Mascara Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Nature, By Sales Channel, By Region & Competition, 2021-2031F

Description

The Global Mascara Market will grow from USD 6.65 Billion in 2025 to USD 8.47 Billion by 2031 at a 4.11% CAGR. Mascara is a cosmetic preparation specifically formulated to enhance the eyelashes by darkening, thickening, lengthening, or defining them, typically applied using a brush or wand.

Market Overview
Forecast Period	2027-2031
Market Size 2025	USD 6.65 Billion
Market Size 2031	USD 8.47 Billion
CAGR 2026-2031	4.11%
Fastest Growing Segment	Waterproof
Largest Market	North America

Key Market Drivers

The Influence of Viral Social Media Trends and Influencer-Led Marketing is rapidly reshaping the global mascara landscape, as platforms like TikTok and Instagram create immediate, high-volume demand for specific products. Consumers increasingly rely on short-form video content demonstrating "before and after" effects, which compresses the path to purchase and rewards brands that can generate algorithmic virality.

Key Market Challenges

The stringent regulatory landscape regarding chemical safety and ingredient transparency serves as a significant impediment to the expansion of the global mascara market. Because mascara is applied directly to the sensitive ocular region, it is subject to more rigorous safety assessments than other cosmetic categories. Manufacturers must navigate a complex, fragmented system of international compliance standards, where an ingredient approved in one region may be restricted in another. This regulatory fragmentation forces companies to formulate multiple versions of the same product or conduct extensive, costly testing to ensure universal compliance, which directly delays product launches and extends the time-to-market for new innovations.

Key Market Trends

The Proliferation of Serum-Infused Hybrid Mascara Formulations is redefining product value by merging pigmentation with lash-conditioning treatments. Consumers are increasingly prioritizing the "skinification" of their makeup routines, seeking mascaras enriched with keratin, biotin, and peptides to counteract lash brittleness caused by daily wear and removal. This convergence of aesthetics and care has allowed mass-market brands to premiumize their portfolios, sustaining revenue momentum even as purchasing power fluctuates.

Key Market Players

The Estee Lauder Companies Inc.
LVMH Moet Hennessy Louis Vuitton
Aurea Group
Inika Organic
Revlon Inc.
L'Oreal S.A
Coty Inc.
Unilever Plc.
Natura Holding S.A.

Report Scope:

In this report, the Global Mascara Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mascara Market, By Product:

Regular
Waterproof

Mascara Market, By Nature:

Organic
Conventional

Mascara Market, By Sales Channel:

Multi-Branded Stores
Supermarkets/Hypermarkets
Online
Specialty Stores
Others (Exclusive Stores, Direct Sales, etc.)

Mascara Market, By Region:

North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia Pacific
China
India
Japan
Australia
South Korea
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mascara Market.

Available Customizations:

Global Mascara Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Mascara Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product (Regular, Waterproof)
- 5.2.2. By Nature (Organic, Conventional)
- 5.2.3. By Sales Channel (Multi-Branded Stores, Supermarkets/Hypermarkets, Online, Specialty Stores, Others (Exclusive Stores, Direct Sales, etc.))
- 5.2.4. By Region
- 5.2.5. By Company (2025)
5.3. Market Map

6. North America Mascara Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product
- 6.2.2. By Nature
- 6.2.3. By Sales Channel
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Mascara Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Product
    - 6.3.1.2.2. By Nature
    - 6.3.1.2.3. By Sales Channel
- 6.3.2. Canada Mascara Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Product
    - 6.3.2.2.2. By Nature
    - 6.3.2.2.3. By Sales Channel
- 6.3.3. Mexico Mascara Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Product
    - 6.3.3.2.2. By Nature
    - 6.3.3.2.3. By Sales Channel

7. Europe Mascara Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product
- 7.2.2. By Nature
- 7.2.3. By Sales Channel
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Mascara Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Product
    - 7.3.1.2.2. By Nature
    - 7.3.1.2.3. By Sales Channel
- 7.3.2. France Mascara Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Product
    - 7.3.2.2.2. By Nature
    - 7.3.2.2.3. By Sales Channel
- 7.3.3. United Kingdom Mascara Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Product
    - 7.3.3.2.2. By Nature
    - 7.3.3.2.3. By Sales Channel
- 7.3.4. Italy Mascara Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Product
    - 7.3.4.2.2. By Nature
    - 7.3.4.2.3. By Sales Channel
- 7.3.5. Spain Mascara Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Product
    - 7.3.5.2.2. By Nature
    - 7.3.5.2.3. By Sales Channel

8. Asia Pacific Mascara Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product
- 8.2.2. By Nature
- 8.2.3. By Sales Channel
- 8.2.4. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Mascara Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Product
    - 8.3.1.2.2. By Nature
    - 8.3.1.2.3. By Sales Channel
- 8.3.2. India Mascara Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Product
    - 8.3.2.2.2. By Nature
    - 8.3.2.2.3. By Sales Channel
- 8.3.3. Japan Mascara Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Product
    - 8.3.3.2.2. By Nature
    - 8.3.3.2.3. By Sales Channel
- 8.3.4. South Korea Mascara Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Product
    - 8.3.4.2.2. By Nature
    - 8.3.4.2.3. By Sales Channel
- 8.3.5. Australia Mascara Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Product
    - 8.3.5.2.2. By Nature
    - 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Mascara Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product
- 9.2.2. By Nature
- 9.2.3. By Sales Channel
- 9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Mascara Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Product
    - 9.3.1.2.2. By Nature
    - 9.3.1.2.3. By Sales Channel
- 9.3.2. UAE Mascara Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Product
    - 9.3.2.2.2. By Nature
    - 9.3.2.2.3. By Sales Channel
- 9.3.3. South Africa Mascara Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Product
    - 9.3.3.2.2. By Nature
    - 9.3.3.2.3. By Sales Channel

10. South America Mascara Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Product
- 10.2.2. By Nature
- 10.2.3. By Sales Channel
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Mascara Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Product
    - 10.3.1.2.2. By Nature
    - 10.3.1.2.3. By Sales Channel
- 10.3.2. Colombia Mascara Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Product
    - 10.3.2.2.2. By Nature
    - 10.3.2.2.3. By Sales Channel
- 10.3.3. Argentina Mascara Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Product
    - 10.3.3.2.2. By Nature
    - 10.3.3.2.3. By Sales Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Mascara Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. The Estee Lauder Companies Inc.
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. LVMH Moet Hennessy Louis Vuitton
15.3. Aurea Group
15.4. Inika Organic
15.5. Revlon Inc.
15.6. L'Oreal S.A
15.7. Coty Inc.
15.8. Unilever Plc.
15.9. Natura Holding S.A.