India Orthodox Tea Market By Product Type (Oolong, White, Green, Black), By Distribution Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

India Orthodox Tea Market was valued at USD 60.65 Million in 2024 and is projected to reach USD 80.58 Million by 2030, growing at a CAGR of 4.85%. Orthodox tea represents a key segment within India's tea industry, distinguished by traditional whole-leaf processing techniques and high-quality output. Primarily cultivated in regions such as Darjeeling, Assam, and Nilgiris, Orthodox teas are known for their superior aroma, appearance, and taste, serving premium domestic and export segments. The market is benefiting from increasing global demand for specialty and organic teas, growing consumer health consciousness, and a shift toward artisanal and ethically sourced beverages. Government backing, including support from the Tea Board of India, and initiatives promoting Indian tea in international markets are enhancing industry visibility and encouraging production of value-added orthodox varieties.

Key Market Drivers

Rising Global Demand for Premium and Specialty Teas

The surge in global demand for premium and specialty teas is a key factor propelling the India Orthodox Tea Market. Orthodox teas are manufactured using traditional methods that retain the integrity of the whole leaf, offering superior flavor, aroma, and quality over standard CTC (Crush, Tear, Curl) teas. This appeals to health-conscious and discerning consumers in markets like the U.S., EU, Japan, and the Middle East, where there is a preference for organic, minimally processed teas. India became the third-largest tea exporter globally in 2024, exporting 254.7 million kg of tea, a rise from 231.69 million kg in 2023, surpassing Sri Lanka. Consumers in regions such as Germany and the UK increasingly favor Indian Orthodox teas from GI-certified regions like Darjeeling and Nilgiris for their authenticity and traceability. This rising demand for high-grade teas incentivizes Indian producers to enhance quality and scale up orthodox manufacturing to tap into lucrative export opportunities.

Key Market Challenges

Climate Change and Unpredictable Weather Patterns

Climate change poses a significant threat to the India Orthodox Tea Market, particularly in core growing regions such as Darjeeling, Nilgiris, and Assam. Orthodox tea cultivation depends on consistent altitude, temperature, and humidity conditions to preserve the unique flavor and aroma profiles expected in premium exports. However, erratic rainfall, temperature fluctuations, and prolonged dry spells are negatively impacting yields and tea quality. These environmental stressors also lead to increased incidences of pests and diseases, driving up production costs and reducing farmer profitability. Smaller growers, in particular, face challenges adapting to these changes due to limited access to advanced irrigation or pest control infrastructure. The overall result is a strain on supply consistency and the ability to meet strict international standards, especially in export markets where quality control is paramount.

Key Market Trends

Growth of Organic and Sustainable Orthodox Teas

A major trend shaping the India Orthodox Tea Market is the rising demand for organic and sustainably sourced teas. Consumers, especially in North America, Europe, and parts of Asia, are increasingly opting for teas free from synthetic chemicals and grown using eco-friendly practices. In response, Indian estates and small-scale growers are transitioning to organic cultivation and acquiring certifications such as USDA Organic, EU Organic, and Rainforest Alliance. These certifications enhance credibility and enable access to premium pricing tiers. Regions like Darjeeling and Nilgiris are leading this shift, promoting clean farming methods and leveraging their natural heritage. Ethical concerns around labor, biodiversity, and sustainable packaging are also influencing purchasing decisions, with brands focusing on biodegradable materials and transparent sourcing practices. This trend is expanding the global appeal of Indian Orthodox teas and positioning them as responsible, high-quality alternatives in the premium tea category.

Key Market Players

• Tata Sons Private Limited
• Harrisons Malayalam Limited
• The United Nilgiri Tea Estates Co Ltd.
• Teesta Valley Tea Company
• Kanan Devan Hills Plantations Company Private Limited
• Kangra Valley Herbals Products
• Dharamsala Tea Company

Report Scope:

In this report, the India Orthodox Tea Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

India Orthodox Tea Market, By Product Type:

• Oolong
• White
• Green
• Black

India Orthodox Tea Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Departmental Stores
• Online
• Others

India Orthodox Tea Market, By Region:

• North
• South
• East
• West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India Orthodox Tea Market.

Available Customizations:

India Orthodox Tea Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).