Wildlife Tourism Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Booking Mode, By Age Group, By Region & Competition, 2020-2030F

Description

The Global Wildlife Tourism Market, valued at USD 168.2 Billion in 2024, is projected to experience a CAGR of 7.81% to reach USD 264.11 Billion by 2030. Wildlife tourism is defined as travel specifically aimed at observing and interacting with wild animals in their natural habitats. The market's expansion is fundamentally supported by several key drivers, including a rising global environmental consciousness, increasing consumer demand for authentic experiential travel, and expanding disposable incomes, particularly in developing economies.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 168.2 Billion
Market Size 2030	USD 264.11 Billion
CAGR 2025-2030	7.81%
Fastest Growing Segment	Solo
Largest Market	Asia Pacific

Key Market Drivers

The Global Wildlife Tourism Market is significantly influenced by a heightened wildlife conservation awareness among consumers. Travelers are increasingly conscious of their environmental impact and seek experiences that align with ethical practices. This growing sensitivity directly shapes purchasing decisions, favoring operators who demonstrate genuine commitment to protecting flora and fauna. According to Booking. com's 2023 Sustainable Travel Report, 76% of global travelers intended to travel more sustainably in the next 12 months, indicating a clear shift in consumer priorities towards responsible tourism.

Key Market Challenges

The primary challenge impeding the global wildlife tourism market involves maintaining the delicate equilibrium between generating revenue and ensuring robust wildlife conservation. Failure to uphold stringent ethical standards, prevent habitat degradation, and effectively manage potential over-tourism in sensitive ecosystems directly diminishes the long-term viability and appeal of destinations. When natural environments are compromised, wildlife populations decline, and the authenticity of animal encounters diminishes, directly deterring environmentally conscious travelers who seek genuine and impactful experiences.

Key Market Trends

Advancements in digital platforms and online booking significantly shape the Global Wildlife Tourism Market by streamlining access and enhancing the customer experience. This trend broadens market reach for operators through seamless trip planning and efficient booking processes, addressing traveler expectations for efficiency and personalization. According to ITB Berlin 2024, a record number of technology companies from over 30 countries showcased their innovations, underscoring the industry's commitment to digital transformation.

Key Market Players

Exodus Travels Limited
Poseidon Arctic Voyages Ltd
50 Degrees North Nordic AS
Intrepid Group Pty Limited
Birding Ecotours, LLC
Elm Tourism Limited
Frontiers North Adventures Inc.
Rockjumper Birding Ltd
Absolute Zambia Safaris Ltd
G Adventures Inc.

Report Scope:

In this report, the Global Wildlife Tourism Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Wildlife Tourism Market, By Type:

Groups/Friends
Couples
Family
Solo

Wildlife Tourism Market, By Booking Mode:

Direct
Travel Agent
Marketplace Booking

Wildlife Tourism Market, By Age Group:

10-20
20-30
30-40
40 & Above

Wildlife Tourism Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Wildlife Tourism Market.

Available Customizations:

Global Wildlife Tourism Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Wildlife Tourism Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Type (Groups/Friends, Couples, Family, Solo)
- 5.2.2. By Booking Mode (Direct, Travel Agent, Marketplace Booking)
- 5.2.3. By Age Group (10-20, 20-30, 30-40, 40 & Above)
- 5.2.4. By Region
- 5.2.5. By Company (2024)
5.3. Market Map

6. North America Wildlife Tourism Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Type
- 6.2.2. By Booking Mode
- 6.2.3. By Age Group
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Wildlife Tourism Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Type
    - 6.3.1.2.2. By Booking Mode
    - 6.3.1.2.3. By Age Group
- 6.3.2. Canada Wildlife Tourism Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Type
    - 6.3.2.2.2. By Booking Mode
    - 6.3.2.2.3. By Age Group
- 6.3.3. Mexico Wildlife Tourism Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Type
    - 6.3.3.2.2. By Booking Mode
    - 6.3.3.2.3. By Age Group

7. Europe Wildlife Tourism Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Type
- 7.2.2. By Booking Mode
- 7.2.3. By Age Group
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Wildlife Tourism Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Type
    - 7.3.1.2.2. By Booking Mode
    - 7.3.1.2.3. By Age Group
- 7.3.2. France Wildlife Tourism Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Type
    - 7.3.2.2.2. By Booking Mode
    - 7.3.2.2.3. By Age Group
- 7.3.3. United Kingdom Wildlife Tourism Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Type
    - 7.3.3.2.2. By Booking Mode
    - 7.3.3.2.3. By Age Group
- 7.3.4. Italy Wildlife Tourism Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Type
    - 7.3.4.2.2. By Booking Mode
    - 7.3.4.2.3. By Age Group
- 7.3.5. Spain Wildlife Tourism Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Type
    - 7.3.5.2.2. By Booking Mode
    - 7.3.5.2.3. By Age Group

8. Asia Pacific Wildlife Tourism Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Type
- 8.2.2. By Booking Mode
- 8.2.3. By Age Group
- 8.2.4. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Wildlife Tourism Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Type
    - 8.3.1.2.2. By Booking Mode
    - 8.3.1.2.3. By Age Group
- 8.3.2. India Wildlife Tourism Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Type
    - 8.3.2.2.2. By Booking Mode
    - 8.3.2.2.3. By Age Group
- 8.3.3. Japan Wildlife Tourism Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Type
    - 8.3.3.2.2. By Booking Mode
    - 8.3.3.2.3. By Age Group
- 8.3.4. South Korea Wildlife Tourism Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Type
    - 8.3.4.2.2. By Booking Mode
    - 8.3.4.2.3. By Age Group
- 8.3.5. Australia Wildlife Tourism Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Type
    - 8.3.5.2.2. By Booking Mode
    - 8.3.5.2.3. By Age Group

9. Middle East & Africa Wildlife Tourism Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Type
- 9.2.2. By Booking Mode
- 9.2.3. By Age Group
- 9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Wildlife Tourism Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Type
    - 9.3.1.2.2. By Booking Mode
    - 9.3.1.2.3. By Age Group
- 9.3.2. UAE Wildlife Tourism Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Type
    - 9.3.2.2.2. By Booking Mode
    - 9.3.2.2.3. By Age Group
- 9.3.3. South Africa Wildlife Tourism Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Type
    - 9.3.3.2.2. By Booking Mode
    - 9.3.3.2.3. By Age Group

10. South America Wildlife Tourism Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Type
- 10.2.2. By Booking Mode
- 10.2.3. By Age Group
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Wildlife Tourism Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Type
    - 10.3.1.2.2. By Booking Mode
    - 10.3.1.2.3. By Age Group
- 10.3.2. Colombia Wildlife Tourism Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Type
    - 10.3.2.2.2. By Booking Mode
    - 10.3.2.2.3. By Age Group
- 10.3.3. Argentina Wildlife Tourism Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Type
    - 10.3.3.2.2. By Booking Mode
    - 10.3.3.2.3. By Age Group

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Wildlife Tourism Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Exodus Travels Limited
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Poseidon Arctic Voyages Ltd
15.3. 50 Degrees North Nordic AS
15.4. Intrepid Group Pty Limited
15.5. Birding Ecotours, LLC
15.6. Elm Tourism Limited
15.7. Frontiers North Adventures Inc.
15.8. Rockjumper Birding Ltd
15.9. Absolute Zambia Safaris Ltd
15.10. G Adventures Inc.