Body Scrub Market - Global Industry Size, Share, Trends, Opportunity and Forecast Segment By Product Type, By Sales Channel, By Region & Competition, 2020-2030F

Description

Global Body Scrub Market was valued at USD 2.25 Billion in 2024 and is expected to reach USD 2.98 Billion by 2030 with a CAGR of 4.8% during the forecast period, driven by increasing consumer awareness of skincare and self-care routines. Body scrubs, known for their exfoliating and rejuvenating properties, have gained popularity due to their ability to remove dead skin cells, improve skin texture, and promote blood circulation. Several factors contribute to the market's growth. The rise of beauty and wellness trends, coupled with the influence of social media and beauty influencers, has propelled the demand for body care products like scrubs.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 2.25 Billion
Market Size 2030	USD 2.98 Billion
CAGR 2025-2030	4.8%
Fastest Growing Segment	Online
Largest Market	Asia Pacific

Consumers are seeking products with natural ingredients and sustainable formulations, driving manufacturers to innovate and offer eco-friendly options. The market landscape is characterized by the presence of both established cosmetic giants and emerging indie brands. Online retail channels have played a pivotal role in the market's expansion, providing a platform for smaller brands to reach a global audience. However, challenges such as varying regulations on product ingredients and the potential for over-exfoliation causing skin sensitivity to have created a need for product education among consumers. Moreover, the market might face competition from alternative skincare treatments and concerns related to microplastic use in some scrubs, leading to a shift toward more environmentally friendly alternatives. As consumers continue to prioritize self-care and skincare routines, the global body scrub market is projected to maintain a growth trajectory. To succeed in this competitive landscape, brands will need to focus on quality, innovation, and ethical considerations to meet evolving consumer preferences.

Key Market Drivers

Increasing Emphasis on Skincare

Consumers have increasingly folded skincare-and especially exfoliating body scrubs-into broader self-care rituals. The shift is fueled by a desire for healthy, glowing skin and routines that feel restorative, reduce stress, and deliver a spa-at-home reset. Body scrubs fit this mindset: by lifting dull, dead cells and encouraging circulation, they promise instant softness plus a small, mood-boosting ritual. In the United States, household spending on personal care products and services rose 9.7% in 2023, with average consumer-unit outlays reaching about USD 485, underscoring willingness to invest in everyday beauty and grooming.Public-health data also show rising engagement with wellness behaviors that pair naturally with skincare time. In 2022, 16.9% of U.S. adults practiced yoga-a practice many use to "restore overall health"-and 17.3% used meditation, reflecting a 20-year climb in complementary approaches tied to relaxation and well-being.At the same time, stress-related symptoms remain common: in 2022, 18.2% of adults reported any anxiety symptoms and 21.4% reported any depression symptoms, highlighting demand for soothing, ritualized self-care moments at home.Together, rising personal-care spend and increased adoption of wellness practices reinforce why consumers view body scrubs as essential-delivering tactile exfoliation plus a restorative pause that aligns with holistic skincare goals.

Key Market Challenges

Regulatory Complexities and Ingredient Safety

The body-scrub sector faces a tangled regulatory environment that complicates efforts to standardize formulations for global distribution. Manufacturers must navigate country-specific ingredient bans and restrictions-such as limits on intentionally added microplastics in the EU and national microbead bans in the U.S.-while also responding to ingredient-safety lists and labelling rules used by authorities like Health Canada. These divergent rules raise costs for reformulation, testing and compliance, and can slow innovation as R&D teams weigh novel exfoliants against regulatory risk. At the same time, ingredient safety is a core concern: abrasive or chemical exfoliants can provoke irritation, allergic reactions or longer-term skin damage in susceptible users, forcing companies to invest in safety testing and conservative claims.

Key Market Trends

Clean and Transparent Formulations

In recent years, consumer demand for clean-beauty offerings with transparent formulations has surged dramatically. According to a 2024 NSF survey of 1,000 Canadians, 72% of consumers view organic ingredients as important in personal-care products, while 66% want clear ingredient lists to help avoid potentially harmful substances. Further, broader market data reveals 65% of consumers believe clean-beauty products are safer than conventional ones, and 55% are willing to pay more for them. In this environment, manufacturers of body scrubs face mounting pressure to eliminate synthetic fragrances, parabens, sulfates, and other controversial ingredients-all while preserving performance and shelf life. In the U.S., for instance, approximately 80% of clean-beauty products are formulated without parabens, demonstrating industry adaptation to consumer standards. The clean-beauty market itself is booming-by 2023, about 35% of all U.S. beauty product sales were categorized as clean or natural, and the overall market was projected to reach USD 22 billion by 2024. Maintaining product efficacy while meeting these elevated expectations requires sophisticated reformulation strategies that balance ingredient safety, stability, and consumer trust.

Key Market Players

The Body Shop International Limited
Shiseido Company, Ltd.
3LAB, Inc.
The Face Shop Co., Ltd.
TONYMOLY Co., Ltd.
L'Oreal S.A.
Sephora USA, Inc.
Forest Essentials Pvt. Ltd.
Innisfree Cosmetics Pvt. Ltd.
The Procter & Gamble Company

Report Scope:

In this report, the Global Body Scrub Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Body Scrub Market, By Product Type:

Plant-based
Milk-based
Others

Body Scrub Market, By Sales Channel:

Supermarkets/Hypermarkets
Specialty Stores
Online
Others

Body Scrub Market, By Region:

Asia-Pacific
- China
- Japan
- India
- Vietnam
- South Korea
North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
South America
- Brazil
- Argentina
- Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Body Scrub Market.

Available Customizations:

Global Body Scrub Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments

4. Voice of Customer

4.1. Brand Awareness
4.2. Factors Influencing Purchase Decision
4.3. Sources of Information

5. Global Body Scrub Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product Type Market Share Analysis (Plant-based, Milk-based, Others)
- 5.2.2. By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
- 5.2.3. By Regional Market Share Analysis
  - 5.2.3.1. Asia-Pacific Market Share Analysis
  - 5.2.3.2. North America Market Share Analysis
  - 5.2.3.3. Europe Market Share Analysis
  - 5.2.3.4. Middle East & Africa Market Share Analysis
  - 5.2.3.5. South America Market Share Analysis
- 5.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
5.3. Global Body Scrub Market Mapping & Opportunity Assessment
- 5.3.1. By Product Type Market Mapping & Opportunity Assessment
- 5.3.2. By Sales Channel Market Mapping & Opportunity Assessment
- 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. Asia-Pacific Body Scrub Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product Type Market Share Analysis
- 6.2.2. By Sales Channel Market Share Analysis
- 6.2.3. By Country Market Share Analysis
  - 6.2.3.1. China Body Scrub Market Outlook
    - 6.2.3.1.1. Market Size & Forecast
      - 6.2.3.1.1.1. By Value
    - 6.2.3.1.2. Market Share & Forecast
      - 6.2.3.1.2.1. By Product Type Market Share Analysis
      - 6.2.3.1.2.2. By Sales Channel Market Share Analysis
  - 6.2.3.2. Japan Body Scrub Market Outlook
    - 6.2.3.2.1. Market Size & Forecast
      - 6.2.3.2.1.1. By Value
    - 6.2.3.2.2. Market Share & Forecast
      - 6.2.3.2.2.1. By Product Type Market Share Analysis
      - 6.2.3.2.2.2. By Sales Channel Market Share Analysis
  - 6.2.3.3. India Body Scrub Market Outlook
    - 6.2.3.3.1. Market Size & Forecast
      - 6.2.3.3.1.1. By Value
    - 6.2.3.3.2. Market Share & Forecast
      - 6.2.3.3.2.1. By Product Type Market Share Analysis
      - 6.2.3.3.2.2. By Sales Channel Market Share Analysis
  - 6.2.3.4. Vietnam Body Scrub Market Outlook
    - 6.2.3.4.1. Market Size & Forecast
      - 6.2.3.4.1.1. By Value
    - 6.2.3.4.2. Market Share & Forecast
      - 6.2.3.4.2.1. By Product Type Market Share Analysis
      - 6.2.3.4.2.2. By Sales Channel Market Share Analysis
  - 6.2.3.5. South Korea Body Scrub Market Outlook
    - 6.2.3.5.1. Market Size & Forecast
      - 6.2.3.5.1.1. By Value
    - 6.2.3.5.2. Market Share & Forecast
      - 6.2.3.5.2.1. By Product Type Market Share Analysis
      - 6.2.3.5.2.2. By Sales Channel Market Share Analysis

7. North America Body Scrub Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product Type Market Share Analysis
- 7.2.2. By Sales Channel Market Share Analysis
- 7.2.3. By Country Market Share Analysis
  - 7.2.3.1. United States Body Scrub Market Outlook
    - 7.2.3.1.1. Market Size & Forecast
      - 7.2.3.1.1.1. By Value
    - 7.2.3.1.2. Market Share & Forecast
      - 7.2.3.1.2.1. By Product Type Market Share Analysis
      - 7.2.3.1.2.2. By Sales Channel Market Share Analysis
  - 7.2.3.2. Canada Body Scrub Market Outlook
    - 7.2.3.2.1. Market Size & Forecast
      - 7.2.3.2.1.1. By Value
    - 7.2.3.2.2. Market Share & Forecast
      - 7.2.3.2.2.1. By Product Type Market Share Analysis
      - 7.2.3.2.2.2. By Sales Channel Market Share Analysis
  - 7.2.3.3. Mexico Body Scrub Market Outlook
    - 7.2.3.3.1. Market Size & Forecast
      - 7.2.3.3.1.1. By Value
    - 7.2.3.3.2. Market Share & Forecast
      - 7.2.3.3.2.1. By Product Type Market Share Analysis
      - 7.2.3.3.2.2. By Sales Channel Market Share Analysis

8. Europe Body Scrub Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product Type Market Share Analysis
- 8.2.2. By Sales Channel Market Share Analysis
- 8.2.3. By Country Market Share Analysis
  - 8.2.3.1. France Body Scrub Market Outlook
    - 8.2.3.1.1. Market Size & Forecast
      - 8.2.3.1.1.1. By Value
    - 8.2.3.1.2. Market Share & Forecast
      - 8.2.3.1.2.1. By Product Type Market Share Analysis
      - 8.2.3.1.2.2. By Sales Channel Market Share Analysis
  - 8.2.3.2. Germany Body Scrub Market Outlook
    - 8.2.3.2.1. Market Size & Forecast
      - 8.2.3.2.1.1. By Value
    - 8.2.3.2.2. Market Share & Forecast
      - 8.2.3.2.2.1. By Product Type Market Share Analysis
      - 8.2.3.2.2.2. By Sales Channel Market Share Analysis
  - 8.2.3.3. Spain Body Scrub Market Outlook
    - 8.2.3.3.1. Market Size & Forecast
      - 8.2.3.3.1.1. By Value
    - 8.2.3.3.2. Market Share & Forecast
      - 8.2.3.3.2.1. By Product Type Market Share Analysis
      - 8.2.3.3.2.2. By Sales Channel Market Share Analysis
  - 8.2.3.4. Italy Body Scrub Market Outlook
    - 8.2.3.4.1. Market Size & Forecast
      - 8.2.3.4.1.1. By Value
    - 8.2.3.4.2. Market Share & Forecast
      - 8.2.3.4.2.1. By Product Type Market Share Analysis
      - 8.2.3.4.2.2. By Sales Channel Market Share Analysis
  - 8.2.3.5. United Kingdom Body Scrub Market Outlook
    - 8.2.3.5.1. Market Size & Forecast
      - 8.2.3.5.1.1. By Value
    - 8.2.3.5.2. Market Share & Forecast
      - 8.2.3.5.2.1. By Product Type Market Share Analysis
      - 8.2.3.5.2.2. By Sales Channel Market Share Analysis

9. Middle East & Africa Body Scrub Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product Type Market Share Analysis
- 9.2.2. By Sales Channel Market Share Analysis
- 9.2.3. By Country Market Share Analysis
  - 9.2.3.1. South Africa Body Scrub Market Outlook
    - 9.2.3.1.1. Market Size & Forecast
      - 9.2.3.1.1.1. By Value
    - 9.2.3.1.2. Market Share & Forecast
      - 9.2.3.1.2.1. By Product Type Market Share Analysis
      - 9.2.3.1.2.2. By Sales Channel Market Share Analysis
  - 9.2.3.2. Saudi Arabia Body Scrub Market Outlook
    - 9.2.3.2.1. Market Size & Forecast
      - 9.2.3.2.1.1. By Value
    - 9.2.3.2.2. Market Share & Forecast
      - 9.2.3.2.2.1. By Product Type Market Share Analysis
      - 9.2.3.2.2.2. By Sales Channel Market Share Analysis
  - 9.2.3.3. UAE Body Scrub Market Outlook
    - 9.2.3.3.1. Market Size & Forecast
      - 9.2.3.3.1.1. By Value
    - 9.2.3.3.2. Market Share & Forecast
      - 9.2.3.3.2.1. By Product Type Market Share Analysis
      - 9.2.3.3.2.2. By Sales Channel Market Share Analysis

10. South America Body Scrub Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Product Type Market Share Analysis
- 10.2.2. By Sales Channel Market Share Analysis
- 10.2.3. By Country Market Share Analysis
  - 10.2.3.1. Argentina Body Scrub Market Outlook
    - 10.2.3.1.1. Market Size & Forecast
    - 10.2.3.1.1.1.By Value
    - 10.2.3.1.2. Market Share & Forecast
    - 10.2.3.1.2.1.By Product Type Market Share Analysis
    - 10.2.3.1.2.2.By Sales Channel Market Share Analysis
  - 10.2.3.2. Colombia Body Scrub Market Outlook
    - 10.2.3.2.1. Market Size & Forecast
    - 10.2.3.2.1.1.By Value
    - 10.2.3.2.2. Market Share & Forecast
    - 10.2.3.2.2.1.By Product Type Market Share Analysis
    - 10.2.3.2.2.2.By Sales Channel Market Share Analysis
  - 10.2.3.3. Brazil Body Scrub Market Outlook
    - 10.2.3.3.1. Market Size & Forecast
    - 10.2.3.3.1.1.By Value
    - 10.2.3.3.2. Market Share & Forecast
    - 10.2.3.3.2.1.By Product Type Market Share Analysis
    - 10.2.3.3.2.2.By Sales Channel Market Share Analysis

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Disruptions: Conflicts, Pandemics and Trade Barriers

13. Market Trends & Developments

14. Competitive Landscape

14.1. Company Profiles
- 14.1.1. The Body Shop International Limited
  - 14.1.1.1. Company Details
  - 14.1.1.2. Products
  - 14.1.1.3. Financials (As Per Availability)
  - 14.1.1.4. Key Market Focus & Geographical Presence
  - 14.1.1.5. Recent Developments
  - 14.1.1.6. Key Management Personnel
- 14.1.2. Shiseido Company, Ltd.
- 14.1.3. 3LAB, Inc.
- 14.1.4. The Face Shop Co., Ltd.
- 14.1.5. TONYMOLY Co., Ltd.
- 14.1.6. L'Oreal S.A.
- 14.1.7. Sephora USA, Inc.
- 14.1.8. Forest Essentials Pvt. Ltd.
- 14.1.9. Innisfree Cosmetics Pvt. Ltd.
- 14.1.10. The Procter & Gamble Company.

15. Strategic Recommendations/Action Plan

15.1. Key Focus Areas
15.2. Target Product Type
15.3. Target Sales Channel