Protein Based Sports Drinks Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Packaging Type, By Sales Channel, By Region & Competition, 2020-2030F

Description

Global Protein Based Sports Drinks Market was valued at USD 3.85 billion in 2024 and is expected to grow to USD 5.69 billion by 2030 with a CAGR of 6.78% during the forecast period. The global protein-based sports drinks market is experiencing robust growth, fueled by rising health awareness, the increasing popularity of fitness activities, and a shift toward active lifestyles. These drinks are formulated to support muscle recovery, improve performance, and enhance endurance, making them particularly popular among athletes and fitness enthusiasts. The market is also witnessing innovation, with brands offering a wide range of protein types, such as whey, plant-based, and soy protein, to cater to diverse consumer preferences. As consumers become more conscious of their nutritional needs, protein-based sports drinks are gaining traction, particularly in regions with growing health trends.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 3.85 Billion
Market Size 2030	USD 5.69 Billion
CAGR 2025-2030	6.78%
Fastest Growing Segment	Online
Largest Market	North America

Key Market Drivers

Increasing Health Consciousness and Active Lifestyles

The growing awareness about health and fitness is one of the primary drivers of the global protein-based sports drinks market. Consumers are increasingly becoming mindful of their physical well-being, which has led to a surge in demand for products that promote better health, energy, and fitness outcomes. This trend is particularly evident among millennials and Gen Z, who are highly invested in maintaining active and healthy lifestyles. According to the International Health, Racquet & Sportsclub Association (IHRSA), global gym memberships grew by 5% in 2023, demonstrating increased engagement in fitness activities. With rising concerns about obesity, diabetes, and cardiovascular diseases, people are increasingly seeking ways to enhance their physical performance, build muscle, and improve overall health.

Protein-based sports drinks are seen as a quick and effective way to fuel workouts and promote muscle recovery. These beverages, which contain essential nutrients like protein, carbohydrates, and electrolytes, support muscle repair and replenishment after physical exertion. As more individuals join fitness clubs, engage in outdoor activities, and embrace healthier lifestyles, the demand for such products continues to rise. Furthermore, the proliferation of fitness apps, wellness blogs, and online workout communities has also contributed to a widespread adoption of protein supplements, further fueling the market's growth.

Key Market Challenges

High Competition and Market Saturation

One of the significant challenges in the global protein-based sports drinks market is the intense competition and market saturation. The growing popularity of fitness and wellness has attracted numerous brands, from established players to emerging startups, leading to an overcrowded market. With a wide variety of protein-based drinks available-ranging from whey protein to plant-based alternatives-consumers are often overwhelmed by the sheer number of choices, which can make it difficult for new or smaller brands to stand out.

Big-name brands with strong customer loyalty, such as Gatorade, Muscle Milk, and Optimum Nutrition, dominate much of the market, leaving limited space for newer entrants. Additionally, many brands are focusing on similar product offerings, which reduces differentiation and intensifies price competition. This makes it harder for companies to maintain profit margins, especially when they face pressures to lower prices in order to remain competitive.

Key Market Trends

Rise of Plant-Based Proteins

One of the most significant trends in the global protein-based sports drinks market is the increasing demand for plant-based proteins. With the growing popularity of vegan, vegetarian, and flexitarian diets, consumers are actively seeking protein sources that align with their dietary preferences and ethical values. According to the Plant Based Foods Association (PBFA), U.S. plant-based food sales grew by 27% in 2023, with protein products making up a substantial share. Plant-based proteins, such as pea, soy, hemp, and brown rice, are now becoming mainstream alternatives to traditional animal-based proteins like whey and casein.

This trend is driven by several factors. First, the awareness of the environmental impact of animal agriculture is growing. Plant-based proteins are considered more sustainable, requiring fewer resources such as land, water, and energy. Plant-based proteins are seen as healthier options because they are often lower in fat and free from lactose, which can cause digestive issues for some consumers. As more consumers adopt plant-based diets, manufacturers are responding by developing new, innovative plant-based protein drinks that cater to the demand for both health and sustainability. A report by the International Journal of Obesity (2023) found that 37% of consumers globally experience digestive discomfort from dairy products.

Key Market Players

Baby Gourmet Foods Inc.
Sprout Foods, Inc.
Mead Johnson & Company, LLC
Danone S.A.
Abbott Laboratories
Hero Group AG
Groupe Lactalis
The Kraft Heinz Company
The Hain Celestial Group, Inc.
Nestle S.A.

Report Scope:

In this report, the Global Protein Based Sports Drinks Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Protein Based Sports Drinks Market, By Packaging Type:

Metal Can
PET Bottles

Protein Based Sports Drinks Market, By Sales Channel:

Supermarket/Hypermarket
Convenience Stores
Online
Others

Protein Based Sports Drinks Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia-Pacific
- China
- Japan
- India
- South Korea
- Indonesia
South America
- Argentina
- Colombia
- Brazil
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Protein Based Sports Drinks Market.

Available Customizations:

Global Protein Based Sports Drinks Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

4.1. Brand Awareness
4.2. Factors Influence Purchase Decision

5. Global Protein Based Sports Drinks Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Packaging Type (Metal Can, PET Bottles)
- 5.2.2. By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Online, Others)
- 5.2.3. By Region
- 5.2.4. By Company (2024)
5.3. Market Map

6. North America Protein Based Sports Drinks Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Packaging Type
- 6.2.2. By Sales Channel
- 6.2.3. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Protein Based Sports Drinks Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Packaging Type
    - 6.3.1.2.2. By Sales Channel
- 6.3.2. Canada Protein Based Sports Drinks Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Packaging Type
    - 6.3.2.2.2. By Sales Channel
- 6.3.3. Mexico Protein Based Sports Drinks Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Packaging Type
    - 6.3.3.2.2. By Sales Channel

7. Europe Protein Based Sports Drinks Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Packaging Type
- 7.2.2. By Sales Channel
- 7.2.3. By Country
7.3. Europe: Country Analysis
- 7.3.1. France Protein Based Sports Drinks Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Packaging Type
    - 7.3.1.2.2. By Sales Channel
- 7.3.2. Germany Protein Based Sports Drinks Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Packaging Type
    - 7.3.2.2.2. By Sales Channel
- 7.3.3. Spain Protein Based Sports Drinks Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Packaging Type
    - 7.3.3.2.2. By Sales Channel
- 7.3.4. Italy Protein Based Sports Drinks Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Packaging Type
    - 7.3.4.2.2. By Sales Channel
- 7.3.5. United Kingdom Protein Based Sports Drinks Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Packaging Type
    - 7.3.5.2.2. By Sales Channel

8. Asia-Pacific Protein Based Sports Drinks Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Packaging Type
- 8.2.2. By Sales Channel
- 8.2.3. By Country
8.3. Asia-Pacific: Country Analysis
- 8.3.1. China Protein Based Sports Drinks Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Packaging Type
    - 8.3.1.2.2. By Sales Channel
- 8.3.2.Japan Protein Based Sports Drinks Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Packaging Type
    - 8.3.2.2.2. By Sales Channel
- 8.3.3. India Protein Based Sports Drinks Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Packaging Type
    - 8.3.3.2.2. By Sales Channel
- 8.3.4. South Korea Protein Based Sports Drinks Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Packaging Type
    - 8.3.4.2.2. By Sales Channel
- 8.3.5. Indonesia Protein Based Sports Drinks Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Packaging Type
    - 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Protein Based Sports Drinks Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Packaging Type
- 9.2.2. By Sales Channel
- 9.2.3. By Country
9.3. MEA: Country Analysis
- 9.3.1. South Africa Protein Based Sports Drinks Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Packaging Type
    - 9.3.1.2.2. By Sales Channel
- 9.3.2. Saudi Arabia Protein Based Sports Drinks Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Packaging Type
    - 9.3.2.2.2. By Sales Channel
- 9.3.3. UAE Protein Based Sports Drinks Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Packaging Type
    - 9.3.3.2.2. By Sales Channel
- 9.3.4. Turkey Protein Based Sports Drinks Market Outlook
  - 9.3.4.1. Market Size & Forecast
    - 9.3.4.1.1. By Value
  - 9.3.4.2. Market Share & Forecast
    - 9.3.4.2.1. By Packaging Type
    - 9.3.4.2.2. By Sales Channel

10. South America Protein Based Sports Drinks Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Packaging Type
- 10.2.2. By Sales Channel
- 10.2.3. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Protein Based Sports Drinks Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Packaging Type
    - 10.3.1.2.2. By Sales Channel
- 10.3.2. Argentina Protein Based Sports Drinks Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Packaging Type
    - 10.3.2.2.2. By Sales Channel
- 10.3.3. Colombia Protein Based Sports Drinks Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Packaging Type
    - 10.3.3.2.2. By Sales Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Company Profiles
- 15.1.1. Baby Gourmet Foods Inc.
  - 15.1.1.1. Business Overview
  - 15.1.1.2. Company Snapshot
  - 15.1.1.3. Products & Services
  - 15.1.1.4. Financials (As Per Availability)
  - 15.1.1.5. Key Market Focus & Geographical Presence
  - 15.1.1.6. Recent Developments
  - 15.1.1.7. Key Management Personnel
- 15.1.2. Sprout Foods, Inc.
- 15.1.3. Mead Johnson & Company, LLC
- 15.1.4. Danone S.A.
- 15.1.5. Abbott Laboratories
- 15.1.6. Hero Group AG
- 15.1.7. Groupe Lactalis
- 15.1.8. The Kraft Heinz Company
- 15.1.9. The Hain Celestial Group, Inc.
- 15.1.10. Nestle S.A.