Live IP Broadcast Equipment Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Application, By Region & Competition, 2021-2031F

The Global Live IP Broadcast Equipment Market is projected to experience substantial growth, rising from USD 2.04 Billion in 2025 to USD 4.82 Billion by 2031, reflecting a CAGR of 15.41%. This sector comprises the hardware and software technologies required to transmit real-time audio and video signals across standard internet protocol networks. Key drivers fueling this market include the increasing need for flexible remote production workflows and the demand for scalable infrastructure suitable for high-resolution content. These systems enable media entities to streamline operational costs by centralizing resources and minimizing the logistical requirements of on-site crews. According to the IABM, in 2025, software solutions accounted for 48 percent of the industry's composition, surpassing hardware at 41 percent.

However, market growth is significantly hampered by a profound technical skills gap within the workforce. The shift from legacy infrastructures to complex IT-centric environments necessitates specialized networking knowledge that is often lacking among traditional broadcast engineers. This shortage results in integration difficulties and operational risks, acting as a major barrier that retards the widespread adoption of IP technologies throughout the sector.

Market Driver

The shift toward remote and decentralized production workflows serves as a primary catalyst for the Global Live IP Broadcast Equipment Market. This driver fundamentally changes equipment procurement strategies, moving the focus from heavy on-site hardware to lightweight, IP-connected encoding and bonding solutions. By separating capture from control, broadcasters can manage live events from central hubs, which drastically lowers logistical costs and the carbon footprint associated with on-site personnel. This trend stimulates the demand for low-latency video transport technologies and software-defined processing tools that ensure high-fidelity signal delivery over public networks. Highlighting this priority, Haivision's 'Broadcast Transformation Report' from May 2024 notes that 44 percent of broadcast professionals ranked enabling remote production as their top technological goal.

Concurrently, the accelerated migration from legacy SDI to IP-based infrastructures is fundamentally reshaping equipment acquisition. Governed by the SMPTE ST 2110 suite of standards, the transition to IP forms the structural backbone of the future broadcast market. Unlike rigid SDI setups, IP-based environments offer superior scalability and the capacity to handle data-intensive formats like 4K and UHD without major cabling overhauls. This evolution requires the deployment of IP gateways, orchestration software, and high-capacity network switches to manage uncompressed media flows. According to a June 2024 Nevion report, 41 percent of technology decision-makers have already begun migrating to IP in live production. Furthermore, the SRT Alliance reported in March 2024 that 68 percent of respondents utilize the Secure Reliable Transport (SRT) protocol, emphasizing the dominance of IP-native delivery methods.

Market Challenge

The principal obstacle restricting the expansion of the Global Live IP Broadcast Equipment Market is the severe technical skills gap prevalent across the industry. As media organizations migrate from legacy SDI infrastructures to complex IT-centric environments, the workforce faces a difficult adjustment requiring specialized networking expertise that is often missing in traditional broadcast engineering teams. This lack of proficiency in critical areas such as IP routing, cloud architecture, and cybersecurity leads to significant integration risks and operational instability. Consequently, decision-makers are often reluctant to approve full-scale migrations, fearing that their existing teams cannot effectively manage or troubleshoot the sophisticated software-defined networks essential for live production.

This disparity between technological capabilities and workforce competency directly slows the adoption of IP solutions, forcing vendors to face longer sales cycles and delayed project deployments. The severity of this talent crisis is highlighted by recent industry figures; according to the IABM, in 2024, 80 percent of its members struggled to recruit personnel for engineering and technical roles. This widespread inability to secure qualified talent limits the capacity of broadcasters to implement and maintain new systems, thereby directly reducing the immediate demand for advanced live IP broadcast equipment.

Market Trends

The integration of AI and Machine Learning for Automated Workflow Optimization is rapidly becoming a transformative force in the market, evolving from theoretical applications to essential operational tools. This trend involves the deployment of intelligent algorithms that automate labor-intensive tasks such as metadata tagging, real-time content highlights, and dynamic bandwidth management, allowing engineering teams to concentrate on complex system architecture rather than routine monitoring. By embedding predictive analytics into IP-based broadcast chains, organizations can proactively resolve network latency issues and optimize encoding parameters without human intervention. According to Haivision's February 2025 'Broadcast Transformation Report', 25 percent of broadcasters are now utilizing artificial intelligence, a figure that more than doubled from the previous year, underscoring the sector's aggressive shift toward automated intelligence for resource efficiency.

Simultaneously, the Migration to Cloud-Native Live Production Environments is reshaping infrastructure investment by prioritizing scalability and virtualized resource management over fixed hardware assets. This shift is driven by the need to launch and manage pop-up channels and live streams with agility, utilizing microservices architectures that decouple processing from physical locations. Unlike simple remote access, true cloud-native workflows permit the dynamic instantiation of playout, switching, and graphics engines, enabling broadcasters to scale operations instantly based on viewer demand. According to Bitmovin's 'Video Developer Report' from February 2025, the adoption of Free Ad-supported Streaming Television (FAST) models grew to 46 percent in 2024, driving a parallel surge in demand for the flexible, cloud-native infrastructure required to support these rapidly deploying linear channels.

Key Market Players

• Cisco Systems, Inc.
• Sony Corporation
• Grass Valley
• Blackmagic Design
• NEP Group, Inc.
• Imagine Communications
• Evertz Microsystems Ltd.
• Harmonic Inc.
• Ross Video Ltd.
• Vizrt Group AS

Report Scope

In this report, the Global Live IP Broadcast Equipment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Live IP Broadcast Equipment Market, By Product

• Encoders and Convertor
• Transmitter and Gap Fillers
• Routers & Switches
• Amplifiers
• Antennas
• Modulators & Repeaters
• Signal Processing Unit
• Video Servers
• Others

Live IP Broadcast Equipment Market, By Application

• Broadcast Production Centers
• Broadcast Stadium
• Outside Broadcast Vans

Live IP Broadcast Equipment Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Live IP Broadcast Equipment Market.

Available Customizations:

Global Live IP Broadcast Equipment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).