Electric Rice Cooker Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Application, By Distribution Channel, By Region & Competition, 2020-2030F

Description

The global electric rice cooker market was valued at USD 1.55 Billion in 2024 and is expected to reach USD 3.74 Billion by 2030 with a CAGR of 15.8% during the forecast period. The global electric rice cooker market is experiencing steady growth, driven by changing consumer lifestyles, rising disposable incomes, and the growing demand for convenient and time-saving kitchen appliances. Urbanization and the increasing number of working professionals have significantly boosted the adoption of electric rice cookers, as they simplify the cooking process and ensure consistent results with minimal supervision. Health consciousness is also shaping demand, as consumers prefer multifunctional models that can prepare a variety of nutritious meals such as steamed vegetables, soups, and porridge, beyond just rice. Technological advancements, including induction heating, fuzzy logic, smart sensors, and IoT-enabled features, are enhancing efficiency, energy savings, and precision cooking, further appealing to tech-savvy users. The commercial sector, particularly restaurants, hotels, and catering services, is increasingly adopting high-capacity electric rice cookers to meet bulk cooking needs while ensuring quality and consistency.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 1.55 Billion
Market Size 2030	USD 3.74 Billion
CAGR 2025-2030	15.8%
Fastest Growing Segment	Online
Largest Market	Asia Pacific

Additionally, the rising popularity of Asian cuisines worldwide has created strong demand for rice cookers in non-traditional markets, expanding their global footprint. E-commerce growth and digital retail platforms have made electric rice cookers more accessible to a broader consumer base, offering convenience, product variety, and competitive pricing. Furthermore, sustainability trends are pushing manufacturers to innovate with energy-efficient and eco-friendly designs, while compact and portable models are catering to the needs of small households, students, and single-person users. Despite competition from traditional cooking methods and alternative appliances, the market is being propelled by continuous product innovation, attractive pricing strategies, and aggressive marketing campaigns. With increasing global emphasis on home-cooked meals post-pandemic and the integration of advanced technologies into everyday appliances, the electric rice cooker market is set to expand significantly, catering to diverse consumer preferences across household and commercial applications.

Market Drivers

Rising Urbanization and Shifting Lifestyle Preferences

One of the primary drivers of the global electric rice cooker market is the rapid pace of urbanization coupled with evolving lifestyle preferences, especially among younger generations and working professionals. As cities continue to expand and more individuals move toward urban centers in pursuit of better employment and educational opportunities, lifestyles are becoming increasingly fast-paced, leaving less time for traditional cooking methods. Electric rice cookers provide a highly convenient solution to this challenge by significantly reducing cooking time, eliminating the need for constant supervision, and ensuring consistent quality of food. Rice cookers in countries like China, Japan, South Korea, Hong Kong, and Thailand have been part of government-led energy efficiency and labeling initiatives. For example, Japan's "Top Runner" program improved induction heating (IH) rice cooker efficiency by approximately 12% between 1993 and 2004. Meanwhile, China's national standards for rice cookers-which began in 1989-are projected to deliver carbon savings of up to 7.6 million tons of CO2 over ten years of implementation. These standards reflect strong regulatory support influencing manufacturer innovation toward energy-efficient cooker designs.Moreover, with growing nuclear families and single-person households, especially in metropolitan areas, the demand for compact and user-friendly appliances like rice cookers is rising steadily. The preference for convenience-driven products is further strengthened by the increasing participation of women in the workforce and the parallel rise of dual-income households, both of which create higher purchasing power and a willingness to invest in efficient appliances. Furthermore, the rising global trend toward home-cooked meals-driven by health consciousness, safety concerns, and cost-effectiveness compared to frequent dining out-has made electric rice cookers an indispensable part of modern kitchens. As consumers increasingly seek appliances that balance time efficiency with quality food preparation, the adoption of rice cookers is expected to accelerate, particularly in densely populated urban regions across Asia-Pacific, North America, and Europe.

Key Market Challenges

High Market Saturation in Mature Economies and Intense Competition

One of the key challenges for the electric rice cooker market is the high degree of market saturation in mature economies, particularly in Asia-Pacific countries such as Japan, South Korea, and China, where rice cookers have long been established as staple household appliances. In these regions, most households already own at least one rice cooker, limiting the scope for new sales and forcing manufacturers to rely heavily on replacement demand or product upgrades. At the same time, the market is highly competitive, with numerous global and regional brands offering similar products across a wide price spectrum, creating downward pressure on margins. Intense competition also leads to frequent price wars and aggressive promotional strategies, which, while beneficial for consumers, can erode profitability for companies. Moreover, smaller local manufacturers often compete by offering low-cost alternatives, making it difficult for premium brands to justify higher price points, even with advanced features. This saturation and competitive intensity not only hinder market expansion but also make it challenging for companies to differentiate their products in meaningful ways, especially in segments where consumer preferences are largely driven by affordability. As a result, companies must invest heavily in branding, innovation, and marketing to maintain visibility, which further raises operational costs and reduces overall returns.

Key Market Trends

Growing Popularity of Multifunctional and Smart Rice Cookers

A key trend shaping the global electric rice cooker market is the increasing popularity of multifunctional and smart cookers, as consumers seek appliances that offer versatility and convenience beyond traditional rice cooking. Today's rice cookers are designed with features that allow them to prepare a variety of dishes, such as steamed vegetables, porridge, soups, curries, quinoa, oats, and even baked goods, effectively transforming them into all-in-one kitchen devices. This versatility not only appeals to health-conscious users who want to prepare balanced meals but also to small households and urban dwellers who prefer compact solutions that save space and reduce the need for multiple appliances. The rise of smart home ecosystems has further accelerated demand for advanced rice cookers that integrate Wi-Fi or Bluetooth connectivity, enabling remote control via mobile apps or synchronization with voice assistants like Alexa or Google Home. Such features allow users to set timers, customize cooking modes, and receive alerts when food is ready, adding layers of convenience. This growing adoption of multifunctional and smart rice cookers reflects the consumer shift toward value-added products that combine convenience, adaptability, and technology, making them a centerpiece of modern kitchens. Manufacturers are responding by increasingly investing in R&D to create innovative models, ensuring that the multifunctional trend will remain a cornerstone of market growth.

Key Market Players

TTK Prestige Ltd
Wonderchef Home Appliances Pvt. Ltd
Koninklijke Philips N.V.
Breville Pty Ltd.
AB Electrolux
Bajaj Electricals Limited
Newell Brands
Groupe SEB
Ali Group Worldwide
Panasonic Corporation.

Report Scope:

In this report, the global Electric Rice Cooker market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Electric Rice Cooker Market, By Product Type:

Standard
Multifunctional
Induction
Others

Electric Rice Cooker Market, By Application:

Household
Commercial

Electric Rice Cooker Market, By Distribution Channel:

Offline
Online

Electric Rice Cooker Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- Germany
- Spain
- Italy
- United Kingdom
Asia-Pacific
- China
- Japan
- India
- Vietnam
- South Korea
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey
- Kuwait
- Egypt
South America
- Brazil
- Argentina
- Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Electric Rice Cooker market.

Available Customizations:

Global Electric Rice Cooker market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Market Overview
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Electric Rice Cooker Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product Type Market Share Analysis (Standard, Multifunctional, Induction, Others)
- 5.2.2. By Application Market Share Analysis (Household, Commercial)
- 5.2.3. By Distribution Channel Market Share Analysis (Offline, Online)
- 5.2.4. By Regional Market Share Analysis
  - 5.2.4.1. North America Market Share Analysis
  - 5.2.4.2. Europe Market Share Analysis
  - 5.2.4.3. Asia-Pacific Market Share Analysis
  - 5.2.4.4. Middle East & Africa Market Share Analysis
  - 5.2.4.5. South America Market Share Analysis
- 5.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
5.3. Global Electric Rice Cooker Market Mapping & Opportunity Assessment
- 5.3.1. By Product Type Market Mapping & Opportunity Assessment
- 5.3.2. By Application Market Mapping & Opportunity Assessment
- 5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
- 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. North America Electric Rice Cooker Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product Type Market Share Analysis
- 6.2.2. By Application Market Share Analysis
- 6.2.3. By Distribution Channel Market Share Analysis
- 6.2.4. By Country Market Share Analysis
  - 6.2.4.1. United States Electric Rice Cooker Market Outlook
    - 6.2.4.1.1. Market Size & Forecast
      - 6.2.4.1.1.1. By Value
    - 6.2.4.1.2. Market Share & Forecast
      - 6.2.4.1.2.1. By Product Type Market Share Analysis
      - 6.2.4.1.2.2. By Application Market Share Analysis
      - 6.2.4.1.2.3. By Distribution Channel Market Share Analysis
  - 6.2.4.2. Canada Electric Rice Cooker Market Outlook
    - 6.2.4.2.1. Market Size & Forecast
      - 6.2.4.2.1.1. By Value
    - 6.2.4.2.2. Market Share & Forecast
      - 6.2.4.2.2.1. By Product Type Market Share Analysis
      - 6.2.4.2.2.2. By Application Market Share Analysis
      - 6.2.4.2.2.3. By Distribution Channel Market Share Analysis
  - 6.2.4.3. Mexico Electric Rice Cooker Market Outlook
    - 6.2.4.3.1. Market Size & Forecast
      - 6.2.4.3.1.1. By Value
    - 6.2.4.3.2. Market Share & Forecast
      - 6.2.4.3.2.1. By Product Type Market Share Analysis
      - 6.2.4.3.2.2. By Application Market Share Analysis
      - 6.2.4.3.2.3. By Distribution Channel Market Share Analysis

7. Europe Electric Rice Cooker Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product Type Market Share Analysis
- 7.2.2. By Application Market Share Analysis
- 7.2.3. By Distribution Channel Market Share Analysis
- 7.2.4. By Country Market Share Analysis
  - 7.2.4.1. France Electric Rice Cooker Market Outlook
    - 7.2.4.1.1. Market Size & Forecast
      - 7.2.4.1.1.1. By Value
    - 7.2.4.1.2. Market Share & Forecast
      - 7.2.4.1.2.1. By Product Type Market Share Analysis
      - 7.2.4.1.2.2. By Application Market Share Analysis
      - 7.2.4.1.2.3. By Distribution Channel Market Share Analysis
  - 7.2.4.2. Germany Electric Rice Cooker Market Outlook
    - 7.2.4.2.1. Market Size & Forecast
      - 7.2.4.2.1.1. By Value
    - 7.2.4.2.2. Market Share & Forecast
      - 7.2.4.2.2.1. By Product Type Market Share Analysis
      - 7.2.4.2.2.2. By Application Market Share Analysis
      - 7.2.4.2.2.3. By Distribution Channel Market Share Analysis
  - 7.2.4.3. Spain Electric Rice Cooker Market Outlook
    - 7.2.4.3.1. Market Size & Forecast
      - 7.2.4.3.1.1. By Value
    - 7.2.4.3.2. Market Share & Forecast
      - 7.2.4.3.2.1. By Product Type Market Share Analysis
      - 7.2.4.3.2.2. By Application Market Share Analysis
      - 7.2.4.3.2.3. By Distribution Channel Market Share Analysis
  - 7.2.4.4. Italy Electric Rice Cooker Market Outlook
    - 7.2.4.4.1. Market Size & Forecast
      - 7.2.4.4.1.1. By Value
    - 7.2.4.4.2. Market Share & Forecast
      - 7.2.4.4.2.1. By Product Type Market Share Analysis
      - 7.2.4.4.2.2. By Application Market Share Analysis
      - 7.2.4.4.2.3. By Distribution Channel Market Share Analysis
  - 7.2.4.5. United Kingdom Electric Rice Cooker Market Outlook
    - 7.2.4.5.1. Market Size & Forecast
      - 7.2.4.5.1.1. By Value
    - 7.2.4.5.2. Market Share & Forecast
      - 7.2.4.5.2.1. By Product Type Market Share Analysis
      - 7.2.4.5.2.2. By Application Market Share Analysis
      - 7.2.4.5.2.3. By Distribution Channel Market Share Analysis

8. Asia-Pacific Electric Rice Cooker Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product Type Market Share Analysis
- 8.2.2. By Application Market Share Analysis
- 8.2.3. By Distribution Channel Market Share Analysis
- 8.2.4. By Country Market Share Analysis
  - 8.2.4.1. China Electric Rice Cooker Market Outlook
    - 8.2.4.1.1. Market Size & Forecast
      - 8.2.4.1.1.1. By Value
    - 8.2.4.1.2. Market Share & Forecast
      - 8.2.4.1.2.1. By Product Type Market Share Analysis
      - 8.2.4.1.2.2. By Application Market Share Analysis
      - 8.2.4.1.2.3. By Distribution Channel Market Share Analysis
  - 8.2.4.2. Japan Electric Rice Cooker Market Outlook
    - 8.2.4.2.1. Market Size & Forecast
      - 8.2.4.2.1.1. By Value
    - 8.2.4.2.2. Market Share & Forecast
      - 8.2.4.2.2.1. By Product Type Market Share Analysis
      - 8.2.4.2.2.2. By Application Market Share Analysis
      - 8.2.4.2.2.3. By Distribution Channel Market Share Analysis
  - 8.2.4.3. India Electric Rice Cooker Market Outlook
    - 8.2.4.3.1. Market Size & Forecast
      - 8.2.4.3.1.1. By Value
    - 8.2.4.3.2. Market Share & Forecast
      - 8.2.4.3.2.1. By Product Type Market Share Analysis
      - 8.2.4.3.2.2. By Application Market Share Analysis
      - 8.2.4.3.2.3. By Distribution Channel Market Share Analysis
  - 8.2.4.4. Vietnam Electric Rice Cooker Market Outlook
    - 8.2.4.4.1. Market Size & Forecast
      - 8.2.4.4.1.1. By Value
    - 8.2.4.4.2. Market Share & Forecast
      - 8.2.4.4.2.1. By Product Type Market Share Analysis
      - 8.2.4.4.2.2. By Application Market Share Analysis
      - 8.2.4.4.2.3. By Distribution Channel Market Share Analysis
  - 8.2.4.5. South Korea Electric Rice Cooker Market Outlook
    - 8.2.4.5.1. Market Size & Forecast
      - 8.2.4.5.1.1. By Value
    - 8.2.4.5.2. Market Share & Forecast
      - 8.2.4.5.2.1. By Product Type Market Share Analysis
      - 8.2.4.5.2.2. By Application Market Share Analysis
      - 8.2.4.5.2.3. By Distribution Channel Market Share Analysis

9. Middle East & Africa Electric Rice Cooker Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product Type Market Share Analysis
- 9.2.2. By Application Market Share Analysis
- 9.2.3. By Distribution Channel Market Share Analysis
- 9.2.4. By Country Market Share Analysis
  - 9.2.4.1. South Africa Electric Rice Cooker Market Outlook
    - 9.2.4.1.1. Market Size & Forecast
      - 9.2.4.1.1.1. By Value
    - 9.2.4.1.2. Market Share & Forecast
      - 9.2.4.1.2.1. By Product Type Market Share Analysis
      - 9.2.4.1.2.2. By Application Market Share Analysis
      - 9.2.4.1.2.3. By Distribution Channel Market Share Analysis
  - 9.2.4.2. Saudi Arabia Electric Rice Cooker Market Outlook
    - 9.2.4.2.1. Market Size & Forecast
      - 9.2.4.2.1.1. By Value
    - 9.2.4.2.2. Market Share & Forecast
      - 9.2.4.2.2.1. By Product Type Market Share Analysis
      - 9.2.4.2.2.2. By Application Market Share Analysis
      - 9.2.4.2.2.3. By Distribution Channel Market Share Analysis
  - 9.2.4.3. UAE Electric Rice Cooker Market Outlook
    - 9.2.4.3.1. Market Size & Forecast
      - 9.2.4.3.1.1. By Value
    - 9.2.4.3.2. Market Share & Forecast
      - 9.2.4.3.2.1. By Product Type Market Share Analysis
      - 9.2.4.3.2.2. By Application Market Share Analysis
      - 9.2.4.3.2.3. By Distribution Channel Market Share Analysis
  - 9.2.4.4. Turkey Electric Rice Cooker Market Outlook
    - 9.2.4.4.1. Market Size & Forecast
      - 9.2.4.4.1.1. By Value
    - 9.2.4.4.2. Market Share & Forecast
      - 9.2.4.4.2.1. By Product Type Market Share Analysis
      - 9.2.4.4.2.2. By Application Market Share Analysis
      - 9.2.4.4.2.3. By Distribution Channel Market Share Analysis
  - 9.2.4.5. Kuwait Electric Rice Cooker Market Outlook
    - 9.2.4.5.1. Market Size & Forecast
      - 9.2.4.5.1.1. By Value
    - 9.2.4.5.2. Market Share & Forecast
      - 9.2.4.5.2.1. By Product Type Market Share Analysis
      - 9.2.4.5.2.2. By Application Market Share Analysis
      - 9.2.4.5.2.3. By Distribution Channel Market Share Analysis
  - 9.2.4.6. Egypt Electric Rice Cooker Market Outlook
    - 9.2.4.6.1. Market Size & Forecast
      - 9.2.4.6.1.1. By Value
    - 9.2.4.6.2. Market Share & Forecast
      - 9.2.4.6.2.1. By Product Type Market Share Analysis
      - 9.2.4.6.2.2. By Application Market Share Analysis
      - 9.2.4.6.2.3. By Distribution Channel Market Share Analysis

10. South America Electric Rice Cooker Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Product Type Market Share Analysis
- 10.2.2. By Application Market Share Analysis
- 10.2.3. By Distribution Channel Market Share Analysis
- 10.2.4. By Country Market Share Analysis
  - 10.2.4.1. Brazil Electric Rice Cooker Market Outlook
    - 10.2.4.1.1. Market Size & Forecast
      - 10.2.4.1.1.1. By Value
    - 10.2.4.1.2. Market Share & Forecast
      - 10.2.4.1.2.1. By Product Type Market Share Analysis
      - 10.2.4.1.2.2. By Application Market Share Analysis
      - 10.2.4.1.2.3. By Distribution Channel Market Share Analysis
  - 10.2.4.2. Argentina Electric Rice Cooker Market Outlook
    - 10.2.4.2.1. Market Size & Forecast
      - 10.2.4.2.1.1. By Value
    - 10.2.4.2.2. Market Share & Forecast
      - 10.2.4.2.2.1. By Product Type Market Share Analysis
      - 10.2.4.2.2.2. By Application Market Share Analysis
      - 10.2.4.2.2.3. By Distribution Channel Market Share Analysis
  - 10.2.4.3. Colombia Electric Rice Cooker Market Outlook
    - 10.2.4.3.1. Market Size & Forecast
      - 10.2.4.3.1.1. By Value
    - 10.2.4.3.2. Market Share & Forecast
      - 10.2.4.3.2.1. By Product Type Market Share Analysis
      - 10.2.4.3.2.2. By Application Market Share Analysis
      - 10.2.4.3.2.3. By Distribution Channel Market Share Analysis

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Type Launches (If Any)
12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. SWOT Analysis

14.1. Strength
14.2. Weaknesses
14.3. Opportunity
14.4. Threat

15. Competitive Landscape

15.1. Company Profiles
- 15.1.1. TTK Prestige Ltd.
  - 15.1.1.1. Business Overview
  - 15.1.1.2. Company Snapshot
  - 15.1.1.3. Product & Services
  - 15.1.1.4. Financials (As Reported)
  - 15.1.1.5. Recent Developments
  - 15.1.1.6. Key Personnel Details
- 15.1.2. Wonderchef Home Appliances Pvt. Ltd
- 15.1.3. Koninklijke Philips N.V.
- 15.1.4. Breville Pty Ltd.
- 15.1.5. AB Electrolux
- 15.1.6. Bajaj Electricals Limited
- 15.1.7. Newell Brands
- 15.1.8. Groupe SEB
- 15.1.9. Ali Group Worldwide
- 15.1.10.Panasonic Corporation.

16. Strategic Recommendations/Action Plan

16.1. Key Focus Areas
- 16.1.1. Target Product Type
- 16.1.2. Target Application
- 16.1.3. Target Distribution Channel