Growlers Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Material, By Capacity, By Application, By End User, By Distribution Channel, By Region & Competition, 2021-2031F

Description

The Global Growlers Market will grow from USD 569.73 Million in 2025 to USD 788.91 Million by 2031 at a 5.57% CAGR. The Global Growlers Market centers on the manufacturing and distribution of reusable, airtight vessels designed to transport draft beverages, particularly beer, from breweries to off-premise locations.

Market Overview
Forecast Period	2027-2031
Market Size 2025	USD 569.73 Million
Market Size 2031	USD 788.91 Million
CAGR 2026-2031	5.57%
Fastest Growing Segment	Glass
Largest Market	North America

Key Market Drivers

The proliferation of the global craft beer and microbrewery industry acts as a primary catalyst for the growler market, creating the necessary infrastructure for draft-to-go sales. As operational breweries increase, taprooms rely on growlers to bridge the gap between on-premise draught consumption and at-home enjoyment. This expansion ensures refill stations remain accessible, sustaining the utility of reusable vessels.

Key Market Challenges

The primary challenge hindering the growth of the Global Growlers Market is the intense competition from pre-packaged beverage formats, most notably aluminum cans. Consumers increasingly favor single-use options due to their superior preservation capabilities and convenience, as cans eliminate the need for cleaning and maintenance associated with reusable glass or stainless steel vessels. This preference for grab-and-go packaging reduces the reliance on draft fill stations, thereby diminishing the demand for growlers as a primary method of beer transport.

Key Market Trends

The market is undergoing a significant material transition from traditional glass vessels to vacuum-insulated stainless steel containers, driven by consumer demand for superior thermal retention and physical durability. Unlike glass, which is fragile and fails to maintain temperature, double-walled stainless steel units preserve draft quality for extended periods, making them the preferred choice for outdoor recreational applications. This shift has sustained the momentum of major insulated beverageware manufacturers even in a maturing market.

Key Market Players

Orange Vessel Co.
Fort Point Beer CO.
Sprecher Brewing Co.
Ardagh Group S.A.
Alpha Packaging
William Croxsons & Sons Limited
GrowlerWerks Inc.
Global Glass Solutions
Berlin Packaging LLC
The Boelter Companies

Report Scope:

In this report, the Global Growlers Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Growlers Market, By Material:

Plastic
Glass
Metal
Ceramic
Others

Growlers Market, By Capacity:

32 Oz
64 Oz
128 Oz

Growlers Market, By Application:

Alcoholic
Non-Alcoholic

Growlers Market, By End User:

Commercial
Residential

Growlers Market, By Distribution Channel:

Online
Offline

Growlers Market, By Region:

North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia Pacific
China
India
Japan
Australia
South Korea
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Growlers Market.

Available Customizations:

Global Growlers Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Growlers Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Material (Plastic, Glass, Metal, Ceramic, Others)
- 5.2.2. By Capacity (32 Oz, 64 Oz, 128 Oz)
- 5.2.3. By Application (Alcoholic, Non-Alcoholic)
- 5.2.4. By End User (Commercial, Residential)
- 5.2.5. By Distribution Channel (Online, Offline)
- 5.2.6. By Region
- 5.2.7. By Company (2025)
5.3. Market Map

6. North America Growlers Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Material
- 6.2.2. By Capacity
- 6.2.3. By Application
- 6.2.4. By End User
- 6.2.5. By Distribution Channel
- 6.2.6. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Growlers Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Material
    - 6.3.1.2.2. By Capacity
    - 6.3.1.2.3. By Application
    - 6.3.1.2.4. By End User
    - 6.3.1.2.5. By Distribution Channel
- 6.3.2. Canada Growlers Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Material
    - 6.3.2.2.2. By Capacity
    - 6.3.2.2.3. By Application
    - 6.3.2.2.4. By End User
    - 6.3.2.2.5. By Distribution Channel
- 6.3.3. Mexico Growlers Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Material
    - 6.3.3.2.2. By Capacity
    - 6.3.3.2.3. By Application
    - 6.3.3.2.4. By End User
    - 6.3.3.2.5. By Distribution Channel

7. Europe Growlers Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Material
- 7.2.2. By Capacity
- 7.2.3. By Application
- 7.2.4. By End User
- 7.2.5. By Distribution Channel
- 7.2.6. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Growlers Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Material
    - 7.3.1.2.2. By Capacity
    - 7.3.1.2.3. By Application
    - 7.3.1.2.4. By End User
    - 7.3.1.2.5. By Distribution Channel
- 7.3.2. France Growlers Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Material
    - 7.3.2.2.2. By Capacity
    - 7.3.2.2.3. By Application
    - 7.3.2.2.4. By End User
    - 7.3.2.2.5. By Distribution Channel
- 7.3.3. United Kingdom Growlers Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Material
    - 7.3.3.2.2. By Capacity
    - 7.3.3.2.3. By Application
    - 7.3.3.2.4. By End User
    - 7.3.3.2.5. By Distribution Channel
- 7.3.4. Italy Growlers Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Material
    - 7.3.4.2.2. By Capacity
    - 7.3.4.2.3. By Application
    - 7.3.4.2.4. By End User
    - 7.3.4.2.5. By Distribution Channel
- 7.3.5. Spain Growlers Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Material
    - 7.3.5.2.2. By Capacity
    - 7.3.5.2.3. By Application
    - 7.3.5.2.4. By End User
    - 7.3.5.2.5. By Distribution Channel

8. Asia Pacific Growlers Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Material
- 8.2.2. By Capacity
- 8.2.3. By Application
- 8.2.4. By End User
- 8.2.5. By Distribution Channel
- 8.2.6. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Growlers Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Material
    - 8.3.1.2.2. By Capacity
    - 8.3.1.2.3. By Application
    - 8.3.1.2.4. By End User
    - 8.3.1.2.5. By Distribution Channel
- 8.3.2. India Growlers Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Material
    - 8.3.2.2.2. By Capacity
    - 8.3.2.2.3. By Application
    - 8.3.2.2.4. By End User
    - 8.3.2.2.5. By Distribution Channel
- 8.3.3. Japan Growlers Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Material
    - 8.3.3.2.2. By Capacity
    - 8.3.3.2.3. By Application
    - 8.3.3.2.4. By End User
    - 8.3.3.2.5. By Distribution Channel
- 8.3.4. South Korea Growlers Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Material
    - 8.3.4.2.2. By Capacity
    - 8.3.4.2.3. By Application
    - 8.3.4.2.4. By End User
    - 8.3.4.2.5. By Distribution Channel
- 8.3.5. Australia Growlers Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Material
    - 8.3.5.2.2. By Capacity
    - 8.3.5.2.3. By Application
    - 8.3.5.2.4. By End User
    - 8.3.5.2.5. By Distribution Channel

9. Middle East & Africa Growlers Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Material
- 9.2.2. By Capacity
- 9.2.3. By Application
- 9.2.4. By End User
- 9.2.5. By Distribution Channel
- 9.2.6. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Growlers Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Material
    - 9.3.1.2.2. By Capacity
    - 9.3.1.2.3. By Application
    - 9.3.1.2.4. By End User
    - 9.3.1.2.5. By Distribution Channel
- 9.3.2. UAE Growlers Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Material
    - 9.3.2.2.2. By Capacity
    - 9.3.2.2.3. By Application
    - 9.3.2.2.4. By End User
    - 9.3.2.2.5. By Distribution Channel
- 9.3.3. South Africa Growlers Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Material
    - 9.3.3.2.2. By Capacity
    - 9.3.3.2.3. By Application
    - 9.3.3.2.4. By End User
    - 9.3.3.2.5. By Distribution Channel

10. South America Growlers Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Material
- 10.2.2. By Capacity
- 10.2.3. By Application
- 10.2.4. By End User
- 10.2.5. By Distribution Channel
- 10.2.6. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Growlers Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Material
    - 10.3.1.2.2. By Capacity
    - 10.3.1.2.3. By Application
    - 10.3.1.2.4. By End User
    - 10.3.1.2.5. By Distribution Channel
- 10.3.2. Colombia Growlers Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Material
    - 10.3.2.2.2. By Capacity
    - 10.3.2.2.3. By Application
    - 10.3.2.2.4. By End User
    - 10.3.2.2.5. By Distribution Channel
- 10.3.3. Argentina Growlers Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Material
    - 10.3.3.2.2. By Capacity
    - 10.3.3.2.3. By Application
    - 10.3.3.2.4. By End User
    - 10.3.3.2.5. By Distribution Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Growlers Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Orange Vessel Co.
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Fort Point Beer CO.
15.3. Sprecher Brewing Co.
15.4. Ardagh Group S.A.
15.5. Alpha Packaging
15.6. William Croxsons & Sons Limited
15.7. GrowlerWerks Inc.
15.8. Global Glass Solutions
15.9. Berlin Packaging LLC
15.10. The Boelter Companies