Smart Mugs Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Material Type, By End Use, By Capacity, By Distribution Channel, By Region & Competition, 2021-2031F

Description

The Global Smart Mugs Market is projected to expand from USD 0.74 Billion in 2025 to USD 1.31 Billion by 2031, achieving a CAGR of 9.99%. This industry centers on temperature-controlled drinkware that employs battery-operated heating components and mobile connectivity to sustain precise beverage temperatures. Key growth drivers include the increasing consumption of premium hot drinks requiring specific heat stability and the endurance of remote work setups where professionals need their beverages to remain palatable for longer periods. Additionally, the growing consumer preference for personalized technology and connected lifestyle items further strengthens the demand for these specialized accessories within the consumer electronics landscape.

Market Overview
Forecast Period	2027-2031
Market Size 2025	USD 0.74 Billion
Market Size 2031	USD 1.31 Billion
CAGR 2026-2031	9.99%
Fastest Growing Segment	Online
Largest Market	North America

However, the market encounters a major obstacle regarding the high unit cost of these devices relative to standard vacuum-insulated containers, which largely restricts adoption to wealthier demographics. This price sensitivity creates a significant hurdle for mass-market expansion, especially in areas where affordable passive alternatives are prevalent. Despite this, the potential customer base is growing alongside evolving beverage habits. According to the National Coffee Association, 45% of American adults consumed specialty coffee in the past day in 2024, signaling a broadening segment of consumers who value elevated drinking experiences that require the exact thermal regulation provided by smart mugs.

Market Driver

The rapid incorporation of IoT and smart home ecosystems is revolutionizing the sector by evolving drinkware into intelligent appliances. As consumers increasingly expect seamless interoperability, manufacturers are embedding Bluetooth and app-based thermal controls, allowing users to define specific temperature curves and establishing smart mugs as essential connected lifestyle products. The magnitude of this opportunity is highlighted by the Consumer Technology Association's 'U.S. Consumer Technology One-Year Industry Forecast' from July 2024, which projected that over 750 million connected consumer technology devices would ship to the U.S. market in 2024, establishing a massive infrastructure of users already comfortable with app-managed hardware.

Concurrently, the global rise in specialty coffee consumption drives the need for hardware capable of preserving complex flavor profiles through specific thermal stability-precision that traditional mugs lack. This requirement is particularly strong among younger demographics who value premium drinking experiences; according to the National Coffee Association's 'Specialty Coffee Breakout Report' from June 2024, 66% of adults aged 25 to 39 consumed specialty coffee in the past week, suggesting a strong market for tech-enabled drinkware. This trend is further supported by shifting workplace norms, as the U.S. Career Institute reported in 2024 that U.S. employers allowed hybrid staff to work remotely for an average of 1.9 days per week, creating environments where professionals utilize temperature-controlled mugs for prolonged durations.

Market Challenge

The high unit price of smart mugs acts as a significant structural barrier to market growth, effectively limiting adoption to affluent consumer groups. Unlike traditional vacuum-insulated vessels that provide passive heat retention at a low cost, smart mugs necessitate complex components such as lithium-ion batteries, microprocessors, and heating elements, which drastically increase the bill of materials and the final retail price. This cost disparity classifies the product as a discretionary luxury item rather than a daily necessity, discouraging price-sensitive buyers who cannot rationalize the premium expense despite the functional benefit of precise temperature control.

As a result, this economic hurdle severely constrains mass-market penetration, especially in an environment where consumers are closely monitoring their spending on non-essential electronics. The difficulty of selling high-priced hardware is reflected in the broader industry; according to the Consumer Technology Association, U.S. consumer technology hardware revenues saw a third consecutive year of decline in July 2024, indicating a continued consumer reluctance to invest in physical tech devices. This general trend of reduced hardware expenditure directly affects niche categories like smart mugs, as the high barrier to entry causes potential customers to opt for cost-effective, passive alternatives, thereby hindering the volume growth needed to realize economies of scale.

Market Trends

The market is aggressively extending into travel-focused smart tumblers, evolving beyond desktop-centric designs to serve commuters and outdoor enthusiasts. Manufacturers are developing ruggedized, leak-proof vessels with larger battery capacities to facilitate mobility, addressing a lifestyle shift where consumers demand durable technology outside of the home. This rising demand for portable, temperature-controlled gear is underpinned by increased engagement in outdoor activities; according to the Outdoor Industry Association's '2024 Outdoor Participation Trends Report' from June 2024, the outdoor recreation participant base expanded by 4.1% to reach a record 175.8 million participants in 2023, highlighting a growing demographic that requires resilient hardware for active environments.

At the same time, smart mugs are securing a dominant role in high-end corporate gifting and customization strategies. Businesses are increasingly utilizing these premium devices for employee rewards and client appreciation, employing bulk engraving services to boost brand visibility through high-value merchandise. This shift has upgraded the product category from a personal accessory to a core component of business-to-business marketing expenditures. As noted by the Advertising Specialty Institute's 'State of the Industry 2024' report in July 2024, drinkware comprised 10.7% of total promotional industry sales in 2023, generating a record $2.8 billion in revenue, driven by the appetite for high-quality, branded lifestyle products.

Key Market Players

Cauldryn
Glowstone
Burnout
Muggo
Geezo
OHOM
Ember
ionMug
SMRTMUGG
CMG Technologies

Report Scope

In this report, the Global Smart Mugs Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Smart Mugs Market, By Type

Wired vs Non-Wired

Smart Mugs Market, By Material Type

Ceramic
Porcelain
Stainless Steel
Others

Smart Mugs Market, By End Use

Household vs Commercial

Smart Mugs Market, By Capacity

Less than 400 ml
401-750 ml
More Than 750 ml

Smart Mugs Market, By Distribution Channel

Offline
Online

Smart Mugs Market, By Region

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Smart Mugs Market.

Available Customizations:

Global Smart Mugs Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Smart Mugs Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Type (Wired vs Non-Wired)
- 5.2.2. By Material Type (Ceramic, Porcelain, Stainless Steel, Others)
- 5.2.3. By End Use (Household vs Commercial)
- 5.2.4. By Capacity (Less than 400 ml, 401-750 ml, More Than 750 ml)
- 5.2.5. By Distribution Channel (Offline, Online)
- 5.2.6. By Region
- 5.2.7. By Company (2025)
5.3. Market Map

6. North America Smart Mugs Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Type
- 6.2.2. By Material Type
- 6.2.3. By End Use
- 6.2.4. By Capacity
- 6.2.5. By Distribution Channel
- 6.2.6. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Smart Mugs Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Type
    - 6.3.1.2.2. By Material Type
    - 6.3.1.2.3. By End Use
    - 6.3.1.2.4. By Capacity
    - 6.3.1.2.5. By Distribution Channel
- 6.3.2. Canada Smart Mugs Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Type
    - 6.3.2.2.2. By Material Type
    - 6.3.2.2.3. By End Use
    - 6.3.2.2.4. By Capacity
    - 6.3.2.2.5. By Distribution Channel
- 6.3.3. Mexico Smart Mugs Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Type
    - 6.3.3.2.2. By Material Type
    - 6.3.3.2.3. By End Use
    - 6.3.3.2.4. By Capacity
    - 6.3.3.2.5. By Distribution Channel

7. Europe Smart Mugs Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Type
- 7.2.2. By Material Type
- 7.2.3. By End Use
- 7.2.4. By Capacity
- 7.2.5. By Distribution Channel
- 7.2.6. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Smart Mugs Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Type
    - 7.3.1.2.2. By Material Type
    - 7.3.1.2.3. By End Use
    - 7.3.1.2.4. By Capacity
    - 7.3.1.2.5. By Distribution Channel
- 7.3.2. France Smart Mugs Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Type
    - 7.3.2.2.2. By Material Type
    - 7.3.2.2.3. By End Use
    - 7.3.2.2.4. By Capacity
    - 7.3.2.2.5. By Distribution Channel
- 7.3.3. United Kingdom Smart Mugs Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Type
    - 7.3.3.2.2. By Material Type
    - 7.3.3.2.3. By End Use
    - 7.3.3.2.4. By Capacity
    - 7.3.3.2.5. By Distribution Channel
- 7.3.4. Italy Smart Mugs Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Type
    - 7.3.4.2.2. By Material Type
    - 7.3.4.2.3. By End Use
    - 7.3.4.2.4. By Capacity
    - 7.3.4.2.5. By Distribution Channel
- 7.3.5. Spain Smart Mugs Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Type
    - 7.3.5.2.2. By Material Type
    - 7.3.5.2.3. By End Use
    - 7.3.5.2.4. By Capacity
    - 7.3.5.2.5. By Distribution Channel

8. Asia Pacific Smart Mugs Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Type
- 8.2.2. By Material Type
- 8.2.3. By End Use
- 8.2.4. By Capacity
- 8.2.5. By Distribution Channel
- 8.2.6. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Smart Mugs Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Type
    - 8.3.1.2.2. By Material Type
    - 8.3.1.2.3. By End Use
    - 8.3.1.2.4. By Capacity
    - 8.3.1.2.5. By Distribution Channel
- 8.3.2. India Smart Mugs Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Type
    - 8.3.2.2.2. By Material Type
    - 8.3.2.2.3. By End Use
    - 8.3.2.2.4. By Capacity
    - 8.3.2.2.5. By Distribution Channel
- 8.3.3. Japan Smart Mugs Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Type
    - 8.3.3.2.2. By Material Type
    - 8.3.3.2.3. By End Use
    - 8.3.3.2.4. By Capacity
    - 8.3.3.2.5. By Distribution Channel
- 8.3.4. South Korea Smart Mugs Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Type
    - 8.3.4.2.2. By Material Type
    - 8.3.4.2.3. By End Use
    - 8.3.4.2.4. By Capacity
    - 8.3.4.2.5. By Distribution Channel
- 8.3.5. Australia Smart Mugs Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Type
    - 8.3.5.2.2. By Material Type
    - 8.3.5.2.3. By End Use
    - 8.3.5.2.4. By Capacity
    - 8.3.5.2.5. By Distribution Channel

9. Middle East & Africa Smart Mugs Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Type
- 9.2.2. By Material Type
- 9.2.3. By End Use
- 9.2.4. By Capacity
- 9.2.5. By Distribution Channel
- 9.2.6. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Smart Mugs Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Type
    - 9.3.1.2.2. By Material Type
    - 9.3.1.2.3. By End Use
    - 9.3.1.2.4. By Capacity
    - 9.3.1.2.5. By Distribution Channel
- 9.3.2. UAE Smart Mugs Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Type
    - 9.3.2.2.2. By Material Type
    - 9.3.2.2.3. By End Use
    - 9.3.2.2.4. By Capacity
    - 9.3.2.2.5. By Distribution Channel
- 9.3.3. South Africa Smart Mugs Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Type
    - 9.3.3.2.2. By Material Type
    - 9.3.3.2.3. By End Use
    - 9.3.3.2.4. By Capacity
    - 9.3.3.2.5. By Distribution Channel

10. South America Smart Mugs Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Type
- 10.2.2. By Material Type
- 10.2.3. By End Use
- 10.2.4. By Capacity
- 10.2.5. By Distribution Channel
- 10.2.6. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Smart Mugs Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Type
    - 10.3.1.2.2. By Material Type
    - 10.3.1.2.3. By End Use
    - 10.3.1.2.4. By Capacity
    - 10.3.1.2.5. By Distribution Channel
- 10.3.2. Colombia Smart Mugs Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Type
    - 10.3.2.2.2. By Material Type
    - 10.3.2.2.3. By End Use
    - 10.3.2.2.4. By Capacity
    - 10.3.2.2.5. By Distribution Channel
- 10.3.3. Argentina Smart Mugs Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Type
    - 10.3.3.2.2. By Material Type
    - 10.3.3.2.3. By End Use
    - 10.3.3.2.4. By Capacity
    - 10.3.3.2.5. By Distribution Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Smart Mugs Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Cauldryn
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Glowstone
15.3. Burnout
15.4. Muggo
15.5. Geezo
15.6. OHOM
15.7. Ember
15.8. ionMug
15.9. SMRTMUGG
15.10. CMG Technologies