Decorative Coatings Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Technology, By Product, By Application, By Region and Competition, 2020-2030F

Description

The Global Decorative Coatings Market, valued at USD 79.5 Billion in 2024, is projected to experience a CAGR of 3.32% to reach USD 96.69 Billion by 2030. Decorative coatings, also known as architectural coatings, are applied to surfaces to impart aesthetic appeal and protective functionalities. These products are extensively utilized across residential, commercial, and industrial sectors for interior and exterior applications. Market growth is primarily driven by increasing urbanization and infrastructure development globally, alongside rising disposable incomes that stimulate consumer spending on home improvement. Technological advancements in coating durability and functionality further support this expansion.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 79.5 Billion
Market Size 2030	USD 96.69 Billion
CAGR 2025-2030	3.32%
Fastest Growing Segment	Waterborne Coatings
Largest Market	Asia Pacific

Key Market Drivers

The global decorative coatings market is significantly influenced by expanding construction and infrastructure development. The creation of new residential, commercial, and public structures inherently necessitates protective and aesthetic surface treatments, driving demand for a diverse range of coating products. This trend is evident in robust construction activity across various regions; for instance, according to the National Association of Home Builders, in January 2025, total US housing starts for 2024 were 1.36 million. This continuous addition of new building stock provides a foundational demand for decorative coatings for initial applications.

Key Market Challenges

The persistent volatility in raw material prices represents a significant challenge for the global decorative coatings market. Unpredictable fluctuations in the costs of crucial components directly impact manufacturing expenses and, consequently, profit margins. This instability complicates effective long-term strategic planning for production and pricing across the industry. For example, according to the American Coatings Association's "State of the Coatings Industry 2024" report, coatings producers experienced a 3% increase in overall costs in 2023, partly driven by elevated input expenses. Such cost pressures can impede investment in product innovation and market expansion, as companies frequently reallocate resources to manage immediate operational expenditures. Sustained high or erratic raw material costs force manufacturers to either absorb these increases, thereby reducing profitability, or transfer them to consumers, which can dampen demand and reduce market competitiveness. This dynamic places continuous strain on the financial stability of businesses within the decorative coatings sector.

Key Market Trends

The decorative coatings market is experiencing a significant shift towards sustainable and low-VOC (volatile organic compound) products, driven by environmental regulations and consumer health awareness. This trend compels manufacturers to invest in green chemistry, offering eco-friendlier formulations without compromising performance. According to the European Council of the Paint, Printing Ink, and Artist's Colours Industry (CEPE), in 2024, critical regulatory decisions included the adoption of Eco-design for a Sustainable Product Regulation, directly impacting the coatings industry. This regulatory impetus is complemented by industry advancements, as AkzoNobel's 2024 Annual Report, released in February 2025, detailed a 41% reduction in Scope 1 and 2 carbon emissions from its 2018 baseline.

Key Market Players

PPG Industries, Inc.
Axalta Coating Systems, LLC
Nippon Paint Holdings Co., Ltd.
Kansai Paint Co.,Ltd.
Bayer AG
The Sherwin-Williams Company
KCC Corporation
Jotun A/S
BASF SE
Asian Paints Limited

Report Scope:

In this report, the Global Decorative Coatings Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Decorative Coatings Market, By Technology:

Waterborne Coatings
Solventborne Coatings

Decorative Coatings Market, By Product:

Primer
Enamel
Emulsions
Others

Decorative Coatings Market, By Application:

Residential
Commercial

Decorative Coatings Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Decorative Coatings Market.

Available Customizations:

Global Decorative Coatings Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Decorative Coatings Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Technology (Waterborne Coatings, Solventborne Coatings)
- 5.2.2. By Product (Primer, Enamel, Emulsions, Others)
- 5.2.3. By Application (Residential, Commercial)
- 5.2.4. By Region
- 5.2.5. By Company (2024)
5.3. Market Map

6. North America Decorative Coatings Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Technology
- 6.2.2. By Product
- 6.2.3. By Application
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Decorative Coatings Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Technology
    - 6.3.1.2.2. By Product
    - 6.3.1.2.3. By Application
- 6.3.2. Canada Decorative Coatings Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Technology
    - 6.3.2.2.2. By Product
    - 6.3.2.2.3. By Application
- 6.3.3. Mexico Decorative Coatings Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Technology
    - 6.3.3.2.2. By Product
    - 6.3.3.2.3. By Application

7. Europe Decorative Coatings Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Technology
- 7.2.2. By Product
- 7.2.3. By Application
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Decorative Coatings Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Technology
    - 7.3.1.2.2. By Product
    - 7.3.1.2.3. By Application
- 7.3.2. France Decorative Coatings Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Technology
    - 7.3.2.2.2. By Product
    - 7.3.2.2.3. By Application
- 7.3.3. United Kingdom Decorative Coatings Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Technology
    - 7.3.3.2.2. By Product
    - 7.3.3.2.3. By Application
- 7.3.4. Italy Decorative Coatings Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Technology
    - 7.3.4.2.2. By Product
    - 7.3.4.2.3. By Application
- 7.3.5. Spain Decorative Coatings Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Technology
    - 7.3.5.2.2. By Product
    - 7.3.5.2.3. By Application

8. Asia Pacific Decorative Coatings Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Technology
- 8.2.2. By Product
- 8.2.3. By Application
- 8.2.4. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Decorative Coatings Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Technology
    - 8.3.1.2.2. By Product
    - 8.3.1.2.3. By Application
- 8.3.2. India Decorative Coatings Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Technology
    - 8.3.2.2.2. By Product
    - 8.3.2.2.3. By Application
- 8.3.3. Japan Decorative Coatings Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Technology
    - 8.3.3.2.2. By Product
    - 8.3.3.2.3. By Application
- 8.3.4. South Korea Decorative Coatings Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Technology
    - 8.3.4.2.2. By Product
    - 8.3.4.2.3. By Application
- 8.3.5. Australia Decorative Coatings Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Technology
    - 8.3.5.2.2. By Product
    - 8.3.5.2.3. By Application

9. Middle East & Africa Decorative Coatings Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Technology
- 9.2.2. By Product
- 9.2.3. By Application
- 9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Decorative Coatings Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Technology
    - 9.3.1.2.2. By Product
    - 9.3.1.2.3. By Application
- 9.3.2. UAE Decorative Coatings Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Technology
    - 9.3.2.2.2. By Product
    - 9.3.2.2.3. By Application
- 9.3.3. South Africa Decorative Coatings Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Technology
    - 9.3.3.2.2. By Product
    - 9.3.3.2.3. By Application

10. South America Decorative Coatings Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Technology
- 10.2.2. By Product
- 10.2.3. By Application
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Decorative Coatings Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Technology
    - 10.3.1.2.2. By Product
    - 10.3.1.2.3. By Application
- 10.3.2. Colombia Decorative Coatings Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Technology
    - 10.3.2.2.2. By Product
    - 10.3.2.2.3. By Application
- 10.3.3. Argentina Decorative Coatings Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Technology
    - 10.3.3.2.2. By Product
    - 10.3.3.2.3. By Application

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Decorative Coatings Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. PPG Industries, Inc.
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Axalta Coating Systems, LLC
15.3. Nippon Paint Holdings Co., Ltd.
15.4. Kansai Paint Co.,Ltd.
15.5. Bayer AG
15.6. The Sherwin-Williams Company
15.7. KCC Corporation
15.8. Jotun A/S
15.9. BASF SE
15.10. Asian Paints Limited