Tea Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Form, By Distribution Channel, By Region & Competition, 2020-2030F

Description

The Global tea market was valued at USD 17.24 Billion in 2024 and is expected to reach USD 24.18 Billion by 2030 with a CAGR of 5.8% during the forecast period. The global tea market is experiencing sustained growth, driven by a convergence of health consciousness, cultural significance, product innovation, and expanding global distribution networks. Tea, long considered both a traditional beverage and a wellness product, is increasingly aligned with modern consumer demands for natural, functional, and sustainable consumables.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 17.24 Billion
Market Size 2030	USD 24.18 Billion
CAGR 2025-2030	5.8%
Fastest Growing Segment	Herbal Tea
Largest Market	Asia Pacific

Rising awareness of the health benefits associated with various tea types-particularly green, herbal, and oolong teas-such as antioxidant properties, stress relief, and digestive health, is a primary driver of demand. Consumers are shifting away from carbonated and sugary drinks toward tea as a healthier alternative, fuelling demand across both developed and emerging economies. Urbanization, rising disposable incomes, and changing lifestyles, especially in Asia-Pacific, the Middle East, and Africa, are accelerating tea consumption beyond traditional markets like China, India, and the UK. Simultaneously, premiumization trends are shaping market dynamics, with growing interest in organic, artisanal, and specialty teas. Innovation in flavors, packaging, and functional blends-such as teas infused with adaptogens, CBD, or vitamins-is expanding the appeal of tea to younger demographics. The emergence of ready-to-drink (RTD) tea formats and cold brews further supports convenience-seeking consumers. E-commerce and digital marketing are reshaping how tea is purchased and perceived, enabling niche and craft brands to reach global audiences with personalized offerings and sustainability messaging.

Moreover, sustainability and ethical sourcing have become decisive factors in brand positioning, with consumers increasingly favoring brands that ensure traceability, fair trade, and eco-friendly packaging. On the supply side, climatic changes and geopolitical instability in key tea-producing countries are influencing production volumes and prices, prompting investment in resilient and diversified sourcing strategies. Furthermore, the hospitality and foodservice sectors are contributing to market expansion, with premium teas increasingly featured in cafes, restaurants, and hotels. The COVID-19 pandemic, while initially disruptive to supply chains, ultimately reinforced consumer interest in immunity-boosting and calming beverages, a trend that has continued into the post-pandemic period. As a result, the global tea market is projected to maintain a robust growth trajectory through 2030, bolstered by a combination of health trends, technological advancements, and evolving consumer behavior, despite ongoing challenges related to climate variability and supply chain pressures.

Market Drivers

Rising Health Awareness and Functional Beverage Demand

One of the most significant drivers of the global tea market is the escalating consumer focus on health, wellness, and functional nutrition. Across global demographics, there is a clear shift away from sugary carbonated beverages and synthetic energy drinks toward natural and health-enhancing alternatives. The U.S. Centers for Disease Control and Prevention (CDC) reported that approximately 42.4% of U.S. adults were obese in 2017-2018. As obesity prevalence rises, consumers increasingly seek healthier beverage alternatives, and healthy options like tea become more attractive. Tea, particularly green, oolong, herbal, and white variants, is widely recognized for its bioactive compounds such as polyphenols, catechins, flavonoids, and L-theanine, all of which are associated with antioxidant, anti-inflammatory, anti-carcinogenic, and stress-reducing properties. Consumers are increasingly incorporating tea into daily routines not just for hydration or taste, but as a deliberate component of holistic wellness regimens. For instance, green tea is often consumed for metabolism enhancement and weight management, herbal infusions for digestive and immune health, and chamomile or valerian-based teas for stress relief and sleep quality. Furthermore, the rise in non-communicable diseases (e.g., obesity, diabetes, cardiovascular issues) has elevated demand for beverages that offer preventive health benefits without artificial ingredients. The COVID-19 pandemic further amplified the trend, with consumers globally seeking immunity-boosting drinks-resulting in a surge in demand for teas fortified with herbs like turmeric, ginger, echinacea, and elderberry. As health-conscious behaviors become more entrenched and chronic disease prevention becomes a focus of public discourse, tea remains uniquely positioned as both a traditional and science-supported functional beverage, thus sustaining market expansion.

Key Market Challenges

Climate Change and Agricultural Volatility

One of the most critical and persistent challenges facing the global tea market is the vulnerability of tea cultivation to climate change and environmental degradation. Tea is a highly climate-sensitive crop that requires specific temperature ranges, rainfall patterns, soil conditions, and altitudinal factors for optimal yield and quality. Major tea-producing regions-such as India, China, Kenya, and Sri Lanka-are increasingly experiencing erratic weather conditions, including droughts, floods, and unseasonal temperature fluctuations. These shifts not only reduce crop yields but also degrade leaf quality, which directly affects flavor, aroma, and market value. Moreover, climate variability is contributing to the proliferation of pests and diseases, necessitating greater use of agrochemicals or costly organic interventions. Smallholder farmers, who account for a substantial portion of global tea production, often lack the financial resilience or technical support to adapt to these climatic shifts, making them particularly vulnerable. This agricultural volatility introduces supply chain instability, increases raw material costs, and threatens the long-term sustainability of the tea industry. Furthermore, the geographic concentration of tea production in a few key regions means that adverse weather events in any of these areas can have disproportionate effects on global supply and pricing. While some mitigation strategies-such as crop diversification, agroforestry, and climate-resilient varietals-are being explored, the pace of adaptation remains slow relative to the acceleration of climate-related disruptions. Consequently, the long-term viability and cost structure of tea production face mounting uncertainty, posing a serious risk to global market stability.

Key Market Trends

Emergence of Experiential and Lifestyle-Based Tea Consumption

In recent years, tea has increasingly transitioned from a routine beverage to a lifestyle symbol, with consumption patterns reflecting broader experiential and cultural preferences. Global tea production reached approximately 6.478 million tonnes in 2022, while global consumption stood at around 6.209 million tonnes, resulting in a surplus of ~269,000 tonnes. Consumers, particularly from younger demographics such as Millennials and Gen Z, are no longer solely driven by flavor or functional benefit; they now seek immersive and sensorial tea experiences. This shift has given rise to tea cafes, tea bars, and specialty retail spaces that elevate tea drinking into a curated, often social, occasion akin to third-wave coffee culture. These establishments offer interactive brewing methods (e.g., gongfu cha, matcha whisking ceremonies), education sessions on tea origin and terroir, and pairings with artisanal snacks-turning tea into both a cultural and aesthetic event. The visual appeal of tea-color gradients in layered beverages, blooming floral infusions, or artful matcha lattes-has also driven its popularity on social media platforms like Instagram, TikTok, and Pinterest, further embedding it into lifestyle branding. In response, brands are curating packaging and storytelling that highlight provenance, craftsmanship, and ritual. Limited edition collaborations, seasonal blends, and collectible teaware are also becoming commonplace. This transformation of tea into a lifestyle product elevates brand differentiation and consumer engagement while enabling premium pricing strategies. As consumers increasingly associate tea with mindfulness, sophistication, and creativity, brands that tap into this experiential and aesthetic potential are positioned to outperform purely commoditized offerings.

Key Market Players

Ito En, Ltd.
Associated British Foods plc (Twinings)
The Republic of Tea, Inc.
Barry's Tea Limited
Hain Celestial Group, Inc.
Unilever plc
Tata Consumer Products Limited
Nestle S.A.
Harney & Sons Tea Corp.
Bettys & Taylors of Harrogate Ltd.

Report Scope:

In this report, the global tea market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Tea Market, By Product Type:

Green Tea
Black Tea
Oolong Tea
Herbal Tea
White Tea

Tea Market, By Form:

Powder
Dried Leaves

Tea Market, By Distribution Channel:

Supermarkets/Hypermarkets
Convenience Stores
Departmental Stores
Online Stores
Others

Tea Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- Germany
- Spain
- Italy
- United Kingdom
Asia-Pacific
- China
- Japan
- India
- Vietnam
- South Korea
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey
- Kuwait
- Egypt
South America
- Brazil
- Argentina
- Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global tea market.

Available Customizations:

Global Tea market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Market Overview
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Tea Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product Type Market Share Analysis (Green Tea, Black Tea, Oolong Tea, Herbal Tea, White Tea)
- 5.2.2. By Form Market Share Analysis (Powder and Dried Leaves)
- 5.2.3. By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Convenience Stores, Departmental Stores, Online, and Others)
- 5.2.4. By Regional Market Share Analysis
  - 5.2.4.1. North America Market Share Analysis
  - 5.2.4.2. Europe Market Share Analysis
  - 5.2.4.3. Asia-Pacific Market Share Analysis
  - 5.2.4.4. Middle East & Africa Market Share Analysis
  - 5.2.4.5. South America Market Share Analysis
- 5.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
5.3. Global Tea Market Mapping & Opportunity Assessment
- 5.3.1. By Product Type Market Mapping & Opportunity Assessment
- 5.3.2. By Form Market Mapping & Opportunity Assessment
- 5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
- 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. North America Tea Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product Type Market Share Analysis
- 6.2.2. By Form Market Share Analysis
- 6.2.3. By Distribution Channel Market Share Analysis
- 6.2.4. By Country Market Share Analysis
  - 6.2.4.1. United States Tea Market Outlook
    - 6.2.4.1.1. Market Size & Forecast
      - 6.2.4.1.1.1. By Value
    - 6.2.4.1.2. Market Share & Forecast
      - 6.2.4.1.2.1. By Product Type Market Share Analysis
      - 6.2.4.1.2.2. By Form Market Share Analysis
      - 6.2.4.1.2.3. By Distribution Channel Market Share Analysis
  - 6.2.4.2. Canada Tea Market Outlook
    - 6.2.4.2.1. Market Size & Forecast
      - 6.2.4.2.1.1. By Value
    - 6.2.4.2.2. Market Share & Forecast
      - 6.2.4.2.2.1. By Product Type Market Share Analysis
      - 6.2.4.2.2.2. By Form Market Share Analysis
      - 6.2.4.2.2.3. By Distribution Channel Market Share Analysis
  - 6.2.4.3. Mexico Tea Market Outlook
    - 6.2.4.3.1. Market Size & Forecast
      - 6.2.4.3.1.1. By Value
    - 6.2.4.3.2. Market Share & Forecast
      - 6.2.4.3.2.1. By Product Type Market Share Analysis
      - 6.2.4.3.2.2. By Form Market Share Analysis
      - 6.2.4.3.2.3. By Distribution Channel Market Share Analysis

7. Europe Tea Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product Type Market Share Analysis
- 7.2.2. By Form Market Share Analysis
- 7.2.3. By Distribution Channel Market Share Analysis
- 7.2.4. By Country Market Share Analysis
  - 7.2.4.1. France Tea Market Outlook
    - 7.2.4.1.1. Market Size & Forecast
      - 7.2.4.1.1.1. By Value
    - 7.2.4.1.2. Market Share & Forecast
      - 7.2.4.1.2.1. By Product Type Market Share Analysis
      - 7.2.4.1.2.2. By Form Market Share Analysis
      - 7.2.4.1.2.3. By Distribution Channel Market Share Analysis
  - 7.2.4.2. Germany Tea Market Outlook
    - 7.2.4.2.1. Market Size & Forecast
      - 7.2.4.2.1.1. By Value
    - 7.2.4.2.2. Market Share & Forecast
      - 7.2.4.2.2.1. By Product Type Market Share Analysis
      - 7.2.4.2.2.2. By Form Market Share Analysis
      - 7.2.4.2.2.3. By Distribution Channel Market Share Analysis
  - 7.2.4.3. Spain Tea Market Outlook
    - 7.2.4.3.1. Market Size & Forecast
      - 7.2.4.3.1.1. By Value
    - 7.2.4.3.2. Market Share & Forecast
      - 7.2.4.3.2.1. By Product Type Market Share Analysis
      - 7.2.4.3.2.2. By Form Market Share Analysis
      - 7.2.4.3.2.3. By Distribution Channel Market Share Analysis
  - 7.2.4.4. Italy Tea Market Outlook
    - 7.2.4.4.1. Market Size & Forecast
      - 7.2.4.4.1.1. By Value
    - 7.2.4.4.2. Market Share & Forecast
      - 7.2.4.4.2.1. By Product Type Market Share Analysis
      - 7.2.4.4.2.2. By Form Market Share Analysis
      - 7.2.4.4.2.3. By Distribution Channel Market Share Analysis
  - 7.2.4.5. United Kingdom Tea Market Outlook
    - 7.2.4.5.1. Market Size & Forecast
      - 7.2.4.5.1.1. By Value
    - 7.2.4.5.2. Market Share & Forecast
      - 7.2.4.5.2.1. By Product Type Market Share Analysis
      - 7.2.4.5.2.2. By Form Market Share Analysis
      - 7.2.4.5.2.3. By Distribution Channel Market Share Analysis

8. Asia-Pacific Tea Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product Type Market Share Analysis
- 8.2.2. By Form Market Share Analysis
- 8.2.3. By Distribution Channel Market Share Analysis
- 8.2.4. By Country Market Share Analysis
  - 8.2.4.1. China Tea Market Outlook
    - 8.2.4.1.1. Market Size & Forecast
      - 8.2.4.1.1.1. By Value
    - 8.2.4.1.2. Market Share & Forecast
      - 8.2.4.1.2.1. By Product Type Market Share Analysis
      - 8.2.4.1.2.2. By Form Market Share Analysis
      - 8.2.4.1.2.3. By Distribution Channel Market Share Analysis
  - 8.2.4.2. Japan Tea Market Outlook
    - 8.2.4.2.1. Market Size & Forecast
      - 8.2.4.2.1.1. By Value
    - 8.2.4.2.2. Market Share & Forecast
      - 8.2.4.2.2.1. By Product Type Market Share Analysis
      - 8.2.4.2.2.2. By Form Market Share Analysis
      - 8.2.4.2.2.3. By Distribution Channel Market Share Analysis
  - 8.2.4.3. India Tea Market Outlook
    - 8.2.4.3.1. Market Size & Forecast
      - 8.2.4.3.1.1. By Value
    - 8.2.4.3.2. Market Share & Forecast
      - 8.2.4.3.2.1. By Product Type Market Share Analysis
      - 8.2.4.3.2.2. By Form Market Share Analysis
      - 8.2.4.3.2.3. By Distribution Channel Market Share Analysis
  - 8.2.4.4. Vietnam Tea Market Outlook
    - 8.2.4.4.1. Market Size & Forecast
      - 8.2.4.4.1.1. By Value
    - 8.2.4.4.2. Market Share & Forecast
      - 8.2.4.4.2.1. By Product Type Market Share Analysis
      - 8.2.4.4.2.2. By Form Market Share Analysis
      - 8.2.4.4.2.3. By Distribution Channel Market Share Analysis
  - 8.2.4.5. South Korea Tea Market Outlook
    - 8.2.4.5.1. Market Size & Forecast
      - 8.2.4.5.1.1. By Value
    - 8.2.4.5.2. Market Share & Forecast
      - 8.2.4.5.2.1. By Product Type Market Share Analysis
      - 8.2.4.5.2.2. By Form Market Share Analysis
      - 8.2.4.5.2.3. By Distribution Channel Market Share Analysis

9. Middle East & Africa Tea Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product Type Market Share Analysis
- 9.2.2. By Form Market Share Analysis
- 9.2.3. By Distribution Channel Market Share Analysis
- 9.2.4. By Country Market Share Analysis
  - 9.2.4.1. South Africa Tea Market Outlook
    - 9.2.4.1.1. Market Size & Forecast
      - 9.2.4.1.1.1. By Value
    - 9.2.4.1.2. Market Share & Forecast
      - 9.2.4.1.2.1. By Product Type Market Share Analysis
      - 9.2.4.1.2.2. By Form Market Share Analysis
      - 9.2.4.1.2.3. By Distribution Channel Market Share Analysis
  - 9.2.4.2. Saudi Arabia Tea Market Outlook
    - 9.2.4.2.1. Market Size & Forecast
      - 9.2.4.2.1.1. By Value
    - 9.2.4.2.2. Market Share & Forecast
      - 9.2.4.2.2.1. By Product Type Market Share Analysis
      - 9.2.4.2.2.2. By Form Market Share Analysis
      - 9.2.4.2.2.3. By Distribution Channel Market Share Analysis
  - 9.2.4.3. UAE Tea Market Outlook
    - 9.2.4.3.1. Market Size & Forecast
      - 9.2.4.3.1.1. By Value
    - 9.2.4.3.2. Market Share & Forecast
      - 9.2.4.3.2.1. By Product Type Market Share Analysis
      - 9.2.4.3.2.2. By Form Market Share Analysis
      - 9.2.4.3.2.3. By Distribution Channel Market Share Analysis
  - 9.2.4.4. Turkey Tea Market Outlook
    - 9.2.4.4.1. Market Size & Forecast
      - 9.2.4.4.1.1. By Value
    - 9.2.4.4.2. Market Share & Forecast
      - 9.2.4.4.2.1. By Product Type Market Share Analysis
      - 9.2.4.4.2.2. By Form Market Share Analysis
      - 9.2.4.4.2.3. By Distribution Channel Market Share Analysis
  - 9.2.4.5. Kuwait Tea Market Outlook
    - 9.2.4.5.1. Market Size & Forecast
      - 9.2.4.5.1.1. By Value
    - 9.2.4.5.2. Market Share & Forecast
      - 9.2.4.5.2.1. By Product Type Market Share Analysis
      - 9.2.4.5.2.2. By Form Market Share Analysis
      - 9.2.4.5.2.3. By Distribution Channel Market Share Analysis
  - 9.2.4.6. Egypt Tea Market Outlook
    - 9.2.4.6.1. Market Size & Forecast
      - 9.2.4.6.1.1. By Value
    - 9.2.4.6.2. Market Share & Forecast
      - 9.2.4.6.2.1. By Product Type Market Share Analysis
      - 9.2.4.6.2.2. By Form Market Share Analysis
      - 9.2.4.6.2.3. By Distribution Channel Market Share Analysis

10. South America Tea Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Product Type Market Share Analysis
- 10.2.2. By Form Market Share Analysis
- 10.2.3. By Distribution Channel Market Share Analysis
- 10.2.4. By Country Market Share Analysis
  - 10.2.4.1. Brazil Tea Market Outlook
    - 10.2.4.1.1. Market Size & Forecast
      - 10.2.4.1.1.1. By Value
    - 10.2.4.1.2. Market Share & Forecast
      - 10.2.4.1.2.1. By Product Type Market Share Analysis
      - 10.2.4.1.2.2. By Form Market Share Analysis
      - 10.2.4.1.2.3. By Distribution Channel Market Share Analysis
  - 10.2.4.2. Argentina Tea Market Outlook
    - 10.2.4.2.1. Market Size & Forecast
      - 10.2.4.2.1.1. By Value
    - 10.2.4.2.2. Market Share & Forecast
      - 10.2.4.2.2.1. By Product Type Market Share Analysis
      - 10.2.4.2.2.2. By Form Market Share Analysis
      - 10.2.4.2.2.3. By Distribution Channel Market Share Analysis
  - 10.2.4.3. Colombia Tea Market Outlook
    - 10.2.4.3.1. Market Size & Forecast
      - 10.2.4.3.1.1. By Value
    - 10.2.4.3.2. Market Share & Forecast
      - 10.2.4.3.2.1. By Product Type Market Share Analysis
      - 10.2.4.3.2.2. By Form Market Share Analysis
      - 10.2.4.3.2.3. By Distribution Channel Market Share Analysis

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Type Launches (If Any)
12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. SWOT Analysis

14.1. Strength
14.2. Weaknesses
14.3. Opportunity
14.4. Threat

15. Competitive Landscape

15.1. Company Profiles
- 15.1.1. Ito En, Ltd.
  - 15.1.1.1. Business Overview
  - 15.1.1.2. Company Snapshot
  - 15.1.1.3. Product & Services
  - 15.1.1.4. Financials (As Reported)
  - 15.1.1.5. Recent Developments
  - 15.1.1.6. Key Personnel Details
- 15.1.2. Associated British Foods plc (Twinings)
- 15.1.3. The Republic of Tea, Inc.
- 15.1.4. Barry's Tea Limited
- 15.1.5. Hain Celestial Group, Inc.
- 15.1.6. Unilever plc
- 15.1.7. Tata Consumer Products Limited
- 15.1.8. Nestle S.A.
- 15.1.9. Harney & Sons Tea Corp.
- 15.1.10. Bettys & Taylors of Harrogate Ltd.

16. Strategic Recommendations/Action Plan

16.1. Key Focus Areas
- 16.1.1. Target Product Type
- 16.1.2. Target Form
- 16.1.3. Target Distribution Channel