Toothpaste Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Sales Channel, By Region & Competition, 2021-2031F

Description

The Global Toothpaste Market will grow from USD 21.33 Billion in 2025 to USD 28.98 Billion by 2031 at a 5.24% CAGR. Toothpaste is defined as a semi-solid dentifrice, typically available in paste or gel form, used in conjunction with a toothbrush to remove dental plaque, clean teeth, and deliver active ingredients for oral health.

Market Overview
Forecast Period	2027-2031
Market Size 2025	USD 21.33 Billion
Market Size 2031	USD 28.98 Billion
CAGR 2026-2031	5.24%
Fastest Growing Segment	Online
Largest Market	Asia Pacific

Key Market Drivers

Rising prevalence of dental caries and periodontal diseases serves as a primary catalyst for the Global Toothpaste Market, necessitating consistent consumer engagement with preventive oral care products. This escalation in oral health issues is increasingly linked to urbanization and shifting dietary habits, particularly the high consumption of sugar-rich foods, which mandates the daily use of fluoride-based and anti-plaque formulations. The sheer scale of this public health burden ensures a steady baseline of demand for standard dentifrices, as treating these conditions remains a priority for health organizations and individuals alike

Key Market Challenges

The environmental complexity associated with traditional packaging constitutes a formidable barrier to the Global Toothpaste Market. Specifically, the industry faces acute operational friction in transitioning from multi-laminate plastic tubes-which are historically difficult to recycle-to mono-material alternatives that satisfy stringent environmental regulations. This shift requires substantial capital investment in R&D to ensure new materials maintain product stability, effectively diverting resources away from market expansion strategies and new product development. The necessity of this transition is amplified by the sheer volume of units in circulation, which creates immediate waste management bottlenecks.

Key Market Trends

The Global Toothpaste Market is undergoing a significant transformation driven by premiumization through the "skinification" of toothpaste ingredients, where consumers increasingly view oral care as an extension of their high-end beauty regimens. This trend involves the infusion of active ingredients traditionally found in skincare, such as hyaluronic acid, vitamin C, and niacinamide, into dentifrice formulations to offer aesthetic benefits like anti-aging for gums and advanced whitening. Manufacturers are capitalizing on this demand by launching sophisticated, high-value products that command premium price points and drive category value beyond standard hygiene functions.

Key Market Players

Arms & Hammer
Unilever
Amway
Patanjali Ayurved Ltd
Henkel Ag & Co
Glaxosmithkline Plc
Colgate Palmolive Company
Procter & Gamble
Johnson & Johnson
Dabur International Ltd

Report Scope:

In this report, the Global Toothpaste Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Toothpaste Market, By Product Type:

Conventional Toothpaste
Herbal Toothpaste
Whitening & Sensitive Toothpaste

Toothpaste Market, By Sales Channel:

Supermarkets/Hypermarkets
Convenience Stores
Online
Others

Toothpaste Market, By Region:

North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia Pacific
China
India
Japan
Australia
South Korea
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Toothpaste Market.

Available Customizations:

Global Toothpaste Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Toothpaste Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product Type (Conventional Toothpaste, Herbal Toothpaste, Whitening & Sensitive Toothpaste)
- 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
- 5.2.3. By Region
- 5.2.4. By Company (2025)
5.3. Market Map

6. North America Toothpaste Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product Type
- 6.2.2. By Sales Channel
- 6.2.3. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Toothpaste Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Product Type
    - 6.3.1.2.2. By Sales Channel
- 6.3.2. Canada Toothpaste Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Product Type
    - 6.3.2.2.2. By Sales Channel
- 6.3.3. Mexico Toothpaste Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Product Type
    - 6.3.3.2.2. By Sales Channel

7. Europe Toothpaste Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product Type
- 7.2.2. By Sales Channel
- 7.2.3. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Toothpaste Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Product Type
    - 7.3.1.2.2. By Sales Channel
- 7.3.2. France Toothpaste Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Product Type
    - 7.3.2.2.2. By Sales Channel
- 7.3.3. United Kingdom Toothpaste Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Product Type
    - 7.3.3.2.2. By Sales Channel
- 7.3.4. Italy Toothpaste Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Product Type
    - 7.3.4.2.2. By Sales Channel
- 7.3.5. Spain Toothpaste Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Product Type
    - 7.3.5.2.2. By Sales Channel

8. Asia Pacific Toothpaste Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product Type
- 8.2.2. By Sales Channel
- 8.2.3. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Toothpaste Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Product Type
    - 8.3.1.2.2. By Sales Channel
- 8.3.2. India Toothpaste Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Product Type
    - 8.3.2.2.2. By Sales Channel
- 8.3.3. Japan Toothpaste Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Product Type
    - 8.3.3.2.2. By Sales Channel
- 8.3.4. South Korea Toothpaste Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Product Type
    - 8.3.4.2.2. By Sales Channel
- 8.3.5. Australia Toothpaste Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Product Type
    - 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Toothpaste Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product Type
- 9.2.2. By Sales Channel
- 9.2.3. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Toothpaste Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Product Type
    - 9.3.1.2.2. By Sales Channel
- 9.3.2. UAE Toothpaste Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Product Type
    - 9.3.2.2.2. By Sales Channel
- 9.3.3. South Africa Toothpaste Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Product Type
    - 9.3.3.2.2. By Sales Channel

10. South America Toothpaste Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Product Type
- 10.2.2. By Sales Channel
- 10.2.3. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Toothpaste Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Product Type
    - 10.3.1.2.2. By Sales Channel
- 10.3.2. Colombia Toothpaste Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Product Type
    - 10.3.2.2.2. By Sales Channel
- 10.3.3. Argentina Toothpaste Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Product Type
    - 10.3.3.2.2. By Sales Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Toothpaste Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Arms & Hammer
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Unilever
15.3. Amway
15.4. Patanjali Ayurved Ltd
15.5. Henkel Ag & Co
15.6. Glaxosmithkline Plc
15.7. Colgate Palmolive Company
15.8. Procter & Gamble
15.9. Johnson & Johnson
15.10. Dabur International Ltd