Dry Shampoo Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Function, By Distribution Channel, By Region & Competition, 2020-2030F

Description

Global Dry Shampoo Market was valued at USD 4.82 billion in 2024 and is expected to grow to USD 7.01 billion by 2030 with a CAGR of 6.48% during the forecast period. The global dry shampoo market is experiencing steady growth, fueled by increasing consumer preference for convenient, time-saving haircare solutions. Busy lifestyles, urbanization, and rising awareness about personal grooming have boosted demand, particularly among working professionals and travelers. Eco-conscious consumers are driving innovation toward natural, chemical-free, and sustainable formulations. Additionally, strong marketing through social media, influencer promotions, and e-commerce platforms continues to enhance product visibility and adoption across varied demographics worldwide. According to data from the U.S. Department of Commerce, e-commerce sales in the United States reached new highs in 2024, with online sales accounting for a record 22.7% of total retail sales. This continues the trend of e-commerce consistently contributing at least 20% of U.S. retail sales since 2020.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 4.82 Billion
Market Size 2030	USD 7.01 Billion
CAGR 2025-2030	6.48%
Fastest Growing Segment	Online
Largest Market	North America

Key Market Drivers

Rising Demand for Convenient and Time-Saving Haircare Solutions

One of the strongest drivers of the global dry shampoo market is the increasing demand for quick, convenient, and on-the-go haircare products. Modern consumers, particularly in urban areas, lead fast-paced lifestyles with limited time for traditional hair washing and styling routines. Dry shampoo provides an effective solution by instantly refreshing the hair, absorbing excess oil, and adding volume without the need for water. This convenience appeals not only to working professionals but also to students, travelers, and fitness enthusiasts who require a fast solution between washes. The trend is especially strong among women balancing professional and personal commitments, as well as men who are increasingly investing in grooming products. With growing awareness of scalp and hair health, many consumers now view dry shampoo as a staple in their personal care regimen rather than an occasional substitute.

Key Market Challenges

Concerns Over Ingredients and Health Risks

A major challenge facing the dry shampoo market is growing scrutiny over product safety and ingredient transparency. Traditional dry shampoos, particularly aerosol sprays, often contain chemicals such as butane, isobutane, propane, talc, and parabens. These ingredients have raised concerns about scalp irritation, respiratory issues, and potential long-term health effects. In recent years, several brands faced recalls due to the presence of benzene, a known carcinogen, in aerosol dry shampoos. Such recalls not only damage consumer trust but also lead to stricter regulations and compliance costs for manufacturers. Furthermore, health-conscious consumers are increasingly demanding "clean beauty" products free from harmful chemicals, synthetic fragrances, and allergens. Meeting these expectations requires brands to reformulate products with safer, natural ingredients without compromising on performance, which often increases production costs. If not addressed effectively, safety concerns could limit adoption among cautious consumers and hinder overall market growth.

Key Market Trends

Digital Marketing and Influencer-Driven Consumer Engagement

Social media and digital marketing are reshaping how dry shampoos are promoted and embraced worldwide. Influencers, beauty bloggers, and hairstylists regularly share styling tips, tutorials, and reviews, positioning dry shampoo as an essential part of modern haircare routines. Viral TikTok and Instagram content-especially before-and-after results-greatly influence awareness and purchase decisions among younger consumers. Alongside this, direct-to-consumer (DTC) models and e-commerce platforms are extending the reach of both established and emerging brands beyond physical retail. These channels also foster consumer feedback, product customization, and subscription-based services. Notably, around 65% of haircare brands are now adopting AI-driven personalization, using advanced technologies to analyze hair type, scalp condition, and hydration needs. This enables targeted product recommendations and ongoing support for healthier hair. Such digital-first strategies have propelled dry shampoo from a niche product to a mainstream beauty must-have.

Key Market Players

Procter & Gamble Company
Kao Corporation
The Estee Lauder Companies
Shiseido Company Ltd.
L'Oreal SA
Henkel AG & Co. KGaA
Revlon Inc.
Church & Dwight Co, Inc.
Unilever plc
Coty Inc.

Report Scope:

In this report, the Global Dry Shampoo Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Dry Shampoo Market, By Type:

Spray
Powder
Foam

Dry Shampoo Market, By Function:

Anit-Dandruff
Color Protection
Hair Loss Protection
Daily Care

Dry Shampoo Market, By Distribution Channel:

Online
Offline

Dry Shampoo Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia-Pacific
- China
- Japan
- India
- South Korea
- Indonesia
South America
- Argentina
- Colombia
- Brazil
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Dry Shampoo Market.

Available Customizations:

Global Dry Shampoo Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

4.1. Brand Awareness
4.2. Factors Influence Purchase Decision

5. Global Dry Shampoo Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Type (Spray, Powder, Foam)
- 5.2.2. By Function (Anit-Dandruff, Color Protection, Hair Loss Protection, Daily Care)
- 5.2.3. By Distribution Channel (Online, Offline)
- 5.2.4. By Region
- 5.2.5. By Company (2024)
5.3. Market Map

6. North America Dry Shampoo Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Type
- 6.2.2. By Function
- 6.2.3. By Distribution Channel
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Dry Shampoo Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Type
    - 6.3.1.2.2. By Function
    - 6.3.1.2.3. By Distribution Channel
- 6.3.2. Canada Dry Shampoo Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Type
    - 6.3.2.2.2. By Function
    - 6.3.2.2.3. By Distribution Channel
- 6.3.3. Mexico Dry Shampoo Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Type
    - 6.3.3.2.2. By Function
    - 6.3.3.2.3. By Distribution Channel

7. Europe Dry Shampoo Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Type
- 7.2.2. By Function
- 7.2.3. By Distribution Channel
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. France Dry Shampoo Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Type
    - 7.3.1.2.2. By Function
    - 7.3.1.2.3. By Distribution Channel
- 7.3.2. Germany Dry Shampoo Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Type
    - 7.3.2.2.2. By Function
    - 7.3.2.2.3. By Distribution Channel
- 7.3.3. Spain Dry Shampoo Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Type
    - 7.3.3.2.2. By Function
    - 7.3.3.2.3. By Distribution Channel
- 7.3.4. Italy Dry Shampoo Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Type
    - 7.3.4.2.2. By Function
    - 7.3.4.2.3. By Distribution Channel
- 7.3.5. United Kingdom Dry Shampoo Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Type
    - 7.3.5.2.2. By Function
    - 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Dry Shampoo Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Type
- 8.2.2. By Function
- 8.2.3. By Distribution Channel
- 8.2.4. By Country
8.3. Asia-Pacific: Country Analysis
- 8.3.1. China Dry Shampoo Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Type
    - 8.3.1.2.2. By Function
    - 8.3.1.2.3. By Distribution Channel
- 8.3.2.Japan Dry Shampoo Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Type
    - 8.3.2.2.2. By Function
    - 8.3.2.2.3. By Distribution Channel
- 8.3.3. India Dry Shampoo Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Type
    - 8.3.3.2.2. By Function
    - 8.3.3.2.3. By Distribution Channel
- 8.3.4. South Korea Dry Shampoo Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Type
    - 8.3.4.2.2. By Function
    - 8.3.4.2.3. By Distribution Channel
- 8.3.5. Indonesia Dry Shampoo Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Type
    - 8.3.5.2.2. By Function
    - 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Dry Shampoo Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Type
- 9.2.2. By Function
- 9.2.3. By Distribution Channel
- 9.2.4. By Country
9.3. MEA: Country Analysis
- 9.3.1. South Africa Dry Shampoo Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Type
    - 9.3.1.2.2. By Function
    - 9.3.1.2.3. By Distribution Channel
- 9.3.2. Saudi Arabia Dry Shampoo Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Type
    - 9.3.2.2.2. By Function
    - 9.3.2.2.3. By Distribution Channel
- 9.3.3. UAE Dry Shampoo Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Type
    - 9.3.3.2.2. By Function
    - 9.3.3.2.3. By Distribution Channel
- 9.3.4. Turkey Dry Shampoo Market Outlook
  - 9.3.4.1. Market Size & Forecast
    - 9.3.4.1.1. By Value
  - 9.3.4.2. Market Share & Forecast
    - 9.3.4.2.1. By Type
    - 9.3.4.2.2. By Function
    - 9.3.4.2.3. By Distribution Channel

10. South America Dry Shampoo Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Type
- 10.2.2. By Function
- 10.2.3. By Distribution Channel
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Dry Shampoo Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Type
    - 10.3.1.2.2. By Function
    - 10.3.1.2.3. By Distribution Channel
- 10.3.2. Argentina Dry Shampoo Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Type
    - 10.3.2.2.2. By Function
    - 10.3.2.2.3. By Distribution Channel
- 10.3.3. Colombia Dry Shampoo Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Type
    - 10.3.3.2.2. By Function
    - 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Company Profiles
- 15.1.1. Procter & Gamble Company
  - 15.1.1.1. Business Overview
  - 15.1.1.2. Company Snapshot
  - 15.1.1.3. Products & Services
  - 15.1.1.4. Financials (As Per Availability)
  - 15.1.1.5. Key Market Focus & Geographical Presence
  - 15.1.1.6. Recent Developments
  - 15.1.1.7. Key Management Personnel
- 15.1.2. Kao Corporation
- 15.1.3. The Estee Lauder Companies.
- 15.1.4. Shiseido Company Ltd
- 15.1.5. L'Oreal SA
- 15.1.6. Henkel AG & Co. KGaA
- 15.1.7. Unilever plc
- 15.1.8. Revlon Inc.
- 15.1.9. Church & Dwight Co, Inc.
- 15.1.10. Coty Inc.