Laundry Capsules Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Functionality, By Sales Channel, By Region, By Competition, 2020-2030F

Description

The Global Laundry Capsules Market, valued at USD 5.71 Billion in 2024, is projected to experience a CAGR of 10.93% to reach USD 10.64 Billion by 2030. Laundry capsules are pre-measured, water-soluble packets containing concentrated detergent formulations, often integrating fabric softeners and stain removers. The market's expansion is primarily driven by consumer demand for convenience, eliminating the need for manual measuring, alongside a preference for effective cleaning performance and increasingly, concentrated, sustainable product options.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 5.71 Billion
Market Size 2030	USD 10.64 Billion
CAGR 2025-2030	10.93%
Fastest Growing Segment	Online
Largest Market	North America

Key Market Drivers

A primary driver for the Global Laundry Capsules Market is the widespread consumer preference for convenience and efficiency in household routines. Modern consumers increasingly seek simplified solutions that minimize effort and save time, characteristics inherently offered by laundry capsules through their pre-measured, mess-free format. This appeal is evident in key market performances; according to Procter & Gamble's Q4 2024 earnings report, issued in July 2024, its Fabric and Home Care businesses achieved a 2% volume growth. This consistent demand for products that streamline laundry tasks underscores the significance of convenience as a pivotal factor influencing purchasing decisions and fostering market expansion. The ease of storage and precise dosing further contribute to their attractiveness, making them a preferred choice for consumers with busy lifestyles.

Key Market Challenges

A significant impediment to the expansion of the global laundry capsules market is the comparatively higher unit cost of these products. This elevated price point creates a notable barrier for consumers who prioritize affordability, particularly when considering conventional liquid or powder detergents as alternatives. Such cost disparity directly limits the market penetration of laundry capsules, restraining their adoption across broader consumer segments where budget considerations are paramount.

Key Market Trends

The expansion of multi-chamber and multifunctional pod formulations represents a significant trend in the Global Laundry Capsules Market, driven by consumer demand for superior cleaning efficacy and consolidated benefits. These advanced capsules integrate multiple active ingredients, such as stain removers, fabric softeners, and odor neutralizers, into a single unit, delivering a comprehensive cleaning solution that simplifies the laundry process. This innovation aligns with a broader industry shift towards enhanced product performance, where over 6% of new launches within the laundry care category in 2023 featured some form of health claim, as reported by A. I. S. E. , the European detergents and cleaning products association.

Key Market Players

The Procter & Gamble Company
Henkel AG & Co. KGaA
Unilever PLC
Reckitt Benckiser Group PLC
Church & Dwight Co., Inc.
Colgate-Palmolive Company
Kao Corporation
Lion Corporation
The Clorox Company
McBride Plc

Report Scope:

In this report, the Global Laundry Capsules Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Laundry Capsules Market, By Type:

Single-chamber capsules
Multi-chamber capsules
Liquid-filled capsules
Powder-filled capsules

Laundry Capsules Market, By Functionality:

Stain removal
Brightening
Whitening
Fabric softening
Odor elimination
All-in-one

Laundry Capsules Market, By Sales Channel:

Supermarkets/Hypermarkets
Convenience Stores
Online
Others

Laundry Capsules Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Laundry Capsules Market.

Available Customizations:

Global Laundry Capsules Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Laundry Capsules Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Type (Single-chamber capsules, Multi-chamber capsules, Liquid-filled capsules, Powder-filled capsules)
- 5.2.2. By Functionality (Stain removal, Brightening, Whitening, Fabric softening, Odor elimination, All-in-one)
- 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
- 5.2.4. By Region
- 5.2.5. By Company (2024)
5.3. Market Map

6. North America Laundry Capsules Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Type
- 6.2.2. By Functionality
- 6.2.3. By Sales Channel
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Laundry Capsules Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Type
    - 6.3.1.2.2. By Functionality
    - 6.3.1.2.3. By Sales Channel
- 6.3.2. Canada Laundry Capsules Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Type
    - 6.3.2.2.2. By Functionality
    - 6.3.2.2.3. By Sales Channel
- 6.3.3. Mexico Laundry Capsules Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Type
    - 6.3.3.2.2. By Functionality
    - 6.3.3.2.3. By Sales Channel

7. Europe Laundry Capsules Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Type
- 7.2.2. By Functionality
- 7.2.3. By Sales Channel
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Laundry Capsules Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Type
    - 7.3.1.2.2. By Functionality
    - 7.3.1.2.3. By Sales Channel
- 7.3.2. France Laundry Capsules Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Type
    - 7.3.2.2.2. By Functionality
    - 7.3.2.2.3. By Sales Channel
- 7.3.3. United Kingdom Laundry Capsules Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Type
    - 7.3.3.2.2. By Functionality
    - 7.3.3.2.3. By Sales Channel
- 7.3.4. Italy Laundry Capsules Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Type
    - 7.3.4.2.2. By Functionality
    - 7.3.4.2.3. By Sales Channel
- 7.3.5. Spain Laundry Capsules Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Type
    - 7.3.5.2.2. By Functionality
    - 7.3.5.2.3. By Sales Channel

8. Asia Pacific Laundry Capsules Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Type
- 8.2.2. By Functionality
- 8.2.3. By Sales Channel
- 8.2.4. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Laundry Capsules Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Type
    - 8.3.1.2.2. By Functionality
    - 8.3.1.2.3. By Sales Channel
- 8.3.2. India Laundry Capsules Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Type
    - 8.3.2.2.2. By Functionality
    - 8.3.2.2.3. By Sales Channel
- 8.3.3. Japan Laundry Capsules Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Type
    - 8.3.3.2.2. By Functionality
    - 8.3.3.2.3. By Sales Channel
- 8.3.4. South Korea Laundry Capsules Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Type
    - 8.3.4.2.2. By Functionality
    - 8.3.4.2.3. By Sales Channel
- 8.3.5. Australia Laundry Capsules Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Type
    - 8.3.5.2.2. By Functionality
    - 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Laundry Capsules Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Type
- 9.2.2. By Functionality
- 9.2.3. By Sales Channel
- 9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Laundry Capsules Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Type
    - 9.3.1.2.2. By Functionality
    - 9.3.1.2.3. By Sales Channel
- 9.3.2. UAE Laundry Capsules Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Type
    - 9.3.2.2.2. By Functionality
    - 9.3.2.2.3. By Sales Channel
- 9.3.3. South Africa Laundry Capsules Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Type
    - 9.3.3.2.2. By Functionality
    - 9.3.3.2.3. By Sales Channel

10. South America Laundry Capsules Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Type
- 10.2.2. By Functionality
- 10.2.3. By Sales Channel
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Laundry Capsules Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Type
    - 10.3.1.2.2. By Functionality
    - 10.3.1.2.3. By Sales Channel
- 10.3.2. Colombia Laundry Capsules Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Type
    - 10.3.2.2.2. By Functionality
    - 10.3.2.2.3. By Sales Channel
- 10.3.3. Argentina Laundry Capsules Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Type
    - 10.3.3.2.2. By Functionality
    - 10.3.3.2.3. By Sales Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Laundry Capsules Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. The Procter & Gamble Company
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Henkel AG & Co. KGaA
15.3. Unilever PLC
15.4. Reckitt Benckiser Group PLC
15.5. Church & Dwight Co., Inc.
15.6. Colgate-Palmolive Company
15.7. Kao Corporation
15.8. Lion Corporation
15.9. The Clorox Company
15.10. McBride Plc