Peanut Butter Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product (Crunchy, Creamy, Others), By Distribution Channel (Offline, Online), By Region & Competition, 2021-2031F

Description

The Global Peanut Butter Market will grow from USD 7.39 Billion in 2025 to USD 11.06 Billion by 2031 at a 6.95% CAGR. Peanut butter is a nutrient-dense food paste produced primarily from ground, dry-roasted peanuts, serving globally as a versatile spread and functional ingredient. The market expansion is fundamentally driven by the rising consumer demand for affordable plant-based protein sources and the convenience of shelf-stable ready-to-eat products.

Market Overview
Forecast Period	2027-2031
Market Size 2025	USD 7.39 Billion
Market Size 2031	USD 11.06 Billion
CAGR 2026-2031	6.95%
Fastest Growing Segment	Online
Largest Market	North America

Key Market Drivers

Escalating consumer demand for plant-based and high-protein diets is a primary catalyst propelling the global peanut butter market, as individuals increasingly seek sustainable, nutrient-rich alternatives to animal-derived proteins. This shift is deeply rooted in environmental consciousness and health awareness, positioning peanut butter as a preferred clean-label protein source.

Key Market Challenges

Stringent food safety regulations concerning aflatoxin contamination act as a substantial non-tariff trade barrier that hampers the efficiency and expansion of the Global Peanut Butter Market. Since aflatoxin levels in raw peanuts fluctuate based on climate conditions, international markets enforce rigorous Maximum Residue Limits that vary significantly by region. This lack of regulatory harmonization compels manufacturers to adopt expensive, multi-layered testing protocols and segregated inventory systems to ensure compliance for each specific destination. These added operational layers directly increase the cost of goods sold and introduce severe logistical complexities that slow down supply chain velocity and discourage cross-border transactions.

Key Market Trends

The integration of peanut butter into savory foodservice and fusion cuisine applications is reshaping global consumption patterns as culinary professionals increasingly utilize the ingredient for sauces, marinades, and dressings beyond traditional sweet spreads. This trend is particularly evident in the growing export demand from Asian markets, where peanuts are a staple in savory dishes such as satays and curries, prompting manufacturers to tailor formulations for versatility in professional kitchens.

Key Market Players

J.M. Smucker Company
Kellogg Company
Kraft Foods
Mars, Inc.
Conagra Brands, Inc.
Hormel Foods Corporation
Oetker Group
The Hershey Company
Unilever Plc
Associated British Foods plc

Report Scope:

In this report, the Global Peanut Butter Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Peanut Butter Market, By Product:

Crunchy
Creamy
Others

Peanut Butter Market, By Distribution Channel:

Offline
Online

Peanut Butter Market, By Region:

North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia Pacific
China
India
Japan
Australia
South Korea
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Peanut Butter Market.

Available Customizations:

Global Peanut Butter Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Peanut Butter Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product (Crunchy, Creamy, Others)
- 5.2.2. By Distribution Channel (Offline, Online)
- 5.2.3. By Region
- 5.2.4. By Company (2025)
5.3. Market Map

6. North America Peanut Butter Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product
- 6.2.2. By Distribution Channel
- 6.2.3. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Peanut Butter Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Product
    - 6.3.1.2.2. By Distribution Channel
- 6.3.2. Canada Peanut Butter Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Product
    - 6.3.2.2.2. By Distribution Channel
- 6.3.3. Mexico Peanut Butter Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Product
    - 6.3.3.2.2. By Distribution Channel

7. Europe Peanut Butter Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product
- 7.2.2. By Distribution Channel
- 7.2.3. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Peanut Butter Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Product
    - 7.3.1.2.2. By Distribution Channel
- 7.3.2. France Peanut Butter Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Product
    - 7.3.2.2.2. By Distribution Channel
- 7.3.3. United Kingdom Peanut Butter Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Product
    - 7.3.3.2.2. By Distribution Channel
- 7.3.4. Italy Peanut Butter Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Product
    - 7.3.4.2.2. By Distribution Channel
- 7.3.5. Spain Peanut Butter Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Product
    - 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Peanut Butter Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product
- 8.2.2. By Distribution Channel
- 8.2.3. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Peanut Butter Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Product
    - 8.3.1.2.2. By Distribution Channel
- 8.3.2. India Peanut Butter Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Product
    - 8.3.2.2.2. By Distribution Channel
- 8.3.3. Japan Peanut Butter Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Product
    - 8.3.3.2.2. By Distribution Channel
- 8.3.4. South Korea Peanut Butter Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Product
    - 8.3.4.2.2. By Distribution Channel
- 8.3.5. Australia Peanut Butter Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Product
    - 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Peanut Butter Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product
- 9.2.2. By Distribution Channel
- 9.2.3. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Peanut Butter Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Product
    - 9.3.1.2.2. By Distribution Channel
- 9.3.2. UAE Peanut Butter Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Product
    - 9.3.2.2.2. By Distribution Channel
- 9.3.3. South Africa Peanut Butter Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Product
    - 9.3.3.2.2. By Distribution Channel

10. South America Peanut Butter Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Product
- 10.2.2. By Distribution Channel
- 10.2.3. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Peanut Butter Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Product
    - 10.3.1.2.2. By Distribution Channel
- 10.3.2. Colombia Peanut Butter Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Product
    - 10.3.2.2.2. By Distribution Channel
- 10.3.3. Argentina Peanut Butter Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Product
    - 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Peanut Butter Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. J.M. Smucker Company
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Kellogg Company
15.3. Kraft Foods
15.4. Mars, Inc.
15.5. Conagra Brands, Inc.
15.6. Hormel Foods Corporation
15.7. Oetker Group
15.8. The Hershey Company
15.9. Unilever Plc
15.10. Associated British Foods plc