Matcha Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Form, By Nature, By Distribution Channel By Region, By Competition, 2020-2030F

Description

The Global Matcha Market, valued at USD 4.33 Billion in 2024, is projected to experience a CAGR of 9.81% to reach USD 7.59 Billion by 2030. Matcha is a finely ground powder made from specially cultivated, shade-grown green tea leaves known as tencha, differentiated by its unique processing that involves stone-grinding the entire leaf. The global matcha market's expansion is fundamentally driven by increasing consumer health consciousness, recognizing matcha's antioxidant properties and perceived wellness benefits as a natural energy alternative. Furthermore, its growing versatility across various applications, including functional beverages, culinary uses, and personal care products, significantly contributes to demand.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 4.33 Billion
Market Size 2030	USD 7.59 Billion
CAGR 2025-2030	9.81%
Fastest Growing Segment	Online
Largest Market	Asia Pacific

Key Market Drivers

The global matcha market is significantly influenced by two primary drivers: rising health and wellness awareness, and broadening product innovation and diversification. Consumers are increasingly prioritizing nutritional benefits and seeking natural alternatives to traditional beverages, aligning with matcha's reputation as a superfood rich in antioxidants, L-theanine, and chlorophyll. This heightened health consciousness is evident in consumer choices, for instance, according to Ito En Ltd. 's Financial Results Presentation for FY2024, released in June 2025, the consumption ratio of their functional "Oi Ocha Bold Green Tea" among consumers in their 10s and 20s was approximately three times higher between May 2024 and April 2025, underscoring a strong preference for health-oriented green tea products that offer perceived wellness benefits. This trend directly fuels demand for matcha as a preferred ingredient in functional foods and beverages.

Key Market Challenges

The global matcha market faces a significant challenge in its inherent supply chain vulnerability. This vulnerability arises from traditional, labor-intensive cultivation and processing methods, an aging farming population, and the increasing impact of climate variability on harvests. These factors collectively result in a limited production capacity for tencha, the specific shade-grown green tea leaves required for matcha. This constrained supply struggles to meet the accelerating global demand, leading to market instability. For instance, according to the Global Japanese Tea Association, exports of Japanese tea, which include matcha, increased to approximately 10% of total production by the end of 2023, up from just 1% in the early 2000s. This surge in exports highlights the growing international appetite for matcha, which directly strains the limited domestic production resources.

Key Market Trends

The surge in e-commerce and direct-to-consumer sales significantly reshapes matcha distribution, offering enhanced accessibility and convenience to consumers. This digital shift enables brands to directly engage their audience, providing curated selections and personalized shopping experiences. According to Digital Commerce 360, online sales for the Food & Beverage category grew to approximately $30.95 billion in 2023, up from $27.80 billion in 2022, underscoring this significant shift towards digital purchasing. This trend is exemplified by companies investing in dedicated online platforms; for instance, DataM Intelligence reported in September 2024 that Kataoka & Co. , Ltd. launched Matcha Direct in March 2023, enabling direct customer orders of freshly ground matcha from its Kyoto tea factory. These direct channels improve inventory management and allow rapid responses to consumer preferences, profoundly influencing market dynamics.

Key Market Players

Matcha Maiden Pty Ltd
Mizuba Tea Co.
Aiya Europe GmbH
AOI Tea Company
Ippodo Tea Co., Ltd.
Ito En, Ltd.
McCormick & Company, Inc.
Tata Consumer Products Limited
Green Foods Corp.
Encha Life LLC's

Report Scope:

In this report, the Global Matcha Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Matcha Market, By Product Type:

Regular Tea
Flavored Tea

Matcha Market, By Form:

Powder
Liquid

Matcha Market, By Nature:

Conventional
Organic

Matcha Market, By Distribution Channel:

Supermarkets/Hypermarkets
Departmental Stores
Convenience Stores
Online
Others

Matcha Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Matcha Market.

Available Customizations:

Global Matcha Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Matcha Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product Type (Regular Tea, Flavored Tea)
- 5.2.2. By Form (Powder, Liquid)
- 5.2.3. By Nature (Conventional, Organic)
- 5.2.4. By Distribution Channel (Supermarkets/Hypermarkets, Departmental Stores, Convenience Stores, Online, Others)
- 5.2.5. By Region
- 5.2.6. By Company (2024)
5.3. Market Map

6. North America Matcha Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product Type
- 6.2.2. By Form
- 6.2.3. By Nature
- 6.2.4. By Distribution Channel
- 6.2.5. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Matcha Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Product Type
    - 6.3.1.2.2. By Form
    - 6.3.1.2.3. By Nature
    - 6.3.1.2.4. By Distribution Channel
- 6.3.2. Canada Matcha Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Product Type
    - 6.3.2.2.2. By Form
    - 6.3.2.2.3. By Nature
    - 6.3.2.2.4. By Distribution Channel
- 6.3.3. Mexico Matcha Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Product Type
    - 6.3.3.2.2. By Form
    - 6.3.3.2.3. By Nature
    - 6.3.3.2.4. By Distribution Channel

7. Europe Matcha Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product Type
- 7.2.2. By Form
- 7.2.3. By Nature
- 7.2.4. By Distribution Channel
- 7.2.5. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Matcha Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Product Type
    - 7.3.1.2.2. By Form
    - 7.3.1.2.3. By Nature
    - 7.3.1.2.4. By Distribution Channel
- 7.3.2. France Matcha Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Product Type
    - 7.3.2.2.2. By Form
    - 7.3.2.2.3. By Nature
    - 7.3.2.2.4. By Distribution Channel
- 7.3.3. United Kingdom Matcha Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Product Type
    - 7.3.3.2.2. By Form
    - 7.3.3.2.3. By Nature
    - 7.3.3.2.4. By Distribution Channel
- 7.3.4. Italy Matcha Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Product Type
    - 7.3.4.2.2. By Form
    - 7.3.4.2.3. By Nature
    - 7.3.4.2.4. By Distribution Channel
- 7.3.5. Spain Matcha Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Product Type
    - 7.3.5.2.2. By Form
    - 7.3.5.2.3. By Nature
    - 7.3.5.2.4. By Distribution Channel

8. Asia Pacific Matcha Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product Type
- 8.2.2. By Form
- 8.2.3. By Nature
- 8.2.4. By Distribution Channel
- 8.2.5. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Matcha Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Product Type
    - 8.3.1.2.2. By Form
    - 8.3.1.2.3. By Nature
    - 8.3.1.2.4. By Distribution Channel
- 8.3.2. India Matcha Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Product Type
    - 8.3.2.2.2. By Form
    - 8.3.2.2.3. By Nature
    - 8.3.2.2.4. By Distribution Channel
- 8.3.3. Japan Matcha Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Product Type
    - 8.3.3.2.2. By Form
    - 8.3.3.2.3. By Nature
    - 8.3.3.2.4. By Distribution Channel
- 8.3.4. South Korea Matcha Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Product Type
    - 8.3.4.2.2. By Form
    - 8.3.4.2.3. By Nature
    - 8.3.4.2.4. By Distribution Channel
- 8.3.5. Australia Matcha Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Product Type
    - 8.3.5.2.2. By Form
    - 8.3.5.2.3. By Nature
    - 8.3.5.2.4. By Distribution Channel

9. Middle East & Africa Matcha Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product Type
- 9.2.2. By Form
- 9.2.3. By Nature
- 9.2.4. By Distribution Channel
- 9.2.5. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Matcha Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Product Type
    - 9.3.1.2.2. By Form
    - 9.3.1.2.3. By Nature
    - 9.3.1.2.4. By Distribution Channel
- 9.3.2. UAE Matcha Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Product Type
    - 9.3.2.2.2. By Form
    - 9.3.2.2.3. By Nature
    - 9.3.2.2.4. By Distribution Channel
- 9.3.3. South Africa Matcha Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Product Type
    - 9.3.3.2.2. By Form
    - 9.3.3.2.3. By Nature
    - 9.3.3.2.4. By Distribution Channel

10. South America Matcha Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Product Type
- 10.2.2. By Form
- 10.2.3. By Nature
- 10.2.4. By Distribution Channel
- 10.2.5. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Matcha Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Product Type
    - 10.3.1.2.2. By Form
    - 10.3.1.2.3. By Nature
    - 10.3.1.2.4. By Distribution Channel
- 10.3.2. Colombia Matcha Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Product Type
    - 10.3.2.2.2. By Form
    - 10.3.2.2.3. By Nature
    - 10.3.2.2.4. By Distribution Channel
- 10.3.3. Argentina Matcha Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Product Type
    - 10.3.3.2.2. By Form
    - 10.3.3.2.3. By Nature
    - 10.3.3.2.4. By Distribution Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Matcha Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Matcha Maiden Pty Ltd
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Mizuba Tea Co.
15.3. Aiya Europe GmbH
15.4. AOI Tea Company
15.5. Ippodo Tea Co., Ltd.
15.6. Ito En, Ltd.
15.7. McCormick & Company, Inc.
15.8. Tata Consumer Products Limited
15.9. Green Foods Corp.
15.10. Encha Life LLC's