Manual Toothbrush Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By End User, By Sales Channel By Region, By Competition, 2020-2030F

Description

The Global Manual Toothbrush Market, valued at USD 5.76 Billion in 2024, is projected to experience a CAGR of 7.62% to reach USD 8.95 Billion by 2030. A manual toothbrush is a fundamental oral hygiene tool designed for mechanical plaque removal from teeth and gums. The global manual toothbrush market's growth is primarily driven by increasing consumer awareness regarding oral hygiene and the inherent affordability and widespread accessibility of these products across diverse socioeconomic segments.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 5.76 Billion
Market Size 2030	USD 8.95 Billion
CAGR 2025-2030	7.62%
Fastest Growing Segment	Online
Largest Market	Asia Pacific

Key Market Drivers

The global manual toothbrush market is substantially influenced by the pervasive affordability and widespread accessibility of these essential oral hygiene tools. Their low cost positions them as a primary choice for consumers across all socioeconomic strata, particularly in developing economies where disposable income may be limited, ensuring sustained demand and broad market reach. Manual toothbrushes require no external power source, further simplifying their use and reducing long-term consumer expenditure, which reinforces their ubiquitous presence in households worldwide. This inherent cost-effectiveness allows manufacturers to achieve extensive distribution networks, ensuring product availability even in remote retail environments.

Key Market Challenges

The escalating competition from electric toothbrushes presents a notable challenge to the growth of the Global Manual Toothbrush Market. Electric toothbrushes are increasingly perceived by consumers to offer superior cleaning efficacy and advanced features, influencing a gradual shift in preference, particularly in developed markets. This trend directly hampers the expansion of the manual toothbrush sector.

Key Market Trends

The rising adoption of sustainable materials represents a significant trend reshaping the Global Manual Toothbrush Market, driven by increasing consumer environmental consciousness and regulatory pressures. This shift compels manufacturers to innovate with eco-friendly alternatives for brush handles and bristles, moving away from conventional plastics. Companies are actively investing in research and development to introduce products made from bamboo, recycled plastics, or bio-based polymers to reduce ecological footprints. According to Colgate-Palmolive's 2024 Sustainability Report, as of December 31, 2024, the company had transitioned approximately 75% of its toothpaste SKUs globally to recyclable HDPE plastic tubes, demonstrating a broader commitment within oral care to integrating sustainable material solutions.

Key Market Players

The Procter & Gamble Company
Colgate-Palmolive Company
Unilever plc
GlaxoSmithKline plc.
Curaden AG
Periscope Enterprises, Inc (Nimbus Dental)
Perfect Group Corp., Ltd.
Boie, LLC.
Dr.Collins, Inc.
Haleon plc.

Report Scope:

In this report, the Global Manual Toothbrush Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Manual Toothbrush Market, By Type:

Ultra-soft
Medium Soft
Hard

Manual Toothbrush Market, By End User:

Individual
Dental Clinics/Offices

Manual Toothbrush Market, By Sales Channel:

Departmental Stores
Hypermarkets/Supermarkets
Online
Others

Manual Toothbrush Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Manual Toothbrush Market.

Available Customizations:

Global Manual Toothbrush Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Manual Toothbrush Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Type (Ultra-soft, Medium Soft, Hard)
- 5.2.2. By End User (Individual, Dental Clinics/Offices)
- 5.2.3. By Sales Channel (Departmental Stores, Hypermarkets/Supermarkets, Online, Others)
- 5.2.4. By Region
- 5.2.5. By Company (2024)
5.3. Market Map

6. North America Manual Toothbrush Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Type
- 6.2.2. By End User
- 6.2.3. By Sales Channel
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Manual Toothbrush Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Type
    - 6.3.1.2.2. By End User
    - 6.3.1.2.3. By Sales Channel
- 6.3.2. Canada Manual Toothbrush Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Type
    - 6.3.2.2.2. By End User
    - 6.3.2.2.3. By Sales Channel
- 6.3.3. Mexico Manual Toothbrush Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Type
    - 6.3.3.2.2. By End User
    - 6.3.3.2.3. By Sales Channel

7. Europe Manual Toothbrush Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Type
- 7.2.2. By End User
- 7.2.3. By Sales Channel
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Manual Toothbrush Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Type
    - 7.3.1.2.2. By End User
    - 7.3.1.2.3. By Sales Channel
- 7.3.2. France Manual Toothbrush Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Type
    - 7.3.2.2.2. By End User
    - 7.3.2.2.3. By Sales Channel
- 7.3.3. United Kingdom Manual Toothbrush Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Type
    - 7.3.3.2.2. By End User
    - 7.3.3.2.3. By Sales Channel
- 7.3.4. Italy Manual Toothbrush Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Type
    - 7.3.4.2.2. By End User
    - 7.3.4.2.3. By Sales Channel
- 7.3.5. Spain Manual Toothbrush Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Type
    - 7.3.5.2.2. By End User
    - 7.3.5.2.3. By Sales Channel

8. Asia Pacific Manual Toothbrush Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Type
- 8.2.2. By End User
- 8.2.3. By Sales Channel
- 8.2.4. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Manual Toothbrush Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Type
    - 8.3.1.2.2. By End User
    - 8.3.1.2.3. By Sales Channel
- 8.3.2. India Manual Toothbrush Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Type
    - 8.3.2.2.2. By End User
    - 8.3.2.2.3. By Sales Channel
- 8.3.3. Japan Manual Toothbrush Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Type
    - 8.3.3.2.2. By End User
    - 8.3.3.2.3. By Sales Channel
- 8.3.4. South Korea Manual Toothbrush Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Type
    - 8.3.4.2.2. By End User
    - 8.3.4.2.3. By Sales Channel
- 8.3.5. Australia Manual Toothbrush Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Type
    - 8.3.5.2.2. By End User
    - 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Manual Toothbrush Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Type
- 9.2.2. By End User
- 9.2.3. By Sales Channel
- 9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Manual Toothbrush Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Type
    - 9.3.1.2.2. By End User
    - 9.3.1.2.3. By Sales Channel
- 9.3.2. UAE Manual Toothbrush Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Type
    - 9.3.2.2.2. By End User
    - 9.3.2.2.3. By Sales Channel
- 9.3.3. South Africa Manual Toothbrush Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Type
    - 9.3.3.2.2. By End User
    - 9.3.3.2.3. By Sales Channel

10. South America Manual Toothbrush Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Type
- 10.2.2. By End User
- 10.2.3. By Sales Channel
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Manual Toothbrush Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Type
    - 10.3.1.2.2. By End User
    - 10.3.1.2.3. By Sales Channel
- 10.3.2. Colombia Manual Toothbrush Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Type
    - 10.3.2.2.2. By End User
    - 10.3.2.2.3. By Sales Channel
- 10.3.3. Argentina Manual Toothbrush Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Type
    - 10.3.3.2.2. By End User
    - 10.3.3.2.3. By Sales Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Manual Toothbrush Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. The Procter & Gamble Company
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Colgate-Palmolive Company
15.3. Unilever plc
15.4. GlaxoSmithKline plc.
15.5. Curaden AG
15.6. Periscope Enterprises, Inc (Nimbus Dental)
15.7. Perfect Group Corp., Ltd.
15.8. Boie, LLC.
15.9. Dr.Collins, Inc.
15.10. Haleon plc.