Animation Toys Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Category, By Distribution Channel, By Region, By Competition, 2020-2030F

Description

The Global Animation Toys Market will grow from USD 39.87 Billion in 2024 to USD 58.28 Billion by 2030 at a 6.53% CAGR. Animation toys are playthings inspired by characters, settings, and stories from animated films, television series, or other media, designed to replicate animated universe elements and engage consumers through imaginative play and fandom. The market for these products is fundamentally driven by the extensive global consumption of animated content and successful character licensing agreements.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 39.87 Billion
Market Size 2030	USD 58.28 Billion
CAGR 2025-2030	6.53%
Fastest Growing Segment	Online
Largest Market	North America

Key Market Drivers

The animation toy market is significantly propelled by the growing popularity of animated content and franchises, which consistently generate consumer demand for related merchandise. The sustained success of animated films, television series, and digital content translates directly into heightened interest in character-based toys. According to Licensing International, May 2024, "Licensing International Releases Executive Summary of 2024 Global Licensing Industry Study", the Entertainment/Characters segment of licensed products grew 6.9% to reach $147.6 billion in revenue in 2023, underscoring the substantial economic impact of popular animated properties.

Key Market Challenges

Intellectual Property infringement and counterfeit products represent a significant impediment to the growth of the Global Animation Toys Market. The widespread availability of unauthorized replicas directly undermines the brand value developed by legitimate manufacturers and can erode consumer trust. Furthermore, these illicit products often fail to meet established safety standards, creating substantial health and safety risks for consumers, which in turn deters purchasing of all products within the category.

Key Market Trends

The animation toys market is experiencing significant growth driven by the expanding adult collector segment, a demographic increasingly seeking premium and nostalgia-driven products. This trend reflects a shift in consumer behavior where adults are purchasing animation-themed toys not just for children, but for personal collections and investment.

Key Market Players

Aoshima Bunka Kyozai Co., Ltd.
Bandai Spirits Co., Ltd.
Dream International Limited
Good Smile Company, Inc.
Hasbro, Inc.
Kotobukiya Co., Ltd.
Mattel, Inc.
McFarlane Toys
Spin Master Ltd.
Toy Shed Toys, LLC.

Report Scope:

In this report, the Global Animation Toys Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Animation Toys Market, By Type:

Stop Motion
Flip Book
Zoetrope
Others

Animation Toys Market, By Category:

Recreational Toys
Learning Toys

Animation Toys Market, By Distribution Channel:

Online
Offline

Animation Toys Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Animation Toys Market.

Available Customizations:

Global Animation Toys Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Animation Toys Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Type (Stop Motion, Flip Book, Zoetrope, Others)
- 5.2.2. By Category (Recreational Toys, Learning Toys)
- 5.2.3. By Distribution Channel (Online, Offline)
- 5.2.4. By Region
- 5.2.5. By Company (2024)
5.3. Market Map

6. North America Animation Toys Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Type
- 6.2.2. By Category
- 6.2.3. By Distribution Channel
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Animation Toys Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Type
    - 6.3.1.2.2. By Category
    - 6.3.1.2.3. By Distribution Channel
- 6.3.2. Canada Animation Toys Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Type
    - 6.3.2.2.2. By Category
    - 6.3.2.2.3. By Distribution Channel
- 6.3.3. Mexico Animation Toys Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Type
    - 6.3.3.2.2. By Category
    - 6.3.3.2.3. By Distribution Channel

7. Europe Animation Toys Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Type
- 7.2.2. By Category
- 7.2.3. By Distribution Channel
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Animation Toys Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Type
    - 7.3.1.2.2. By Category
    - 7.3.1.2.3. By Distribution Channel
- 7.3.2. France Animation Toys Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Type
    - 7.3.2.2.2. By Category
    - 7.3.2.2.3. By Distribution Channel
- 7.3.3. United Kingdom Animation Toys Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Type
    - 7.3.3.2.2. By Category
    - 7.3.3.2.3. By Distribution Channel
- 7.3.4. Italy Animation Toys Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Type
    - 7.3.4.2.2. By Category
    - 7.3.4.2.3. By Distribution Channel
- 7.3.5. Spain Animation Toys Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Type
    - 7.3.5.2.2. By Category
    - 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Animation Toys Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Type
- 8.2.2. By Category
- 8.2.3. By Distribution Channel
- 8.2.4. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Animation Toys Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Type
    - 8.3.1.2.2. By Category
    - 8.3.1.2.3. By Distribution Channel
- 8.3.2. India Animation Toys Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Type
    - 8.3.2.2.2. By Category
    - 8.3.2.2.3. By Distribution Channel
- 8.3.3. Japan Animation Toys Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Type
    - 8.3.3.2.2. By Category
    - 8.3.3.2.3. By Distribution Channel
- 8.3.4. South Korea Animation Toys Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Type
    - 8.3.4.2.2. By Category
    - 8.3.4.2.3. By Distribution Channel
- 8.3.5. Australia Animation Toys Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Type
    - 8.3.5.2.2. By Category
    - 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Animation Toys Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Type
- 9.2.2. By Category
- 9.2.3. By Distribution Channel
- 9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Animation Toys Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Type
    - 9.3.1.2.2. By Category
    - 9.3.1.2.3. By Distribution Channel
- 9.3.2. UAE Animation Toys Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Type
    - 9.3.2.2.2. By Category
    - 9.3.2.2.3. By Distribution Channel
- 9.3.3. South Africa Animation Toys Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Type
    - 9.3.3.2.2. By Category
    - 9.3.3.2.3. By Distribution Channel

10. South America Animation Toys Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Type
- 10.2.2. By Category
- 10.2.3. By Distribution Channel
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Animation Toys Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Type
    - 10.3.1.2.2. By Category
    - 10.3.1.2.3. By Distribution Channel
- 10.3.2. Colombia Animation Toys Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Type
    - 10.3.2.2.2. By Category
    - 10.3.2.2.3. By Distribution Channel
- 10.3.3. Argentina Animation Toys Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Type
    - 10.3.3.2.2. By Category
    - 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Animation Toys Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Aoshima Bunka Kyozai Co., Ltd.
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Bandai Spirits Co., Ltd.
15.3. Dream International Limited
15.4. Good Smile Company, Inc.
15.5. Hasbro, Inc.
15.6. Kotobukiya Co., Ltd.
15.7. Mattel, Inc.
15.8. McFarlane Toys
15.9. Spin Master Ltd.
15.10. Toy Shed Toys, LLC.