Hand Blender Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Application, By Sales Channel, By Region & Competition, 2021-2031F

Description

The Global Hand Blender Market will grow from USD 306.06 Million in 2025 to USD 420.01 Million by 2031 at a 5.42% CAGR. A hand blender, technically known as an immersion or stick blender, is a handheld kitchen appliance featuring a motorized handle connected to a rotating blade shaft, designed to blend ingredients directly within a container.

Market Overview
Forecast Period	2027-2031
Market Size 2025	USD 306.06 Million
Market Size 2031	USD 420.01 Million
CAGR 2026-2031	5.42%
Fastest Growing Segment	Cordless
Largest Market	North America

Key Market Drivers

The shift towards multifunctional appliances with versatile modular attachments is substantially reshaping the Global Hand Blender Market. Consumers increasingly favor devices offering comprehensive food processing capabilities-such as chopping, whisking, and pureeing-reducing the need for multiple bulky gadgets. This preference for versatility, coupled with technological advancements in high-efficiency motors, drives robust category performance as users seek "all-in-one" solutions.

Key Market Challenges

The primary challenge inhibiting the value growth of the Global Hand Blender Market is the persistent concern regarding motor durability and blade safety. This apprehension directly impacts consumer confidence, specifically discouraging the transition from entry-level devices to premium, high-margin models. When buyers perceive a tangible risk of mechanical failure, such as motor burnout or blade detachment, they become reluctant to commit significant capital to these appliances. Consequently, the market struggles to establish a higher average selling price, as consumers default to lower-cost options that constitute a smaller financial risk, effectively stalling revenue expansion despite consistent volume demand.

Key Market Trends

The widespread adoption of cordless rechargeable Li-Ion models is fundamentally altering the Global Hand Blender Market as consumers prioritize mobility over tethered designs. This technological shift enables users to blend directly in varying containers without power outlet restrictions, prompting manufacturers to enhance battery efficiency to match corded performance. This focus on portable innovation is yielding tangible financial returns for major industry leaders who are successfully pivoting their portfolios.

Key Market Players

BSH Home Appliances Group
Braun GmbH
Panasonic Corporation
Breville USA, Inc.
Whirlpool Corporation
Smeg S.p.a.
Wonderchef Home Appliances Pvt. Ltd
Newell Brands
Koninklijke Philips N.V.
Iris Ohyama Inc.

Report Scope:

In this report, the Global Hand Blender Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hand Blender Market, By Product Type:

Corded and Cordless

Hand Blender Market, By Application:

Residential
Commercial

Hand Blender Market, By Sales Channel:

Hypermarkets/Supermarkets
Online
Multi Branded Stores
and Others (Direct Sales, etc.)

Hand Blender Market, By Region:

North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia Pacific
China
India
Japan
Australia
South Korea
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Hand Blender Market.

Available Customizations:

Global Hand Blender Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Hand Blender Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product Type (Corded and Cordless)
- 5.2.2. By Application (Residential, Commercial)
- 5.2.3. By Sales Channel (Hypermarkets/Supermarkets, Online, Multi Branded Stores, and Others (Direct Sales, etc.))
- 5.2.4. By Region
- 5.2.5. By Company (2025)
5.3. Market Map

6. North America Hand Blender Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product Type
- 6.2.2. By Application
- 6.2.3. By Sales Channel
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Hand Blender Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Product Type
    - 6.3.1.2.2. By Application
    - 6.3.1.2.3. By Sales Channel
- 6.3.2. Canada Hand Blender Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Product Type
    - 6.3.2.2.2. By Application
    - 6.3.2.2.3. By Sales Channel
- 6.3.3. Mexico Hand Blender Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Product Type
    - 6.3.3.2.2. By Application
    - 6.3.3.2.3. By Sales Channel

7. Europe Hand Blender Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product Type
- 7.2.2. By Application
- 7.2.3. By Sales Channel
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Hand Blender Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Product Type
    - 7.3.1.2.2. By Application
    - 7.3.1.2.3. By Sales Channel
- 7.3.2. France Hand Blender Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Product Type
    - 7.3.2.2.2. By Application
    - 7.3.2.2.3. By Sales Channel
- 7.3.3. United Kingdom Hand Blender Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Product Type
    - 7.3.3.2.2. By Application
    - 7.3.3.2.3. By Sales Channel
- 7.3.4. Italy Hand Blender Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Product Type
    - 7.3.4.2.2. By Application
    - 7.3.4.2.3. By Sales Channel
- 7.3.5. Spain Hand Blender Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Product Type
    - 7.3.5.2.2. By Application
    - 7.3.5.2.3. By Sales Channel

8. Asia Pacific Hand Blender Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product Type
- 8.2.2. By Application
- 8.2.3. By Sales Channel
- 8.2.4. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Hand Blender Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Product Type
    - 8.3.1.2.2. By Application
    - 8.3.1.2.3. By Sales Channel
- 8.3.2. India Hand Blender Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Product Type
    - 8.3.2.2.2. By Application
    - 8.3.2.2.3. By Sales Channel
- 8.3.3. Japan Hand Blender Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Product Type
    - 8.3.3.2.2. By Application
    - 8.3.3.2.3. By Sales Channel
- 8.3.4. South Korea Hand Blender Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Product Type
    - 8.3.4.2.2. By Application
    - 8.3.4.2.3. By Sales Channel
- 8.3.5. Australia Hand Blender Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Product Type
    - 8.3.5.2.2. By Application
    - 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Hand Blender Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product Type
- 9.2.2. By Application
- 9.2.3. By Sales Channel
- 9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Hand Blender Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Product Type
    - 9.3.1.2.2. By Application
    - 9.3.1.2.3. By Sales Channel
- 9.3.2. UAE Hand Blender Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Product Type
    - 9.3.2.2.2. By Application
    - 9.3.2.2.3. By Sales Channel
- 9.3.3. South Africa Hand Blender Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Product Type
    - 9.3.3.2.2. By Application
    - 9.3.3.2.3. By Sales Channel

10. South America Hand Blender Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Product Type
- 10.2.2. By Application
- 10.2.3. By Sales Channel
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Hand Blender Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Product Type
    - 10.3.1.2.2. By Application
    - 10.3.1.2.3. By Sales Channel
- 10.3.2. Colombia Hand Blender Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Product Type
    - 10.3.2.2.2. By Application
    - 10.3.2.2.3. By Sales Channel
- 10.3.3. Argentina Hand Blender Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Product Type
    - 10.3.3.2.2. By Application
    - 10.3.3.2.3. By Sales Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Hand Blender Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. BSH Home Appliances Group
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Braun GmbH
15.3. Panasonic Corporation
15.4. Breville USA, Inc.
15.5. Whirlpool Corporation
15.6. Smeg S.p.a.
15.7. Wonderchef Home Appliances Pvt. Ltd
15.8. Newell Brands
15.9. Koninklijke Philips N.V.
15.10. Iris Ohyama Inc.