Overnight Face Mask Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Sales Channel (Direct Sales, Online, Hypermarkets/Supermarkets, Specialty Stores, Others ), By Region & Competition, 2021-2031F

Description

The Global Overnight Face Mask Market will grow from USD 23.36 Billion in 2025 to USD 36.68 Billion by 2031 at a 7.81% CAGR. Overnight face masks are topical skincare treatments designed to be applied before sleep, allowing active ingredients to penetrate deeply and support natural skin repair mechanisms without requiring rinsing.

Market Overview
Forecast Period	2027-2031
Market Size 2025	USD 23.36 Billion
Market Size 2031	USD 36.68 Billion
CAGR 2026-2031	7.81%
Fastest Growing Segment	Cream & Gels
Largest Market	Asia Pacific

Key Market Drivers

The increasing adoption of Korean beauty standards has fundamentally altered consumer skincare behaviors, normalizing the use of overnight masks as a vital step in hydration-focused routines. This cultural shift creates a direct pipeline for product adoption, as consumers increasingly view sleep as a critical window for barrier repair and look to innovative formulations originally popularized by K-Beauty trends.

Key Market Challenges

The risk of skin irritation and adverse reactions stemming from prolonged product contact constitutes a significant challenge hampering the expansion of the Global Overnight Face Mask Market. Unlike standard cleansers or rinse-off treatments, overnight masks are designed to remain on the skin for several hours to maximize ingredient absorption. This extended exposure, while beneficial for efficacy, dramatically increases the potential for sensitization, particularly when formulations contain potent active ingredients such as exfoliating acids or retinoids. For consumers with compromised skin barriers, this prolonged occlusion can trigger inflammation, redness, or allergic responses, creating a substantial barrier to adoption.

Key Market Trends

The adoption of sustainable and refillable packaging innovations is reshaping the Global Overnight Face Mask Market as manufacturers address the environmental impact of single-use plastics. Brands are increasingly replacing traditional jars with circular systems, utilizing post-consumer recycled materials and pod-based refill mechanisms that maintain premium aesthetics while reducing waste. This structural overhaul is driven by heightened regulatory pressure and consumer demand for responsible disposal options that do not compromise product stability.

Key Market Players

L'Oreal S.A
Vinda International Holdings Limited.
Svenska Cellulosa Aktiebolaget SCA
Cascades inc.
Hengan International Group Company Ltd.
Kao Corporation
Peter Thomas Roth Labs LLC.
Avon Products Inc.
The Estee Lauder Companies Inc.
Lakme Cosmetics

Report Scope:

In this report, the Global Overnight Face Mask Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Overnight Face Mask Market, By Product:

Cream & Gels
Oil
Sheets
Others

Overnight Face Mask Market, By Sales Channel:

Direct Sales
Online
Hypermarkets/Supermarkets
Specialty Stores
Others (Convenience Stores, etc.)

Overnight Face Mask Market, By Region:

North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia Pacific
China
India
Japan
Australia
South Korea
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Overnight Face Mask Market.

Available Customizations:

Global Overnight Face Mask Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Overnight Face Mask Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product (Cream & Gels, Oil, Sheets, Others)
- 5.2.2. By Sales Channel (Direct Sales, Online, Hypermarkets/Supermarkets, Specialty Stores, Others (Convenience Stores, etc.))
- 5.2.3. By Region
- 5.2.4. By Company (2025)
5.3. Market Map

6. North America Overnight Face Mask Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product
- 6.2.2. By Sales Channel
- 6.2.3. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Overnight Face Mask Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Product
    - 6.3.1.2.2. By Sales Channel
- 6.3.2. Canada Overnight Face Mask Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Product
    - 6.3.2.2.2. By Sales Channel
- 6.3.3. Mexico Overnight Face Mask Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Product
    - 6.3.3.2.2. By Sales Channel

7. Europe Overnight Face Mask Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product
- 7.2.2. By Sales Channel
- 7.2.3. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Overnight Face Mask Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Product
    - 7.3.1.2.2. By Sales Channel
- 7.3.2. France Overnight Face Mask Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Product
    - 7.3.2.2.2. By Sales Channel
- 7.3.3. United Kingdom Overnight Face Mask Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Product
    - 7.3.3.2.2. By Sales Channel
- 7.3.4. Italy Overnight Face Mask Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Product
    - 7.3.4.2.2. By Sales Channel
- 7.3.5. Spain Overnight Face Mask Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Product
    - 7.3.5.2.2. By Sales Channel

8. Asia Pacific Overnight Face Mask Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product
- 8.2.2. By Sales Channel
- 8.2.3. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Overnight Face Mask Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Product
    - 8.3.1.2.2. By Sales Channel
- 8.3.2. India Overnight Face Mask Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Product
    - 8.3.2.2.2. By Sales Channel
- 8.3.3. Japan Overnight Face Mask Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Product
    - 8.3.3.2.2. By Sales Channel
- 8.3.4. South Korea Overnight Face Mask Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Product
    - 8.3.4.2.2. By Sales Channel
- 8.3.5. Australia Overnight Face Mask Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Product
    - 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Overnight Face Mask Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product
- 9.2.2. By Sales Channel
- 9.2.3. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Overnight Face Mask Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Product
    - 9.3.1.2.2. By Sales Channel
- 9.3.2. UAE Overnight Face Mask Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Product
    - 9.3.2.2.2. By Sales Channel
- 9.3.3. South Africa Overnight Face Mask Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Product
    - 9.3.3.2.2. By Sales Channel

10. South America Overnight Face Mask Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Product
- 10.2.2. By Sales Channel
- 10.2.3. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Overnight Face Mask Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Product
    - 10.3.1.2.2. By Sales Channel
- 10.3.2. Colombia Overnight Face Mask Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Product
    - 10.3.2.2.2. By Sales Channel
- 10.3.3. Argentina Overnight Face Mask Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Product
    - 10.3.3.2.2. By Sales Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Overnight Face Mask Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. L'Oreal S.A
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Vinda International Holdings Limited.
15.3. Svenska Cellulosa Aktiebolaget SCA
15.4. Cascades inc.
15.5. Hengan International Group Company Ltd.
15.6. Kao Corporation
15.7. Peter Thomas Roth Labs LLC.
15.8. Avon Products Inc.
15.9. The Estee Lauder Companies Inc.
15.10. Lakme Cosmetics