Pet Wipes Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Types, By Product Type, By Distribution Channel, By Region & Competition, 2021-2031F

Description

The Global Pet Wipes Market is projected to expand from USD 0.91 Billion in 2025 to USD 1.41 Billion by 2031, achieving a CAGR of 7.57%. These disposable, pre-moistened products are designed to cleanse and deodorize animals by eliminating dirt, dander, and allergens from coats and sensitive areas. Market growth is primarily fueled by the rising trend of pet humanization, which drives higher household hygiene standards, and the demand for convenient, waterless grooming solutions compatible with modern lifestyles. This investment in pet care is reflected in sector spending; according to the American Pet Products Association, U.S. sales for the category including supplies and over-the-counter medications totaled $33.3 billion in 2024, highlighting a strong consumer willingness to purchase specialized maintenance items.

Market Overview
Forecast Period	2027-2031
Market Size 2025	USD 0.91 Billion
Market Size 2031	USD 1.41 Billion
CAGR 2026-2031	7.57%
Fastest Growing Segment	Online
Largest Market	North America

A significant obstacle to broader market growth is increasing consumer scrutiny regarding the environmental footprint of single-use synthetic materials. As awareness of plastic waste grows, manufacturers face pressure to create biodegradable options without sacrificing cleaning power or durability. Consequently, the industry struggles to balance eco-conscious innovation with competitive pricing, a challenge that may deter adoption among budget-conscious demographics.

Market Driver

The surge in global pet ownership and adoption is a primary catalyst for market expansion, especially as younger generations introduce distinct care standards. This demographic shift is widening the consumer base for hygiene products, with new owners seeking effective ways to maintain pet cleanliness in urban environments. The volume of new "pet parents" is substantial; a March 2025 Petfood Industry article titled 'Report: Pet ownership expands as Gen Z shifts trends' notes that the number of Gen Z households in the U.S. owning a pet rose by 43.5% in 2024, reaching 18.8 million. This growth correlates with rising market value, supported by American Pet Products Association data showing that total U.S. pet industry expenditures hit $152 billion in 2025 for the preceding year.

Simultaneously, the growth of e-commerce and direct-to-consumer retail channels has transformed the acquisition of disposable grooming supplies. Online platforms promote recurring revenue through subscription models, which are ideal for consumable items like wipes, ensuring consistent availability while often offering better prices than physical stores. This shift is evident in major market players; a June 2025 Customer Experience Dive article, 'Chewy's customer spend rises as subscriptions drives sales,' reported that Autoship subscription sales comprised roughly 82% of Chewy's net sales in the first quarter of 2025. As digital retailers use data to personalize recommendations, home delivery convenience cements wipes as a staple in modern pet care, driving sustained sector volume.

Market Challenge

Growing consumer scrutiny regarding the environmental impact of single-use synthetic materials poses a major hurdle to the Global Pet Wipes Market's expansion. Manufacturers are increasingly pressured to swap conventional synthetic fibers for biodegradable alternatives to satisfy eco-conscious buyers. However, these sustainable materials often involve higher raw material costs and may offer lower durability than traditional plastics, forcing companies to raise retail prices to preserve margins. This dynamic deters price-sensitive consumers who might otherwise utilize these convenient grooming solutions.

This economic friction restricts the market's capacity to leverage the expanding pet owner base. The scale of this challenge is significant given the potential consumption volume; the American Pet Products Association's 2025 National Pet Owners Survey found that 94 million U.S. households owned at least one pet in 2024. As this large population becomes more environmentally aware, the lack of affordable and effective eco-friendly wipes causes a segment of the market to forego purchases, thereby inhibiting potential volume growth.

Market Trends

The development of specialized wipes for targeted hygiene is reshaping product portfolios as owners increasingly seek non-prescription methods to manage chronic dermatological issues. Manufacturers are moving beyond basic cleansing to create clinical-grade wipes containing antibacterial, antifungal, and soothing agents for localized treatment. This trend aligns with the rising prevalence of skin conditions requiring regular maintenance; according to an August 2025 Nationwide article, 'Skin allergies rank among the most common conditions in dogs and cats,' the insurer processed over 450,000 skin allergy claims in 2024, a 13% increase from the prior year. This rising incidence creates a rapidly growing addressable market for functional wipes with therapeutic benefits.

Concurrently, the adoption of biodegradable and plant-based materials is accelerating as sustainability becomes a key factor in consumer purchasing decisions. To differentiate themselves in a competitive market, brands are replacing synthetic fibers with compostable substrates like bamboo and cellulose, appealing to buyers who reject plastic waste. This demand is quantifiable in digital behavior; a May 2025 Phoenix Wipes article, 'The Market Potential of Private Label Pet Wipes in the US,' reports that online searches for pet wipes jumped by 103% over the last five years, largely due to interest in eco-friendly and fragrance-free options. This trend compels competitors to align supply chains with green standards to capture the environmentally aware consumer segment.

Key Market Players

Petkin, Inc.
Earth Rated
Vetnique Labs, LLC
Wild One
Valman S.R.L.
TrueBlue Pets
Addison Biological Laboratory, Inc.
Pet Lovers Centre Pte Ltd
Giovanni Cosmetics, Inc.
Wharney Daily Chemical Co.,Ltd

Report Scope

In this report, the Global Pet Wipes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Pet Wipes Market, By Types

Pet Wipes Market, By Product Type

Multipurpose Wipes
Body & Paw Wipes
Eye Wipes
Ear Wipes
Others (Dental Wipes)

Pet Wipes Market, By Distribution Channel

Online
Offline

Pet Wipes Market, By Region

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Pet Wipes Market.

Available Customizations:

Global Pet Wipes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Pet Wipes Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Types (Dog, Cat)
- 5.2.2. By Product Type (Multipurpose Wipes, Body & Paw Wipes, Eye Wipes, Ear Wipes, Others (Dental Wipes))
- 5.2.3. By Distribution Channel (Online, Offline)
- 5.2.4. By Region
- 5.2.5. By Company (2025)
5.3. Market Map

6. North America Pet Wipes Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Types
- 6.2.2. By Product Type
- 6.2.3. By Distribution Channel
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Pet Wipes Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Types
    - 6.3.1.2.2. By Product Type
    - 6.3.1.2.3. By Distribution Channel
- 6.3.2. Canada Pet Wipes Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Types
    - 6.3.2.2.2. By Product Type
    - 6.3.2.2.3. By Distribution Channel
- 6.3.3. Mexico Pet Wipes Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Types
    - 6.3.3.2.2. By Product Type
    - 6.3.3.2.3. By Distribution Channel

7. Europe Pet Wipes Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Types
- 7.2.2. By Product Type
- 7.2.3. By Distribution Channel
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Pet Wipes Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Types
    - 7.3.1.2.2. By Product Type
    - 7.3.1.2.3. By Distribution Channel
- 7.3.2. France Pet Wipes Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Types
    - 7.3.2.2.2. By Product Type
    - 7.3.2.2.3. By Distribution Channel
- 7.3.3. United Kingdom Pet Wipes Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Types
    - 7.3.3.2.2. By Product Type
    - 7.3.3.2.3. By Distribution Channel
- 7.3.4. Italy Pet Wipes Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Types
    - 7.3.4.2.2. By Product Type
    - 7.3.4.2.3. By Distribution Channel
- 7.3.5. Spain Pet Wipes Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Types
    - 7.3.5.2.2. By Product Type
    - 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Pet Wipes Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Types
- 8.2.2. By Product Type
- 8.2.3. By Distribution Channel
- 8.2.4. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Pet Wipes Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Types
    - 8.3.1.2.2. By Product Type
    - 8.3.1.2.3. By Distribution Channel
- 8.3.2. India Pet Wipes Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Types
    - 8.3.2.2.2. By Product Type
    - 8.3.2.2.3. By Distribution Channel
- 8.3.3. Japan Pet Wipes Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Types
    - 8.3.3.2.2. By Product Type
    - 8.3.3.2.3. By Distribution Channel
- 8.3.4. South Korea Pet Wipes Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Types
    - 8.3.4.2.2. By Product Type
    - 8.3.4.2.3. By Distribution Channel
- 8.3.5. Australia Pet Wipes Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Types
    - 8.3.5.2.2. By Product Type
    - 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Pet Wipes Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Types
- 9.2.2. By Product Type
- 9.2.3. By Distribution Channel
- 9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Pet Wipes Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Types
    - 9.3.1.2.2. By Product Type
    - 9.3.1.2.3. By Distribution Channel
- 9.3.2. UAE Pet Wipes Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Types
    - 9.3.2.2.2. By Product Type
    - 9.3.2.2.3. By Distribution Channel
- 9.3.3. South Africa Pet Wipes Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Types
    - 9.3.3.2.2. By Product Type
    - 9.3.3.2.3. By Distribution Channel

10. South America Pet Wipes Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Types
- 10.2.2. By Product Type
- 10.2.3. By Distribution Channel
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Pet Wipes Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Types
    - 10.3.1.2.2. By Product Type
    - 10.3.1.2.3. By Distribution Channel
- 10.3.2. Colombia Pet Wipes Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Types
    - 10.3.2.2.2. By Product Type
    - 10.3.2.2.3. By Distribution Channel
- 10.3.3. Argentina Pet Wipes Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Types
    - 10.3.3.2.2. By Product Type
    - 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Pet Wipes Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Petkin, Inc.
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Earth Rated
15.3. Vetnique Labs, LLC
15.4. Wild One
15.5. Valman S.R.L.
15.6. TrueBlue Pets
15.7. Addison Biological Laboratory, Inc.
15.8. Pet Lovers Centre Pte Ltd
15.9. Giovanni Cosmetics, Inc.
15.10. Wharney Daily Chemical Co.,Ltd