Potato Chips Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Flavour, By Sales Channel By Region & Competition, 2020-2030F

Description

The Global Potato Chips Market, valued at USD 36.32 Billion in 2024, is projected to experience a CAGR of 4.78% to reach USD 48.06 Billion by 2030. Potato chips are thinly sliced potato pieces that have been deep-fried, baked, or air-fried until crisp, commonly consumed as a convenient snack. The global market for these products is primarily driven by increasing consumer demand for accessible, ready-to-eat food options, which is exacerbated by rapid urbanization and evolving busy lifestyles.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 36.32 Billion
Market Size 2030	USD 48.06 Billion
CAGR 2025-2030	4.78%
Fastest Growing Segment	Flavour Potato Chips
Largest Market	North America

Key Market Drivers

The global potato chips market is significantly influenced by the growing demand for convenient and ready-to-eat snacks, a trend driven by evolving consumer lifestyles and increasing time constraints. Modern consumers frequently seek food options that require minimal preparation, seamlessly fitting into busy daily schedules. This preference extends to snacking, where potato chips offer an immediate and satisfying solution. According to Frito-Lay's U. S. Snack Index, in December 2023, 44% of Americans reported being too busy to cook as a primary rationale for integrating snacks into their no-prep meal repertoire, underscoring the vital role of convenience in consumption patterns.

Key Market Challenges

The increasing consumer awareness regarding health and wellness represents a substantial impediment to the growth of the global potato chips market. Concerns over the elevated levels of fat and sodium commonly found in conventional potato chip offerings are prompting a noticeable shift in consumer preferences. This heightened health consciousness directly influences purchasing decisions, as consumers actively seek snack alternatives perceived as more beneficial.

Key Market Trends

The demand for single-serve and portion-controlled packaging is notably influencing the market as consumers increasingly seek convenient and mindful snacking options. This packaging format directly addresses the need for on-the-go consumption and supports dietary management by providing pre-measured portions. According to SNAC International, in May 2025, sales of single-serve snack packages experienced a 1% growth in the past year, indicating a clear consumer emphasis on portion control and convenience. This trend allows manufacturers to cater to busy lifestyles while also appealing to health-conscious consumers managing their intake.

Key Market Players

Burts Snacks Limited
Calbee, Inc.
PepsiCo Inc.
Campbell Soup Company
Utz Quality Foods, LLC
Great Lakes Potato Chips LLC
Lorenz Bahlsen Snack-World GmbH & Co KG Germany
Intersnacks Group GmbH & Co. KG
Herr Foods Inc.
WK Kellogg Company

Report Scope:

In this report, the Global Potato Chips Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Potato Chips Market, By Type:

Fried
Baked

Potato Chips Market, By Flavour:

Plain/ Salted Potato Chips
Flavour Potato Chips

Potato Chips Market, By Sales Channel:

Departmental Stores
Hypermarkets/Supermarkets
Online
Others

Potato Chips Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Potato Chips Market.

Available Customizations:

Global Potato Chips Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Potato Chips Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Type (Fried, Baked)
- 5.2.2. By Flavour (Plain/ Salted Potato Chips, Flavour Potato Chips)
- 5.2.3. By Sales Channel (Departmental Stores, Hypermarkets/Supermarkets, Online, Others)
- 5.2.4. By Region
- 5.2.5. By Company (2024)
5.3. Market Map

6. North America Potato Chips Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Type
- 6.2.2. By Flavour
- 6.2.3. By Sales Channel
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Potato Chips Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Type
    - 6.3.1.2.2. By Flavour
    - 6.3.1.2.3. By Sales Channel
- 6.3.2. Canada Potato Chips Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Type
    - 6.3.2.2.2. By Flavour
    - 6.3.2.2.3. By Sales Channel
- 6.3.3. Mexico Potato Chips Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Type
    - 6.3.3.2.2. By Flavour
    - 6.3.3.2.3. By Sales Channel

7. Europe Potato Chips Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Type
- 7.2.2. By Flavour
- 7.2.3. By Sales Channel
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Potato Chips Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Type
    - 7.3.1.2.2. By Flavour
    - 7.3.1.2.3. By Sales Channel
- 7.3.2. France Potato Chips Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Type
    - 7.3.2.2.2. By Flavour
    - 7.3.2.2.3. By Sales Channel
- 7.3.3. United Kingdom Potato Chips Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Type
    - 7.3.3.2.2. By Flavour
    - 7.3.3.2.3. By Sales Channel
- 7.3.4. Italy Potato Chips Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Type
    - 7.3.4.2.2. By Flavour
    - 7.3.4.2.3. By Sales Channel
- 7.3.5. Spain Potato Chips Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Type
    - 7.3.5.2.2. By Flavour
    - 7.3.5.2.3. By Sales Channel

8. Asia Pacific Potato Chips Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Type
- 8.2.2. By Flavour
- 8.2.3. By Sales Channel
- 8.2.4. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Potato Chips Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Type
    - 8.3.1.2.2. By Flavour
    - 8.3.1.2.3. By Sales Channel
- 8.3.2. India Potato Chips Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Type
    - 8.3.2.2.2. By Flavour
    - 8.3.2.2.3. By Sales Channel
- 8.3.3. Japan Potato Chips Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Type
    - 8.3.3.2.2. By Flavour
    - 8.3.3.2.3. By Sales Channel
- 8.3.4. South Korea Potato Chips Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Type
    - 8.3.4.2.2. By Flavour
    - 8.3.4.2.3. By Sales Channel
- 8.3.5. Australia Potato Chips Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Type
    - 8.3.5.2.2. By Flavour
    - 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Potato Chips Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Type
- 9.2.2. By Flavour
- 9.2.3. By Sales Channel
- 9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Potato Chips Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Type
    - 9.3.1.2.2. By Flavour
    - 9.3.1.2.3. By Sales Channel
- 9.3.2. UAE Potato Chips Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Type
    - 9.3.2.2.2. By Flavour
    - 9.3.2.2.3. By Sales Channel
- 9.3.3. South Africa Potato Chips Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Type
    - 9.3.3.2.2. By Flavour
    - 9.3.3.2.3. By Sales Channel

10. South America Potato Chips Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Type
- 10.2.2. By Flavour
- 10.2.3. By Sales Channel
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Potato Chips Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Type
    - 10.3.1.2.2. By Flavour
    - 10.3.1.2.3. By Sales Channel
- 10.3.2. Colombia Potato Chips Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Type
    - 10.3.2.2.2. By Flavour
    - 10.3.2.2.3. By Sales Channel
- 10.3.3. Argentina Potato Chips Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Type
    - 10.3.3.2.2. By Flavour
    - 10.3.3.2.3. By Sales Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Potato Chips Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Burts Snacks Limited
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Calbee, Inc.
15.3. PepsiCo Inc.
15.4. Campbell Soup Company
15.5. Utz Quality Foods, LLC
15.6. Great Lakes Potato Chips LLC
15.7. Lorenz Bahlsen Snack-World GmbH & Co KG Germany
15.8. Intersnacks Group GmbH & Co. KG
15.9. Herr Foods Inc.
15.10. WK Kellogg Company