PUBLISHER: TechSci Research | PRODUCT CODE: 1881763
PUBLISHER: TechSci Research | PRODUCT CODE: 1881763
Rowing Machine Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Body Type, By Distribution Channel, By Region, By Competition, 2020-2030F
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The Global Rowing Machine Market will grow from USD 1.26 Billion in 2024 to USD 1.71 Billion by 2030 at a 5.22% CAGR. A rowing machine, or indoor rower, is an exercise apparatus designed to simulate watercraft rowing, providing a comprehensive full-body workout for cardiovascular conditioning and muscular strength. The global rowing machine market's expansion is primarily driven by heightened worldwide health and fitness awareness, an increasing consumer preference for convenient home-based exercise solutions, and continuous technological advancements that integrate smart features and interactive platforms into equipment designs. These factors collectively foster a demand for accessible and effective fitness routines.
| Market Overview | |
|---|---|
| Forecast Period | 2026-2030 |
| Market Size 2024 | USD 1.26 Billion |
| Market Size 2030 | USD 1.71 Billion |
| CAGR 2025-2030 | 5.22% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
Key Market Drivers
The global rowing machine market is significantly influenced by increasing health and wellness consciousness, a pervasive trend leading individuals to actively seek effective exercise modalities. Consumers are demonstrating a heightened commitment to preventative health measures and holistic well-being, driving demand for equipment that provides comprehensive fitness benefits. This rising awareness translates into a greater willingness to invest in tools that support health goals, with rowing machines recognized for their ability to deliver a full-body, low-impact cardiovascular and strength workout.
Key Market Challenges
The substantial initial investment required for high-quality rowing machines, alongside the considerable space demands of larger models, directly impedes the broader market penetration of the Global Rowing Machine Market. Consumers often face budget constraints, making the significant upfront cost of premium units a deterrent. This economic barrier limits accessibility, particularly for individuals seeking convenient home-based exercise solutions but unwilling or unable to allocate substantial funds.
Key Market Trends
The integration of connected fitness platforms and smart features represents a significant trend, transforming the user experience by embedding advanced technology directly into rowing machines. This development allows for real-time performance tracking, personalized workout recommendations, and interactive training sessions, fostering deeper user engagement and motivation. This trend is further evidenced by company performance; according to Sportstech Brands Holding GmbH, a prominent European provider of connected fitness equipment, revenue in the third quarter of 2025 was 24% higher than the same period last year, highlighting robust growth in this segment. These platforms create immersive ecosystems that extend beyond a single workout, offering guided programs, virtual environments, and social connectivity, thereby enhancing the overall value proposition of rowing machines.
Key Market Players
- Johnson Health Tech. Co., Ltd.
- Nautilus, Inc.
- Waterrower, Inc.
- Stamina Products, Inc.
- Sunny Distributor, Inc.
- iFIT Inc.
- York Barbell, LTD.
- Infiniti Fitness System
- Concept2 Inc.
- RP3 Rowing B.V.
Report Scope:
In this report, the Global Rowing Machine Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Rowing Machine Market, By Product Type:
- Air
- Water
- Magnetic
- Hydraulic
Rowing Machine Market, By Body Type:
- Metal
- Solid Wood
Rowing Machine Market, By Distribution Channel:
- Online
- Offline
Rowing Machine Market, By Region:
- North America
- United States
- Canada
- Mexico
- Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- South America
- Brazil
- Argentina
- Colombia
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Global Rowing Machine Market.
Available Customizations:
Global Rowing Machine Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Product Overview
- 1.1. Market Definition
- 1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations
2. Research Methodology
- 2.1. Objective of the Study
- 2.2. Baseline Methodology
- 2.3. Key Industry Partners
- 2.4. Major Association and Secondary Sources
- 2.5. Forecasting Methodology
- 2.6. Data Triangulation & Validation
- 2.7. Assumptions and Limitations
3. Executive Summary
- 3.1. Overview of the Market
- 3.2. Overview of Key Market Segmentations
- 3.3. Overview of Key Market Players
- 3.4. Overview of Key Regions/Countries
- 3.5. Overview of Market Drivers, Challenges, Trends
4. Voice of Customer
5. Global Rowing Machine Market Outlook
- 5.1. Market Size & Forecast
- 5.1.1. By Value
- 5.2. Market Share & Forecast
- 5.2.1. By Product Type (Air, Water, Magnetic, Hydraulic)
- 5.2.2. By Body Type (Metal, Solid Wood)
- 5.2.3. By Distribution Channel (Online, Offline)
- 5.2.4. By Region
- 5.2.5. By Company (2024)
- 5.3. Market Map
6. North America Rowing Machine Market Outlook
- 6.1. Market Size & Forecast
- 6.1.1. By Value
- 6.2. Market Share & Forecast
- 6.2.1. By Product Type
- 6.2.2. By Body Type
- 6.2.3. By Distribution Channel
- 6.2.4. By Country
- 6.3. North America: Country Analysis
- 6.3.1. United States Rowing Machine Market Outlook
- 6.3.1.1. Market Size & Forecast
- 6.3.1.1.1. By Value
- 6.3.1.2. Market Share & Forecast
- 6.3.1.2.1. By Product Type
- 6.3.1.2.2. By Body Type
- 6.3.1.2.3. By Distribution Channel
- 6.3.1.1. Market Size & Forecast
- 6.3.2. Canada Rowing Machine Market Outlook
- 6.3.2.1. Market Size & Forecast
- 6.3.2.1.1. By Value
- 6.3.2.2. Market Share & Forecast
- 6.3.2.2.1. By Product Type
- 6.3.2.2.2. By Body Type
- 6.3.2.2.3. By Distribution Channel
- 6.3.2.1. Market Size & Forecast
- 6.3.3. Mexico Rowing Machine Market Outlook
- 6.3.3.1. Market Size & Forecast
- 6.3.3.1.1. By Value
- 6.3.3.2. Market Share & Forecast
- 6.3.3.2.1. By Product Type
- 6.3.3.2.2. By Body Type
- 6.3.3.2.3. By Distribution Channel
- 6.3.3.1. Market Size & Forecast
- 6.3.1. United States Rowing Machine Market Outlook
7. Europe Rowing Machine Market Outlook
- 7.1. Market Size & Forecast
- 7.1.1. By Value
- 7.2. Market Share & Forecast
- 7.2.1. By Product Type
- 7.2.2. By Body Type
- 7.2.3. By Distribution Channel
- 7.2.4. By Country
- 7.3. Europe: Country Analysis
- 7.3.1. Germany Rowing Machine Market Outlook
- 7.3.1.1. Market Size & Forecast
- 7.3.1.1.1. By Value
- 7.3.1.2. Market Share & Forecast
- 7.3.1.2.1. By Product Type
- 7.3.1.2.2. By Body Type
- 7.3.1.2.3. By Distribution Channel
- 7.3.1.1. Market Size & Forecast
- 7.3.2. France Rowing Machine Market Outlook
- 7.3.2.1. Market Size & Forecast
- 7.3.2.1.1. By Value
- 7.3.2.2. Market Share & Forecast
- 7.3.2.2.1. By Product Type
- 7.3.2.2.2. By Body Type
- 7.3.2.2.3. By Distribution Channel
- 7.3.2.1. Market Size & Forecast
- 7.3.3. United Kingdom Rowing Machine Market Outlook
- 7.3.3.1. Market Size & Forecast
- 7.3.3.1.1. By Value
- 7.3.3.2. Market Share & Forecast
- 7.3.3.2.1. By Product Type
- 7.3.3.2.2. By Body Type
- 7.3.3.2.3. By Distribution Channel
- 7.3.3.1. Market Size & Forecast
- 7.3.4. Italy Rowing Machine Market Outlook
- 7.3.4.1. Market Size & Forecast
- 7.3.4.1.1. By Value
- 7.3.4.2. Market Share & Forecast
- 7.3.4.2.1. By Product Type
- 7.3.4.2.2. By Body Type
- 7.3.4.2.3. By Distribution Channel
- 7.3.4.1. Market Size & Forecast
- 7.3.5. Spain Rowing Machine Market Outlook
- 7.3.5.1. Market Size & Forecast
- 7.3.5.1.1. By Value
- 7.3.5.2. Market Share & Forecast
- 7.3.5.2.1. By Product Type
- 7.3.5.2.2. By Body Type
- 7.3.5.2.3. By Distribution Channel
- 7.3.5.1. Market Size & Forecast
- 7.3.1. Germany Rowing Machine Market Outlook
8. Asia Pacific Rowing Machine Market Outlook
- 8.1. Market Size & Forecast
- 8.1.1. By Value
- 8.2. Market Share & Forecast
- 8.2.1. By Product Type
- 8.2.2. By Body Type
- 8.2.3. By Distribution Channel
- 8.2.4. By Country
- 8.3. Asia Pacific: Country Analysis
- 8.3.1. China Rowing Machine Market Outlook
- 8.3.1.1. Market Size & Forecast
- 8.3.1.1.1. By Value
- 8.3.1.2. Market Share & Forecast
- 8.3.1.2.1. By Product Type
- 8.3.1.2.2. By Body Type
- 8.3.1.2.3. By Distribution Channel
- 8.3.1.1. Market Size & Forecast
- 8.3.2. India Rowing Machine Market Outlook
- 8.3.2.1. Market Size & Forecast
- 8.3.2.1.1. By Value
- 8.3.2.2. Market Share & Forecast
- 8.3.2.2.1. By Product Type
- 8.3.2.2.2. By Body Type
- 8.3.2.2.3. By Distribution Channel
- 8.3.2.1. Market Size & Forecast
- 8.3.3. Japan Rowing Machine Market Outlook
- 8.3.3.1. Market Size & Forecast
- 8.3.3.1.1. By Value
- 8.3.3.2. Market Share & Forecast
- 8.3.3.2.1. By Product Type
- 8.3.3.2.2. By Body Type
- 8.3.3.2.3. By Distribution Channel
- 8.3.3.1. Market Size & Forecast
- 8.3.4. South Korea Rowing Machine Market Outlook
- 8.3.4.1. Market Size & Forecast
- 8.3.4.1.1. By Value
- 8.3.4.2. Market Share & Forecast
- 8.3.4.2.1. By Product Type
- 8.3.4.2.2. By Body Type
- 8.3.4.2.3. By Distribution Channel
- 8.3.4.1. Market Size & Forecast
- 8.3.5. Australia Rowing Machine Market Outlook
- 8.3.5.1. Market Size & Forecast
- 8.3.5.1.1. By Value
- 8.3.5.2. Market Share & Forecast
- 8.3.5.2.1. By Product Type
- 8.3.5.2.2. By Body Type
- 8.3.5.2.3. By Distribution Channel
- 8.3.5.1. Market Size & Forecast
- 8.3.1. China Rowing Machine Market Outlook
9. Middle East & Africa Rowing Machine Market Outlook
- 9.1. Market Size & Forecast
- 9.1.1. By Value
- 9.2. Market Share & Forecast
- 9.2.1. By Product Type
- 9.2.2. By Body Type
- 9.2.3. By Distribution Channel
- 9.2.4. By Country
- 9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Rowing Machine Market Outlook
- 9.3.1.1. Market Size & Forecast
- 9.3.1.1.1. By Value
- 9.3.1.2. Market Share & Forecast
- 9.3.1.2.1. By Product Type
- 9.3.1.2.2. By Body Type
- 9.3.1.2.3. By Distribution Channel
- 9.3.1.1. Market Size & Forecast
- 9.3.2. UAE Rowing Machine Market Outlook
- 9.3.2.1. Market Size & Forecast
- 9.3.2.1.1. By Value
- 9.3.2.2. Market Share & Forecast
- 9.3.2.2.1. By Product Type
- 9.3.2.2.2. By Body Type
- 9.3.2.2.3. By Distribution Channel
- 9.3.2.1. Market Size & Forecast
- 9.3.3. South Africa Rowing Machine Market Outlook
- 9.3.3.1. Market Size & Forecast
- 9.3.3.1.1. By Value
- 9.3.3.2. Market Share & Forecast
- 9.3.3.2.1. By Product Type
- 9.3.3.2.2. By Body Type
- 9.3.3.2.3. By Distribution Channel
- 9.3.3.1. Market Size & Forecast
- 9.3.1. Saudi Arabia Rowing Machine Market Outlook
10. South America Rowing Machine Market Outlook
- 10.1. Market Size & Forecast
- 10.1.1. By Value
- 10.2. Market Share & Forecast
- 10.2.1. By Product Type
- 10.2.2. By Body Type
- 10.2.3. By Distribution Channel
- 10.2.4. By Country
- 10.3. South America: Country Analysis
- 10.3.1. Brazil Rowing Machine Market Outlook
- 10.3.1.1. Market Size & Forecast
- 10.3.1.1.1. By Value
- 10.3.1.2. Market Share & Forecast
- 10.3.1.2.1. By Product Type
- 10.3.1.2.2. By Body Type
- 10.3.1.2.3. By Distribution Channel
- 10.3.1.1. Market Size & Forecast
- 10.3.2. Colombia Rowing Machine Market Outlook
- 10.3.2.1. Market Size & Forecast
- 10.3.2.1.1. By Value
- 10.3.2.2. Market Share & Forecast
- 10.3.2.2.1. By Product Type
- 10.3.2.2.2. By Body Type
- 10.3.2.2.3. By Distribution Channel
- 10.3.2.1. Market Size & Forecast
- 10.3.3. Argentina Rowing Machine Market Outlook
- 10.3.3.1. Market Size & Forecast
- 10.3.3.1.1. By Value
- 10.3.3.2. Market Share & Forecast
- 10.3.3.2.1. By Product Type
- 10.3.3.2.2. By Body Type
- 10.3.3.2.3. By Distribution Channel
- 10.3.3.1. Market Size & Forecast
- 10.3.1. Brazil Rowing Machine Market Outlook
11. Market Dynamics
- 11.1. Drivers
- 11.2. Challenges
12. Market Trends & Developments
- 12.1. Merger & Acquisition (If Any)
- 12.2. Product Launches (If Any)
- 12.3. Recent Developments
13. Global Rowing Machine Market: SWOT Analysis
14. Porter's Five Forces Analysis
- 14.1. Competition in the Industry
- 14.2. Potential of New Entrants
- 14.3. Power of Suppliers
- 14.4. Power of Customers
- 14.5. Threat of Substitute Products
15. Competitive Landscape
- 15.1. Johnson Health Tech. Co., Ltd.
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
- 15.2. Nautilus, Inc.
- 15.3. Waterrower, Inc.
- 15.4. Stamina Products, Inc.
- 15.5. Sunny Distributor, Inc.
- 15.6. iFIT Inc.
- 15.7. York Barbell, LTD.
- 15.8. Infiniti Fitness System
- 15.9. Concept2 Inc.
- 15.10. RP3 Rowing B.V.
16. Strategic Recommendations
17. About Us & Disclaimer
