Advanced Analytics Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Type, By Deployment, By End-User, By Region, and By Competition, 2020-2030F

Description

The Global Advanced Analytics Market, valued at USD 41.10 Billion in 2024, is projected to experience a CAGR of 18.67% to reach USD 114.79 Billion by 2030. Advanced analytics refers to the application of sophisticated techniques and tools, often leveraging artificial intelligence and machine learning, to examine data beyond traditional business intelligence, thereby enabling predictive modeling, prescriptive insights, and automated decision-making.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 41.10 Billion
Market Size 2030	USD 114.79 Billion
CAGR 2025-2030	18.67%
Fastest Growing Segment	BFSI
Largest Market	North America

Key Market Drivers

The proliferation of big data represents a foundational driver for the global advanced analytics market. Organizations are facing an escalating volume, velocity, and variety of data originating from numerous sources, including transactional systems, IoT devices, and digital platforms. This immense data inflow overwhelms traditional analytical methods, creating a clear imperative for more capable processing and insight extraction. According to Rivery, in May 2025, "Big data statistics: How much data is there in the world? ", the global volume of data created, captured, copied, and consumed reached 149 zettabytes in 2024, highlighting the vastness of data available for sophisticated analysis. This continuous expansion directly underpins the increasing demand for advanced analytics solutions that can transform raw data into strategic assets.

Key Market Challenges

The persistent concern surrounding data governance, privacy, and security represents a significant challenge to the growth of the Global Advanced Analytics Market. Organizations must meticulously manage expansive and intricate datasets, while simultaneously navigating strict regulatory mandates and upholding ethical data practices. This necessity for robust compliance frameworks often introduces considerable operational complexities and demands substantial resource allocation, thereby reallocating investments that could otherwise propel innovation and expansion within advanced analytics.

Key Market Trends

The increased adoption of Explainable AI (XAI) is a pivotal trend in the global advanced analytics market, underscoring transparency and trustworthiness in AI-driven decisions. As AI models grow complex, understanding their conclusions is crucial for compliance, risk mitigation, and user acceptance. This enables organizations to debug systems and build stakeholder confidence. According to Mastercard's 2025 Consumer Cybersecurity Survey, 64% of respondents stated that explainable AI features increase trust. Microsoft's Responsible AI Transparency Report outlined how automated dashboards monitoring AI model lifecycles contributed to a 4% reduction in incident detection and investigation time, facilitating greater adoption of AI-powered analytics by addressing algorithmic opacity.

Key Market Players

Altair Engineering, Inc.
Fair Isaac Corporation (FICO)
IBM Corporation
Microsoft Corporation
Oracle Corporation
SAP SE
SAS Institute Inc.
Knime AG
Trianz Group

Report Scope:

In this report, the Global Advanced Analytics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Advanced Analytics Market, By Type:

Big Data Analytics
Business Analytics
Customer Analytics
Others

Advanced Analytics Market, By Deployment:

On-premise
Cloud

Advanced Analytics Market, By End-User:

BFSI
Government
IT & Telecom
Healthcare
Others

Advanced Analytics Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Advanced Analytics Market.

Available Customizations:

Global Advanced Analytics Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Advanced Analytics Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Type (Big Data Analytics, Business Analytics, Customer Analytics, Others)
- 5.2.2. By Deployment (On-premise, Cloud)
- 5.2.3. By End-User (BFSI, Government, IT & Telecom, Healthcare, Others)
- 5.2.4. By Region
- 5.2.5. By Company (2024)
5.3. Market Map

6. North America Advanced Analytics Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Type
- 6.2.2. By Deployment
- 6.2.3. By End-User
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Advanced Analytics Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Type
    - 6.3.1.2.2. By Deployment
    - 6.3.1.2.3. By End-User
- 6.3.2. Canada Advanced Analytics Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Type
    - 6.3.2.2.2. By Deployment
    - 6.3.2.2.3. By End-User
- 6.3.3. Mexico Advanced Analytics Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Type
    - 6.3.3.2.2. By Deployment
    - 6.3.3.2.3. By End-User

7. Europe Advanced Analytics Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Type
- 7.2.2. By Deployment
- 7.2.3. By End-User
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Advanced Analytics Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Type
    - 7.3.1.2.2. By Deployment
    - 7.3.1.2.3. By End-User
- 7.3.2. France Advanced Analytics Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Type
    - 7.3.2.2.2. By Deployment
    - 7.3.2.2.3. By End-User
- 7.3.3. United Kingdom Advanced Analytics Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Type
    - 7.3.3.2.2. By Deployment
    - 7.3.3.2.3. By End-User
- 7.3.4. Italy Advanced Analytics Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Type
    - 7.3.4.2.2. By Deployment
    - 7.3.4.2.3. By End-User
- 7.3.5. Spain Advanced Analytics Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Type
    - 7.3.5.2.2. By Deployment
    - 7.3.5.2.3. By End-User

8. Asia Pacific Advanced Analytics Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Type
- 8.2.2. By Deployment
- 8.2.3. By End-User
- 8.2.4. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Advanced Analytics Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Type
    - 8.3.1.2.2. By Deployment
    - 8.3.1.2.3. By End-User
- 8.3.2. India Advanced Analytics Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Type
    - 8.3.2.2.2. By Deployment
    - 8.3.2.2.3. By End-User
- 8.3.3. Japan Advanced Analytics Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Type
    - 8.3.3.2.2. By Deployment
    - 8.3.3.2.3. By End-User
- 8.3.4. South Korea Advanced Analytics Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Type
    - 8.3.4.2.2. By Deployment
    - 8.3.4.2.3. By End-User
- 8.3.5. Australia Advanced Analytics Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Type
    - 8.3.5.2.2. By Deployment
    - 8.3.5.2.3. By End-User

9. Middle East & Africa Advanced Analytics Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Type
- 9.2.2. By Deployment
- 9.2.3. By End-User
- 9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Advanced Analytics Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Type
    - 9.3.1.2.2. By Deployment
    - 9.3.1.2.3. By End-User
- 9.3.2. UAE Advanced Analytics Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Type
    - 9.3.2.2.2. By Deployment
    - 9.3.2.2.3. By End-User
- 9.3.3. South Africa Advanced Analytics Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Type
    - 9.3.3.2.2. By Deployment
    - 9.3.3.2.3. By End-User

10. South America Advanced Analytics Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Type
- 10.2.2. By Deployment
- 10.2.3. By End-User
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Advanced Analytics Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Type
    - 10.3.1.2.2. By Deployment
    - 10.3.1.2.3. By End-User
- 10.3.2. Colombia Advanced Analytics Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Type
    - 10.3.2.2.2. By Deployment
    - 10.3.2.2.3. By End-User
- 10.3.3. Argentina Advanced Analytics Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Type
    - 10.3.3.2.2. By Deployment
    - 10.3.3.2.3. By End-User

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Advanced Analytics Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Altair Engineering, Inc.
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Fair Isaac Corporation (FICO)
15.3. IBM Corporation
15.4. Microsoft Corporation
15.5. Oracle Corporation
15.6. SAP SE
15.7. SAS Institute Inc.
15.8. Knime AG
15.9. Trianz Group