product Type
- 6.2.2. By End User
- 6.2.3. By Country
6.3. Europe: Country Analysis
- 6.3.1. France Waterborne Polyurethane Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Product Type
    - 6.3.1.2.2. By End User
- 6.3.2. Germany Waterborne Polyurethane Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Product Type
    - 6.3.2.2.2. By End User
- 6.3.3. Spain Waterborne Polyurethane Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Product Type
    - 6.3.3.2.2. By End User
- 6.3.4. Italy Waterborne Polyurethane Market Outlook
  - 6.3.4.1. Market Size & Forecast
    - 6.3.4.1.1. By Value
  - 6.3.4.2. Market Share & Forecast
    - 6.3.4.2.1. By Product Type
    - 6.3.4.2.2. By End User
- 6.3.5. United Kingdom Waterborne Polyurethane Market Outlook
  - 6.3.5.1. Market Size & Forecast
    - 6.3.5.1.1. By Value
  - 6.3.5.2. Market Share & Forecast
    - 6.3.5.2.1. By Product Type
    - 6.3.5.2.2. By End User

7. North America Waterborne Polyurethane Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product Type
- 7.2.2. By End User
- 7.2.3. By Country
7.3. North America: Country Analysis
- 7.3.1. United States Waterborne Polyurethane Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Product Type
    - 7.3.1.2.2. By End User
- 7.3.2. Mexico Waterborne Polyurethane Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Product Type
    - 7.3.2.2.2. By End User
- 7.3.3. Canada Waterborne Polyurethane Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Product Type
    - 7.3.3.2.2. By End User

8. South America Waterborne Polyurethane Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product Type
- 8.2.2. By End User
- 8.2.3. By Country
8.3. South America: Country Analysis
- 8.3.1. Brazil Waterborne Polyurethane Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Product Type
    - 8.3.1.2.2. By End User
- 8.3.2. Argentina Waterborne Polyurethane Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Product Type
    - 8.3.2.2.2. By End User
- 8.3.3. Colombia Waterborne Polyurethane Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Product Type
    - 8.3.3.2.2. By End User

9. Middle East and Africa Waterborne Polyurethane Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product Type
- 9.2.2. By End User
- 9.2.3. By Country
9.3. MEA: Country Analysis
- 9.3.1. South Africa Waterborne Polyurethane Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Product Type
    - 9.3.1.2.2. By End User
- 9.3.2. Saudi Arabia Waterborne Polyurethane Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Product Type
    - 9.3.2.2.2. By End User
- 9.3.3. UAE Waterborne Polyurethane Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Product Type
    - 9.3.3.2.2. By End User

10. Market Dynamics

10.1. Drivers
10.2. Challenges

11. Market Trends & Developments

11.1. Recent Developments
11.2. Product Launches
11.3. Mergers & Acquisitions

12. Global Waterborne Polyurethane Market: SWOT Analysis

13. Porter's Five Forces Analysis

13.1. Competition in the Industry
13.2. Potential of New Entrants
13.3. Power of Suppliers
13.4. Power of Customers
13.5. Threat of Substitute Product

14. Competitive Landscape

14.1. The 3M Company
- 14.1.1. Business Overview
- 14.1.2. Company Snapshot
- 14.1.3. Products & Services
- 14.1.4. Financials (In case of listed)
- 14.1.5. Recent Developments
- 14.1.6. SWOT Analysis
14.2. Henkel AG & Co. KGaA
14.3. The Dow Chemical Company
14.4. Bayer Material Science Pvt Ltd
14.5. PPG Industries Inc.
14.6. BASF SE
14.7. The Sherwin-Williams Company
14.8. RPM International Inc.
14.9. Lamberti SpA
14.10. Covestro AG