Agritourism Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Activity, By Sales Channel, By Region and Competition, 2020-2030F

Description

The Global Agritourism Market, valued at USD 5.93 Billion in 2024, is projected to experience a CAGR of 8.49% to reach USD 9.67 Billion by 2030. Agritourism represents a commercial enterprise that strategically integrates agricultural production and related processes with tourism, drawing visitors to farms, ranches, or other agricultural operations. This engagement is primarily for entertainment, educational enrichment, or direct participation, serving to generate diversified income streams for agricultural business owners.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 5.93 Billion
Market Size 2030	USD 9.67 Billion
CAGR 2025-2030	8.49%
Fastest Growing Segment	Direct
Largest Market	Europe

Key Market Drivers

A primary catalyst for the expansion of the global agritourism market is the rising demand for authentic and immersive rural experiences. Travelers are increasingly seeking genuine connections with local cultures, agricultural practices, and natural environments, moving beyond conventional tourist attractions. Agritourism effectively caters to this desire by offering direct engagement with farm life, regional food systems, and the people cultivating them, providing unique and educational opportunities. This trend highlights a fundamental shift in consumer preferences towards meaningful travel that offers insight into the provenance of food and local traditions.

Key Market Challenges

A significant impediment to the expansion of the Global Agritourism Market stems from the complexities associated with varying regulatory frameworks. The diverse legal requirements across different regions and jurisdictions create considerable uncertainty for agricultural business owners seeking to diversify into tourism. This fragmentation makes it challenging for operators to understand and comply with local zoning laws, land use policies, health and safety standards, and taxation rules, which can vary even within national borders. The administrative burden and potential for penalties due to non-compliance deter new entrants and inhibit existing businesses from scaling their agritourism offerings.

Key Market Trends

Digital transformation significantly drives the agritourism market, enhancing operational efficiency and market access. Integrating digital tools streamlines booking, offers virtual farm tours, and facilitates personalized visitor engagement, enabling providers to reach wider audiences and improve rural accessibility. A September 2025 report from the Publications Office of the European Union, based on a 2024 survey of 1,444 EU farms, showed widespread general IT tool adoption but less common use of specialized digital technologies for agricultural production, indicating innovation potential for agritourism. This trend is underscored by Booking. com's January 2025 launch of an AI-powered trip planner, personalizing itineraries and accommodation based on user preferences.

Key Market Players

Blackberry Farm
Harvest Fresh Farms
Willow-Witt RanchLiberty Hill Farm
Star Destinations
Nokyo Tourist Corporation
Beijing Youth Travel Agency
Sita Group Of Companies
Domiruth Peru Travel (DMC)
Diniscor Agro

Report Scope:

In this report, the Global Agritourism Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Agritourism Market, By Activity:

Outdoor Recreation
Agritainment
Educational Tourism
Accommodations
Others

Agritourism Market, By Sales Channel:

Direct
Indirect

Agritourism Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Agritourism Market.

Available Customizations:

Global Agritourism Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Agritourism Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Activity (Outdoor Recreation, Agritainment, Educational Tourism, Accommodations, Others)
- 5.2.2. By Sales Channel (Direct, Indirect)
- 5.2.3. By Region
- 5.2.4. By Company (2024)
5.3. Market Map

6. North America Agritourism Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Activity
- 6.2.2. By Sales Channel
- 6.2.3. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Agritourism Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Activity
    - 6.3.1.2.2. By Sales Channel
- 6.3.2. Canada Agritourism Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Activity
    - 6.3.2.2.2. By Sales Channel
- 6.3.3. Mexico Agritourism Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Activity
    - 6.3.3.2.2. By Sales Channel

7. Europe Agritourism Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Activity
- 7.2.2. By Sales Channel
- 7.2.3. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Agritourism Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Activity
    - 7.3.1.2.2. By Sales Channel
- 7.3.2. France Agritourism Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Activity
    - 7.3.2.2.2. By Sales Channel
- 7.3.3. United Kingdom Agritourism Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Activity
    - 7.3.3.2.2. By Sales Channel
- 7.3.4. Italy Agritourism Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Activity
    - 7.3.4.2.2. By Sales Channel
- 7.3.5. Spain Agritourism Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Activity
    - 7.3.5.2.2. By Sales Channel

8. Asia Pacific Agritourism Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Activity
- 8.2.2. By Sales Channel
- 8.2.3. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Agritourism Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Activity
    - 8.3.1.2.2. By Sales Channel
- 8.3.2. India Agritourism Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Activity
    - 8.3.2.2.2. By Sales Channel
- 8.3.3. Japan Agritourism Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Activity
    - 8.3.3.2.2. By Sales Channel
- 8.3.4. South Korea Agritourism Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Activity
    - 8.3.4.2.2. By Sales Channel
- 8.3.5. Australia Agritourism Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Activity
    - 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Agritourism Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Activity
- 9.2.2. By Sales Channel
- 9.2.3. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Agritourism Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Activity
    - 9.3.1.2.2. By Sales Channel
- 9.3.2. UAE Agritourism Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Activity
    - 9.3.2.2.2. By Sales Channel
- 9.3.3. South Africa Agritourism Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Activity
    - 9.3.3.2.2. By Sales Channel

10. South America Agritourism Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Activity
- 10.2.2. By Sales Channel
- 10.2.3. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Agritourism Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Activity
    - 10.3.1.2.2. By Sales Channel
- 10.3.2. Colombia Agritourism Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Activity
    - 10.3.2.2.2. By Sales Channel
- 10.3.3. Argentina Agritourism Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Activity
    - 10.3.3.2.2. By Sales Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Agritourism Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Blackberry Farm
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Harvest Fresh Farms
15.3. Willow-Witt RanchLiberty Hill Farm
15.4. Star Destinations
15.5. Nokyo Tourist Corporation
15.6. Beijing Youth Travel Agency
15.7. Sita Group Of Companies
15.8. Domiruth Peru Travel (DMC)
15.9. Diniscor Agro