K-Beauty Products Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By End User, By Sales Channel, By Region & Competition, 2021-2031F

Description

The Global K-Beauty Products Market will grow from USD 13.54 Billion in 2025 to USD 22.37 Billion by 2031 at a 8.73% CAGR. The Global K-Beauty Products Market encompasses skincare, cosmetics, and personal care items originating from South Korea, renowned for their focus on hydration, natural ingredients, and functional efficacy. The primary drivers supporting this market's growth include the extensive global reach of South Korean cultural exports, known as the Hallyu wave, which significantly enhances brand recognition across diverse demographics.

Market Overview
Forecast Period	2027-2031
Market Size 2025	USD 13.54 Billion
Market Size 2031	USD 22.37 Billion
CAGR 2026-2031	8.73%
Fastest Growing Segment	Online
Largest Market	Asia Pacific

Key Market Drivers

The global proliferation of South Korean pop culture, known as Hallyu, serves as a primary engine for market expansion, particularly by reducing entry barriers in Western nations where consumers previously favored established European brands. K-pop idols and drama celebrities effectively function as cultural ambassadors, normalizing extensive skincare routines and generating immediate demand for specific products showcased in entertainment media. This cultural transmission has translated into tangible economic gains, shifting the export focus from traditional Asian markets to high-growth Western regions.

Key Market Challenges

The Global K-Beauty Products Market faces a substantial obstacle in the form of stringent regulatory complexities and non-tariff barriers, particularly in its largest export destinations. As international authorities implement more rigorous safety standards and documentation requirements, South Korean manufacturers are compelled to navigate lengthened approval processes and bear increased compliance expenditures. These administrative burdens delay market entry for new formulations and erode profit margins, making it difficult for brands to sustain competitive pricing strategies.

Key Market Trends

The Shift from Cotton to Hydrogel and Bio-Collagen Sheet Masks represents a fundamental evolution toward high-performance, overnight home treatments. Unlike traditional fiber masks, these advanced hydrogel variants are designed to melt into the epidermis over several hours, maximizing the delivery of active ingredients like low-molecular collagen directly into the skin barrier. This product class has become the cornerstone of the "slow aging" movement, dominating sales channels due to its visible efficacy compared to standard hydration steps.

Key Market Players

ABLE C&C CO., Ltd.
Adwin Korea Corp
Annie's Way International Co., Ltd.
The Beauty Factory, Ltd.
BNH Cosmetics
Ceragem Health and Beauty Co, Ltd.
CK Beauty Enterprise Inc.
Bluehug, Inc.
LG Household & Health Care
Amorepacific Corporation

Report Scope:

In this report, the Global K-Beauty Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

K-Beauty Products Market, By Product Type:

Sheet Masks
Cleansers
Moisturizers
Makeup and Others

K-Beauty Products Market, By End User:

Male and Female

K-Beauty Products Market, By Sales Channel:

Supermarkets/Hypermarkets
Multi-Branded Stores
Online
and Others

K-Beauty Products Market, By Region:

North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia Pacific
China
India
Japan
Australia
South Korea
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global K-Beauty Products Market.

Available Customizations:

Global K-Beauty Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global K-Beauty Products Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product Type (Sheet Masks, Cleansers, Moisturizers, Makeup and Others)
- 5.2.2. By End User (Male and Female)
- 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Online, and Others)
- 5.2.4. By Region
- 5.2.5. By Company (2025)
5.3. Market Map

6. North America K-Beauty Products Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product Type
- 6.2.2. By End User
- 6.2.3. By Sales Channel
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States K-Beauty Products Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Product Type
    - 6.3.1.2.2. By End User
    - 6.3.1.2.3. By Sales Channel
- 6.3.2. Canada K-Beauty Products Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Product Type
    - 6.3.2.2.2. By End User
    - 6.3.2.2.3. By Sales Channel
- 6.3.3. Mexico K-Beauty Products Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Product Type
    - 6.3.3.2.2. By End User
    - 6.3.3.2.3. By Sales Channel

7. Europe K-Beauty Products Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product Type
- 7.2.2. By End User
- 7.2.3. By Sales Channel
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany K-Beauty Products Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Product Type
    - 7.3.1.2.2. By End User
    - 7.3.1.2.3. By Sales Channel
- 7.3.2. France K-Beauty Products Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Product Type
    - 7.3.2.2.2. By End User
    - 7.3.2.2.3. By Sales Channel
- 7.3.3. United Kingdom K-Beauty Products Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Product Type
    - 7.3.3.2.2. By End User
    - 7.3.3.2.3. By Sales Channel
- 7.3.4. Italy K-Beauty Products Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Product Type
    - 7.3.4.2.2. By End User
    - 7.3.4.2.3. By Sales Channel
- 7.3.5. Spain K-Beauty Products Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Product Type
    - 7.3.5.2.2. By End User
    - 7.3.5.2.3. By Sales Channel

8. Asia Pacific K-Beauty Products Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product Type
- 8.2.2. By End User
- 8.2.3. By Sales Channel
- 8.2.4. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China K-Beauty Products Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Product Type
    - 8.3.1.2.2. By End User
    - 8.3.1.2.3. By Sales Channel
- 8.3.2. India K-Beauty Products Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Product Type
    - 8.3.2.2.2. By End User
    - 8.3.2.2.3. By Sales Channel
- 8.3.3. Japan K-Beauty Products Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Product Type
    - 8.3.3.2.2. By End User
    - 8.3.3.2.3. By Sales Channel
- 8.3.4. South Korea K-Beauty Products Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Product Type
    - 8.3.4.2.2. By End User
    - 8.3.4.2.3. By Sales Channel
- 8.3.5. Australia K-Beauty Products Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Product Type
    - 8.3.5.2.2. By End User
    - 8.3.5.2.3. By Sales Channel

9. Middle East & Africa K-Beauty Products Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product Type
- 9.2.2. By End User
- 9.2.3. By Sales Channel
- 9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia K-Beauty Products Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Product Type
    - 9.3.1.2.2. By End User
    - 9.3.1.2.3. By Sales Channel
- 9.3.2. UAE K-Beauty Products Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Product Type
    - 9.3.2.2.2. By End User
    - 9.3.2.2.3. By Sales Channel
- 9.3.3. South Africa K-Beauty Products Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Product Type
    - 9.3.3.2.2. By End User
    - 9.3.3.2.3. By Sales Channel

10. South America K-Beauty Products Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Product Type
- 10.2.2. By End User
- 10.2.3. By Sales Channel
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil K-Beauty Products Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Product Type
    - 10.3.1.2.2. By End User
    - 10.3.1.2.3. By Sales Channel
- 10.3.2. Colombia K-Beauty Products Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Product Type
    - 10.3.2.2.2. By End User
    - 10.3.2.2.3. By Sales Channel
- 10.3.3. Argentina K-Beauty Products Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Product Type
    - 10.3.3.2.2. By End User
    - 10.3.3.2.3. By Sales Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global K-Beauty Products Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. ABLE C&C CO., Ltd.
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Adwin Korea Corp
15.3. Annie's Way International Co., Ltd.
15.4. The Beauty Factory, Ltd.
15.5. BNH Cosmetics
15.6. Ceragem Health and Beauty Co, Ltd.
15.7. CK Beauty Enterprise Inc.
15.8. Bluehug, Inc.
15.9. LG Household & Health Care
15.10. Amorepacific Corporation