Air Purifiers Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Filter Type, By Application, By Distribution Channel, By Region & Competition, 2021-2031F

Description

The Global Air Purifiers Market is projected to grow from USD 18.33 Billion in 2025 to USD 26.05 Billion by 2031, achieving a Compound Annual Growth Rate (CAGR) of 6.03%. These specialized devices are designed to improve indoor air quality by removing contaminants such as dust, pollen, and volatile organic compounds. The market is primarily driven by increasing urbanization, rising industrial emissions, and a growing global awareness of respiratory health. According to the China Household Electrical Appliances Association, a 2025 survey indicated that nearly 70 percent of consumers prioritize household appliances with health-focused features, illustrating that health consciousness is a key factor fueling the adoption of air purification technologies in both residential and commercial sectors.

Market Overview
Forecast Period	2027-2031
Market Size 2025	USD 18.33 Billion
Market Size 2031	USD 26.05 Billion
CAGR 2026-2031	6.03%
Fastest Growing Segment	Online
Largest Market	North America

Despite this growth, the market faces significant hurdles due to the high recurring costs of product maintenance. The necessity for frequent filter replacements to ensure optimal efficiency imposes a financial burden that can discourage price-sensitive consumers. This cost factor limits long-term adoption, particularly in emerging economies, and serves as a substantial barrier to broader market expansion.

Market Driver

Rising levels of urban air pollution and industrial emissions serve as the primary catalyst for the Global Air Purifiers Market. With hazardous particulate matter frequently exceeding safe limits in major cities, the urgent need for effective filtration systems has prompted residential and commercial users to prioritize indoor air quality, transforming air purifiers from discretionary items into essential health tools. A March 2025 report by IQAir revealed that only 17 percent of cities globally met World Health Organization PM2.5 guidelines, ensuring a sustained demand for market investment as populations seek protection from outdoor pollutants.

Concurrently, rapid urbanization and infrastructure development in emerging economies are reshaping market dynamics. Extensive construction and industrial expansion in developing nations generate significant dust and contaminants, driving the adoption of air purification systems among the expanding middle class. For instance, The Free Press Journal reported in December 2025 that air purifier demand in India rose by 30 percent year-on-year due to worsening air quality. This trend is yielding strong financial results, as evidenced by Coway's 2025 report showing a 15.8 percent annual revenue increase, underscoring the sector's robust global momentum.

Market Challenge

The primary obstacle hindering market expansion is the high recurring cost of product maintenance, specifically the financial burden associated with frequent filter replacements. Regular filter changes are essential for optimal device performance, leading to a significant Total Cost of Ownership (TCO) that discourages adoption among price-sensitive consumers. This economic pressure often compels users to purchase cheaper, third-party alternatives that may lack safety and efficacy. A 2025 investigation by the Korea Air Cleaning Association found that 8 out of 42 compatible replacement filters failed safety standards or contained banned substances, illustrating the risks involved.

The proliferation of substandard maintenance products, fueled by the high cost of Original Equipment Manufacturer (OEM) filters, negatively impacts market growth by compromising the health benefits these devices promise. When consumers are forced to choose between costly maintenance and potentially dangerous, low-cost alternatives, trust in the technology erodes. This loss of confidence diminishes the perceived long-term value of air purification solutions, thereby limiting their widespread adoption across both residential and commercial sectors.

Market Trends

The integration of AI and IoT connectivity is transitioning from a premium feature to a standard expectation within the Global Air Purifiers Market. Manufacturers are focusing on creating intelligent devices that synchronize with smart home ecosystems to provide real-time air quality monitoring and automated filtration adjustments. This technological evolution is driven by consumer demand for remote control and data-driven performance optimization via mobile apps. The scale of this shift is highlighted by Xiaomi's December 2025 announcement, which reported cumulative shipments of over 25 million smart air purifiers, demonstrating the essential role of connectivity in driving modern product sales.

Simultaneously, the rise of subscription-based filter replacement services is transforming the industry's business model by addressing high upfront and maintenance costs. Leading companies are adopting "As-a-Service" frameworks that bundle hardware and maintenance into recurring payments, easing the financial burden of filter changes while ensuring consistent device efficiency. This strategy enhances customer retention and stabilizes revenue streams. Its success is evident in LG Electronics' January 2025 financial results, which showed a revenue surge of over 75 percent in their home appliance subscription segment, reflecting a strong consumer preference for flexible, service-oriented ownership models.

Key Market Players

Honeywell International, Inc.
Koninklijke Philips N.V.
Unilever PLC
Sharp Electronics Corporation
Samsung Electronics Co., Ltd.
LG Electronics
Panasonic Corporation
Whirlpool Corporation
Dyson
Carrier

Report Scope

In this report, the Global Air Purifiers Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Air Purifiers Market, By Filter Type

HEPA; Activated Carbon; HEPA & Activated Carbon; HEPA
Activated Carbon and Ion & Ozone Generator
Others

Air Purifiers Market, By Application

Industrial
Residential
Commercial

Air Purifiers Market, By Distribution Channel

Supermarkets/Hypermarkets
Multi-Branded Stores
Online
Others

Air Purifiers Market, By Region

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Air Purifiers Market.

Available Customizations:

Global Air Purifiers Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Air Purifiers Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Filter Type (HEPA; Activated Carbon; HEPA & Activated Carbon; HEPA, Activated Carbon and Ion & Ozone Generator, Others)
- 5.2.2. By Application (Industrial, Residential, Commercial)
- 5.2.3. By Distribution Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Online, Others)
- 5.2.4. By Region
- 5.2.5. By Company (2025)
5.3. Market Map

6. North America Air Purifiers Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Filter Type
- 6.2.2. By Application
- 6.2.3. By Distribution Channel
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Air Purifiers Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Filter Type
    - 6.3.1.2.2. By Application
    - 6.3.1.2.3. By Distribution Channel
- 6.3.2. Canada Air Purifiers Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Filter Type
    - 6.3.2.2.2. By Application
    - 6.3.2.2.3. By Distribution Channel
- 6.3.3. Mexico Air Purifiers Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Filter Type
    - 6.3.3.2.2. By Application
    - 6.3.3.2.3. By Distribution Channel

7. Europe Air Purifiers Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Filter Type
- 7.2.2. By Application
- 7.2.3. By Distribution Channel
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Air Purifiers Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Filter Type
    - 7.3.1.2.2. By Application
    - 7.3.1.2.3. By Distribution Channel
- 7.3.2. France Air Purifiers Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Filter Type
    - 7.3.2.2.2. By Application
    - 7.3.2.2.3. By Distribution Channel
- 7.3.3. United Kingdom Air Purifiers Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Filter Type
    - 7.3.3.2.2. By Application
    - 7.3.3.2.3. By Distribution Channel
- 7.3.4. Italy Air Purifiers Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Filter Type
    - 7.3.4.2.2. By Application
    - 7.3.4.2.3. By Distribution Channel
- 7.3.5. Spain Air Purifiers Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Filter Type
    - 7.3.5.2.2. By Application
    - 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Air Purifiers Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Filter Type
- 8.2.2. By Application
- 8.2.3. By Distribution Channel
- 8.2.4. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Air Purifiers Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Filter Type
    - 8.3.1.2.2. By Application
    - 8.3.1.2.3. By Distribution Channel
- 8.3.2. India Air Purifiers Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Filter Type
    - 8.3.2.2.2. By Application
    - 8.3.2.2.3. By Distribution Channel
- 8.3.3. Japan Air Purifiers Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Filter Type
    - 8.3.3.2.2. By Application
    - 8.3.3.2.3. By Distribution Channel
- 8.3.4. South Korea Air Purifiers Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Filter Type
    - 8.3.4.2.2. By Application
    - 8.3.4.2.3. By Distribution Channel
- 8.3.5. Australia Air Purifiers Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Filter Type
    - 8.3.5.2.2. By Application
    - 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Air Purifiers Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Filter Type
- 9.2.2. By Application
- 9.2.3. By Distribution Channel
- 9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Air Purifiers Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Filter Type
    - 9.3.1.2.2. By Application
    - 9.3.1.2.3. By Distribution Channel
- 9.3.2. UAE Air Purifiers Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Filter Type
    - 9.3.2.2.2. By Application
    - 9.3.2.2.3. By Distribution Channel
- 9.3.3. South Africa Air Purifiers Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Filter Type
    - 9.3.3.2.2. By Application
    - 9.3.3.2.3. By Distribution Channel

10. South America Air Purifiers Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Filter Type
- 10.2.2. By Application
- 10.2.3. By Distribution Channel
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Air Purifiers Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Filter Type
    - 10.3.1.2.2. By Application
    - 10.3.1.2.3. By Distribution Channel
- 10.3.2. Colombia Air Purifiers Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Filter Type
    - 10.3.2.2.2. By Application
    - 10.3.2.2.3. By Distribution Channel
- 10.3.3. Argentina Air Purifiers Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Filter Type
    - 10.3.3.2.2. By Application
    - 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Air Purifiers Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Honeywell International, Inc.
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Koninklijke Philips N.V.
15.3. Unilever PLC
15.4. Sharp Electronics Corporation
15.5. Samsung Electronics Co., Ltd.
15.6. LG Electronics
15.7. Panasonic Corporation
15.8. Whirlpool Corporation
15.9. Dyson
15.10. Carrier