PropTech Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Property Type, By Solution, By Deployment, By End User, By Region & Competition, 2021-2031F

Description

The Global PropTech Market is projected to expand from USD 31.55 Billion in 2025 to USD 84.91 Billion by 2031, achieving a compound annual growth rate of 17.94%. PropTech refers to the integration of information technology and platform economics within the real estate sector, utilizing software and digital solutions to optimize the lifecycle of properties, including buying, selling, leasing, and construction. This market growth is largely driven by a necessity for operational efficiency, rising regulatory demands for sustainable building management, and consumer expectations for seamless digital interactions. Validating this trend toward automation, the National Association of REALTORS(R) noted in 2025 that 46% of real estate professionals had adopted artificial intelligence-generated content to streamline their business operations, marking a tangible shift toward technology-driven productivity.

Market Overview
Forecast Period	2027-2031
Market Size 2025	USD 31.55 Billion
Market Size 2031	USD 84.91 Billion
CAGR 2026-2031	17.94%
Fastest Growing Segment	Residential
Largest Market	North America

However, the industry faces substantial hurdles related to data privacy and cybersecurity, which threaten to slow the adoption of interconnected smart technologies. As real estate companies digitize vast quantities of sensitive financial and tenant data, the potential for data breaches escalates, leading to increased regulatory oversight. Consequently, stakeholders often express hesitation regarding the replacement of legacy systems with cloud-based platforms, fearing the risks associated with managing proprietary information in a fully digital environment.

Market Driver

The incorporation of Artificial Intelligence and Big Data Analytics acts as a primary catalyst for the Global PropTech Market, fundamentally altering how assets are valued and managed. Moving beyond experimental phases, these technologies are becoming essential operational infrastructure that facilitates predictive maintenance, automated valuation, and improved tenant experiences. This transition toward data-centric decision-making is highlighted by the rapid rollout of pilot programs across the industry. For instance, JLL's '2025 Global Real Estate Technology Survey' from October 2025 revealed that 88% of investors and landlords have initiated artificial intelligence pilots to enhance their portfolios, indicating that automated analytics are becoming the industry standard for asset optimization.

Simultaneously, the increasing focus on sustainability and energy management compliance is necessitating the use of digital monitoring tools. With global regulations on carbon emissions tightening, real estate stakeholders are compelled to invest in PropTech solutions that ensure ESG compliance through granular energy consumption tracking. According to Deloitte's '2025 Commercial Real Estate Outlook' published in February 2025, 76% of industry respondents intend to perform major energy retrofits within the next 12 to 18 months, fueling demand for smart building technologies. This commitment is reflected in capital inflows, as the Center for Real Estate Technology & Innovation reported in October 2025 that the sector attracted $4.2 billion in venture capital during the third quarter of 2025 alone.

Market Challenge

Concerns regarding data privacy and cybersecurity constitute a major obstacle for the Global PropTech Market, significantly braking the integration of interconnected smart technologies. As real estate organizations transfer sensitive tenant records and financial transactions to digital formats, they expose themselves to vulnerabilities inherent in cloud-based platforms and Internet of Things (IoT) networks. The widening digital attack surface creates substantial anxiety among stakeholders regarding the potential financial and reputational damage caused by data breaches. This fear often leads firms to delay digital transformation efforts or cling to isolated legacy systems that are perceived as more secure, effectively stifling innovation.

The reality of these risks is underscored by data from the Royal Institution of Chartered Surveyors (RICS), which reported in 2025 that 27% of facility management professionals had experienced a cyber attack on their buildings within the preceding year. This statistic highlights the tangible dangers present in modern building management systems. Consequently, market growth momentum is reduced as decision-makers frequently prioritize the stability of security over the adoption of advanced productivity tools, thereby hindering the widespread realization of operational efficiencies.

Market Trends

The emergence of Blockchain-Based Real Estate Tokenization and Fractional Ownership is democratizing property investment by transforming physical assets into digital tokens, significantly improving liquidity in a traditionally illiquid sector. This technological evolution enables the fractional trading of high-value commercial and residential properties on secure, decentralized ledgers, drastically lowering entry barriers for individual investors. Institutional adoption of on-chain finance is also accelerating, with smart contracts being used to automate compliance and settlement processes. According to InvestaX's January 2025 report, '2024: The Year of Institutional Real World Asset Tokenization,' the market for tokenized real-world assets (excluding stablecoins) expanded by approximately 85% year-over-year, reaching $15.2 billion by December 2024.

In parallel, the widespread adoption of Immersive Virtual Reality (VR) and Augmented Reality (AR) Tours is revolutionizing property marketing by allowing high-fidelity remote walkthroughs. These immersive technologies have evolved from novelties into standard marketing assets, reducing the need for physical site visits and opening the market to international buyers. This shift meets the demand for digital-first engagement strategies that offer detailed spatial understanding without geographic constraints. The importance of these tools is confirmed by the National Association of REALTORS(R) September 2025 survey, which found that 47% of real estate professionals now pay for virtual tour technologies to enhance their listings, cementing the role of immersive media in modern transactions.

Key Market Players

Ascendix Technologies
ZUMPER INC
Opendoor
Altus Group
Guesty Inc.
HOLOBUILDER, INC.
Zillow, Inc.
ManageCasa
Coadjute
Vergesense

Report Scope

In this report, the Global PropTech Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

PropTech Market, By Property Type

Commercial
Residential

PropTech Market, By Solution

Software
Services

PropTech Market, By Deployment

Cloud
On-premise

PropTech Market, By End User

Housing Associations
Property Managers/Agents
Property Investors
Others

PropTech Market, By Region

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global PropTech Market.

Available Customizations:

Global PropTech Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global PropTech Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Property Type (Commercial, Residential)
- 5.2.2. By Solution (Software, Services)
- 5.2.3. By Deployment (Cloud, On-premise)
- 5.2.4. By End User (Housing Associations, Property Managers/Agents, Property Investors, Others)
- 5.2.5. By Region
- 5.2.6. By Company (2025)
5.3. Market Map

6. North America PropTech Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Property Type
- 6.2.2. By Solution
- 6.2.3. By Deployment
- 6.2.4. By End User
- 6.2.5. By Country
6.3. North America: Country Analysis
- 6.3.1. United States PropTech Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Property Type
    - 6.3.1.2.2. By Solution
    - 6.3.1.2.3. By Deployment
    - 6.3.1.2.4. By End User
- 6.3.2. Canada PropTech Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Property Type
    - 6.3.2.2.2. By Solution
    - 6.3.2.2.3. By Deployment
    - 6.3.2.2.4. By End User
- 6.3.3. Mexico PropTech Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Property Type
    - 6.3.3.2.2. By Solution
    - 6.3.3.2.3. By Deployment
    - 6.3.3.2.4. By End User

7. Europe PropTech Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Property Type
- 7.2.2. By Solution
- 7.2.3. By Deployment
- 7.2.4. By End User
- 7.2.5. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany PropTech Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Property Type
    - 7.3.1.2.2. By Solution
    - 7.3.1.2.3. By Deployment
    - 7.3.1.2.4. By End User
- 7.3.2. France PropTech Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Property Type
    - 7.3.2.2.2. By Solution
    - 7.3.2.2.3. By Deployment
    - 7.3.2.2.4. By End User
- 7.3.3. United Kingdom PropTech Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Property Type
    - 7.3.3.2.2. By Solution
    - 7.3.3.2.3. By Deployment
    - 7.3.3.2.4. By End User
- 7.3.4. Italy PropTech Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Property Type
    - 7.3.4.2.2. By Solution
    - 7.3.4.2.3. By Deployment
    - 7.3.4.2.4. By End User
- 7.3.5. Spain PropTech Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Property Type
    - 7.3.5.2.2. By Solution
    - 7.3.5.2.3. By Deployment
    - 7.3.5.2.4. By End User

8. Asia Pacific PropTech Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Property Type
- 8.2.2. By Solution
- 8.2.3. By Deployment
- 8.2.4. By End User
- 8.2.5. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China PropTech Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Property Type
    - 8.3.1.2.2. By Solution
    - 8.3.1.2.3. By Deployment
    - 8.3.1.2.4. By End User
- 8.3.2. India PropTech Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Property Type
    - 8.3.2.2.2. By Solution
    - 8.3.2.2.3. By Deployment
    - 8.3.2.2.4. By End User
- 8.3.3. Japan PropTech Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Property Type
    - 8.3.3.2.2. By Solution
    - 8.3.3.2.3. By Deployment
    - 8.3.3.2.4. By End User
- 8.3.4. South Korea PropTech Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Property Type
    - 8.3.4.2.2. By Solution
    - 8.3.4.2.3. By Deployment
    - 8.3.4.2.4. By End User
- 8.3.5. Australia PropTech Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Property Type
    - 8.3.5.2.2. By Solution
    - 8.3.5.2.3. By Deployment
    - 8.3.5.2.4. By End User

9. Middle East & Africa PropTech Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Property Type
- 9.2.2. By Solution
- 9.2.3. By Deployment
- 9.2.4. By End User
- 9.2.5. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia PropTech Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Property Type
    - 9.3.1.2.2. By Solution
    - 9.3.1.2.3. By Deployment
    - 9.3.1.2.4. By End User
- 9.3.2. UAE PropTech Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Property Type
    - 9.3.2.2.2. By Solution
    - 9.3.2.2.3. By Deployment
    - 9.3.2.2.4. By End User
- 9.3.3. South Africa PropTech Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Property Type
    - 9.3.3.2.2. By Solution
    - 9.3.3.2.3. By Deployment
    - 9.3.3.2.4. By End User

10. South America PropTech Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Property Type
- 10.2.2. By Solution
- 10.2.3. By Deployment
- 10.2.4. By End User
- 10.2.5. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil PropTech Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Property Type
    - 10.3.1.2.2. By Solution
    - 10.3.1.2.3. By Deployment
    - 10.3.1.2.4. By End User
- 10.3.2. Colombia PropTech Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Property Type
    - 10.3.2.2.2. By Solution
    - 10.3.2.2.3. By Deployment
    - 10.3.2.2.4. By End User
- 10.3.3. Argentina PropTech Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Property Type
    - 10.3.3.2.2. By Solution
    - 10.3.3.2.3. By Deployment
    - 10.3.3.2.4. By End User

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global PropTech Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Ascendix Technologies
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. ZUMPER INC
15.3. Opendoor
15.4. Altus Group
15.5. Guesty Inc.
15.6. HOLOBUILDER, INC.
15.7. Zillow, Inc.
15.8. ManageCasa
15.9. Coadjute
15.10. Vergesense