Automation Testing Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Component (Solution, and Services), By Testing Type, By Interface, By Vertical, By Region & Competition, 2021-2031F

Description

The Global Automation Testing Market is projected to expand from USD 19.97 Billion in 2025 to USD 51.36 Billion by 2031, reflecting a CAGR of 17.05%. Automation testing involves utilizing specialized software tools to run predefined tests on applications and verify outcomes against expectations without human involvement. This growth is largely fueled by the necessity for accelerated software delivery and the widespread adoption of Agile and DevOps methodologies, which require frequent and dependable testing. In 2024, the Cloud Native Computing Foundation reported that 60% of organizations have implemented continuous integration and continuous delivery platforms for cloud-native applications, underscoring the vital role automation plays in enabling companies to uphold high quality standards amid rapid release demands.

Market Overview
Forecast Period	2027-2031
Market Size 2025	USD 19.97 Billion
Market Size 2031	USD 51.36 Billion
CAGR 2026-2031	17.05%
Fastest Growing Segment	Services
Largest Market	North America

Detailed technical expertise is required to build and sustain complex automation frameworks, making the scarcity of skilled professionals a major obstacle impeding market progress. This requirement creates a significant entry barrier for many organizations, limiting their capacity to fully exploit automation technologies. Consequently, this talent gap frequently leads to the underutilization of testing solutions, compelling companies to rely on slower manual processes that restrict the potential scalability of their automation initiatives.

Market Driver

The incorporation of Artificial Intelligence and Machine Learning is fundamentally transforming the Global Automation Testing Market by resolving key inefficiencies associated with traditional test maintenance and execution. AI-powered tools are increasingly deployed to generate test cases, forecast defect hotspots, and implement self-healing scripts that automatically adjust to code changes, significantly reducing the need for manual intervention. This technological advancement enables enterprises to sustain high-velocity release schedules without sacrificing software reliability, a capability that is becoming a standard requirement for modern business. In April 2025, Katalon's '2025 State of Software Quality Report' noted that 61% of QA teams are adopting AI-driven testing to automate routine tasks and redirect resources toward strategic quality goals.

Simultaneously, the rising demand for Cloud-Based Testing Infrastructures serves as a primary engine for market growth, driven by the need for scalable environments that accommodate distributed development teams. Cloud platforms allow enterprises to execute tests across a vast array of device and browser configurations without the prohibitive costs of on-premise hardware, ensuring seamless validation for global user bases. Perforce's February 2025 '2025 State of Continuous Testing Report' indicates that 57% of respondents are using cloud solutions to scale testing globally. This shift supports broader architectural trends, as evidenced by Postman's October 2025 '2025 State of the API Report', which found that 82% of organizations have embraced an API-first approach, necessitating robust, cloud-enabled automation to verify complex digital ecosystems.

Market Challenge

The primary hurdle facing the Global Automation Testing Market is the acute shortage of qualified professionals possessing the technical expertise necessary to design and manage complex test automation frameworks. Unlike traditional manual testing, modern automation demands advanced proficiency in programming languages and a thorough understanding of continuous integration environments. Organizations often struggle to find talent capable of bridging the gap between testing and development, creating a significant bottleneck in adopting automation technologies. As a result, businesses effectively stall their automation efforts or fail to scale them, leading to a reliance on inefficient manual methods that contradict the speed required by DevOps.

Recent industry data substantiates this workforce limitation. According to CompTIA, in 2025, 37% of technology firms identified software and application development functions as having the most critical skills gap. This mismatch between the demand for accelerated release cycles and the supply of technically proficient testing personnel directly restricts the market's growth potential by limiting the successful implementation and return on investment of automation tools.

Market Trends

The rise of scriptless and low-code automation tools is democratizing the testing landscape by allowing business analysts and non-technical stakeholders to actively participate in quality assurance. Instead of requiring deep programming expertise, these platforms utilize visual interfaces and drag-and-drop features to construct complex test scenarios, thereby accelerating test creation and reducing dependency on specialized automation engineers. This shift addresses the scarcity of technical resources while ensuring that testing aligns more closely with business logic and rapid delivery requirements. According to Mendix's March 2025 'The Low-Code Perspective' report, 80% of enterprises state that low-code tools improve technical team productivity, reinforcing the value of these platforms in accelerating development cycles.

At the same time, the adoption of QAOps and DevSecOps pipelines is fundamentally altering the software delivery lifecycle by embedding quality and security gates directly into continuous integration workflows. This trend moves beyond simple automated execution to a holistic model where compliance checks, security scans, and functional validation are triggered automatically at every commit, ensuring that defects are identified and remediated instantly. By dismantling silos between development, operations, and quality teams, organizations are achieving a continuous state of release readiness that supports hyper-agile delivery speeds. GitLab's December 2025 '2025 Global DevSecOps Report' reveals that 85% of respondents predict compliance will be built directly into code and automatically applied by 2027, highlighting the industry's rapid transition toward fully integrated governance.

Key Market Players

IBM Corporation
Capgemini SE
Accenture PLC
Cognizant Technology Solutions Corporation
Infosys Limited
Wipro Limited
Tata Consultancy Services Limited
Hewlett Packard Enterprise Development LP
Atos SE
Tech Mahindra Limited

Report Scope

In this report, the Global Automation Testing Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Automation Testing Market, By Component

Solution (API Testing, Performance Testing, Test Management, Code Quality, Others)
Services

Automation Testing Market, By Testing Type

Static
Dynamic

Automation Testing Market, By Interface

Desktop Testing
Web Testing
Mobile Testing
Test Design

Automation Testing Market, By Vertical

BFSI
IT & Telecom
Manufacturing
Retail
Healthcare
Government
Others

Automation Testing Market, By Region

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Automation Testing Market.

Available Customizations:

Global Automation Testing Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Automation Testing Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Component (Solution (API Testing, Performance Testing, Test Management, Code Quality,, Others), Services)
- 5.2.2. By Testing Type (Static, Dynamic)
- 5.2.3. By Interface (Desktop Testing, Web Testing, Mobile Testing, Test Design)
- 5.2.4. By Vertical (BFSI, IT & Telecom, Manufacturing, Retail, Healthcare, Government, Others)
- 5.2.5. By Region
- 5.2.6. By Company (2025)
5.3. Market Map

6. North America Automation Testing Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Component
- 6.2.2. By Testing Type
- 6.2.3. By Interface
- 6.2.4. By Vertical
- 6.2.5. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Automation Testing Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Component
    - 6.3.1.2.2. By Testing Type
    - 6.3.1.2.3. By Interface
    - 6.3.1.2.4. By Vertical
- 6.3.2. Canada Automation Testing Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Component
    - 6.3.2.2.2. By Testing Type
    - 6.3.2.2.3. By Interface
    - 6.3.2.2.4. By Vertical
- 6.3.3. Mexico Automation Testing Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Component
    - 6.3.3.2.2. By Testing Type
    - 6.3.3.2.3. By Interface
    - 6.3.3.2.4. By Vertical

7. Europe Automation Testing Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Component
- 7.2.2. By Testing Type
- 7.2.3. By Interface
- 7.2.4. By Vertical
- 7.2.5. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Automation Testing Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Component
    - 7.3.1.2.2. By Testing Type
    - 7.3.1.2.3. By Interface
    - 7.3.1.2.4. By Vertical
- 7.3.2. France Automation Testing Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Component
    - 7.3.2.2.2. By Testing Type
    - 7.3.2.2.3. By Interface
    - 7.3.2.2.4. By Vertical
- 7.3.3. United Kingdom Automation Testing Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Component
    - 7.3.3.2.2. By Testing Type
    - 7.3.3.2.3. By Interface
    - 7.3.3.2.4. By Vertical
- 7.3.4. Italy Automation Testing Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Component
    - 7.3.4.2.2. By Testing Type
    - 7.3.4.2.3. By Interface
    - 7.3.4.2.4. By Vertical
- 7.3.5. Spain Automation Testing Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Component
    - 7.3.5.2.2. By Testing Type
    - 7.3.5.2.3. By Interface
    - 7.3.5.2.4. By Vertical

8. Asia Pacific Automation Testing Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Component
- 8.2.2. By Testing Type
- 8.2.3. By Interface
- 8.2.4. By Vertical
- 8.2.5. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Automation Testing Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Component
    - 8.3.1.2.2. By Testing Type
    - 8.3.1.2.3. By Interface
    - 8.3.1.2.4. By Vertical
- 8.3.2. India Automation Testing Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Component
    - 8.3.2.2.2. By Testing Type
    - 8.3.2.2.3. By Interface
    - 8.3.2.2.4. By Vertical
- 8.3.3. Japan Automation Testing Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Component
    - 8.3.3.2.2. By Testing Type
    - 8.3.3.2.3. By Interface
    - 8.3.3.2.4. By Vertical
- 8.3.4. South Korea Automation Testing Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Component
    - 8.3.4.2.2. By Testing Type
    - 8.3.4.2.3. By Interface
    - 8.3.4.2.4. By Vertical
- 8.3.5. Australia Automation Testing Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Component
    - 8.3.5.2.2. By Testing Type
    - 8.3.5.2.3. By Interface
    - 8.3.5.2.4. By Vertical

9. Middle East & Africa Automation Testing Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Component
- 9.2.2. By Testing Type
- 9.2.3. By Interface
- 9.2.4. By Vertical
- 9.2.5. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Automation Testing Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Component
    - 9.3.1.2.2. By Testing Type
    - 9.3.1.2.3. By Interface
    - 9.3.1.2.4. By Vertical
- 9.3.2. UAE Automation Testing Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Component
    - 9.3.2.2.2. By Testing Type
    - 9.3.2.2.3. By Interface
    - 9.3.2.2.4. By Vertical
- 9.3.3. South Africa Automation Testing Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Component
    - 9.3.3.2.2. By Testing Type
    - 9.3.3.2.3. By Interface
    - 9.3.3.2.4. By Vertical

10. South America Automation Testing Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Component
- 10.2.2. By Testing Type
- 10.2.3. By Interface
- 10.2.4. By Vertical
- 10.2.5. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Automation Testing Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Component
    - 10.3.1.2.2. By Testing Type
    - 10.3.1.2.3. By Interface
    - 10.3.1.2.4. By Vertical
- 10.3.2. Colombia Automation Testing Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Component
    - 10.3.2.2.2. By Testing Type
    - 10.3.2.2.3. By Interface
    - 10.3.2.2.4. By Vertical
- 10.3.3. Argentina Automation Testing Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Component
    - 10.3.3.2.2. By Testing Type
    - 10.3.3.2.3. By Interface
    - 10.3.3.2.4. By Vertical

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Automation Testing Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. IBM Corporation
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Capgemini SE
15.3. Accenture PLC
15.4. Cognizant Technology Solutions Corporation
15.5. Infosys Limited
15.6. Wipro Limited
15.7. Tata Consultancy Services Limited
15.8. Hewlett Packard Enterprise Development LP
15.9. Atos SE
15.10. Tech Mahindra Limited