Picture
SEARCH
What are you looking for?
Need help finding what you are looking for? Contact Us
Compare

PUBLISHER: TechSci Research | PRODUCT CODE: 1771101

Cover Image

PUBLISHER: TechSci Research | PRODUCT CODE: 1771101

India Eco-Friendly Home Hygiene Products Market By Product Type, By Distribution Channel, By Region, Competition, Forecast & Opportunities, 2020-2030F

PUBLISHED:
PAGES: 80 Pages
DELIVERY TIME: 2-3 business days
SELECT AN OPTION
Unprintable PDF (Single User License)
USD 3500
PDF and Excel (Multi-User License)
USD 4500
PDF and Excel (Custom Research License)
USD 7000

Add to Cart

We offer 8 hour analyst time for an additional research. Please contact us for the details.

India Eco-Friendly Home Hygiene Products Market was valued at USD 14.25 Billion in 2024 and is projected to reach USD 28.44 Billion by 2030, growing at a CAGR of 12.21%. This market is expanding rapidly due to rising consumer awareness around environmental sustainability and personal health. Shifting preferences toward biodegradable, natural, and non-toxic alternatives for household cleaning and sanitation are reshaping the industry. Government initiatives promoting green products, coupled with the rise of organic and herbal formulations from both established companies and startups, are further accelerating growth. The ongoing urbanization, increasing disposable income, and the rise of digital commerce are contributing to better market accessibility and driving adoption across various segments of the population.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 14.25 Billion
Market Size 2030USD 28.44 Billion
CAGR 2025-203012.21%
Fastest Growing SegmentOnline
Largest MarketNorth

Key Market Drivers

Rising Environmental and Health Awareness Among Consumers

A major driver for the India eco-friendly home hygiene products market is the heightened awareness of the environmental and health impacts of conventional cleaning products. As consumers become more informed about the potential harm caused by synthetic chemicals-ranging from skin irritation and respiratory problems to environmental pollution-there is a growing inclination toward safer, chemical-free alternatives. This trend is particularly strong among urban households and millennial consumers who are actively adopting sustainable practices. The COVID-19 pandemic played a crucial role in emphasizing the importance of hygiene and safe ingredients, further accelerating the transition to biodegradable and plant-based solutions. Social media and environmental advocacy have also played key roles in increasing public awareness and influencing buying behaviors. This shift is contributing to a more sustainable and health-conscious consumer base, boosting the demand for eco-friendly home care products across the country. The adoption of cleaning products has notably increased, with usage rising from 19% of households in 2014 to 53% in 2024.

Key Market Challenges

High Cost and Limited Affordability

One of the key challenges limiting broader adoption of eco-friendly home hygiene products in India is their relatively high price compared to conventional chemical-based options. These products often involve the use of premium natural ingredients, sustainable packaging, and specialized production processes, all of which increase costs. As a result, they remain out of reach for many price-sensitive consumers, especially in rural and semi-urban areas. While higher-income urban consumers may absorb the additional cost for ethical or health-related reasons, lower-income segments continue to prioritize affordability. Additionally, smaller manufacturers face hurdles such as limited access to raw materials and underdeveloped supply chains, which constrain their ability to offer competitively priced options. Unless production costs are reduced through innovation, scale, or supportive policy measures, affordability will remain a significant barrier to widespread market penetration.

Key Market Trends

Rising Demand for Plant-Based and Natural Ingredients

A key trend shaping the India eco-friendly home hygiene products market is the increasing preference for formulations featuring plant-based and natural ingredients. Consumers are actively seeking products that exclude harsh chemicals and offer safe, biodegradable solutions for everyday cleaning needs. Traditional Indian ingredients such as neem, tulsi, lemon, vinegar, and eucalyptus are being reintroduced into modern product lines for their known antibacterial and cleansing properties. Brands are developing enzyme-based solutions and incorporating essential oils to enhance product effectiveness while maintaining eco-credentials. The blend of Ayurvedic tradition and modern scientific formulation gives Indian companies a distinct advantage in catering to health-conscious and environmentally aware consumers. This trend is also influencing packaging transparency, with buyers increasingly scrutinizing labels for certifications and sustainable sourcing. As demand grows, this clean-label and natural-ingredient movement is fostering safer home environments and contributing to broader environmental benefits such as improved air and water quality.

Key Market Players

  • GlobalBees Brands Pvt. Ltd. (The Better Home)
  • Aditya Renewtech LLP (GreenWorx)
  • Rutu Biosys Private Limited (Biodoc)
  • Be Better Personal Care Private Limited (Born Good)
  • GreenPledge Products Pvt. Ltd. (PureCult)
  • Pon Pure Chemical India Private Limited (Vooki)
  • Seventh Generation, Inc.
  • Harvestwild Organic Solutions Private Limited (BubbleNut Wash)
  • Herbal Strategi Homecare Pvt. Ltd
  • Organica Biotech Pvt. Ltd.

Report Scope:

In this report, the India Eco-Friendly Home Hygiene Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

India Eco-Friendly Home Hygiene Products Market, By Product Type:

  • Floor Cleaner
  • Detergent Liquid
  • Dishwash Gel
  • Toilet Cleaner
  • Glass & Multi-surface Cleaner
  • Others

India Eco-Friendly Home Hygiene Products Market, By Distribution Channel:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online
  • Others

India Eco-Friendly Home Hygiene Products Market, By Region:

  • North
  • South
  • East
  • West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the India Eco-Friendly Home Hygiene Products Market.

Available Customizations:

India Eco-Friendly Home Hygiene Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
Product Code: 8280

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Availing Decision

5. India Eco-Friendly Home Hygiene Products Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Floor Cleaner, Detergent Liquid, Dishwash Gel, Toilet Cleaner, Glass & Multi-surface Cleaner, Others)
    • 5.2.2. By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. India Eco-Friendly Floor Cleaner Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Distribution Channel

7. India Eco-Friendly Detergent Liquid Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Distribution Channel

8. India Eco-Friendly Dishwash Gel Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Distribution Channel

9. India Eco-Friendly Toilet Cleaner Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Distribution Channel

10. India Eco-Friendly Glass & Multi-surface Cleaner Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Porters Five Forces Analysis

  • 13.1. Competition in the Industry
  • 13.2. Potential of New Entrants
  • 13.3. Power of Suppliers
  • 13.4. Power of Customers
  • 13.5. Threat of Substitute Products

14. India Economic Profile

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. GlobalBees Brands Pvt. Ltd. (The Better Home)
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. Aditya Renewtech LLP (GreenWorx)
    • 15.1.3. Rutu Biosys Private Limited (Biodoc)
    • 15.1.4. Be Better Personal Care Private Limited (Born Good)
    • 15.1.5. GreenPledge Products Pvt. Ltd. (PureCult)
    • 15.1.6. Pon Pure Chemical India Private Limited (Vooki)
    • 15.1.7. Seventh Generation, Inc.
    • 15.1.8. Harvestwild Organic Solutions Private Limited (BubbleNut Wash)
    • 15.1.9. Herbal Strategi Homecare Pvt. Ltd
    • 15.1.10. Organica Biotech Pvt. Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer

Have a question?
Picture

Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

Picture

Christine Sirois

Manager - Americas

+1-860-674-8796

Questions? Please give us a call or visit the contact form.
Hi, how can we help?
Contact us!